• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.462-474
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• 2015

This article is aimed to investigate the role of social pressure in the influential relationship of user motivation on user commitment in social media. On this purpose, user motivation in social media was divided into 3 sub-dimensions as social motivation, functional motivation and hedonic motivation and social pressure was also categorized into informational isolation pressure and conformity pressure and then it was explored that how the social pressure makes differential effects in the relationship of each dimensions of user motivation and user commitment. Major findings are as follows. First, user's social motivation and hedonic motivation in social media had significant positive influence on user commitment. Second, the informational isolation pressure showed moderating effect in the relation of functional motivation and commitment. Third, conformity pressure displayed moderating effect in the relation of social motivation and commitment. This article suggests empirical supports about the role of social pressure in the phenomena of social media use and commitment, but requires to explore more specific factors and multi-dimensional studies in regard of social pressure in social media.

• 한국정책학회보
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• v.21 no.4
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• pp.147-172
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• 2012

고령사회 진입과 함께 나타난 세계 각국의 정책이슈 중 하나는 연금개혁이었다. 유럽과 중남미는 1980년대, 1990년대 및 2000년대 초, 그리고 나머지 대륙에서는 1990년대와 2000년대 초에 걸쳐서 연금개혁을 단행했다. 본 연구에서는 중층연금제도의 근간이 되는 동유럽의 개인연금과 서남북 유럽의 퇴직연금의 확산요인을 Cox 사건사 분석방법으로 파악한 후 비교분석 방법을 활용하여 정책확산 메커니즘을 탐색하였다. 분석 결과 두 지역에서 공히 사회적 압력요인 중에서는 인구규모가 영향을 미쳤고, 경제적 압력요인 중에서는 경제활동인구의 감소가 영향을 미쳤으며, 외부영향요인 중에서는 수평적 이웃효과가 영향을 미쳤다. 정책확산의 관점에서 저출산·고령화와 같은 인구구조와 이에 따른 노인부양비율은 국내에서의 일부 연금개혁과 같은 정책에는 영향을 미쳤을 수도 있지만 퇴직연금과 개인연금의 도입과 같은 정책확산에는 영향을 미치지 않은 것으로 나타났다. 따라서 정책확산 메커니즘의 관점에서 보면 사회적 압력, 경제적 압력, 그리고 수평적 이웃효과가 상호작용을 하면 정책확산으로 인한 정책변동이 나타난다는 사실을 확인할 수 있었다.

• CRM연구
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• v.3 no.2
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• pp.1-20
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• 2010

Due to the nature of teenage students' common tendency of being drawn to consumption conformity engendered by popular trends, and further expanding their unique collectivist culture, this study presumes that middle and high school female students as well have an influential factor that creates their distinctive trait. This study is intended to investigate the students' personal characteristics and effects of social reference groups, and further scrutinize how these influences transcends to deviant make-up behaviors. A total of 297 subjects, middle and high school female students, participated in a survey, using questionnaires focused primarily on the degrees of color makeup and the influences imposed by classmates. The findings of the study are as follows. First, regarding makeup behavior displayed by middle and high school female students, social self-esteem had positive influence on innovation and peer pressure. Second, perceived visibility conversely had negative impacts on innovation and peer pressure. This indicates that if perceived visibility is at a salient level, this already signifies lack of innovation. Third, makeup innovation and peer pressure demonstrated by middle and high school students all showed positive influence on their makeup behaviors. Additionally, peer pressure, in comparison to innovation, had greater influence on makeup behaviors, which indicates that peer pressure play a great role in makeup behavior of middle and high school students. Fourth, makeup behaviors showed strong impacts on makeup satisfaction and rendering deviant behaviors, which indicates that a new direction and perspective regarding middle and high school students' makeup behavior is critical.

