• Korean Business Review
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• 제17권
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• pp.83-110
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• 2004

In modern society, there exists a growing tendency that the product image, rather than the substance of the product, is given more and more emphasis. In other words, consumers tend to purchase a product whose brand image coincides with their self image. Today, it is one of the essential factors for marketing strategy of a modern enterprise to have brand image perceived by consumer self-image. The image, by affecting the perception of consumers, explains the reason why some consumers choose one brand out of many brands that are available to them. Furthermore, brand-image perceived by consumers becomes more important factor in improving the company's market share. For this research, we investigated the theoretical background based on previous studies and collected statistical data through a market survey. The results of the actual research indicate that the attributes of the images differ notably depending upon demographic attributes; that the brand image judged by a customer is positively correlated to the customer's self image; and that the regression analysis of the purchase intention in accordance with coincidence of independent variables proved to be insignificant. But the correlation analysis of the variables shows that the sensuous image of a perceived brand image product notable differences in the purchase intention. Most of Consumers tend to prefer certain brand of causal wears in accordance with their cognized brand-image and self-image: social self-image and actual self-image. Corporate must not spare any effort to establish differential advantage. through better image or changing image. Also marketers have to identify the strengths and weakness of their brand in relation to the competition in setting up their brand management strategy. In conclusion, the outcomes of the study suggest that the consumers purchase the images of the brands, rather than the products themselves. Accordingly, in the clothes markets with similar quality levels, the emphasis should be put on differentiation of the brand images in order to further increase sales and maximize profits.

• The Journal of the Korea Contents Association
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• 제17권2호
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• pp.612-622
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• 2017

This paper is about on the most representative ethnic of China Mongolian as the research object, through the questionnaire survey to establish the understanding of national cultural symbol and the system of national identity, and lay a theoretical foundation for the application of Mongolian communication and design in the future. In order to achieve the objectivity of the data, so a questionnaire survey was conducted on 300 populations of Mongolian and other nationalities. The result is that the majority of the Mongolians believe that as the Mongolian people have a sense of pride, and the Mongolian nationality is a representative of china. Mongolian is a kind of aesthetic, creative, reliable, aggressive and like the decoration of the nation. The cultural symbols for design elements are cyan, Gen Gi Khan graphics, agate, and peaceful meaning and so on. The cultural symbols are used for celebration, as well as clothing accessories. The symbol of culture has played a positive role in the establishment of Inner Mongolia identity and the propaganda of the nation. The construction of Mongolian cultural symbol system plays an important role in the establishment of Mongolian national identity. To combine the meaning of nation and the mission of culture with national cultural resources. It is not only to help the development of minority culture, but also to promote the sense of pride of ethnic minorities.

• The Journal of the Korea Contents Association
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• 제13권10호
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• pp.113-122
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• 2013

The movie "Beautiful Mind" directed by Ron Howard is about a genius global mathematician, John Nash's life. In the movie, the main actor, John Nash is a schizophrenic patient who suffers from hallucination and delusion, and his illusion appears as three distinct characters. Each researcher has had a different opinion on the interpretation of these three characters, but many parts of their opinions are losing consistency. Especially the girl is assumed to be a character from the main actor's hallucination because she is ageless or there is no interpretation of the girl. Although the director Ron Howard did not adopt Aldous Huxley's theory "the more you know the more you see" for the movie, he analyzed the characters in the way of his own with thinking that he can analyze them in accordance with the knowledge level of audience. The imaginary characters come out from John Nash's head and who he wants to be. They are the basic human needs, earthly desire, sexual desire and the desire for honor. John Nash minutely reflects these three kinds of desires in an imaginary world through the three characters. This thesis is to newly suggest the symbolic meaning of the imaginary characters in the movie by clearly analyzing the meaning of the controversial three characters.

• Sim-seong Yeon-gu
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• 제35권1호
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• pp.1-65
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• 2020

BMGIM is a method of individual psychotherapy which seeks to achieve self-knowledge via imagery experiences evoked by music. When dealing with imagery in BMGIM, emphasis is placed on the insight of the client, but there are occasions when clients sometimes are confused because they cannot understand their imagery experiences. Also therapists and clients tend to consider experiences of BMGIM from a causalistic-reductive perspective. In order to understand the meaning of BMGIM imagery experiences, in this thesis imagery experiences are interpreted from a Jungian perspective that understands imagery as a symbol and stresses the purposive meaning. At first the definition and procedures of BMGIM are dealt with, secondly music and imagery as components of BMGIM are examined, and lastly the symbolic meaning of two female clients' BMGIM imageries are discussed. Looking into deeply imagery experiences, both therapist and clients newly came to realize not only the symbolic meaning of imageries but also the purposive meaning of wounds and sufferings of clients, especially I was able to confirm the following three points. First, just like dreams or active imagination, BMGIM also deals with spontaneous contents of the psyche. Second, the autonomy of the objective psyche which orients the development of personality, healing and wholeness is also revealed in BMGIM. Lastly, Jungian perspective aids in understanding the meaning of the imagery experiences in a more deep and abundant way. From this point, BMGIM can also be seen as a useful therapeutic tool which deals with the unconscious such as dream analysis or active imagination.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• 제32권3호
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• pp.96-109
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• 2014

The purpose of this study is to sort out the plants in "The Book of Songs", and to analyze the cultural significance of plants from the viewpoint of the symbolic elements and the landscape elements in the 3~11 century BC. The conclusions are as follows. First, there were 147 plant names and 136 plant species in "The Book of Songs", and these results can confirm that the plants were existed in the 3~11 century BC. Second, through analyzing the cultural significance of the plants, cattail, lotus, etc. are the symbol of lovers; peony and willow are the symbol of farewell; bamboo is the symbol of gentleman; and Japanese pepper is the symbol of fecundity. Third, at the viewpoint of the landscape elements, the poplar, dwarf elm, etc. can be used as a place of affection; reed and nepenthe can make a place of melancholy, hazel and chestnut tree, etc. can make a place of power and position, celery and water shield etc. can be used as a place of knowledge. Based on the research of "The Book of Songs", it can help to understand the plants culture in 3~11 century BC, and it will be a useful information for the plant design.

