• Title/Summary/Keyword: 사회지향성

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Effect of Tuberculosis Prevention Campaign Message: Focused on message orientation and message presentation style (결핵 예방 광고 메시지의 효과: 메시지의 지향성과 메시지 제시방법을 중심으로)

  • Choi, Myung-Il
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.411-420
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    • 2019
  • This study analyzed the effective message strategy for the TB prevention campaign. This study examined the differences in the perceived susceptibility, perceived severity, and behavior intention according to the message orientation(individual-social) and the message presentation style(statistical-narrative). The results showed that individual message is more effective than social message in terms of perceived susceptibility and perceived severity. There was no significant difference between statistical and narrative messages. Finally, in the case of individual message, narrative messages were more effective than statistical messages; and in the case of social message, social messages were more effective than narrative messages. Based on these results, theoretical implications were discussed and a practical strategy for TB prevention campaign were proposed.

Development of a flood prevention system scenario using IoT Directional speaker Seamless-tracking technology (인명지킴이 시스템 기반 사회재난 대응 실증 연구 - IDS 기술을 활용한 수난 방지 시스템 시나리오 개발 -)

  • Lee, Yongsuk;Im, Sua;Shin, Jongkyun
    • Journal of the Society of Disaster Information
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    • v.13 no.1
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    • pp.106-117
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    • 2017
  • This study is to present to be the efficient demonstration of the life protection systems which is developed for the prevention and prompt correspondence for social disaster. It is to suggest to be conducted prompt accident prevention and correspondence based on the type of accident and developing technology development of life protection systems for social disaster using convergence technology like directional speaker system.

Study on Disaster Response based Construction Plan by Directional Speaker (지향성 스피커 등을 활용한 재난대응 기반구축 방향 연구)

  • Song, Chang-Young;Song, Min-Su;Park, Sang-Hoon
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2015.11a
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    • pp.81-84
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    • 2015
  • 안전한 생화환경에 대한 국민수요 급증 및 사회변화에 따른 장기적 관점의 재난관리체계가 필요하고 우리나라의 경제성장이 거듭됨에 따라 고도화된 기술문명 사회로 급속히 발전한 결과 과거와는 달리 지하철 사고, 가스폭발사고, 화학물질 분출사고 등 사회재난의 유형이 다양화되고 있을 뿐만 아니라 그 피해의 양상이 복잡화 되고 있어 이에 대한 전략적인 대응이 필요하다. 따라서 본 연구에서는 사회재난 사고유형 및 대응사례 분석을 통한 재난대응 시나리오를 개발하고, 관련 법제도 검토를 통해 법개정 방안을 수립하여 시범사업 기반 구축의 방향을 제시하고자 한다.

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The Effect of Social Entrepreneurship on Market Orientation (사회적 기업가정신이 시장지향성에 미치는 영향)

  • Oh, Sang-Hwan;Yun, Dae-Hong;Ock, Jung-Won
    • Management & Information Systems Review
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    • v.36 no.5
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    • pp.27-44
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    • 2017
  • The purpose of this study was to empirically verify the effect of social entrepreneurship on market orientation. total of 500 questionnaires were distributed to workers in social enterprise and preliminary social enterprise. 202 questionnaires were used for final validation of research model, The hypotheses set in this study were validated through SPSS18.0 and LISREL8.3 based on the research model. The results showed that all hypotheses were accepted, except for 5 hypotheses(Hypothesis 1-1, Hypothesis 1-2, Hypothesis 1-3, Hypothesis 1-6, Hypothesis 1-9). First, we examined the effect that empathy might have on market orientation in connection with social entrepreneurship. The results suggested that empathy did not have a statistically significant effect on customer-orientation, inter-department cooperation and coordination, and competitor orientation. Second, we examined the effect that innovativeness might have on market orientation in connection with social entrepreneurship. The results showed that innovativeness had a positive(+) effect on customer-orientation and inter-department cooperation and coordination but did not have a statistically significant effect on competitor-orientation. Third, we examined the effect that risk-taking might have on market orientation in connection with social entrepreneurship. The results implied that risk-taking had a positive(+) effect on customer-orientation and inter-department cooperation and coordination but did not have a statistically significant effect on competitor-orientation. Finally, the relationship among market orientation variables was like this: The inter-department cooperation and coordination had a positive(+) effect on both customer-orientation and competitor-orientation. The results of this study are expected to provide a useful basis for overall understanding about the effect of social entrepreneurship on market orientation and present important theoretical and practical implications.