• Journal of Korea Port Economic Association
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• v.39 no.2
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• pp.143-163
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• 2023

This study aims to analyze the impact of ESG activities on the corporate performance of logistics companies in Korea. To achieve this, the study examines the factors influencing the adoption and implementation of ESG activities, assesses the extent to which ESG activities enhance corporate trust and image, and empirically analyzes the effect of ESG implementation on the corporate performance of logistics companies. An online survey was conducted using Google Forms for Korean logistics companies, and a total of 463 data sets were utilized for PLS structural equation analysis using the SmartPLS 4.0 software tools. The findings of the study are as follows: Firstly, external pressure, specifically government pressure, significantly influences environmental responsibility activities, while investor pressure significantly affects social responsibility activities and governance responsibility activities. Additionally, internal management pressures significantly impact environmental responsibility activities, and employees have a significant influence on all ESG responsibility activities. Secondly, environmental responsibility activities positively affect corporate image, whereas social and governance responsibility activities influence trust and corporate image. Thirdly, trust and corporate image demonstrate significant effects on both financial and non-financial performance. Fourthly, trust significantly mediates the relationship between social responsibility, governance responsibility, and non-financial performance, while image mediates the connection between ESG responsibility and both financial and non-financial performance. The contribution of this study lies in providing practical insights for logistics companies to actively promote ESG activities, thereby establishing a reputation for being environmentally, socially, and governance responsible and gaining customer trust. By doing so, this study aims to raise awareness of the importance of ESG activities in the logistics industry and help companies recognize their significance for sustainable management

• Knowledge Management Research
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• v.23 no.2
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• pp.169-192
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• 2022

With the spread of Internet personal broadcasting service, the number of personal broadcasting hosts (BJs: Broadcasting Jockeys) and viewers is increasing, and immediate communication between them is also actively taking place. This study examines whether the mechanism to suppress deviant behavior of BJ works effectively and how viewers interacting with BJs affect the intentions of deviant behaviors of BJs. Through the structural equation model, the effect of formal and informal sanctions of deterrence theory on BJs' intention of deviant broadcasting through their policy compliance attitude was investigated. The moderating effect of social pressure on the relationship between BJs' policy compliance attitude and their deviant broadcasting intention was confirmed. A total of 234 data were analyzed by surveying Africa TV BJs. As a result of the analysis, it was found that informal as well as formal sanctions increased the BJs' attitude toward policy compliance. However, it was confirmed that the social pressure perceived by BJs from Internet personal broadcasting viewers reduced the effect of policy compliance attitudes on reducing deviant broadcasting intentions.

• Korean journal of communication and information
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• v.44
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• pp.223-247
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• 2008

The purpose of this study is to explore the anti-smoking message effects and smoking status on smoking belief attributes. Based on the health behavior theories such as theory of reasoned action, health belief model, and social cognitive theory, three factors are selected to investigate the effects of anti-smoking campaign messages. The balance of benefits and barriers, self-efficacy, and social pressure are selected as independent variables. Three two-way ANOVA were conducted. Results showed that the main effect of social pressure were found with the social smoking attributes. Interaction effects were found on the nonsmoker-social pressure group and the non-smoker-two sided message group. It is found that nonsmokers accepted these two anti-smoking messages easily as compared to smoker groups. No main smoking status was found in this study; it is believed that smoking is a habitual that is not changed easily because attitude formation takes time. Results revealed that the two-sided message video releases and the social pressure video releases were favored by both smokers and nonsmokers. This study contributes the theoretical framework that can be transferred to the practices of anti-smoking campaign. Also, the researcher produced the televised stimuli which is not common in health message studies. By using the televised message material, the research tried to solve the validity problem which is common in experimental design.

• Korean Journal of Labor Studies
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• v.14 no.2
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• pp.377-413
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• 2008

