• Title/Summary/Keyword: 서비스품질인식

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Effects of Electronic Security Service Quality Satisfaction and Customer Satisfaction on Switching Barrier and Customer Loyalty (기계경비 서비스품질만족과 고객만족이 전환장벽 및 고객충성도에 미치는 영향)

  • Kim, Chang-Ho;Yoon, Jong-Dae;Jung, Chul-Kyu;Lee, Bong-Keun
    • Korean Security Journal
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    • no.36
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    • pp.111-137
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    • 2013
  • The purpose of this study is to examine the effects of electronic security service quality satisfaction and customer satisfaction on switching barrier and customer loyalty. Survey questionnaires were distributed to business owners in Seoul that are using electronic security system and the total of 500 copies were used as research data except 60 copies with insufficient responses. The results are as follow. First, as for the effects of electronic security service quality satisfaction on electronic security customer satisfaction, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on electronic security customer satisfaction. Second, as for the effects of electronic security service quality satisfaction on switching cost, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on switching cost. As for the effects of electronic security service quality satisfaction on human relations, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on human relations. It indicates that the effects of electronic security service quality satisfaction on alternative attraction was not meaningful. Third, as for the effects of electronic security customer satisfaction on switching cost, it indicates that the higher electronic security customer satisfaction achieves, the more it has positive effects on switching cost. As for the effects of electronic security customer satisfaction on human relations, it indicates that the higher electronic security customer satisfaction achieves, the more it has positive effects on human relations. But, it indicates that the effects of electronic security customer satisfaction on alternative attraction was not meaningful. Fourth, As for the effects of electronic security service quality satisfaction and electronic security customer satisfaction on customer loyalty, it indicates that the higher electronic security service quality satisfaction achieves, the more it has positive effects on customer loyalty. As for the effects of switching cost on customer loyalty, it indicates that the higher switching cost achieves, the more it has positive effects on customer loyalty. As for the effects of alternative attraction on customer loyalty, it indicates that there is no meaningful relation between alternative attraction and customer loyalty. But, effects of human relations on customer loyalty, it indicates that there is no meaningful relation between human relations and customer loyalty. Based on the above results, it is noticeable that in the effects of electronic security service quality satisfaction and electronic security customer satisfaction on switching barrier, all of them had meaningful effects except for alternative attractiveness. This signifies that switching barrier factor can increase when the service quality of electronic security and customer satisfaction increase. In other words, it can be said that increased awareness of electronic security service quality satisfaction and electronic security customer satisfaction by electronic security users can lead to high customer loyalty by establishing switching barrier through such increased awareness.

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A Study on Process Mining for B2C service industry (B2C 서비스 산업의 프로세스 마이닝에 대한 연구)

  • Kang, Min-Shik
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.05a
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    • pp.785-788
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    • 2012
  • 최근 B2C 서비스산업에 있어 기업 간의 경쟁이 심화되고 새로운 비즈니스 가치 창출을 위한 필요 성이 증대되고 있는 상황에서, 기업들은 비즈니스 프로세스 관리 기술에 많은 관심을 기울이고 있다. 프로세스의 최적화를 통해 지속적으로 서비스 품질을 개선하기 위해 비즈니스 프로세스 재설계의 근거로 사용될 수 있는 비즈니스 프로세스 마이닝이 중요한 개념으로 인식되고 있다. 하지만 기존의 프로세스 마이닝에 관한 연구에서는 완성되어 있는 프로세스 로그를 기반으로 워크플로우 기반의 프 로세스 모델을 추출하는 단조로운 형태였기 때문에 다양한 형태의 비즈니스 프로세스를 표현하는데 한계가 있었다. 본 논문에서는 컨벤션, 대학,병원등 광범위한 지식서비스 분야에서 적합한 Prototype 기관을 Test bed로 다양한 프로세스 마이닝 기법으로 분석하여 해당 조직의 문제 프로세스를 발견하 고 개선점을 제안하다. 또한 B2C 서비스 산업에서 적절한 Test bed를 선정하여, 실제 프로세스를 기 존의 legacy system의 event log file에서 분석하여 bottle neck process를 찾아내고, 문제 프로세스를 개선하는 과정을 자동화된 모델링 및 분석 툴을 사용하여 실증적으로 보여준다.

