A Study on Intention to Use Online Shopping mall Chatbot Services: Mediating Effect of Anthropomorphism (온라인 쇼핑몰 챗봇 서비스 이용의도에 관한 연구: 의인화의 매개효과)
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- Asia-Pacific Journal of Business Venturing and Entrepreneurship
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- v.19 no.4
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- pp.103-113
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- 2024