• Title/Summary/Keyword: 사회적 네트워크분석

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The Strength of Network Ties in TV Drama Making Project: Performance Implication (TV 드라마 제작 프로젝트의 사회 네트워크 연결강도: 성과에 대한 함의)

  • Choo, Seungyoup;Limb, Seong-Joon
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.1-12
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    • 2015
  • This study attempted to verify the influence of strong and weak ties on the performance of project based organizations by examining various tie relationships in the Korean TV drama making industry. The extant literature has suggested that the impact of network ties depends not only on their strength but also the network contexts (i.e., project characteristics). Due to artistic and creative nature of TV drama making, it is hypothesized that weak tie networks among critical human resources would outperform strong tie networks. Empirical results support the hypothesis that weak tie networks indeed outperform strong tie networks in terms of viewing rate of drama.

An Analysis on the Centrality of Domestic Areas and Ports: Using SNA Methodology (SNA 분석을 이용한 해상 수출입화물의 네트워크 구조와 국내 항만의 중심성 분석)

  • Kim, Joo-Hye;Kim, Chi-Yeol
    • Journal of Korea Port Economic Association
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    • v.38 no.4
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    • pp.25-43
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    • 2022
  • Unlike the past, efforts must be made to interpret physical distribution from a network perspective as the service area expands spatially. In addition, logistics networks are undergoing rapid changes due to various changes in the environment. Therefore, the purpose of this study is to analyze the changes in the structure of maritime cargo and the centrality of ports using social network analysis. Using the trade data of domestic maritime at five-year intervals, we investigated changes in the network structure and identified the main factors that affect the centrality of domestic ports. Ports with the highest centrality, which is seen as a port that plays the role of an intermediary, emerged in the order of Busan and Ulsan. This study predicts patterns of domestic cargo trade over the next 20 years based on changes in port centrality and understanding of maritime cargo network, and can be used as reference materials for risk preparation.

The Effects of Entrepreneurship on Innovation Performance - Focusing on the Mediating Effect of Social Capital and Intellectual Capital - (기업가정신이 혁신성과에 미치는 영향에 관한 연구 - 사회적 자본과 지적자본의 매개효과를 중심으로 -)

  • Ahn, Chang-Heun;Kim, Sun Geun
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.261-276
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    • 2017
  • One of the main objectives of this paper is to identify the mediating effects of both social and intellectual capitals in the relations between entrepreneurship and innovation performance in Small and Medium Businesses. Based on the previous literatures on their relationships, we set our research model and test our hypotheses through a questionnaire survey. The main results of our analyses are as followings: first, entrepreneurship has a significant effect on innovation performance; second, social capital has a significant mediating effect between entrepreneurship and innovation performance; and finally, there exists a significant mediating effect between intellectual capital and entrepreneurship. One of the main policy implications of this study would be that the level of both social and intellectual capitals, coupled with entrepreneurship, should be reinforced in order to improve innovation performance.

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Motivational Factors of Social Media Switching Behavior: Focusing on Social Network Stress (소셜 미디어 전환의도 동기요인: 소셜 네트워크 스트레스를 중심으로)

  • Kim, Hyo-Jun;Lim, Yeong-Woo;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.41-70
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    • 2021
  • The use of social media has many advantages such as knowledge sharing, social networking, and communicating with other people. However, it has given rise to various side effects including stress, Which is defined as social network stress in this study. This study aims to conceptualize social network stress and investigate its effect on switching behavior in social media. For this purpose, we present a research model that consists of the antecedents and consequences of social network stress and test it empirically using LISREL 8.7 based on the structural equation model. The empirical results showed that knowledge sharing and self-disclosure had positive impact on social network stress, which in turn positively influenced social media switching behaviors. In conclusion, we discussed both theoretical and practical implications of this research and suggested its limitations.

A Study on the Relationship between Network Structure of Corporate Communication and Corporate Reputation: Communication Network Analysis (기업 커뮤니케이션의 네트워크 구조와 기업명성간 관련성: 커뮤니케이션 네트워크 분석)

  • Cha, Hee-Won
    • Korean journal of communication and information
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    • v.60
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    • pp.75-103
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    • 2012
  • The purpose of this study is to explore the meaning and the effect of communication as social capital, which needs to be evaluated empirically focusing on corporate reputation. Also, it tried to analyze consumers' communication network in the structural, substantial, and relational level, which is to verify how characteristics and meanings of communication network structure affect to a good corporate reputation. A survey toward 200 participants was conducted during 5 days from March 29 to April 3, 2012. Characteristics of communication network structure of a corporation with higher reputation is analyzed using the index such as degree, degree centrality, and density. The findings of the study show that a corporation with higher reputation has higher network degree, degree centrality, and density compared to a corporation with lower reputation. Consumers of a corporation with higher reputation get information from various overlapping sources. It allows them to share similar interpretation, which could elevate the degree, degree centrality, and density of network. It also proved that when the network density is high, a corporation with higher reputation can distribute information much faster and easier. Moreover, in the substantial level of social capital, product/service information network has high degree and density rather than corporate issue information network. Likewise, degree and density of information acquisition network was higher than those of information provision network. Also, this study verified the effect and relationship between the network structure characteristics and corporate loyalty in a relational level. In this way, the positive effect of the degree centrality on corporate loyalty was supported. In conclusion, as consumers share more information from overlapping sources, the degree of communication network gets higher. Throughout this network, the diffusion of information among consumers would be activated, and this confirmed that corporate reputation and corporate loyalty is closely related.