• Cross-Cultural Studies
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• 제43권
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• pp.139-170
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• 2016

Through the process, it is possible to understand the meanings of specific numerical symbols that are present in our daily lives, rather than regarding them as abstract symbols. The symbols can be efficiently utilized for cultural communication between Korean teachers and foreign learners, and between learners with different cultural backgrounds. A symbol that intensively shows Korean culture can be applied efficiently to cultural education. This is because Korean identity can be understood by means of symbols that represent Korean thoughts and emotions. Therefore, this study intends to examine the contents of symbol education applicable to Korean culture education, centering on numerical symbols amid far-reaching symbol systems. For this purpose, this study analyzed how the application of numerical symbols is presented in Korean textbooks, with the intent to organize the symbols into 4 categories of myth, folklore, taboo, and idiomatic expressions, which might be actually helpful for understanding Korean culture.

• Journal of the Korean Institute of Landscape Architecture
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• 제35권5호
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• pp.1-15
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• 2007

본 연구는 커뮤니티 시설 상세 설계의 대상물에 대한 질적 특성을 파악하기 위하여 그 대상물의 이미지를 상징화하는 단계적 발전 과정을 거쳐 그 시설의 상세 설계적 언어를 형상화하는 방법을 제시하였다. 사례로 역사적, 문화적, 전이적 특성을 지닌 세 커뮤니티를 조사하여 디자인 언어와 상징화되는 이미지를 구명해 보면서 디자인 언어의 구성과 설계요소와의 관계 커뮤니티의 목표 등과 연관시켜 커뮤니티의 본질성을 추구하는 수단을 평가 분석하는 방법을 강구하고 커뮤니티 시설의 상세 설계 언어의 형상을 검토하는 방법을 통섭적으로 제시하였다. 설계 언어의 형상 분석의 수단을 구체화 하는 데는 시각적 형태, 설계 주제의 상황, 설계요소의 관계성, 설계요소의 위치와 구성 등과 연관된 문제이다. 본 연구는 상세설계 언어의 형상을 개발하는 시도로 네 가지 기본 전제를 세우고 그를 설명해 보았다. 본 연구는 커뮤니티 시설 특성의 상징화를 위한 설계언어연구 대상의 사례로 미국의 전통성이 강한 메사츄세츠주에서 역사적, 문화적, 전이적 특성을 각기 다르게 지니고 있는 콩코드(Concord), 렉싱톤(Lexington), 알링톤(Arlington) 등의 세 커뮤니티를 택하였다. 사례 커뮤니티 시설 특성의 상세 설계 언어의 형상을 도출하는 과정을 설명하고 시각적 노트와 디자인 의미와 그 상징성을 바탕으로 상징과 시각적 언어를 찾으면서 상세 요소의 디자인 언어를 비교하였다. 그를 바탕으로 디자인 언어와 의미 및 그에 대한 평가를 위하여 편익을 기초로 사회, 건강, 환경, 경제 등 네 가지로 세부 분류된 커뮤니티 시설을 검토하였다. 커뮤니티 시설 특성을 파악하는 기법 발굴 과정에서 시작된 시각적 형상으로부터 상징과 그 의미 등을 구명하면서 그를 정성화하기 위한 기준으로서 설계 언어, 상징적 언어, 커뮤니티, 자연적 심미성 등의 네 가지로 대표되는 평가 요소에 의하여 분석 평가 검토에 이르기까지 일련의 과정이 그 상세설계언어의 형상에 관하여 통섭적 접근이 이루어 졌다.

• Journal of the Korean Geographical Society
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• 제36권1호
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• pp.35-51
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• 2001

Social historical geography is interested in geographical elements related with a social group and perceives the diverse dimensions of a geographical phenomenon. The purpose of this study is to examine and interpret the multi-layers of meanings associated with the ancestral places of lineage group, i.e. Bonkwans(本貫)in Korea with a viewpoint to social historical geography. The term Bonkwan does not appear in any historical records prior to ths 10th century. Thereafter it is used continuoushy by lineage groups or by govermment agents till the 17th century. I believe that during this long-term period Bonkwan assumed multiple geographical meanings which varied from period to period, such as residence place, a place of origin, and a place symbolizing power. Each layer of meaning was the product of a certain period and of a cetain lineage. Its first meaning was produced in the early Koryo kingdom. Its second meaning from late in the same kingdom to the early part of Chosun kingdom. In order to understand the meaning of Bonkwan correctively, we need to see it at a large perspective. That is to say, it needs to be viewed in the framework of immigration study of each lineage because the term is more is moreof a social construct than a fixed notion.

• The Korea Beekeeping Bulletin
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• 통권225호
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• pp.10-10
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• 1999

• Proceedings of the Costume Culture Conference
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• 복식문화학회 2005년도 정기총회 및 춘계학술대회 Proceeding
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• pp.76-78
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• 2005