• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.14 no.2
• /
• pp.1-7
• /
• 2000

The purpose of this study was to investigate the image of color of 230university students. In this paper, the degree of preference of for Blue, White were higher than those of others. There was a difference among individuals for the hatred color. It was considered Yellow as spring. Blue as summer and White as winter about the seasonal color, but the range of color image was wide for the color of autumn. White, Grey and Black like achromatic colors have a proper image, black has a positive image in particular. In case of 12 chromatic colors, Red, Yellow, Blue and Yellow Green have a proper image. In particular, Red was shown the same image but Blue was shown the contradiction image as compared with the preceding studies. Green, one of the primary colors(Red, Green, Blue) of light sources, has not a characteristic image.

• Journal of Korea Game Society
• /
• v.16 no.1
• /
• pp.7-22
• /
• 2016

While the period of 40 million smart phone users begins, mobile game has spread and evolved as quick as popularization of smart phone. Therefore, this study is written to help the improvement of a graphic image on a development of a game for a qualitative growth of a game market, and is to suggest a guideline of tone by genres, by measuring image or feeling of game genre targeting game users. As a result of study, more than 50% of adjectives game users wrote by genres corresponded. It means that tone game users prefer is relatively clear. Therefore, the researcher confirmed that it is possible to attempt the standardization of tome about genre, and suggested 3 kinds of tone and brightness of color by genres. The researcher hopes that this result of the study will help smooth color plan on a development of smart phone game, and that more diverse studies will be proceeded for a qualitative growth of a game market arriving at puberty.

• Cartoon and Animation Studies
• /
• s.17
• /
• pp.147-161
• /
• 2009

Colors in design elements are visual non-verbal symbols both sensual and emotional. It is the first priority in the selection of products for the consumers, and also represents differentiated strategies and coherent integration symbols for the brand. Colors in advertising is an important tool to represent the long-term image management for the brand as well as the product image and concept of the advertise. The theme of this paper is to develop creative advertisement analyzing colors from automobile video ads. Analysis results showed that video ads with small cars under 2000cc preferred pastel colors with high saturation and brightness to emphasize on individuality rather than authority. On the other hand video ads with big and luxury cars upper 2000cc preferred dark colors with lower saturation and brightness. Small car video ads focused on product appearance showing the practical value of the car, big luxury car video ads focused on the symbolic image feeling the difference between the representation of the ads. Colors used in advertisement represents the sensitivity of the consumers. In video ads the concept of the color should be set by identifying on who the globule targets are and on what item you show by identifying the corresponding colors sensitivity to suit your advertising strategy will increase the value of the brand and products.

• Science of Emotion and Sensibility
• /
• v.19 no.3
• /
• pp.27-42
• /
• 2016

The purposes of this study were to investigate the emotional consumption propensity and the preferences for sensibility factors of fabrics(color tone, pattern and texture image), and to analyse the differences according to demographic variables and relationships between emotional consumption propensity and preferences for sensibility factors of fabrics, focusing on male and female consumers in 20's, 30's and 40's. The emotional consumption propensity were classified into symbolic consumption propensity, individual consumption propensity, aesthetic consumption propensity and hedonic consumption propensity. The subjects attached great importance in the order of aesthetic consumption propensity, individual consumption propensity and symbolic consumption propensity. Those factors of emotional consumption propensity showed partially significant difference according to demographic variables. Female consumers preferred various color tones than men did, and preference for light color tone showed significant differences according to gender and occupation of consumers. The preferences for floral pattern showed significant difference according to gender, age, education, occupation and marital status of consumers. The factors of the texture images for the fabrics showed partially significant difference according to demographic variables except education of consumers. There were almost significant relationships between emotional consumption propensity and the preferences for sensibility factors for fabrics.

• Proceedings of the Korea Contents Association Conference
• /
• 2019.05a
• /
• pp.319-320
• /
• 2019

월병은 아시아의 여러 나라들, 특히 중국 중추절의 중요한 전통 음식이다. 중국의 디자인이 강화되면서, 사람들의 월병 포장 디자인에 대한 관심도 높아지고 있다. CNPP 데이터에 따르면, 2018년 말까지, 86.17%의 사람들이 월병을 구매한 것은 그것의 포장 디자인 때문이었다. 따라서, 본 논문은 월병의 포장 디자인에서 출발하여, 월병 포장 디자인에 대한 중국 소비자들의 선호를 분석하고, 월병 포장 디자인에 대해 방향성을 제안하는 것을 목적으로 한다. CNPP의 시장 보고서에 따르면, 중국 10대의 인기 월병 브랜드를 대상으로 선행연구를 통해 포장 디자인의 브랜드 로고, 색채, 형태, 재질 4가지 디자인 요소를 도출하였으며 중국 소비자를 대상으로 선호도 설문조사를 진행하였다. 설문지 결과에 따라, 월병 포장 디자인 4개 요소 중 소비자들이 가장 선호하는 디자인 유형을 분석해, 중국 월병 포장 디자인에 대한 디자인 방향을 제시했다. 본 논문은 설문지 인원수 및 포장 디자인 요소 측면에 한계성이 존재하기 때문에, 본 논문이 소비자의 선호도를 높이는 월병 포장 디자인의 기초 자료가 되어, 앞으로 구체적인 포장 디자인 방안에 도움이 되기를 기대한다.

