• Title/Summary/Keyword: 상품 정체성

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A Study on the Character Creation of Traditional Incantatory Pattern for Individual Character Industry (Individual Character 산업을 위한 전통 주술 문양의 캐릭터 개발 연구)

  • 신승택
    • Archives of design research
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    • v.16 no.1
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    • pp.127-136
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    • 2003
  • Each country, each organization and individual have pursued their own identity, which require a unique design discriminated from other countries, cultures and people. As character related industries including character, cartoon, animation and CF appeared everywhere, development of character of mascot concept which can highlight individual personality has been required. This study is to meet these requirements and develop character of Korean subject as the concept of mascot or guard angel in order to develop the unique design with discriminative features from individual identity. For this, this study named it "Individual Character", analyzes the Korean traditional incantatory patterns and develops three patterns such as line art character, five-color 2D character and letter '||'&'||' picture 3D character as a form having individual character with the twelve gods of the earth through examination of materials of traditional patterns home and aborad. These three-typed characters seek strategies by types and are applied to calender, ceramic, metal, animation source, living goods and accessories. Application to commodities include line art and the products of 20 and 3D types based on re-design and add metal, paper, web and ceramic. Therefore this study finds that "Individual Character' using traditional incantatory patterns can discover the cultural identity and originality through Korean design creation and application of "Individual Character" to character industry can develop the pluralistic characters with a material and it can be extended to consumption goods.onsumption goods.

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도시의 정체성 확립을 위한 도시마케팅 연구 -김포시를 사례로-

  • Kim, In
    • Proceedings of the KGS Conference
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    • 2003.05a
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    • pp.109-112
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    • 2003
  • 지방자치제 실시 이후, 지방분권화에 의한 도시들 간에는 도시행정에서 도시경영으로의 개념변화가 일어나고 있다. 이러한 현실에서 우리나라의 도시들은 도시경쟁력을 갖추려는 도시마케팅 차원의 노력을 시도하고 있다. 도시 마케팅이란 지리적으로 규정된 특정 장소(도시)를 하나의 상품으로 인식하도록 이미지를 개발하고 장소(도시)의 상품가치를 높이는 다양한 방식의 노력을 의미한다. (중략)

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퓨전 자판기 신조류 진단

  • 한국자동판매기공업협회
    • Vending industry
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    • v.2 no.6 s.7
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    • pp.71-80
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    • 2003
  • 자판기 관련 기술의 발달은 이제 자판기를 단순 유형의 내용상품 만을 적용 판매하는 수준을 넘어 서게 한지 오래이다. 단일상품으로서 상품가치 극대화와 활용도 증가를 위해 여러 기능을 한 제품에 묶는 퓨전 성능화 동향이 최근 들어 급속화되고 있다. 따라서 어떤 성능을 메인 성능으로 보아야 할지 모호한 제품군이 등장하기도 하고, 심지어 자판기로서의 정체성까지 의심되는 경우도 있다. 자판기 기술발달과 적용 가능한 콘텐츠의 다양화에 따라 등장한 퓨전 자판기들은 분명 자판기 영역과 위상확대에 도움이 되는 것이 사실이지만 그 이면에는 확실한 하나의 기능으로서가 아닌 어중간한 제품 성격으로 제대로 소비자에게 어필하지 못하는 위험 수 역시 적지 않다. 하지만 기존 단순기능 위주의 자판기 시장은 한계가 있음에 미루어 볼 때 퓨전 성능화 동향은 거부 할 수 없는 신조류로 산업계에 새로운 가능성을 제시하고 있다. 이제 과제는 산업계가 그 흐름을 얼마나 발전적인 방향으로 유도해 내느냐에 달려 있다. 금호에서는 최근 부쩍 가속화되고 있는 자판기의 퓨전 성능화 동향을 집중진단해 보는 시간을 마련했다.

