• Title/Summary/Keyword: 서비스산업의 융복합

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Development of Competitiveness Tool for IT Service Marketing using Service Science Technique ((과학적 기법을 활용한) IT서비스 마케팅 경쟁력 강화 툴 개발)

  • Lee, Joo-Hwan;Jung, Chang-Gi;Noh, Ok-Kyung;Yun, Yong-Jin
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.590-594
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    • 2008
  • 산업의 융합화 추세는 IT서비스 산업이 복잡한 서비스 시스템 통합과 더불어, 제품과 서비스의 융/복합화를 위한 PSS(Product Service System) 구현에 많은 노력을 요구하는 동인으로 작용하고 있다. 이는 제품의 서비스화(product servicize)와 서비스의 제품화(service productize) 현상의 가속화로 인해 제품과 서비스의 구분이 모호해지고 있는 산업변화에 대응하려는 산업의 노력으로 판단된다. 고객 가치 향상을 위해 IT서비스 제조산업(IT Service manufacturing)에서는 제품과 서비스의 모호한 경계를 극복하고, 서비스중심의 신규 IT서비스를 개발할 수 있는 무형의 프로세스 정립이 요구된다. 본 연구에서는 서비스 사이언스 측면에서 제공되는 기법들(PSS, NPD, NSD, UCD, Contingency theory)을 검토하여, IT서비스 제조산업의 특성이 반영된 마케팅 지원 process tool을 개발하는 데에 목적이 있다. 제안된 tool은 목표시장 및 기술환경의 분석과 동시에 IT서비스 제품 분석을 통해 IT서비스 사업 마케팅 기회를 전략적으로 탐색할 수 있는 도구가 될 수 있을 것으로 판단된다.

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A Study on the Consultant's Pro-social Service Behavior on Relational Embeddedness, Relationship Trust, Relationship Satisfaction and Long-term Relationship Orientation (컨설턴트의 친사회적 서비스가 관계적 배태성, 관계신뢰, 관계만족, 장기관계지향성에 미치는 영향에 관한 연구)

  • Shin, Dong-Ju;Hong, Jung-Wan;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.95-106
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    • 2015
  • This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.

Classification of Growth Stages of Business Entities and Management Component Analysis in Forestry Convergence Industry (산림융복합산업 경영체의 성장단계 구분 및 경영요소 분석 연구)

  • Lee, Bohwi;Park, Chang Won;Joung, Dawou;Lee, Chagjun;Lee, Sang-Jin;Kim, Tae-Im;Park, Bum-Jin;Koo, Seungmo;Kim, Sebin
    • Journal of Korean Society of Forest Science
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    • v.108 no.3
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    • pp.429-439
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    • 2019
  • The objectives of this study were to gauge the extent of the forestry business through establishing the definition of forestry industry from the perspective of economic convergence and to analyze key components that affect each growth phase of a forestry business entity by classifying them. A total of 1,397 "sixth-sector industry" management entities were certified by the Ministry of Agriculture, Food, and Rural Affairs in South Korea from 2012-2017. Of these, 259 (18.5%) were in the forestry sector. In this study, the 259 forestry management entities were further classified into three phases based on sales distribution: entrance, development, and maturity. The entrance phase (<100 million KRW), development phase (>100 million and <1 billion KRW), and maturity phase (>1 billion KRW) constituted 33.2%, 55.4%, and 12.4% of the total 259 entities, respectively. The results showed that most of the management entities were either in the entrance or development phases, and only a small portion was in the maturity phase. To identify the key variables that affect each of the phases, chi-square analysis was used. We designed the "sixth-sector industry" type as an independent variable, whereas selected region, business organization, manager age group, forest product, processing type, and service type were designated as dependent variables. The results of the analysis showed that the processing and service types influenced all three developmental phases. Moreover, as the phase advanced, processing type showed a higher proportion of health-functional ingredients, such as powder or extract from forest products, which enable to develop and produce a variety of products. Service type also changed from simple experience to integrated experience tourism and finally to tourism education. Distribution and sales channel also turned out to be a significant factor during the development phase. This study provides the basic information needed to guide government support in the implementation of a formal forestry business through convergence as well as to increase the efficiency of business management.

