• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.591-601
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• 2024

As generative AI-based educational content and services targeting child users rapidly increase, the need for research related to children's perception of generative AI is increasing. Accordingly, this study sought to determine the type of generative AI recognized by children and whether cognitive, behavioral, and emotional properties were assigned to it. To understand this, we collected responses through workshop activities to create storybooks with children, semi-structured interviews, and drawing. As a result, children viewed generative AI as an artifact with a high cognitive level, but it was not a type of existing artifact.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.2
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• pp.109-133
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• 2024

This study investigated the impact of the technical characteristics of Generative AI (GAI) and librarians' personal traits on their intention to use GAI. Personalization, interaction, and context awareness were considered as technical characteristics of GAI that influence the intention to use GAI, while innovativeness and frequency of GAI use were considered as librarians' personal traits. The study targeted 187 librarians working in libraries, and 165 questionnaires were collected and analyzed. The results showed that the technical characteristics of GAI had a statistically significant impact on the intention to use GAI. Additionally, librarians' personal traits, namely innovativeness and frequency of GAI use, were also found to have a significant impact on the intention to use GAI. The findings of this study can be used as valuable information to help librarians increase their intention to use GAI and improve the quality and satisfaction of library services.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.777-786
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• 2023

Generative AI systems are expected to be more widely utilized. However, relatively little attention has been paid to understanding how users perceive and accept generative AI results. To identify strategies for increasing the future use of generative AI and prepare for potential issues, we organized design workshop for the general user group and the designer group. They created artwork utilizing Novel AI and semi-structured interview was followed to evaluate their attitudes toward generative AI and its copyright. Results indicate that the general public views generative AI positively, while the design-related group views it quite negatively. The participants expressed concerns as to the misuse the system, specifically related to copyright issues. People who are likely to utilize generative AI outcomes have insisted more strongly that copyrights should be their own. Those working in the design field highly evaluated the possibility of using generative AI in their work. Copyright perceptions were not significantly influenced by users' satisfaction or their level of involvement in the creation process. We discuss design implications for interfaces using generative AI based on the findings.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.569-572
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• 2023

최근 하루가 다르게 발전하고 있는 생성형 AI가 창작과 예술 분야에 어떤 영향을 미칠 수 있는지, 새롭게 등장하고 있는 다양한 분야에서 활용 가능한 획기적인 기능 등을 살펴보고 이를 바탕으로 새로운 창작 방향을 제시할 수 있는 방법들을 살펴보려 한다. 최근, 작곡가와 소설가들은 물론, 디지털 아티스트들까지도 생성형 AI를 활용하여 독특한 음악, 글, 그리고 이미지를 창조하는데 성공했다는 사례들이 속속 드러나고 있고 영상, 게임, 웹툰 등 많은 산업현장에서 직접적인 활용방법에 대한 연구결과가 등장하고 실제 적용 사례도 늘어나고 있다. 이미지 생성기인 미드저니와 스테이블디퓨전 같은 도구들은 혁신적인 방법으로 빠르게 높은 퀄리티의 이미지를 생성하고 다양한 아이디어를 제공 받을 수 있는 도구로 창작과 예술 분야에서 큰 관심을 받고 있다. 이러한 발전은 창작과 예술 분야에서 생성형 AI의 무한한 가능성을 보여주는 한편, 인간의 창의성 침해와 예술가들의 노력 희석에 대한 비판적 시각을 불러일으키기도 한다. 본 연구는 이런 다양한 관점에서 창작·예술 분야의 생성형 AI 활용을 깊이 있게 탐구한다. 그 과정에서 여러 생성형 AI 도구들, 특히 이미지 생성기 미드저니와 스테이블디퓨전의 기능과 활용 방안, 그로 인한 사회적, 윤리적 측면을 분석하며, 창작·예술 분야에서의 생성형 AI 활용의 적절한 방향성과 미래 전망을 제시해 보고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.117-118
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• 2023

본 논문에서는 메타버스 플랫폼과 생성형 AI와의 관련성과 상호작용을 살펴보고 생성형 AI가 메타버스에 영향을 주는 요소들의 특징과 메타버스와의 연계성을 기반으로 메타버스와 생성형 AI의 관계에 대한 방향성을 찾는 연구에 대한 기준을 제시한다.

• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.415-418
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• 2023

테이블 데이터는 일반적으로 헤더와 데이터로 구성되며, 헤더는 데이터의 구조와 내용을 이해하는데 중요한 역할을 한다. 하지만 웹 스크래핑 등을 통해 얻은 데이터와 같이 다양한 상황에서 헤더 정보가 누락될 수 있다. 수동으로 헤더를 생성하는 것은 시간이 많이 걸리고 비효율적이기 때문에, 본 논문에서는 자동으로 헤더를 생성하는 태스크를 정의하고 이를 해결하기 위한 모델을 제안한다. 이 모델은 BART를 기반으로 각 열을 구성하는 텍스트와 열 간의 관계를 분석하여 헤더 텍스트를 생성한다. 이 과정을 통해 테이블 데이터의 구성요소 간의 관계에 대해 이해하고, 테이블 데이터의 헤더를 생성하여 다양한 애플리케이션에서의 활용할 수 있다. 실험을 통해 그 성능을 평가한 결과, 테이블 구조 정보를 종합적으로 활용하는 것이 더 높은 성능을 보임을 확인하였다.

• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.618-621
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• 2023

최근 거대언어모델(LLM)이 기계 번역 및 기계 독해를 포함한 다양한 문제들에서 높은 성능을 보이고 있다. 특히 프롬프트 기반의 대규모 언어 모델은 사고사슬 방식으로 적절한 프롬프팅을 통해 원하는 형식의 답변을 생성할 수 있으며 자연어 추론 단계에서도 높은 정확도를 보여주고 있다. 그러나 근본적으로 LLM의 매개변수에 질문에 관련된 지식이 없거나 최신 정보로 업데이트 되지 않은 경우 추론이 어렵다. 이를 해결하기 위해, 본 연구는 검색문서와 생성모델의 상호작용을 통해 답변하는 한국어 질의응답 모델을 제안한다. 검색이 어려운 경우 생성형 모델을 통해 질문과 관련된 문장을 생성하며, 이는 다시 검색모델과 추론 과정에서 활용된다. 추가로 "판단불가"라는 프롬프팅을 통해 모델이 답변할 수 없는 경우를 스스로 판단하게 한다. 본 연구결과에서 GPT3를 활용한 사고사슬 모델이 63.4의 F1 점수를 보여주며 생성형 모델과 검색모델의 융합이 적절한 프롬프팅을 통해 오픈-도메인 질의응답에서 성능의 향상을 보여준다.

• Knowledge Management Research
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• v.24 no.4
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• pp.153-176
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• 2023

Generative AI, especially conversational AI like ChatGPT, has recently gained traction as a technological alternative for automating customer service. However, there is still a lack of research on whether current generative AI technologies can effectively replace traditional human managers in customer service automation, and whether they are advantageous in some situations and disadvantageous in others, depending on the conditions and environment. To answer the question, "Can generative AI replace human managers in customer service activities?", this study conducted experiments and surveys on customer online reviews of a food delivery platform. We applied the perspective of the elaboration likelihood model to generate hypotheses about whether there is a difference between positive and negative online reviews, and analyzed whether the hypotheses were supported. The analysis results indicate that for positive reviews, generative AI can effectively replace human managers. However, for negative reviews, complete replacement is challenging, and human managerial intervention is considered more desirable. The results of this study can provide valuable practical insights for organizations looking to automate customer service using generative AI.

• Journal of Korean Society of Archives and Records Management
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• v.23 no.4
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• pp.179-200
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• 2023

Records management institutions in Korea generally face a situation where they lack the workforce to manage the vast amount of electronic records. If electronic records management tasks and archival information services can be automated and intelligentized, the workload can be reduced and the service satisfaction of users can be improved. Therefore, this study proposes to utilize "generative AI" technology in records management practice. To achieve this, the study first examined previous research that aimed to intelligently automate various tasks in the field of records management. The fundamental concepts of generative AI were subsequently outlined, and domestic cases of generative AI applications were investigated. Next, the scope of applying generative AI to the field of records management was defined, and specific utilization strategies were proposed based on this. Regarding the strategies, the effectiveness was verified by presenting results from applying commercial generative AI services or citing examples from other fields. Lastly, the benefits and implications of using generative AI technology in the field of records management, as well as limitations that must be addressed in advance, were presented. This study holds significance in that it identified tasks within the field of records management where generative AI technology can be integrated and proposed effective utilization strategies tailored to those tasks.

• Journal of Digital Convergence
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• v.22 no.1
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• pp.15-21
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• 2024

The purpose of this study is to analyze the use of generative AI and the perception of differences between user groups. This study explored the perceptions of different user groups regarding generative AI, aiming to derive implications for enhancing AI utilization capabilities for each group. Upon analysis, it was found that there were no significant differences in perceptions across age groups. However, notable differences were observed between professional backgrounds, particularly in the areas of generative AI application and ethical perspectives. Consequently, this study suggests the need for diversified AI solutions tailored to specific fields of expertise. It underscores the importance of customized education and training programs, as well as specialized education focused on ethical considerations. Additionally, this research contributes academically by proposing varied AI usage strategies for different age and professional groups. It also highlights the role of text mining techniques in developing and improving AI utilization skills.