• Science of Emotion and Sensibility
• /
• v.13 no.2
• /
• pp.371-380
• /
• 2010

In this paper, we study the bus stop shelters, one of the public facilities, revised by the development plan of Seoul city. Dark gray and brown are dominant colours for the shelters. As representative colours, designated by Seoul city, dark gray and brown can be harmonious naturally with urban environment. However, in view of universal design, those colours have some problems to be recognized and to be used for handicapped groups, olds and childens especially. For analysis, investigating proposition and circumstance of two groups living in the city is the first place. This study is for building proper colour domains of universal design for public facilities and for recognizing that the way of public facilities should be that the ambit of public space is not regarded as a facility but recognized easily in accordance with environment including a facility. we hope that this paper is practically used as a reference for coming studies are the purposes of this study.

• Journal of Digital Convergence
• /
• v.15 no.10
• /
• pp.399-404
• /
• 2017

If game images use colors improper for certain ages, the characteristics of games disappear, and the efficiency of image expression drops. thus a study in color is very important. Nevertheless, there is a lack of research on this subject. In this study, we investigated the difference of color of game images according to users. User group is divided into all users and users over 18 years old. Among the rank of games,10 each from games for all ages and games for non-teen-rated are selected, and the game-playing images are taken as snapshots to have 100 each images each, A total of 2000 images were extracted and the mean values of RGB and HSB of each game were obtained and independent sample t test was performed. The results showed that the RGB color values between the two users were significantly significant. In the future, it is expected that it will be helpful in color selection when developing psychotherapy games and emotional games using color psychology. Furthermore, we will use color image scales to express colors as adjectives, analyze colors in a variety of ways, and investigate the difference in color of game images in each country.

• Design Convergence Study
• /
• v.17 no.2
• /
• pp.45-57
• /
• 2018

Sales for SPA brand names of private label apparels are on the rise in the domestic clothing market. The aim of this study is to analyze the characteristics of SPA brands and how each color system is proposed within the BI system. In this study, 8 brands were selected as the most popular SPA brands in Korea and abroad with stores based on brand power and sales and preference by consumers. Therefore, among information factors such as brand identity (BI) and color characteristic. sign system, package, and environmental factors, buildings facade and interior design of eight brands were investigated. Research into color application of BI revealed that four brands used red colors with different tones with different identity differentiation. For the other four brands, the company applied BI designs that gained the brand's character such as a black-and-white or dark blue one. Thus, it is considered important to select BI color in order to differentiate and enhance preferences in brand identity.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2009.04a
• /
• pp.300-303
• /
• 2009

The purpose of this study is to grasp the preference of colors in housing spaces by different type of personality and color preference by classifying dwellers various characteristics by MBTI to obtain basic informations for the color plan that satisfies their inner desire. The results of this study are as followed. Firstly, we could say about the color distribution of living spaces like that. The ceiling and general wall showed that N(white) systems and YR of bright tone was mostly distributed. The color of floor showed that the calm tone of YR was mostly distributed. Secondly, as for the favored colors of finishing material at each space, the biggest distribution of preference color was found as N(white) group(series) in case of ceilings. As for general walls, bright tone of N(white) group showed most in living rooms. In case of that of the floor, it showed the largest distribution of calm tone of YR. Point wall was preferred bright and brilliant in various kinds of color. Thirdly, as in favor of colors of closing materials, sensible types(S) are concentrated on common color groups, on the other hand, intuition types(N) prefer color groups of various kinds not only general preferred colors.

• The Journal of Sustainable Design and Educational Environment Research
• /
• v.5 no.1
• /
• pp.11-21
• /
• 2006

This study tried to search the defferences between color designer's intentions of the exterior color design in elementary school design and the students' recognitions. I made a questionare for the elementary school students who are in the 3 schools which are located in the north Kyung-Gi Do. I got the some conclusions as follows. First, the elementary students have different recognitions of the exterior color of the school from coloer designers' intentions. Second, with fixing the Hue, changing the Value and Chroma, the students have more preferances than before. And they have more preferances in high value higher than N8, and they have more preferance lower than 4 in chroma. But in chroma, they have highest preferance in existing status which are low chromas. Therefore, when exterior color designing in elrmentary school design, designer must consider high value higher than N8, and low chroma lower than 4.