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MVNO Service User's Motivation for Use and Dissatisfying Factors (MVNO 서비스 이용자의 이용 동기와 불만족 요인에 관한 연구)

  • Seong, Young-Hoon;Lee, Yeong-Ju
    • Journal of Digital Convergence
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    • v.12 no.4
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    • pp.75-84
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    • 2014
  • MVNO(Mobile Virtual Network Operator) promotes service competition in mobile telecommunication market and provides various service and opportunities for consumers. This study attempts to identify MVNO Service users' motivational and dissatisfying factors in relation to their willingness for continued use of the service 새 activate MVNO service. Use motivation factors are found as customer service, user interface, easiness, economical efficiency, and dissatisfying factors are handset quality, customer service, social influence. Economic efficiency factor had an affirmative influence on the sustained use motivation of the service users. Among dissatisfying factors, users had a negative influence when they recognize that their neighboring people does not use MVNO service. Policy authorities concerned must excavate a new plan to improve distribution structure of handset and reduce wholesaling cost of the MVNO service. It is necessary for MVNO service provider to develop a new business model so that users can recognize MVNO service not as inferior service but as rational and attractive service.

An Empirical Study on the Consumer Satisfaction and Loyalty of Chinese Commercial Banks: Focusing the related Variables of Perceived Service Quality and Uncertainty Avoidance (중국 상업은행 소비자의 만족도/충성도에 관한 연구: 서비스 인식과 불확실성회피를 중심으로)

  • Zhao, Na
    • International Area Studies Review
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    • v.14 no.2
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    • pp.159-180
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    • 2010
  • The purpose of this study is to examine how perceived service quality, value congruence influences uncertainty avoidance, customer satisfaction and customer loyalty, and in turn, provides insight for Korean banks when they penetrate into the Chinese marketplace. In so doing, this study conducts a survey on participants who are using banking services in the Changchun, Jinan, Guangzhou of Jilin Province, Shandong Province and Guangdong Province. The findings are as followed. First, Uncertainty avoidance plays an important mediating role in the relationship between perceived service quality and customer satisfaction, between value congruence and customer satisfaction. Uncertainty avoidance has a direct effect on customer satisfaction, but is significantly negative. Second, value congruence has a direct effect on uncertainty avoidance, but is significantly negative. Third, customer satisfaction has a direct effect on attitudinal loyalty and behavioral loyalty.

The Effect of Service Quality on Organizational Support and Job Satisfaction in Hotel Industry (호텔기업의 조직지원과 직무만족이 서비스품질에 미치는 영향)

  • Ji, Ke-Yung;Han, Jin-Young
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.353-362
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    • 2012
  • The purpose of this study tried to find ways to improve service quality for customers and effective program of organizational support to increase the hotel employees' job satisfaction to empirically analyze causatively impacted relationship between the perceived organizational support, job satisfaction, and service quality in the hotel industry staff recognize. Data were collected from 217 and surveyed from 1 to 30 in November 2011 in hotel. To summarize the results of the study, first, satisfaction of individual job environment, satisfaction of work environment support concerned in support for personal values both was not affected significantly. Second, support for work environment was also affecting more than support for personal worth to improve the quality of customer service and in support for the organization Third, satisfaction of the individual's work environment affected adaptability, conviction, and corporality in job satisfaction variables while support satisfaction for working conditions effected conviction and adaptability without corporality. In order to enhance adaptability to customers who employees serve, it should be created work environment to make employees feel satisfaction in individual's work environment. Therefore, hotel managers have to entertain feelings of loyalty for their hotel and make employees satisfaction with their job and their duty by enhancing support for work environment of hotel employees in order to increase business performance by improving service quality for customers.

