• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.5
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• pp.146-156
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• 2021

A smart city refers to an intelligent city solving problems arising from the concentration its population using IT technology. Various services such as safety, transportation, environment, education, and medical care are provided in a smart city. Still, the degree of service experienced by the residents is lower compared to the technological maturity. Hence, the service acceptance intention factor needs to be improved. In this study, User Characteristic and Service Characteristic variables were identified separately to improve the awareness and experience of smart services among citizens of the smart city and analyze the intention of easy service acceptance. Based on the results, the present study is expected to improve citizen's quality of life and form a happy society. This improvement in citizens and society is achieved by drawing active participation from citizens and investments from the government and private enterprise through solving various problems in the city.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.541-554
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• 2015

In this paper, first, we examined the factors which would affect users's intention for accepting Smart Healthcare Service. Second, we analyzed weather the types(health care provider vs. health care recipient) of the users would modulate the factors's influences. The independent variables of the research model are novelty-seeking, self-efficacy, facilitating conditions and security. The mediating variables are the perceived ease of use and the perceived usefulness. The dependent variable is the acceptance intention and the moderating variable is the user type which contains health care provider and health care recipient. As the results of the analysis, we recognized that the self-efficacy of the users would affect the perceived ease of use and the perceived usefulness in the smart healthcare services, but the user types(health care provider vs. health care recipient) did not modulate the factors's influences. We also recognized that the facilitating conditions would affect the perceived ease of use and the perceived usefulness in the smart healthcare services, in particular, the user types modulated the influences in the ease of use. We also recognized that the security would affect the perceived ease of use and the influence was more sensitive in the case of the health care provider. At last, we recognized that the ease of use and usefulness would affect the acceptance intentions. The influence of the ease was more sensitive in the case of the health care recipient. The influence of the usefulness was more sensitive in the case of the health care provider.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.4
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• pp.341-362
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• 2017

This study is to analyze the applicability of new technologies to be applied to the foreseeable future's library. For this purpose, we measured the users' intention to accept the service by using the NFC based self-check out service as a new technology applicable to the library. Based on the Unified Theory of Acceptance Use of Technology (UTAUT), research models were derived, and the structural relationships between performance expectations, effort expectations, facilitation conditions, and perceived risks were analyzed. As a result of the analysis, perceived threats in the library did not affect the intention to use, and the performance expectation, effort expectation, and facilitation condition partially affected the intention to use. The gender of the moderator variable, there were some significant difference in promoting conditions.

• Management & Information Systems Review
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• v.35 no.2
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• pp.167-183
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• 2016

This study has recognized easy payment service as one of the new types of application of information and communication technologies and proposed a modified acceptance intention model by adding perceived risk factor based on the unified theory of acceptance and use of technology(UTAUT) and then explored those variables that effect the acceptance intention of consumers. The results of this study can be summarized as the followings. First, expectation on the efforts, social impact have positive effect on the acceptance intention and perceived risk has negative effect on the acceptance intention but expectation on the efforts and promotion condition were found to have no effect on the acceptance intention. Second, among the factors suggested, social impact was found to have more effect of causing the acceptance intention of users than expectation on the efforts and perceived risk. Third, it was found that there is a significant association between the acceptance intention and use behavior of users of easy payment service. This means that, as was reviewed in the preceding researches, the acceptance intention affects actual acceptance behavior of users either directly or indirectly. Fourth, even though innovation resistance has regulation effect on the relationship between expectation on efforts or social impact and acceptance intention, it was found to have no regulation effect on the relationship between perceived risk and acceptance intention.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.517-524
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• 2015

In this paper we investigate the factors influencing the intention-to-use of Alibaba mobile payment in China. Our research model includes the mobile payment service factors ('instant connectivity', 'security', and 'use convenience'), the user's individual factors ('preferential' and 'individual characteristics'), 'satisfaction', and 'intention to use'. We surveys the current and potential mobile payment service users in China and analyzes with Structural Equation Model. The results show that all the mobile payment service factors give positive effects to 'satisfaction'. The 'individual characteristics', one of the user's individual factors, also gives positive effects to 'satisfaction', however, 'preferential' does not give positive effects. In addition, 'satisfaction' is found to give positive effects to 'intention to use'.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.314-327
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• 2009