Effects of the Group Coaching Program for the Promotion of Growth Orientation for University Students on Growth Orientation, Life Satisfaction, Perceived Stress, Positive Psychological Capital and Interpersonal Relationships: Based on the Model of the Social-Cognitive Approach to Motivation (대학생 성장지향성 증진 그룹코칭 프로그램이 성장지향성, 삶의 만족도, 지각된 스트레스, 긍정심리자본 및 대인관계에 미치는 효과: 사회인지동기모형을 기반으로)

  • Kyung, Ilsoo;Tak, Jinkook
    • Korean Journal of School Psychology
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    • v.16 no.3
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    • pp.231-263
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    • 2019
  • The purpose of this study was to verify the effects of growth orientation, life satisfaction, perceived stress, positive psychological capital and interpersonal relationships in the group coaching program for the promotion of growth orientation for university students based on the model of the social-cognitive approach to motivation. The program consisted of eight topics: growth orientation, growth mindset and brain plasticity, self-directed goal setting, talent which is a product of ongoing effort, failure attitude and perspective change, positive emotion, thinking and behavior, value of growth orientation and self-coaching, respectively. The program comprised a total of eight sessions, 120 minutes each, and the final program was completed through a preliminary experiment with three university students. In order to verify the effectiveness of the program, 48 university students were divided into 16 in the experimental group, 16 in the comparative group, and 16 in the control group. The experimental group participated in the group coaching program to enhance the growth orientation based on the model of the social-cognitive approach to motivation developed in this study, the comparative group participated in a learning goal orientation improvement program based on an incremental implicit theory, and the control group did not carry out any program. Three groups were tested in pre, post, follow-up1(after 1 month) and follow-up2(after 3 months) in order to growth orientation, life satisfaction, perceived stress, positive psychological capital and interpersonal relationships. We performed analysis to confirm the homogeneity to the data of the three groups and to verify the interaction effects between times and groups. As a result, it was confirmed that the group coaching program to promote growth orientation, life satisfaction, perceived stress, positive psychological capital and interpersonal relationships had statistically significant effect and was more effective than the comparative program due to the larger effective size. Also, we confirmed that the coaching effect was sustained after the program was finished and more effectively maintained than the comparative program. Based on the results of this study, this study has academic implications because it verify the effectiveness of the group coaching for the promotion of the growth orientation by scient ic method.

A Structural Relation of professional leadership, environmental competitiveness, market orientation and fundraising effectiveness in social service organizations (사회복지조직의 자원동원성과에 영향을 미치는 요인의 구조적 관계 -리더의 전문적 태도, 환경에 대한 인식, 그리고 시장지향성간의 관계-)

  • Rho, Yeon-hee
    • Korean Journal of Social Welfare Studies
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    • no.37
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    • pp.91-116
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    • 2008
  • Current studies have shown academic and practical interests in effects of various factors on fundraising effectiveness in social service organizations. However, they hardly suggested what factors affect fundraising effectiveness in a clear way. This study intended to suggest a structural relations between factors, such as professional leadership, environmental competitiveness, market orientation, and fundraising effectiveness. The results of the structural equation modelling analysis showed that there were not significant direct effects of professional leadership and environmental competitiveness on fundraising effectiveness, but their indirect effects and mediating effect of market orientation toward donors. Although the study has a limitation to generalize the results for all kinds of nonprofit social service organizations, it has both academic and practical implications to introduce the concept of market orientation for an explanation of fundraising effectiveness, and also to indicate the importance of organizational efforts to keep strong and sound relationships with donors.

