• Journal of the Korean Regional Science Association
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• v.39 no.1
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• pp.53-66
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• 2023

Due to COVID-19, the external activities of urban residents have greatly shrunk, causing a lot of damage to the commercial district, such as a decrease in population and sales. The downturn in commercial districts means the collapse of the infrastructure of the national economy, and can have serious side effects on the local economy and individual lives. Therefore, it is necessary to look at the alley commercial area, which is closely related to the national local economy, and pay attention to the damage and stagnation of the alley commercial area where small business owners are concentrated. The purpose of this study is to classify alley commercial districts into growth commercial districts and decline commercial districts by using commercial sales time series data and DTW time series group analysis for the pre- and post-COVID-19 period. The main findings of the study are as follows. First, using the time series data on commercial sales before and after COVID-19, the alley commercial districts were divided into growth commercial districts and decline commercial districts, and it was confirmed that the distribution of growth commercial districts and decline commercial districts was regionally different. Therefore, it is necessary to actively manage commercial districts in areas where many declining commercial districts are distributed, and it is required to prepare policies for each region in consideration of the spatial distribution of declining commercial districts. Second, during the COVID-19 period, face-to-face essential industries, density of guest facilities, and population density negatively affected the sustainability of commercial districts, which is the opposite of previous studies. This is the result of empirically confirming the specificity of the COVID-19 period and the negative effects of the integrated economy, and can be used as basic data for effective commercial district management and policy preparation in the event of a national disaster in the future. Third, the characteristics of the background of the commercial district had a significant effect on the sustainability of the commercial district, and the negative effect of the attracting facilities inducing population concentration in the background area was found. This suggests that it is necessary to consider the characteristics of the background as well as the inside of the commercial district when establishing policies to revitalize the commercial district and support small business owners in a national disaster situation.

• The Korean Journal of Franchise Management
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• v.3 no.1
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• pp.73-91
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• 2012

This study is in the purpose for the revitalization of traditional market as comparing to the relevancy between the central characteristics of a floating population going around for buying something or eating food and lots of small-sized businesses comprising of the commercial districts. The several traditional markets such as Cheonan station, Dujeong-dong, Sinbu-dong in Cheon-An city has been investigated repeatedly almost every two or three years by the Small Enterprise development Agency(SEDA) since 2001. By analyzing the raw data of those commercial districts made by SEDA, we can calculate the number of firms andthe ratio of business type of each commercial districts. In this research, the type of each business is classified into four groups such as restaurant, service, retail and the rest. Moreover, the central character of the floating population is derived from the raw data, which means the customer information about sex, age structure or the most populous time zones. From these characteristics, one commercial districts has his own specific features distinguishing from the others. The most important differences of past researches are firstly the dynamic viewpoint rather than a static one. Secondly it suggests that the relation between the central characteristics of districts and the floating population would exist. Lastly, it suggests that the interaction between both of them have a significant effect on the growth or decline of the districts and the rates of business type, other adjacent commercial districts as well. Eventually, this study provides several meaningful points for the revitalization of commercial districts to government or stakeholder such as management organization, business owners and new starter etc.

• Journal of the Korean Geographical Society
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• v.51 no.1
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• pp.77-88
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• 2016

Dramatic changes have so far been made in the system of central places over the past century. The development of transport has particularly exercised principal influences on the changes of the system of central places. This paper is to examine how and why the development of transport enables such changes to take place in the system of central places, through conducting model research. This paper suggests some models that development of transport be taken as an independent variable and that the division of market area between the central places be as the development of variable. The suggested models show that the development of transport extends the market area of higher central places but reduces the market area of lower central places.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.1-7
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• 2019

Jeju City is one of the cities where decline of old city-center is appearing due to the reduction of residential and floating population. The decline of old city-center of Jeju City has been on the rise since the 1990s, and has been intensifying in the 2000s. Jeju City is currently activating specific policies to ensure activation and diversification of the local commercial area. In this paper, we propose a new method to increase the number of visitors to Jeju-Mokkwana by using Augmented Reality technology for activating commerce of old city-center. Various Augmented Reality contents based on smart-phone are implemented and operated in Jeju-Mokkwana. Also the survey is conducted to 574 visitors who have experienced online/offline promotion for analyzing effects. Survey results show that the proposed method can be effectively used to activate the old city-center by increasing the floating population.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.367-376
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• 2022