A Study on the Application Plan of Ubiquitous Service through an Analysis of the Digital Divide (정보격차 분석을 통한 맞춤형 유비쿼터스 서비스 적용방안에 관한 연구)

  • Lee, Moon-Kyu;Ahn, Chi-Sun;Chin, Sang-Yoon
    • 한국IT서비스학회:학술대회논문집
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    • 2010.05a
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    • pp.171-176
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    • 2010
  • 현재 우리는 Ubiquitous IT기술을 활용한 편의시설이 곳곳에 적용되어 가고 있는 도시에 서 살아가고 있으며, 이러한 Ubiquitous IT기술은 발전에 발전을 거듭하여 우리가 느끼지 못하는 곳까지 확대되어 가고 있다. IT산업과 도시산업의 융·복합화을 통해 형성되는 새로운 도시의 개념인 u-City는 다양한 u-Service의 제공을 통해 국민의 삶을 향상시키는데 의의가 있다. 정부에서도 Ubiquitous 활성화 정책과 u-City 관련 산업 육성을 위해 노력하고 있으며, 이에 Ubiquitous 환경 및 정보인프라 구축등 기술적 구현은 빠르게 발전되고 있다. 그러나 u-Service의 효과를 체험하고 보다나은 서비스가 제공될 수 있도록 정보를 제공해 주어야 하는 소비자(국민)들은 계층별 정보격차로 인해 체감할 수 있는 u-Service가 미흡한 것으로 파악된다. 따라서 본 논문에서는 정보격차 분석을 통해 계층별 소비자 맞춤형 u-Service 적용방안을 제시하고자 한다. 이에 본 논문은 u-Service의 기본단위인 도시에서 생겨나는 정보격차 속성을 이해하고, 정보격차의 주체별 분석을 통하여 올바른 u-Service를 적용할 수 있는 효율적인 방안을 제시하고자 한다.

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A Study on Analysis of Pilates-related Patent Information (필라테스 분야 특허 정보 분석에 관한 연구)

  • Chi, Dong-Cheol;Kim, Jong-Hyuck
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.513-519
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    • 2022
  • The 4th industrial revolution has made our life convenient, and the development of new technologies has brought affluent life. Considering that the 4th industrial revolution is a next-generation industrial revolution led by robot technology, life science, and artificial intelligence, the need for convergence research in sports field stimulated the continuous efforts for the academic foundation of sports. Recently, as interest in home training has increased due to the COVID-19 pandemic, the Pilates has also attracted much attentions demand for related supplies has increased. This is an demonstration that COVID-19 has had an impact on the sports industry ecosystem. The purpose of this study was, accordingly, to identify current trends through accurate patent information related to Pilates and to provide basic data for future studies on sports convergence industry and sports intellectual property. For the purpose, based on the data from Jan. 1 to Dec. 31, 2021 provided by KIPRIS (www.kipris.or.kr), the patent information search service provided by the Korean Intellectual Property Office, patent status analysis, international patent classification (IPC) patent analysis, and detailed patent analysis by classification were performed.

A Comparative Study on the Regulation-Free Special Zone and the Regional Special Development Zone (규제자유특구와 지역특화발전특구에 대한 비교 연구)

  • Choi, Ho-Sung;Kim, Jung-Dae
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.31-36
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    • 2019
  • New technologies are being created and resulted as new types of fusion complex as the barrier between technology and industries are being broken and convergence is becoming more activated in the global economy of the era of fourth industrial revolution. Korea government is trying to foster innovative technologies for new technologies and new services to prepare for the fourth industrial revolution and gain global competitiveness, but many regulations make it difficult to verify and commercialize them. In response, the Korea government is pushing for the introduction of a regulation-free special zone system in which sandboxes are applied so that new technology and new service-based innovation projects can be freely commercialized through experiment and demonstration. This study aims to examine the limitations of the special zones for regional specialization development applied to the zones that are applied uniformly throughout the country and suggest ways for the deregulation special zone to be fostered as an empirical test bed based on new technologies and as a base for regional innovation.