Does Story Enhance Social Cognitive Ability? Associations between Working Memory and Perspective Taking Ability (이야기는 사회인지능력을 향상시키는가? 작업기억과 관점채택 능력과의 관계)

  • Ahn, Dohyun
    • The Journal of the Korea Contents Association
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    • v.19 no.9
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    • pp.101-111
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    • 2019
  • This study was to examine association between working memory and social cognitive ability, and the influence of story-use on social cognitive ability. To this end, this study measured working memory(via n-back), and randomly assigned 82 participants into three groups(5th level intentionality, 3rd-level intentionality, and exposition conditions), and then compared the accuracy of perspective taking and emotion recognition(RMET: Reading Minds in the Eyes Test) as social cognitive ability. The results suggested that perspective taking accuracy was significantly associated with working memory capacity, whereas emotion recognition accuracy was not. Contrary to the hypothesis, perspective taking in the 5th-level intentionality story group were significantly lower than those in the 3rd-level intentionality story group. Emotions recognition accuracy was not significantly different among the three groups. Overall, this study produced inconsistent results, which has been discussed in terms of theory and methods.

The Impact of Supervision Process and Function on Customer Orientation of Social Workers (슈퍼비전 실행과정과 기능이 사회복지사의 고객지향성에 미치는 영향 -슈퍼비전 만족의 매개효과-)

  • Choi, Won-Hee;Jung, Eun Jue;Kim, Sun Hwa
    • The Journal of the Korea Contents Association
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    • v.19 no.5
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    • pp.404-416
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    • 2019
  • The aim of this study is to examine the effects of the supervision process and functions in social welfare practice on the supervision satisfaction of social workers and their customer orientation. For this, 196 social workers were asked to answer to the questionnaire and their responses were analyzed. The courses between variables were analyzed using structural equation model. The findings from this study show that the supervision process impact on supervision satisfaction, but didn't influence customer orientation. The functions of supervision positively impacted on both supervision satisfaction and customer orientation. Furthermore, the supervision process and functions influence customer orientation with supervision satisfaction as a mediating factor. In addition. this study proposes a supervision practice system as a means to provide customer-oriented service to clients.

The Attitude of Job for Occupational Therapist (작업치료사의 직업에 대한 태도)

  • Park, Woong-Sik;Kim, Jung-Mi
    • The Journal of Korean society of community based occupational therapy
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    • v.3 no.2
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    • pp.67-74
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    • 2013
  • Objective : The purpose of this study is to investigate the relation between sociodemographic characteristics and attitude of job for occupational therapist. Method : Among 125 occupational therapists who voluntarily responded on structured survey final subject of study is total 123 persons except two occupational therapists who did not respond completely. Result : Attitude of Job was significantly different according to employment status and hospital types, and job stress was significantly different according to employment status and job directivity was significantly different according to hosipital types. Also, for correlation of job attitude, job satisfaction was high as higher job stability, lower job stress, and higher job directivity. Conclusion : To improve attitude of job, employment status should be regularized and the education and improvement of labor conditions are necessary to improve attitude of job and job directivity.

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A Study on Using Color-Concept Directed Scent to Allow Visually Impaired People to Appreciate Paintings (시각장애인의 미술작품 감상을 위한 색-개념 지향성 향 활용에 관한 연구)

  • Lee, Hoon-Suk;Cho, Jun-Dong
    • Science of Emotion and Sensibility
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    • v.23 no.4
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    • pp.73-92
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    • 2020
  • This article addresses the possibility of developing a new art appreciation method using olfaction, which was not previously considered an important sense in expanding the cultural enjoyment of visually impaired people. The human olfactory system is a faculty that is not considered very important in modern society; however, this is due to cultural factors, and from a biological point of view, the human sense of smell has sufficient potential for practical application. In this study, it is assumed that when various types of scent are perceived through this sense of smell, each has its own unconscious relation to color and concept, which researchers have termed "color directivity" and "concept directivity." Through experiments, the researchers found that some specific scents have color directivity and concept directivity, and in using these scents, they succeeded in delivering information about colors used in artworks to the visually impaired. Based on this study, we hope to continue our research on the use of color-concept directional scents that can convey the brightness and saturation of colors and more diverse hues.