• Title, Summary, Keyword: 사회공헌활동

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The Research on the Development of the Corporate Social Responsibility (기업의 사회적 책임 발전방향에 관한 연구)

  • Song, Kwan-Cheol;Li, Yi-Ran
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.287-299
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    • 2018
  • This study is primarily aimed at conducting conceptual research that reinforces corporate social responsibility and gives direction to how local firms' CSRs should evolve in line with global CSR core values. To this end, a comprehensive approach was made to the Korean CSR system or standards in terms of research methods, and the direction of development was derived by comparing them with global standards. While the social responsibility activities of Korean companies are still focused on social contribution, CSR activities of global companies take social responsibility not only in various business areas but also in the circumstance surrounding companies, labor, environment and others. In particular, they are conducting stable CSR activities within the value chain of companies. Moreover, the CSR function is required in both the original and the primary sub-contractors and the secondary sub-contractors. This can confirm that the CSR activities of companies contribute to the development of society as they attract better working conditions and a better living environment based on the CSR. Therefore, the CSR direction presented by the study is meaningful and worthwhile in that it can contribute not only to Korean companies' global advancement but also to transform our society into a better society.

The Effect of Corporate Social Responsibility on Purchase Intention - Focused on Anti-Corporate Emotion - (기업의 사회적 책임활동이 구매의도에 미치는 영향 - 반기업정서를 중심으로 -)

  • Kang, Nak-Jung;Cho, Sang-Lee
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.169-180
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    • 2019
  • The results of the present study on corporate social responsibility activities have different results for each researcher. This is considered to be the influence of the moderated variables depending on the relations among the variables. The purpose of this study is to propose anti-corporate emotion as a variable to moderate the relationship between social responsibility activities and outcome variables and to investigate its influence. The results and implications are as follows. Ethical responsibility activities and discretionary responsibility activities had effects on corporate attitude and corporate attitude affects consumers' purchase intention. This is consistent with many previous studies, which means that it is necessary to create a positive psychology for a firm or product in order to induce consumer behavior. In addition, in the group with high anti-corporate emotions, the effect is not significant even if the company has a lot of discretionary activities, but if the ethical responsibility is done, the negative attitude toward the company can be alleviated even if the anti- corporate emotion is high. This explains why many companies now have social contribution activities as an alternative to reduce the corporate crisis, but the effect is insufficient. Therefore, companies that want to carry out social responsibility activities should be interested first in the ethical management or ethical responsibility activities of companies.

A Study on the Revitalizing Community through Corporate Community Investment: In Case of 1 Company - 1 Village Campaign (농촌지역활성화를 위한 기업의 지역사회투자활동과 중간지원조직의 역할: 농촌사랑국민운동본부의 1사1촌 운동을 사례로)

  • Kim, Jae-Hyun;Chang, Chu-Youn;Lee, Hyo-Jung
    • Journal of the Economic Geographical Society of Korea
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    • v.14 no.2
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    • pp.211-224
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    • 2011
  • The purpose of this study is to investigate exchange between companies and rural communities in 1 company - 1 village campaign and assess functions of NACF(National Agricultural Cooperative Federation)'s 'I Farm Love' as intermediary organization. The result shows that Korea companies participated in 1 company - 1 village campaign to understand rural area and revitalize economic condition in rural community. Most of exchange programs are volunteer works and direct dealing of farm products. The functions of NACF was highly assessed as an informant and intermediary. However establishing networks or promoting exchanges between corporation and rural village were low assessed. It is necessary of NACF to make up for advanced mediation and intermediary between rural villages and companies so that 1 company - 1 village campaign become corporate community investment. Moreover functions to develop programs suited characteristic of companies and set up networks of multi-stakeholders are needed.

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The Effect of Organizational Mecenat Interests on Individual Mecenat Interests, Participation, Organizational Trust, Commitment, Loyalty (조직의 메세나 관심이 내부 조직원의 메세나 관심도와 참여도 및 조직 신뢰, 애착, 충성도에 미치는 영향 연구)

  • Joo, Soon-Yi;Kim, Bo-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.145-156
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    • 2017
  • Mecenat is a company support to cultural and artistic activities. It has developed as not only a patronage of the arts but also a strategic method for a business performance and a company's influence. And mecenat has impacted on customers, interested parties, local communities, and corporate culture. This study analyzes how individual and organizational interests and participation on Mecenat activities affect organizational trust, commitment, and loyalty. As a result of surveys from 438 employees, there would be a pro rata increase in an employee's interest and participation in Mecenat, if organizational interest goes up. The interest also affects trust in organization, organizational commitment, and employee loyalty in a positive method. The result clearly indicates necessity of company's support for cultural and artistic activities and importance of changing company's perspectives. Hence companies would be recognized that supporting Mecenat activities would strengthen organizational culture.

A Study on the Community Solidarity and Services of University Libraries (대학도서관의 지역사회연대와 서비스에 관한 연구)

  • Chang, Woo-Kwon
    • Journal of Korean Library and Information Science Society
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    • v.40 no.1
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    • pp.23-45
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    • 2009
  • An university form alliance with the organic relationships the community as a delivery room of human cultural in it's formation and development. The university library is to service knowledge and information resources of it to residents, and education R&D learning of a university constituent. This study research and analyse to the service status of the university library in home abroad and consider necessity and importance of the community solidarity of it. Also it brings up the plans to revigority the community solidarity and services of university libraries in the side of lifelong study, R&D support, knowledge and information service, the community contribution and so on.

