• Title/Summary/Keyword: 선거전략

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양방향 선호도에 기반을 둔 분산 리더 선거 전략에 대한 확률론적인 분석

  • 진기범
    • The Mathematical Education
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    • v.33 no.1
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    • pp.75-82
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    • 1994
  • 리더를 선출하는 기존의 선거 전략은 노드의 성능을 고려하지 않아서 양질의 리더를 선출할 수 없다. 이러한 문제점을 해결하기 위하여 성능을 고려하여 리더를 선출하는 방안에 대한 연구가 진행 되고 있다. 본 논문에서는 성능을 양방향 지연값을 선호도로 할 때, 선거전략중 다수결 선거 전략을 확률론적으로 분석하였다.

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Propaganda, Conservatives, and the Media: Analyzing the "Lost 10 Years" as Propaganda Strategies (선전, 보수세력 그리고 언론: 선전전략으로서 '잃어버린 10년' 분석)

  • Kim, Yung-Wook
    • Korean journal of communication and information
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    • v.53
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    • pp.100-120
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    • 2011
  • The inauguration of President Lee Myung-bak symbolizes the success of the "Lost 10 Years" election strategy. This study investigated the meaning of the "Lost 10 Years" strategy and compared this strategy to other traditional propaganda strategies. Although the "Lost 10 Years" is a Grand National Party (GNP) election strategy, it also functions as a conservative propaganda strategy by conservative political groups and media. Thus, this study intends to compare the rhetoric of the GNP with conservative media and find any similarities between the two entities in the context of the "Lost 10 Years" propaganda strategies. This study gathered data from various conservative sources such as the GNP homepage and conservative newspapers to uncover common conservative propaganda messages. The results showed that the first-level propaganda strategies are very similar to the second-level traditional Lasswell strategies. This implies that the "Lost 10 Years" strategy benchmarked traditional propaganda strategies and the GNP won the presidential election because the effectiveness of traditional propaganda strategies was culminated with the support of the conservative media. With these research findings, the study discussed the implications of the propaganda strategies used by conservatives and future research prospects about the subject.

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A Exploratory Study on Big-data based Election Campaign Strategy Model in South Korea (빅데이터 기반 선거캠페인 전략에 관한 탐색적 연구)

  • Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.113-120
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    • 2013
  • The victory of Barack Obama in the presidential reelection, in which he got closer to voters by scientific election strategy based on data, is making a new paradigm of this scientific election mechanism. But it is within bounds to say that Korean election has developed based on emotional confrontation, rather than on the confrontation of policy or personal qualification. This study suggests a Big data-based election campaign strategy in an effort to reduce the harmful consequences of Korean election and to settle down a desirable campaign culture. To do so, this study examines the actual status and problems of Korean politics and election campaign. And then it designs a Korean election strategy model using Big data as an alternative to break through the problems. Last, it discusses the plan to utilize Big data.

정치의 계절에 쏟아지는 선거관련도서

  • Jeong, Hye-Ok
    • The Korean Publising Journal, Monthly
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    • s.95
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    • pp.14-14
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    • 1991
  • 경험에 의존하던 구태의연한 전략으로는 급변하고 있는 선거환경에 효과적으로 대처할 수 없다는 것이 선거관련도서의 앞다툰 출간의 배경으로 보인다. 보다 과착적이고 총체적인 전략이 필수적이라고 이들 책은 강조한다.

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Dynamics in Election News Making: An Exploratory Study (선거보도의 역동성에 대한 탐색적 연구)

  • Lee, Han Soo
    • Korean Journal of Legislative Studies
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    • v.27 no.3
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    • pp.155-188
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    • 2021
  • This study examines dynamics in election news making. It is important to understand when and how news media produce election news in order to grasp news making and voting behavior. The news media sometimes make election news by focusing on issues and policies. Often they frame elections as a game and focus on election strategies while covering elections. This article argues that as time goes by during the election period, the number of policy news tends to decrease while the frequency of strategic news is likely to increase. Also, TV's and newspapers show distinctive patterns of election news making. In order to examine the arguments, this study categorizes election news stories into policy and strategic news stories produced during the 2020 Korean congressional elections and constructs daily time-series data of them. The results of structural break and regression analyses partially support the arguments.