세계 경제의 환경 변화로 제조업 부문은 경쟁 압력과 함께 구조조정 압력에 직면하고 있다. 특히, 석유화학 산업은 대표적인 장치산업이란 특징으로 인해 중국과 중동의 대규모 신규 설비투자가 한국 석유화학 산업에 커다란 구조조정 압력으로 작용하고 있다. 정부가 정책대안의 1순위로 꼽는 인수합병 계획으로 인해 대규모 고용조정과 함께 비정규직 증가가 초래될 가능성이 크다. 석유화학산업의 고용형태는 '핵심-주변'으로 이원화되어 있으며 '구조조정 = 비정규직 증가'로 나타나고 있기 때문이다. 프랑스의 구조조정 대응 사례를 통해 정부의 능동적 개입과 노조의 적극적 대안 추구 노력이 구조조정에 따른 고용 문제의 해결책을 마련해 낼 수 있음을 알 수 있다. 정부는 석유화학산업의 당면 과제인 산업 내 양극화를 극복하고 산업연관체계를 재구축하기 위한 능동적 역할을 담당해야 한다. 또한 지역차원의 고용안정시스템의 구축을 위해 지방정부의 능동적 역할이 요구된다. 특히, 도급구조로 이원화된 노동력 구조를 극복하기 위해서 건설플랜트노동자를 비롯해 하청구조 하의 다양한 비정규직의 이해를 반영하는 교섭틀 구축이 중요하다. 노동조합은 전체 노동자를 포괄하는 위치에서만 산업정책에 대한 개입력을 높여나갈 수 있다. 사회연대적, 사회운동적 노동조합주의라는 새로운 정체성 하에서만 적극적인 산업재편 개입전략의 토대를 형성할 수 있다.

• Proceedings of the Korean Institute of Industrial Safety Conference
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• 2001.11a
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• pp.299-302
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• 2001

동력으로서 중요한 역할을 하고 있는 증기의 사용이 증가함에 따라 보일러 및 압력용기가 다양화되고, 용기의 기능도 구조면에서나 성능 면에서 현저한 발달을 보이고 있으며, 그 보급대수도 꾸준히 증가하고 있다. 이러한 상황하에서 보일러나 압력용기에 관련되는 재해발생은 관계자들의 노력으로 감소하고는 있지만, 아직도 재해사고는 발생하고 있으며 일단 사고가 발생하게 되면 많은 사상자가 생기고 인적 물적 피해와 더불어, 사고 당사자 뿐만 아니라 사회적·국가적으로 그 피해가 파생되어 많은 문제를 야기시키게 된다.(중략)

• The Journal of the Convergence on Culture Technology
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• v.4 no.2
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• pp.97-105
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• 2018

This study examined the psychological process in which Facebook access motivation impact upon offline interpersonal relationship change and continuance usage intention of Facebook, A questionnaire was administered to 420 college students in the Busan, and Gyeongnam provinces This research resulted in a number of key findings: First, Facebook access motivation of maintenance of social connection had a positive influence on offline interpersonal relationship change. Second, Facebook access motivation of social pressure from others had a positive influences on offline interpersonal relationship change. Third, Facebook access motivation of habitual use had a positive influences on continuance usage intention of Facebook, Fourth, Offline interpersonal relationship change mediates between Facebook access motivation of maintenance of social connection & Facebook access motivation of social pressure from others and continuance usage intention of Facebook, This study reveals that, Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others were a significant predictors of offline interpersonal relationship change, and Facebook access motivation of maintenance of social connection and Facebook access motivation of social pressure from others indirectly affected continuance usage intention of Facebook through the offline interpersonal relationship change.

• Journal of Korea Society of Industrial Information Systems
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• v.24 no.1
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• pp.81-94
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• 2019

The corporate social responsibility has become an industry norm, and the majority of companies have adopted corporate social responsibility (CSR) activities due to institutional pressure. This paper suggests that chief executive officer (CEO) characteristics and governance mechanisms such as CEOs hubris, outside directors, and foreign ownership can influence a managerial decision of following the norm in adopting CSR. This paper argues that a CEO with hubris carry out CSR considerably less or more than a CEO without hubris because a CEO with hubris are known to have a tendency to refuse to follow the norm from institutional pressure. On the contrary, corporate governance mechanisms can guide a CEO to follow the industrial norm related to CSR because governance mechanisms tend to control CEO to reduce managerial uncertainty. The results show that CEO with hubris has a positive relationship with the degree of CSR deviation while governance mechanisms have a negative relationship. In addition, governance mechanisms negatively moderate the relationship between CEO with hubris and with the degree of CSR deviation.