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Exploring 'Tradition' Terminology Trends based on Keyword Analysis (1920~2017) (키워드 분석 기반 '전통' 용어의 트렌드 분석 (1920~2017))

  • Kim, Min-Jeong;Kim, Chul Joo
    • The Journal of the Korea Contents Association
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    • v.18 no.12
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    • pp.421-431
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    • 2018
  • The purpose of this study is to analyze the trends of 'traditional' terminology in Korea. We focus on an empirical investigation of how media reports are conveying 'tradition' terminology in our society by applying text mining and social network analysis techniques. The analysis covered 2,481,143 news articles related to 'tradition' terminology that appeared in the media since the 1920's. In this research, frequency analysis, association analysis and social network analysis were used on articles related to 'tradition' terminology from 1920 to 2017 by decade. By applying these data science techniques, we can grasp the meaning of social culture phenomenon related 'tradition' with objective and value-neutral position and understand the social symbolism which contains the tradition of the times.

Countermeasure strategy for the international crime and terrorism by use of SNA and Big data analysis (소셜네트워크분석(SNA)과 빅데이터 분석을 통한 국제범죄와 테러리즘 대응전략)

  • Chung, Tae Jin
    • Convergence Security Journal
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    • v.16 no.2
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    • pp.25-34
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    • 2016
  • This study aims to prevent the serious threat from dangerous person or group by responding or blocking or separating illegal activities by use of SNA: Social Network Analysis. SNA enables to identify the complex social relation of suspect and individuals in order to enhance the effectiveness and efficiency of investigation. SNS has rapidly developed and expanded without restriction of physical distance and geo-location for making new relation among people and sharing large amount of information. As rise of SNS(facebook and twitter) related crimes, terrorist group 'ISIS' has used their website for promotion of their activity and recruitment. The use of SNS costs relatively lower than other methods to achieve their goals so it has been widely used by terrorist groups. Since it has a significant ripple effect, it is imperative to stop their activity. Therefore, this study precisely describes criminal and terrorist activities on SNS and demonstrates how effectively detect, block and respond against their activities. Further study is also suggested.

Visualization method of User Hierarchy of among SNS users (소셜 네트워크 서비스 사용자의 계층 시각화 방법)

  • Park, Sun;Jeong, Jong-Geun;Yeu, Moo-Song;Lee, Seong-Ro
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.8
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    • pp.1717-1724
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    • 2012
  • Information of social relationship of users on online is useful information for other services such as recommend information of commercial activity. So, there is a lot of studies analysis with connection to visualization of social network. Most of the previous works of visualization focus on representing user's relationship on social network by a complex multi dimension graph. However, this method is difficult to identify the important of relationship to focus on personal user intuitively. In order to resolve above problem, this paper proposes a new visualization method using the user's correlation and user relationship of network node. The proposed method visualizes the hierarchy relationship of users using the internal relation of network reflecting user's message and external relation of network nodes.

Author Co-citation Network Analysis Using Triangle Betweenness Centrality Measure (중심성 척도 TBC를 이용한 저자동시인용 네트워크 분석)

  • Lee, Jae-Yun
    • Proceedings of the Korean Society for Information Management Conference
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    • 2005.08a
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    • pp.357-364
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    • 2005
  • 저자동시인용 자료에 대한 분석 도구로 삼각매개중심성 (triangle betweenness centrality; TBC) 척도를 비롯하여 네 가지 새로운 척도를 제안하고 정보학 분야의 지적 구조 분석에 적용해보았다. 제안한 척도는 사회네트워크 분석 분야에서 사용되고 있는 여러 중심성 척도를 참고하여 동시인용 데이터에 적합하도륵 고안되었다. 검증을 위해서 이은숙, 정영미(2002)의 연구에서 수집한 1990년부터2000년까지 11년간 Journal of America Society for Information Science에 인용된 주요 저자50명의 동시인용 네트워크를 여러 중심성 척도를 사용해서 분석하였다. 전통적인 분석 도구인 다차원척도법이나 군집분석과 달리 중심성 척도를 통해서는 저작물에 반영된 개별 저자의 입지와 영향력에 대한 구체적인 분석이 가능하였다. 특히 삼각매개중심성 척도는 측정 범위의 조절이 자유로와서 지역적 중심성과 전역적 중심성을 모두 파악할 수 있는 것으로 나타났다.

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The Impact of Social Media Use and Motive on Social Capital: Comparison of Open/Closed Social Media (소셜미디어 이용정도 및 이용동기가 사회자본에 미치는 영향: 개방형/폐쇄형 소셜미디어 비교)

  • Lee, Chang-Ho;Jung, Nak-Won
    • Korean journal of communication and information
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    • v.65
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    • pp.5-26
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    • 2014
  • This research investigated to what extent social media use and motivation contributed to the bridging/bonding social capital and social, political participation by using the national survey on high school and university students. In particular, this research divided social media into two groups: open and closed one. The result of analysis showed that the use of open social media reinforced bridging social capital and that of closed social media did bonding social capital. Motives for social media use affected both bridging social capital and bonding social capital. Social media use and motive all had a positive influence on social, political participation. In conclusion, the effect of social media on social capital may be decided by the characteristics of social media and the purpose of social media use.

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