• Journal of Digital Convergence
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• v.17 no.4
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• pp.299-307
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• 2019

In this study, we experimented with experience of digital signage using Virtual Reality technology, and the difference between presence and interactivity in brand experience and digital signage attitude. We conducted a two-way MANOVA analysis with cognitive presence, emotional presence, and media presence as the independent variable and interactivity level(high vs low) as dependent variables and the brand experience and attitude as dependent variables. First, cognitive presence was found to be most effective through behavioral experience when low interactivity. Second, emotional presence also has a positive effect on emotional experience when the level of interactivity is low. Third, media presence has a positive effect on emotional experience if the level of interactivity is low. This study suggests a communication strategy to communicate presence according to the characteristics of media strategy and technology through appropriate level of interactivity when using digital technology. Future research requires a qualitative approach rather than a quantitative one in terms of interactivity.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.171-176
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• 2018

The purpose of this study is to establish smart signage in a certain space and to analyze not only media ingestion and advertising inducement as well as any information (high vs. low vs. low) and flow level And the memory effect related to whether or not to remember. The results of this study show that the higher the interaction level and the higher the engagement level, the higher the advertising engagement is. In addition, media involvement was high when interaction level was low and flow level was high. Finally, if the level of interactivity is low and the level of flow is high, then non - valued attribution information is more likely to be recalled than the comprehensive evaluation information. If the interaction of smart signage is high and the flow of users is low, Recalled more recall information. In the future, detailed strategies for enhancing user flow will be needed rather than a strategy for unconditional enhancement of interaction in smart signage strategy.

• 한국HCI학회:학술대회논문집
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• 2008.02a
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• pp.292-297
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• 2008

유비쿼터스 컴퓨팅 서비스 환경은 사용자와 시스템간의 상호작용성이 매우 중요하며, 이러한 상호작용성을 사용자 중심의 시각에서 평가하기 위한 새로운 평가 기법의 개발이 필요하다. 본 연구는 유비쿼터스 서비스의 특성이 반영된 사용자 중심의 상호작용성 평가 metric 개발을 목표로 한다. 이를 위하여 첫째, 기존의 유비쿼터스 서비스 평가방법론을 검토하여, 유비쿼터스 서비스 평가를 위한 평가 속성을 정의하였으며, 둘째, 대인 서비스 평가기법, 사용성 평가기법, 정신측정학 기반의 평가기법 등의 기존의 서비스 평가방법론의 한계를 극복할 수 있는 사용자중심의 상호작용성 평가 metric 을 개발하였다. 그리고 본 연구에서 제안된 평가 metric 을 u-home 서비스의 평가에 실제로 적용하여 그 유효성을 검증하고 각 지표별 중요도를 구해보았다. 본 연구에서 제안한 상호작용성 평가 metric 은 유비쿼터스 서비스 상호작용성 수준을 평가함으로써 잠재 서비스 사용자들을 분석하고, 제안된 프레임워크의 서비스 개발단계에서의 잠재 서비스 사용자에 대한 요구사항 수렴 및 수준 파악에 유용하게 활용될 수 있다.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.1-7
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• 2017

This study examined how the memory effect and the brand attitude effect differ according to the interaction (high / low) and the involvement (high / low) of digital signage. The two-way MANOVA analysis using SPSS 18 was used for the empirical analysis. The results of this study are as follows: First, GRM is recalled if the level of interactivity and inffence of digital signage is low, but if both conditions are high, ARM recalls. Second, if the interaction of digital signage is low and the level of engagement is high, a lot of memory information is formed that forms the overall attitude of the product. In addition, even though the interaction level is high and the engagement is low, the attitude cognitive response through the overall evaluation is formed rather than the attribute information. Third, brand attitude was positive when interactivity level was high and engagement level was high.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.06a
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• pp.257-259
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• 2011

본 연구는 웹기반 신용교육에서 학습자의 몰입과 학습효과간의 관계를 분석하여 이를 기반으로 프로그램의 기획, 설계에 있어 시사점을 제공하기 위한 연구이다. 기존 연구 결과에 기초하여 웹기반 신용교육에서 몰입에 영향을 미치는 영향요인들을 학습자의 자기효능감, 상호작용성, 프로그램 유용성으로 정리하고, 몰입수준, 학습효과간에 어떠한 인과적 관계가 있는지 규명하였다. 분석결과 첫째, 상호작용성과 프로그램 유용성이 몰입수준, 학업만족도, 학습전이도 등과 상관관계가 높은 것으로 나타났다. 둘째, 몰입 영향요인으로 정리된 자기효능감, 상호작용성, 프로그램 유용성은 모두 몰입수준에 유의한 영향을 주는 것으로 나타났다. 셋째, 몰입 영향요인 중 상호작용성과 프로그램 유용성은 몰입수준 촉진을 매개로 하여 학습효과에 긍정적인 영향을 미치는 것으로 밝혀졌다.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.21-27
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• 2019