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A Study on the Development of the Traditional Design Content in health and longevity based on the Lucky Signs (길상(吉祥)을 상징하는 수복(壽福) 중심의 전통적인 디자인 콘텐츠 개발에 대한 방향성 연구 - 문화상품디자인 중심으로 -)

  • Jung, Su-yeon;Hong, Dong-sik
    • Journal of Communication Design
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    • v.66
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    • pp.90-101
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    • 2019
  • South Korea had a hard time creating its own image of a nation that formed its identity due to 6.25, Japanese-style rule, division of South and North Korea, and military dictatorship. Recently, Korea has been searching and spreading its identity by creating a Korean wave such as various events and K-POPs. However, since there are still no images and cultural products representing Korea's identity, it is necessary to develop design contents related to native culture and professional cultural product design. Design powers such as France and Japan focus on design projects that can add value to their national design policy projects. Traditional Korean contents also need to be specialized and continuous in image design and research. In this study, five lucky-SubokGangnYeon(long life, happiness and peace), a representative of Korean culture, studied with the most interest in the old and the modern, namely, "Living healthy long." Through the development of cultural product design and the use of design content, I would look forward to presenting the diversity and direction in producing Korea's own design products and images that fit the trend of modern 'age of 100.' Based on images based on special exhibitions related to longevity of the National Folk Museum of Korea, the museum discovers key used features and meanings, studies patterns and patterns, and analyzes design cases applied to modern cultural product design. We also want to look at the direction available through design content, which is a symbol of llong life happiness and peace. First, cultural products have limitations that lack the development of design products, lack of public relations and sales outlets, and lack of awareness of traditional culture, which should precede policy support and awareness reform at the national level. Second, we need to streamline prices that meet the needs of the market. Third, cultural product design and contents related to tradition can be settled and disseminated more easily when traditional design is utilized and distributed mainly on practical stationery and household goods. Fourth, it is necessary to develop contents of various Korean images based on research on Korean cultural history and aesthetic consciousness. Research on the Korean culture of designers should be conducted, not just in the form of figurative images. Fifth, traditional manufacturing methods and materials should be respected by modern times, but modern production products should be developed with economy and durability.

A Study on the Cultural Goods for Vitalization Baekje Cultural Assets (Through the Analysis of National Contest Exhibition for Baekje Cultural Goods) (백제문화제 활성화을 위한 문화상품에 관한연구 (백제문화상품전국공모전분석을통하여))

  • Lee, Jae-Ho;Park, Seung-Chul
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.667-673
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    • 2013
  • The Baekjae Culture Festival was first held with the objective to re-explore and succeed the traditions of Baekjae culture based on history of Baekjae's seat of government, Gongju and Buyeo. It has contributed to the development of regional culture and establishment of cultural identity of local community with its pride as the leading historical cultural festival that introduces the history and culture of Baekje. However, the current Baekje Culture Festival as a historical and cultural festival is faced with a criticism as it is operated in the direction far from its initial purpose due to the lack of recognition in its significance and application. Therefore, the National Baekje Cultural Products Concours is held as part of various contests of Baekje Culture Festival in order to encourage the pride of Baekje history, draw international attention for the advanced and unique Baekje culture, develop innovative ideas for cultural products and grow the talents in design. The awarded work of this national concours is believed to be effective for the cultural contents industry. However, unlike its initial purpose, the concours has become a one-time exhibitionist event. Hence, through the analysis of general facts and case of domestic cultural products this thesis aims to find a way to utilize the National Baekje Cultural Products Concours in order to re-evaluate the history and culture of Baekje and enhance the public recognition through their viewing, consuming, promoting and experiencing of cultural products.

Creation of Fashion Items Using Traditional Dancheong Patterns - Focused on Bag Designs - (전통 단청문양을 활용한 패션상품 개발 - 가방 디자인을 중심으로 -)

  • Lee, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.20 no.5
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    • pp.545-557
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    • 2020
  • With the increasing interest on K-fashion all over the world, it's the important time to create the items which can express the unique identity of Korea for promoting the globalization of Korean fashion. Accordingly, this study aims to suggest the modern applicability of traditional patterns by designing the bags using the Dancheong patterns(traditional multi-colored decorative painting) which can effectively express Korean images in a variety of shapes and definite visual features and then expand the scope of fashion items. To this end, this study concentrated on expressing the Dancheong patterns to fit to the modern fashion trends by re-interpreting them. The bag was designed using the laser cutting technique, without weaving or digital printing, to imbue the technical emotion and 3D effect to the patterns. In accordance with the analysis results, the features of patterns could be delicately expressed around the shaping and structuring method in terms of the design, and the scope of design for leather goods could be expanded using the laser cutting in technical aspects. For the industrial aspects, it is required to develop differentiated goods expressing the unique emotion of the Korean for globalization of Korean design.