Robustness in the Distributed Election Strategies Based on the bidirectional preference of a Node (양방향 선호도에 기반을 둔 분산 리더 선거 전략의 견고성)

  • Chin, Ki-Bum;Choi, Kyung-Hee;Lee, Hyung
    • The Transactions of the Korea Information Processing Society
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    • v.1 no.2
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    • pp.254-262
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    • 1994
  • Most of traditional approaches to leader election have been based on a node ID number. As performances were not considered in these approaches, they were not very practical. So there has been a study on leader election strategies based on performances. This paper proposes new preference based on performances. While link failures occur during the election period, the elected leader's performance may not be the expected one. We simulate these effects of link failures on the robustness at election stragies. In particular, we tried in this study to find the best of the distributed election strategies based on the bidirectional preference from the standpoint of the robustness through simulation.

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An analysis of creative trend of election Ads and PR strategy which appears in recent political campaign - Focused on 2010. 6.2 local election, 2011. 10.26 by-election, 2012. 4.11 general election, 2012. 12.19 presidential election (한국 최근 정치캠페인에서 나타난 크리에이티브한 선거광고홍보전략 트렌드 분석 -2010. 6.2지방선거, 2011. 10.26 보궐선거 2012. 4.11 총선, 2012. 12.19 대선을 중심으로)

  • Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.65-73
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    • 2013
  • Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.

Election Regionalism in the 18th Korean General Election : focusing on election campaign course and Voter's Choice (18대 총선에서 나타난 선거지역주의 -선거운동 과정과 유권자의 선택을 중심으로-)

  • Kim, Jai-Han
    • Journal of the Korean association of regional geographers
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    • v.20 no.3
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    • pp.315-333
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    • 2014
  • The study was carried out to analyze election regionalism and to find out the spatial pattern of party support drawn in the 18th general election. Strongly biased pattern found to be caused by party strategies and voting behaviour preferring for the local party. Each party employed the strategies such as tactical and nepotic nomination, regional development pledges, and local instigation of regionalism. In consciousness survey done by the National Election Commission, primarily people tend to choose the representative by his(her) party and secondly, they consider their carrier and occupation. They vote for the same party in the local district and proportional representation. While election regionalism strongly found in voting behaviour of each party's main strongholds based on spatial pattern of major party support, voters of Seoul and Chungbuk tend to vote for their interests due to regional development pledges such as 'Newtown' Development and 'Multifunctional Administrative City' construction.

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An Analysis on the Message Strategies of Candidates in Publishing Bulletins for Election -Focusing on Publishing Bulletins for Local Elections in 2010 (선거공보물에서 후보자의 메시지 전략 분석 -2010년 6.2 지방 선거공보를 중심으로)

  • Kim, Man-Ki
    • Journal of Digital Convergence
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    • v.10 no.7
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    • pp.69-75
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    • 2012
  • This study aims to suggest the amendment method of publishing bulletins for election in accordance with the changed consciousness of voters and the environment of times after examining the expression strategies of a candidate's message through the analysis of publishing bulletins of local election in 2010. Accordingly, it tries to indicate the strategies of publishing bulletins for election more easily and briefly. As to the description of expression strategies, there were a lot of rational descriptions and positive appeals with the perspective of a third person. It shows the awareness that aggressive and negative expression brings about adverse effects. The appeals of the cover slogan in campaign promises were in the sequence of the candidate's character, regional development, and social welfare, and most campaign promises were within the range of ten promises. The most used symbol of candidates was the party which candidates belong to. The main empathized contents include the name of candidates, the experience of candidates, management, political ability, and region. In addition, slogans had the intention to express folksy and intimacy by raising the rates of residents' emergence.