The study empirically analyzed the effects of content attitudes and recall on digital signage advertising appeal (information appeal vs. image appeal) and interactivity level (low vs. high). As a result, first, it was found that a moderately low level of interactivity had a positive effect on content attitudes and recall than when the level of digital signage was extremely high. In addition, at moderately low levels of interactivity, information appeals had higher content attitudes and recalls than image appeals. Second, the content of image appeal has a positive effect on attitude when the digital signage level of interactivity is high, and the image recall ad and information appeal ad have negative effects on recall. Third, the low level of interactivity of digital signage has a positive effect on the content attitude and recall of information appeal. With the advent of digital media in recent years, concerns about how to construct the level of interactivity and information content on a strategic level are increasing in practice. The results of this study are expected to suggest the direction of the strategic grounds for this.

• Journal of Korea Game Society
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• v.9 no.5
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• pp.3-11
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• 2009

Game business has been successfully developed in the world including Korea. Among the many functions, interactivity is the key issue in the state-of-the art gaming system and the success of Nintendo Wii is the example. However, in spite of this success, it is hard to find out the research of the gaming interactivity, for instance what kinds of outcomes are followed by the interactivity. Therefore, the aim of this research tries to disclose the influence of perceived gaming interactivity on various psychological states such as mood, vicarious experience, and vicarious pleasure. The results show that all those factors are influenced by interactivity.

• Korean Journal of Childcare and Education
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• v.11 no.2
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• pp.311-329
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• 2015

This study examined the influences of children's playfulness and teacher-child interactions on their peer interactions, and investigated whether teacher-child interactions had any moderating effects upon the relation between child playfulness and peer interactions. The participants of this study were 240 children in fourth year classes in child care centers in Seoul and Gyoung-gi province and 24 of their teachers. In order to measure the research variables, the Korean version of PIPPS(Pen Interaction Peer Play Scale) by Choi and Shin(2008), the Children's Playfulness Scale(Barnett, 1991), and the modified version of the Caregiver Interaction Scale(Arnett, 1989) were used. The data were analyzed by means of descriptive statics, Pearson's correlations, and hierarchical regression analysis. The results indicated that children's playfulness and teacher-child interactions had significant effects on their peer interactions. Especially, the teacher-child interactions were related to the play disruption and the play disconnection of peer interactions. In addition, teacher-child interactions moderated the effect of children's social spontaneity(children's playfulness) on their play disconnection(peer interactions). The results have some implications for the role of teacher-child interactions in peer play interactions and a range of prevention efforts.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.101-107
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• 2020

This study is based on Art Infusion type (modification vs. re-interprete and interactivity level (high vs. low) are independent variables such as 'Product-Related Memory (PRM)' and 'Image Related Memory (IRM)', Experimental research was carried out empirically through Two-Way MANOVA analysis with advertising attitude as a dependent variable. As a result, first, in the case of the modified advertisement, when the interactivity is low, the advertisement image-related memory information (IRM) is more memorized and affects the judgment. Second, in the case of reinterpreted advertising, the memory information related to product attributes is stored at low level regardless of the level of interactivity. Third, the attitude toward advertising for famous paintings was positive when the level of interactivity was low.

• Journal of the HCI Society of Korea
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• v.14 no.1
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• pp.35-43
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• 2019

This study examines how interactivity and usage mode of a chatbot interface affects user experience. Chatbot has rapidly been commercialized in accordance with improvements in artificial intelligence and natural language processing. However, most of the researches have focused on the technical aspect to improve the performance of chatbots, and it is necessary to study user experience on a chatbot interface. In this article, we investigated how 'interactivity' of an interface and the 'usage mode' referring to situations of a user affect the satisfaction, flow, and perceived usefulness of a chatbot for exploring user experience. As the result, first, the higher level of interactivity, the higher user experience. Second, usage mode showed interaction effect with interactivity on flow, although it didn't show the main effect. In specific, when interactivity is high in usage mode, flow was the highest rather than other conditions. Thus, for designing better chatbot interfaces, it should be considered to increase the degree of interactivity, and for users to achieve a goal easily through various functions with high interactivity.