• The Science & Technology
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• no.11 s.462
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• pp.100-101
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• 2007

• 한국과학기술학회:학술대회논문집
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• 2005.06a
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• pp.65-76
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• 2005

• Nuclear industry
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• v.30 no.1
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• pp.88-94
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• 2010

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• The Science & Technology
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• v.32 no.4 s.359
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• pp.18-19
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• 1999

미국에서 한때 베스트셀러를 기록했던 "자연요법"이란 책을 쓴 앤드루 웨일이 세계 각지의 민간요법을 조사하기 위해 아마존 오지의 주술사를 찾았다. 그러나 추장과 의사의 일까지 맡고 있던 이 주술사는 개발에 밀려 훼손되고 있는 아마존의 열대림과 생활터전을 보호하기 위한 사회운동가로 변신해 있었다. 자연이 파괴되는 이 무서운 현실 앞에서 우리도 아마존의 주술사처럼 변신과 전업을 꾀해야 하지 않을까 생각이 든다.

• Journal of The Korean Association For Science Education
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• v.37 no.4
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• pp.637-650
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• 2017

It is necessary for undergraduate students whose citizenship reaches a maturity stage to recognize the importance of citizen participation in social issues related to science and technology and to be able to make meaningful use of citizens' rights and responsibilities. Therefore, in order to understand the actual status of undergraduate students' perceptions and practice capacity for citizen participation in science and technology, university students were selected from the department of arts physical studies (33 cases), humanities social studies (62 cases), and science engineering studies (67 cases) at D university in Gyeonggi province. Then, we investigated the scientific technology and society's interaction oriented by citizen participation, responsible decision-making ability, and the effectiveness of the social issue by scientific technology. Analyses of the results reveal that the overall perception level of the students about the interaction between scientific technology and society was high according to department of the arts physical studies, humanities social studies, science engineering studies, in that order, but the scores were not all in average. Therefore, it was found that the current undergraduate students lacked a deep understanding of the interaction between scientific technology and society regardless of the major field. In addition, the students' perception on citizen participation in the interaction between scientific technology and society was found to be problematic regardless of the major field. In responsible decision-making ability, undergraduate students were found to have difficulties in selecting the best alternative in terms of individual beliefs and welfare of others and formulating the action strategies. In addition, the self-confidence of the students about knowledge, skill, and capacity for action related science and technology in the effectiveness of the social issue by scientific technology was very low regardless of major field. We discussed educational implications of these findings.

• The Science & Technology
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• no.3 s.454
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• pp.82-87
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• 2007

고령사회로 들어서면서 장수의 개념에 대한 인식을 새롭게 해야 할 필요성이 커지고 있다. 장수라는 용어를 단순한 연령적, 시간적 개념이 아니라 사회적 측면에서 보다 능동적이고 적극적인 삶을 영위할 수 있는 새로운 계층의 출현이라는 개념으로 인식해야 할 시점이 된 것이다. 새롭게 도출되는 장수문화란 종래의 연령적 특수계층인 고령자 중심의 노인문화라는 개념이 아니라 고령사회에서 사회구성원인 인간들이 남녀노소 모두 함께 어우러져 인간으로서의 존엄성을 유지하면서 건강하게 살고 사회적 책임을 다할 수 있는 관념 및 규범체계가 아닐까?

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.61-65
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• 2022

As corporations grow in size, corporations exert a very wide influence on society, but on the other hand, as they fail to take responsible corporate actions to use their influence, giant corporations are often criticized as irresponsible social organizations that cause great social problems. This study examines the problem between ESG and corporate power as a fundamental background that causes social problems related to corporate activities, and studies corporate social responsibility issues that have been traditionally discussed in the business and social fields.

• The Science & Technology
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• v.30 no.10 s.341
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• pp.22-23
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• 1997

풍수지리설과 같은 의사과학이 우리사회에 범람하고 있다. 돈푼이나 있는 사람치고 명당자리 가족묘지터를 사놓지않은 사람이 없을 정도라고 하며 김일성이 조상묘탓에 죽었다는 풍수지리책이 베스트셀러가 됐었다. 또한 몸 보신과 양기에 좋다면 물불을 안가리는 것이 현 세태다. 우리사회와 문화의 합리적 발전을 위해서는 이들을 계몽하고 교육하는 조직적인 노력이 필요하다.

• Informatization Policy
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• v.20 no.4
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• pp.71-88
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• 2013

Probability of technology risk is expected to increase as the post catch-up innovation, characterized by high uncertainty and high risk, would dominate in the coming era of post catchup. Social controversy on online game as a post catch-up innovation is still ongoing, though the shutdown law was enacted by the government. Socio-technical vulnerability causing technology risk paradoxically arose from the world top-level ICT infrastructures and has been reinforced by developmentalism. While both the pros and cons of the regulation fail to recognize dilemma objectively, social cost is brought about and accumulated. With recognizing dilemma between technology innovation and risks, we can tackle technology risks and ensure responsible innovation in post catch-up era.