Formative Characteristics Regarding Traditional Cultural Identity and Development of Fashion Culture Products - Past, Present, and Future - (전통문화 정체성에 관한 조형성 특성과 패션문화상품 개발연구 - Past, Present & Future -)

  • Jon, Ji-Hyon;Raftery, Andrew
    • Journal of the Korean Society of Costume
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    • v.59 no.7
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    • pp.65-76
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    • 2009
  • Korea has established a code for the economic and cultural industry that covers a wide range of classes unlike the old information era which was limited to the simple knowledge, technology, tools, morals, and customers that had been established in our society. On the other hand, 'culture marketing' is a series of marketing activities in which value-added items are created and shared. The combination of business management and culture seemed pretty awkward considering how rapidly the world was changing, however, the nature of today's culture has changed and the economic nature of culture products has resulted from those changes. In this paper, two authors who expressed the cultural identity in the culture products are studied through a comparison analysis; the author Min Yeongsoon expressed the identity confusion that she experienced in a foreign country and how she overcame homesickness in her work; and the author Kim Ata expressed his confidence in Asia and used his clear and loud voice to express the culture in his work. In addition, today's culture products are affected by the surrounding cultures such as the member's traditional society, environmental culture, and individual's culture. It is a good source for good works of art. In this study, the efforts of seeking the cultural identity, structuring the concept, seeking a new market and possibilities are used to make a consistent process in order to make a series of the systems required for planning and developing culture products.

Reexamination of the Traditional Product Classification Theory as the Social Characteristics of Goods Become More Reflected in Consumption (전통적 상품분류방식의 문제점과 대안 모색: 상품의 사회적 특성화를 중심으로)

  • Yeo, Woon-Seung
    • Journal of Distribution Research
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    • v.12 no.2
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    • pp.103-129
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    • 2007
  • One of the most enduring concepts in the history of marketing thought relates to the classification of consumer goods. The product classification theory first proposed by Copeland(1923) has, with little modification, survived to the present day, and continues to be endorsed by the American Marketing Association and other related institutions some 80 years after it was first published. In truth, Copeland's classification is now outdated and bears little, if any, relevance to modern product advertising, retailing and consumption. In particular, it can not accommodate the fact that, in modern societies, consumer preoccupations with style, personal identity and status have meant that the social characteristics of goods, heavily promoted by brand managers who understand their markets, are key determinants of consumer choice and buyer behavior. In this respect, the author attempted to explore the reasons why product classification theory has been unresponsive to changes in market conditions over so many years and argue that its failure to embrace the many social influences on consumption and on consumer behavior is now its most serious weakness. And also, the author proposed the new categorization system of goods, based on the several existing literatures.

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A Study on Arrangement through Avoid Note and Tension Note (어보이드 노트 및 텐션 노트를 이용한 편곡에 관한 연구)

  • Jo, Beom-Jin;Cho, Tae-Seon
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.349-355
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    • 2015
  • It is crucial to a musical artist whether or not they have a musical identity. Major entertainment companies of Korea are strongly promoting a cultural product called 'Idol', where musical identity and musicianship are not important, with careful production and capital. It is important to take note of Prince, who remains to show clearly his philosophy and identity, in the state where lack of musical identity is being promoted. Many studies done on his musical brilliance and uniqueness can be a great incentive to rethink on the nature of music. As an arranger, Prince used tension notes effectively and even showed that avoid notes can be used to express a musical color. Studies on his musical brilliance and uniqueness must continue to be done and become an incentive to not just people who study music but for everyone to rethink the nature of music. There is no correct answer to music, but art has to be the essence of its nature.