Countermeasure and Security Vulnerability of Fintech Services (핀테크 서비스의 보안 취약점과 대응방안)

  • Park, Jeong-Guk;Kim, In-Jae
    • Korea Information Processing Society Review
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    • v.22 no.5
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    • pp.36-45
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    • 2015
  • 금융과 IT의 융합을 의미하는 핀테크(Fintech) 열풍이 전세계적으로 뜨겁게 불고 있다. 핀테크를 통해 신기술들이 금융 산업 전반에 융합되면서 새로운 형태의 금융서비스가 등장하고 기존의 금융 시스템들이 가져왔던 문제점들을 개선하는데 기여할 것으로 보인다. 하지만 핀테크 산업 활성화를 위한 지속적 규제 완화와 이용자 편의성을 위한 각종 절차의 간소화 그리고 채널 서비스 기술간의 융복합이 일어나는 환경에서 제공되는 핀테크 서비스의 안전성에 대해 우려가 있다. 핀테크 시대에 정보보안은 성장의 인프라이며 금융상품을 선택하는 중요한 기준이 될 것이므로 보안리스크의 정량화와 단계별 통제 방안을 수립하고 사용자 인증, 결제정보 보안, API(Application Programming Interface) 보안 등 필요한 보안요소를 사업모델에 맞게 적용함으로써 편리성과 보안성을 함께 확보할 수 있어야 한다. 본 연구에서는 정보보안 관점에서 핀테크의 서비스의 특징과 보안 취약점을 분석하고 관련 위험을 줄이기 위한 대응방안을 모색해 보았다.

A Comparative study on difference in life satisfaction and user behavior of N-screen Service (N스크린 서비스의 이용행태와 삶의 만족도 비교연구)

  • Chang, Hyung-Jun;Kim, Dong-Woo;Kim, Kwang-Ho
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.59-68
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    • 2015
  • This study compared and analyzed the connection use, using behaviors and life satisfaction of paid users and free users in accordance with the business models of convergence N-screen service providers. It also analyzed factors that influence users' satisfaction at a personal life level, a relationship-based life level and a group-based life level. The study result showed the different connection use levels of broadcast contents by paid and free users of the N-screen service have a statistically significant meaning. The result also showed the personal satisfaction level of paid users is higher than that of free users. It also turned out that factors that influence life satisfaction differ according to whether or not the users paid for the service. Also, academic background and content consumption expenses affected life satisfaction level of free users while connection use of broadcast contents affected the one of paid users. This study provided an insight on the current domestic N-screen market situation and suggested business strategies which could help find business models.

A Study for the Direction of Tourism Information Policy in Korean Tourism Industry (한국 관광산업의 정보화정책방향 연구)

  • Kwon, Chang-Hee;Lee, Woong-Kyu
    • Journal of Digital Convergence
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    • v.2 no.1
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    • pp.25-42
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    • 2004
  • This study deals with an tourism information promotion plan that the government, businesses, and private sectors should consider implementing. Tourism information policy is crucial to tourism industry competitiveness by triggering changes in economy, culture, and society. Better tourism information policy should satisfy the tourist needs as well as create additional value for the tourism businesses.

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A Preliminary Study on Promoting Policy for New IT Convergence Industry based on Brain Science (뇌과학 기반의 IT융합 신산업 육성에 관한 탐색적 연구)

  • Noh, Kyoo-Sung;Ju, Seong-Hwan
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.199-206
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    • 2012
  • The New IT industry based on Brain Science, a new industry combined with brain science and IT, will develop new IT services based on Brain Science. And this industry will become the new growth engine industry. This study examines the vision/strategies of policy for the New IT Convergence Industry based on Brain Science. Therefore this article's purposes are below; first, structuring the ecosystem for New IT industry based on Brain Science, second, classifying the service types of this industry, and last, suggesting of promotion policy for this industry.