Evaluation of Perception and Foodservice Satisfaction of Free School Meals by Elementary School Students in Busan (부산지역 일부 초등학생의 무상급식에 대한 인식 및 급식품질 만족도)

  • Jang, Eun Ryung;Choi, Hee Sun;Lyu, Eun Soon
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.45 no.12
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    • pp.1830-1837
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    • 2016
  • In this research, the perception and foodservice quality satisfaction of free school meals were surveyed by elementary school students in Busan. The survey was conducted on 600 elementary students of 4~6th graders. The total score for perception of free school meals was 4.47/5.00 points. Sixth graders showed a statistically significant higher score than fourth graders (P<0.01). The overall score for satisfaction of free school meals was 4.55 points. In terms of grade, sixth graders showed a statistically significant higher score than fifth graders (P<0.05). For satisfaction of foodservice quality, average score was 4.55 points. In terms of lower-level categories, areas of food, menu, sanitation, service, and environment yielded 4.47, 4.62, 4.62, 4.53, and 4.48 points, respectively. In terms of differences by grade, sixth graders showed a statistically significant higher average score for satisfaction of foodservice quality than fourth and fifth graders (P<0.01). The overall score for perception of free school meals and overall satisfaction of foodservice quality showed a statistically significant positive correlation (P<0.01, r=0.781). In each category of foodservice quality, areas of food (r=0.733), menu (r=0.677), sanitation (r=0.636), service (r=0.673), and environment (r=0.588) showed statistically significant positive correlations (P<0.01).

Detection of Soft 404 Errors based on Visual Characteristics of Web Page (웹 문서의 형태적 특징 인식에 기반한 SOFT 404 오류 판별)

  • Im, Jaehyeong;Choo, Seung-Hwa
    • Annual Conference on Human and Language Technology
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    • 2018.10a
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    • pp.382-385
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    • 2018
  • Dead Link의 노출 최소화는 웹 검색 서비스의 품질 유지에 있어 매우 중요하다. 따라서 색인 내 Soft 404 오류의 정확한 판별은 필수적이지만, 리다이렉션 정보에 의존하거나 텍스트 혹은 HTML 자질 만을 고려하는 기존 방법의 활용만으로는 판별 가능한 Soft 404 오류의 유형이 한정될 수 있다는 문제가 있다. 이에 본 연구에서는 보다 범용성이 높은 Soft 404 오류 판별 기술의 개발을 위해, 404 오류 안내 페이지 고유의 형태적 특성을 오류 판별에 사용할 것을 제안한다. 제안 방법은 오류 안내 문서의 형태적 특성을 이미지 인식 모형에 기반해 학습한 후 이를 Soft 404 오류 판별에 사용하며, 리다이렉션 등 특정 정보에 의존하는 기존 방법에 비해 보다 폭넓게 적용 가능하다는 장점이 있다. 실험에서 제안 방법은 87.6%의 정확률과 92.7%의 재현율을 기록하는 등 높은 인식 성능을 보였다.

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The Effect of Support Quality of Chatbot Services on User Satisfaction, Loyalty and Continued Use Intention: Focusing on the Moderating Effect of Social Presence (챗봇서비스의 지원품질이 사용자 만족, 충성도 및 지속사용의도에 미치는 영향에 관한 연구 : 사회적 실재감의 조절효과를 중심으로)

  • Kim Jung Tae;Choi Do Young
    • Journal of Service Research and Studies
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    • v.12 no.4
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    • pp.106-124
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    • 2022
  • This study examined whether the social support (emotional support, information support) provided by customers through chatbot service affects the satisfaction of chatbot service felt by customers and whether the satisfaction of chatbot service affects loyalty and intention to continue using chatbot service. In order to confirm the moderating effect of social presence of chatbot service, a total of 300 effective data were obtained by conducting an online survey divided into a group that recognizes social presence highly and a group that recognizes low. As a result of the analysis, the path from emotional support to satisfaction of chatbot service was supported in the group that recognized social presence highly, and the path from emotional support to satisfaction of chatbot service was not supported in the group that recognized social presence low, and the difference was confirmed in the hypothesis path coefficient. This is interpreted as the social presence affecting human emotional response.This study can provide implications for the function of social presence of chatbot service in that it applied information support and emotional support, which are two factors of social support, to chatbot service, and demonstrated the relationship between satisfaction, loyalty, and continuous use according to the degree of social presence of chatbot users.