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Research on the Effects of Corporate Social Responsibility : Corporate Image and Purchase Intention Perspective (사회공헌활동 효과에 기업 이미지 및 구매 의도에 미치는 영향에 관한 연구)

  • Lee, Jang-Hyuk;Lee, Seung-Min;Kim, Sang-Yong;Woo, Won-Seok
    • Journal of the Korean Operations Research and Management Science Society
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    • v.33 no.2
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    • pp.175-183
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    • 2008
  • The rising importance of sustainable development led major corporations to pay attention to customer communication with regard to corporate social responsibility (CSR). This research shed light on the impact of CSR related actions. Our findings show that their effect on corporate image and purchase intention strengthens as they are closely related to the corporation's business area. As well, the purchase intention effect is found to be higher in case of high involvement products than that in case of low involvement ones.

Interview - "Necessary for the social responsibility activities of an architect, and an expansion and strengthening of the public role of a construction" (인터뷰 - "건축사의 사회공헌 활동, 건축의 공적 역할 확대·강화에 필수")

  • Yuk, Hye-Min
    • Korean Architects
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    • pp.16-19
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    • 2020
  • 최근 서울시가 쪽방촌 주거환경 업그레이드를 위한 표준 평면을 전국 최초로 발표하고, 이를 쪽방 정비사업 공공주택 가이드라인으로 활용한다고 밝혔다. 발표된 표준평면 유형은 '주거기본법'에 따른 최저주거기준인 14제곱미터 이상으로, 1인가구를 기본으로 거주자 특성에 따라 크게 세 가지로 구분된다. 이번 일로 국내 공공복지 건축이 한 발 더 도약했다는 평이 주를 이룬다. 지난 11월 27일 표준 평면을 개발한 한영근 건축사(주.아키폴리건축사사무소 대표_프랑스 국가공인 건축사/대통령소속 국가건축정책위원회 위원)를 만나서, 관련 내용과 더불어 공공복지 건축 및 건축사의 사회적 역할에 관한 그의 생각을 들어봤다.

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A Study on the Demander's Consciousness of the National Forest Management System (국유림 경영제도에 대한 수요자의 인식정도에 관한 연구)

  • Park, Kyung-Seok;Lee, Seong-Youn;Choi, Soo-Im;Kim, Hyun-Sik;Jeong, Se-Myong;An, Ki-Wan
    • Journal of Korean Society of Forest Science
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    • v.99 no.3
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    • pp.380-390
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    • 2010
  • This research was conducted to investigate the consciousness of demander on National Forest Management System and to seek for solution to activate it by measuring the variables such as the extent of goal achievement on the system, the extent of importance on function of national forest, benefit for participation of the system, and the extent of importance on the system as well as the extent of demander recognition and intention of participation on the system like, Cooperative Forest Program and People's Forest Program. The target of this investigation is to categorize consumers of National Forest Management System (NFMS) into four types such as environmental organization that do not participate in the system, environmental organization that participate in the team, company to publish a white paper on environmental and local government. As a result, the intention of participation was showed in C Type (62.7%), among fields that respondents interested in participation were tree planting and forest tending (56.2%). However, the rest of the participants were reluctant participate in the NFMS due to more benefit (72.2%) of corporate social responsibility from other fields than those from the field utilizing forestry. If only, diverse facilities related to national forest and active supporting policy are provided by Korea Forest Service, social participation using forest resources would be considered. Although 61% among A Type recognized NFMS in advance, the prime reason for not utilizing are the problems with reserving place for participates in and the inconvenience to participate in on-site. Type D shows slightly high interest in People's Forest Program (3.69). Also, it shows high interest in Forest Recreation (4.15) and Forest Reports (3.90). Particularly, it indicates that GyeongGi-Do and GangWon-Do local government prefers Forest Experience, and Cheolla, ChungCheong and GyeongSang local government prefer Forest Reports. Based on the above study, we finally suggest that legal alignment of the system, and the provision of incentive for inducement of voluntary participation by Corporate Social Responsibility (CSR), and establishment of new exclusive nongovernmental organization be able to operate the system as the solution to activate NFMS in terms of the consumer.

A Study on the Relationship between Corporate Social Responsibility, Trust, Distrust and Reputation (기업의 사회적 책임, 신뢰와 불신, 명성 간의 관계에 대한 연구 -경제적, 법적, 윤리적, 자선적 책임의 역할과 신뢰와 불신의 매개 효과를 중심으로-)

  • Yoo, Sun-Wook
    • Journal of Digital Convergence
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    • v.17 no.3
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    • pp.93-106
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    • 2019
  • This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.

The Effect of Income Heterogeneity on Volunteering (개인의 자원봉사 결정에 대한 소득이질성의 영향분석)

  • Kim, Bonggeun;Park, Bong Suk
    • Journal of Labour Economics
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    • v.36 no.1
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    • pp.45-62
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    • 2013
  • In this study, we revisit an empirical literature has found that neighborhood income inequality lowers people's likelihood of contributing public goods in terms of volunteering. We contribute to the literature by explicitly addressing the issues of larger and improper neighborhood choice with a census-type data and endogenous neighborhood location with some unique features of 2009 Social Survey Data by Statistics Korea. The results have confirmed that income heterogeneity lowers people's volunteering.

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