In this study, changes in commercial areas in Yeongdo-gu urban regeneration region were analyzed in terms of regional revitalization. Urban decline can accelerate the decline of downtown commercial functions, and revitalization of stagnant areas can be evaluated as enhancing the vitality of commercial areas. To reach this objective, dynamic changes in the commercial area in urban regeneration region were confirmed through store density, industry diversity, and restaurant/cafe ratio. As a result of the study, it was found that the store density and industry diversity showed an increasing trend in Yeong-do urban regeneration region. Although it is difficult to find a substantial difference in the ratio of restaurant/cafe, it seems that Yeongseon 2-dong has undergone a relatively large commercial change. This research is significant in that it quantitatively evaluated and analyzed commercial changes in Yeongdo-gu urban regeneration region.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.398-401
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• 2023

본 연구는 서울소재 외식업종의 6년간 점포당 매출액 데이터를 이용해 시계열 군집분석을 수행, 업종 및 지역별 상권을 세분화하고 '성장 상권'부터 '쇠퇴 상권'에 이르기까지 재정의한다. 이를 통해 예비 창업자와 소상공인이 업종과 지역을 선정하는 지표들을 분석하고 연구하였다.

• Journal of the Korean Regional Science Association
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• v.39 no.1
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• pp.3-20
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• 2023

This study aims to categorize the 14 major gentrified commercial areas of Seoul and analyze their characteristics based on their sense of place. To achieve this, we conducted hierarchical cluster analysis using text data collected from Naver Blog. We divided the districts into two dimensions: "experience" and "feature" and analyzed their characteristics using LDA (Latent Dirichlet Allocation) of the text data and statistical data collected from Seoul Open Data Square. As a result, we classified the commercial districts of Seoul into 5 categories: 'theater district,' 'traditional cultural district,' 'female-beauty district,' 'exclusive restaurant and medical district,' and 'trend-leading district.' The findings of this study are expected to provide valuable insights for policy-makers to develop more efficient and suitable commercial policies.

• Journal of the Korean Institute of Rural Architecture
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• v.12 no.1
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• pp.25-32
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• 2010

The aim of this thesis is to present why the business district of old downtown in Jejusi collapsed and what sort of problems caused by that as collecting objective data, which help us to comprehend how the commercial zone has been decaying, on the physical state of the specific area near 'Sinheungro' and 'Chilsungro', which are main commercial sites in the downtown, and analysing it. Firstly It was revealed that most land investigated was property in which structure was able to built or poor land within $60m^2$. This was caused by increasing in land value and high density in space use so that the area did not develop. Secondly, In addition to be low density, most of buildings in 'Sinheungro' and 'Chilsungro' were so old and inefficient - the old buildings were abandoned without improving due to expensive rent and complicated property rights. Thirdly, According to the survey accomplished, major commercial facilities in the area have struggled with the continuous recession in their business. It was the inevitable result of not having an effective alliance with surrounding retail shops and a lack of a strategic action for satisfying consumers desire or adapting to new shopping patterns. Fourthly, Infrastructure in the site was ruining the beauty of the urban landscape as well as bringing on bad access to the inner city as not having improved enough. Furthermore, many administration departments which were in charge of each infrastructure existed. This was resulted from not considering unification between each infrastructure and regional characteristics of the local community.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.3
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• pp.554-559
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• 2016

Cheongju has been a continuously expanding city due to housing development and new town construction since the 1980s. With time, many urban problems have arisen, such as commercial decline, and degradation of the residential environment in inner city. To revitalize the inner city, this study proposed some planning strategies through the linkage of separated urban regeneration projects maximizing its effectiveness. Therefore, firstly, this study selected the target area in the inner city and identified the cause of the declination and deterioration pattern. Secondly, the main issues were derived by reviewing the locational characteristics and the potential of the target area. Finally, four strategies and detailed projects were suggested for the target area for revitalization of the inner city. Although the effectiveness cannot yet be verified due to its under realization, the results derived from the citizen's participation are having a very important impact and they can be a useful reference for similar planning.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.37 no.6
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• pp.535-543
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• 2019

Recently, growing social interest in alley markets, which have shown rapid growth like Gyeonglidan-gil street in Seoul, has led to the need for an analysis of growth factors. This paper aims at exploring growing alley markets through time-series clustering using DTW (Dynamic Time Warping) and examining the growth factors through logistic regression. According to cluster analysis, the number of growing markets of the Northeast, the Southwest, and the Southeast were much more than the Northwest but the proportion in region of the Northwest, the Northeast, and the Southwest were much more than the Southeast. Logistic regression results show that people in 20s and 30s have a lower impact on sales than those in 50s, but have a greater impact on growth of alley market. Alley markets located in high-income areas often reached their growth limits, indicating a tendency to stagnate or decline. The proximity of a subway station effected positive on sales but negative on growth. This research is an advanced study in that the causes of sales growth of alley markets is examined, which has not been examined in the preceding study.