This paper studied the relationship between the quality of perceived service and the consumer satisfaction on IPTV which is on the increase in the number of subscribers as the representative of a convergence service of the communication and broadcasting. Using the measurement tools of five factors such as the perceived service quality, the accommodation of information techniques, the consumer satisfaction, the intention of continuous use and the users' intention to recommend to others, the empirical study on IPTV users was taken. The results showed that the perceived serviced service quality, usefulness and easy access to IPTV have strong effects on the use and the users, intention to recommend to others.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.06a
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• pp.221-222
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• 2014

병원이 가깝지 못해서 혹은 사정이 넉넉하지 못해서, 혹은 병원에 갈 상황이 되지 못해서 병원에 가지 못하는 많은 사람들을 위해서는 보다, 환자의 입장에서 편리한 방법으로 진료를 하거나, 혹은 자가 치료, 자가 진단을 할 수 있는 교육이 필요하다. 그와 같은 원격의료를 하기 위해서는 의료가 실시 되는 기기의 수용의도가 중요하다고 판단된다. 본 연구에서는 원격의료를 위한 사용자(환자) 수용의도를 높이기 위해 요인관계를 분석하기 위하여 실시하였다. 총 299명에 설문에 참여하였으며, 15세~20세: 58명, 30대:86명, 40대:96명, 50대:59명이 참석하였으며 기술수용모델을 적용하였다. 연구는 원격의료에 사용되어지는 것이 가능한 양방향서비스기기 -IPTV, PC, 스마트폰(패드포함)-을 대상으로 진행되었으며, 연령 및 성별에 따라 사용의도가 크게 차이가 남을 확인할 수 있었다. 또한 매체자체에 대한 사용의도가 원격의료 수용의도에 큰 영향을 줌을 확인할 수 있었다.

• Informatization Policy
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• v.21 no.3
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• pp.102-127
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• 2014

Although mobile banking provides cost-saving opportunities as well as convenient banking experience for customers, today's banks still face challenges when deploying the technology because a good number of customers are reluctant to use mobile banking for personal reasons. This paper is an empirical investigation of the determinants of the intention to use smartphone-based mobile banking services. The determinants are grouped into two categories including personal factors and social influence factors. We conducted an empirical analysis using 751 survey responses collected from present users of mobile banking services. The results of the analysis reveal that all the personal factors have positive relationships with the intention to use mobile banking services. On the other hand, it was found that of the social influence factors, perceived herding behavior has significantly positive relationship with the intention to use smartphone-based services, whereas subjective norm is not significantly related to the intention. We provide practical as well as academic implications of the research findings.

• Journal of Korea Society of Industrial Information Systems
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• v.26 no.5
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• pp.21-35
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• 2021

In this study, in order to find out how the quality factors of information system affected the technology acceptance model and user intention, the importance of IT security which had been recently emerged by including the security in the system, information and service is considered as the factors of information system quality. To verify how the information system quality affected the technology acceptance model and user intention, the study was conducted with expanded information system by classifying the technology acceptance model with perceived usefulness and perceived ease of use and classifying user intention with acceptance and utilization whether user had only acceptance intention or both acceptance and utilization intentions. The study results are as follows. First, the hypothesis that quality factors of information system affected the technology acceptance model significantly was partially adopted. Second, the hypothesis that the technology acceptance model affected user intention significantly was adopted.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.643-648
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• 2008

모바일 인터넷 시장의 양적성장에도 불구하고 사용자들은 모바일 인터넷 서비스를 이용하지 않거나 지속적으로 이용하지 않는 것으로 나타났다. 최근 모바일 인터넷 서비스 시장은 요금인하와 풀브라우저의 보급으로 모바일 웹2.0 서비스의 이용자가 증가할 것으로 예측되고, 모바일 비즈니스는 다양한 측면에서 e-비즈니스를 능가하는 영향력을 행사할 것이며, 실시간 인터랙션으로 개인과 기업의 생활과 방식을 변화시킬 것으로 예상된다. 본 연구에서는 분해된 계획행위이론을 연구의 기반으로 하여, 새로운 모바일 웹 서비스의 수용에 영향을 미치는 주요한 요인을 찾고자 한다. 본 연구는 모바일 웹 2.0 서비스의 사용의도에 영향을 미치는 요인을 적합한 모형으로 검증함으로써, 모바일 비즈니스를 수행하고자 하는 기업에게 사용자의 행위에 대한 이해의 폭을 넓히고, 향후 이 분야의 기초자료가 될 것으로 사료된다 연구결과에 대한 이론적 해석과 실무적 시사점이 제공된다.