The Effects of Fairness and Quality on the Trust and Loyalty in the R&D Processes (연구개발 과정에서 공정성과 품질이 신뢰와 충성도에 미치는 영향)

  • Jeong, Yonggil
    • Journal of Service Research and Studies
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    • v.8 no.3
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    • pp.115-136
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    • 2018
  • Recently R&D projects take a collaborative works which involve industries, research institutions, and academic fields together. Collaborative R&D enjoys the economy of scales and economic efficiencies in that costs and risks share each others and compensate their competences. But there are some problems. The imbalance of power, the asymmetry of information, loss of trust, and opportunism among the co-researchers make the collaborative R&D difficult to succeed and disappointed outcomes. There are many variables on explaining the interorganizational relationships. Among them, I choose some relevant variables, construct research model and some hypotheses. Independent variables are fairness and quality, and dependent variables is loyalty. And trust are treated as the intervening variable between the independent variables and dependent variable. To test the research model and some hypothesis empirically, I collected the data using the questionnaire, The questionnaire was distributed to the persons that do collaborative R&D in Daeduck Innopolis. Sample size was 448, it was enough to analyze statistically. Data were analysed using the SPSS and AMOS. Procedural fairness and distributive fairness affect the organizational trust positively, and procedural fairness and distributive fairness affect member trust positively. Procedural quality and outcome quality affect the organizational quality positively. Procedural quality affects the member trust positively, but outcome quality does not affect member trust. Procedural fairness and distributive fairness does not affect the loyalty positively. Procedural quality does not affects loyalty, but outcome quality affects the loyalty positively. The organizational trust affects loyalty positively, and member quality affect loyalty positively.

A study on composition and role of SLA(Service Level Agreement) -based on Incheon Airport (서비스수준협약의 구성요소 및 역할에 관한 연구 -인천공항을 중심으로)

  • Ye, Jeong-Beom;Park, Gwang-Hui
    • 한국항공운항학회:학술대회논문집
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    • 2016.05a
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    • pp.281-286
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    • 2016
  • 국 내외 기업들이 새로운 경영기법으로 도입하고 있는 아웃소싱은 비용절감, 핵심 업무에 대한 집중, 생산성 제고 등의 장점으로 빠르게 확산되고 있다. 인천국제공항 역시 공기업 경영혁신과 내부요인 등으로 인해에 개항과 함께 아웃소싱을 도입하였으며, 2014년 3월 현재에는 43개 분야에 아웃소싱을 도입하여 운영하고 있다. 이처럼 아웃소싱 도입이 확산 되면서 성공적인 아웃소싱 관리에 대해 모색하게 되었고, 인천국제공항 역시 효율적인 관리를 위해 주로 IT 분야에서 적용하고 있는 서비스수준협약(Sercive Level Agreement, SLA)을 전 분야에 걸쳐 도입하게 된다. 인천국제공항은 서비스수준협약을 통해 서비스 수준에 영향을 미치는 복합적인 요인을 효율적으로 관리하고 지속적인 서비스 품질수준을 유지하고자 도입한 것이다. 그러나 대부분의 서비스수준협약이 IT 분야에만 집중되어 있어 아직까지는 비(非) IT 분야의 서비스수준협약 시행은 초기 단계이며 서비스수준협약 측정지표 선정에 관한 연구는 매우 부족한 상태이다. 본 연구에서는 현재 인천공항에서 운영 중인 서비스수준협약을 유사용역 그룹별로 구분하여 구성요소와 역할에 대해 파악하고자 하였으며 서비스수준협약 측정지표가 공항운영 효율성에 어떠한 영향을 미치는지 확인하고자 하였다. 연구결과 서비스수준협약 측정지표의 명확성, 적정성, 업무 통제 가능성은 과업운영의 효율성에 유의미한 것으로 나타났으며, 현재 인천공항에서 운영 중인 서비스수준협약 평가 결과에 대한 인식이 과업 운영의 효율성에도 유의미한 것으로 나타났다. 또한 현행 서비스수준협약 평가 결과에 따라 과업의 문제점이 반영되는지 여부와 과업운영의 효율성 간의 상관관계 분석결과 통계적으로 유의한 것으로 분석되고 있다.

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