• Journal of Korean Society of Archives and Records Management
• /
• v.2 no.2
• /
• pp.192-204
• /
• 2002

정보기술혁명에 의해 대량의 정보와 지식이 다양한 매체에 기록되어 있는 지금, 기록의 중요성을 인식하고 효과적으로 관리하여 새로운 정보와 지식을 창조하고, 인류 기억의 보고의 풍부한 전승을 꾀하여, 이것에 의해 사회의 진보와 발전에 공헌할 필요성이 높아지고 있다. 그 때문에 디지털 시대에 기록관리의 역할이 광범위하게 논의되어야 하며, 다면적으로 검토, 연구되어야 한다. 그러나 종이 필름 전자매체에 관계없이, 기록관리시스템을 도입하고 장기에 걸쳐 유지관리하지 않으면 아니 되었다. 지금까지는 민간기업이나 각 관청에서 일시적으로 기록관리 시스템을 도입하여 활용하였으나, 대부분 일시적으로 활용하였을뿐 지속적인 유지관리를 시행하여 온 기관이 적은 실정이다. 앞으로는 지속적이고 체계적인 기록관리시스템의 구축과 유지가 더욱 더 필요한 것이다. 또한 기록관리에 대한 제반 문제를 해결하기 위해서는 일본 한국 중국 등 극동아시아지역에 있어서의 기록관리학회가 긴밀한 협력관계에 구축하고, 기록관리의 보급과 사회적 지위의 향상을 목표로 노력해야 할 것이다.

• Asia Marketing Journal
• /
• v.10 no.3
• /
• pp.103-125
• /
• 2008

After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.

• 건강소식
• /
• v.34 no.8
• /
• pp.40-41
• /
• 2010

우리나라최초의 철강회사는? 바로 현대제철이다. 1953년 대한중공업공사로 출발한 현대제철은 1978년 현대그룹의 일원으로 편입되었고, 2000년에는 강원산업과 삼미특수강을 인수 합병 2004년에는 한보철강을 인수하면서 인천공장과 포항공장, 당진공장 체제라는 오늘의 위용을 갖추게 되었다. 우리나라 최초의 철강사를 넘어 세계 최고의 철강사라는 새로운 역사를 써나갈 현대제철의 시발점이자 중추적 역할을 담당하고 있는 인천공장은 다양한 사회공헌활동을 펼치며, 기업이미지를 드높이고 있다.

• 월간 기계설비
• /
• s.232
• /
• pp.76-79
• /
• 2009

국내의 기계 및 설비관련 학과는 모든 산업의 기초가 되는 기계를 다루는 기술인이 반드시 알아야 할 기계관련 이론과 다양한 실기를 통해 산업현장에 필요한 전문직업인 양성에 교육 목표를 두고 있다. 또한 오늘날 첨단 기계 산업의 발달 및 다양화에 따라 생산 및 생산시설 관리, 제품 설계 및 제작, 엔지니어링 마케팅, 컴퓨터 하드웨어 및 소프트웨어 관련 업무를 충실히 담당할 중견 전문가 양성도 담당하고 있다. 기계 설비분야의 미래를 책임질 기계설비 전문인을 양성하기 위해 기계 및 설비관련 학과는 2009년 현재 전국의 13개 대학에서 다양한 커리큘럼을 통해 배출하고 있다. 본지는 지난 3월호부터 전국의 기계 및 설비관련 학과를 소개한다.

• Asia Marketing Journal
• /
• v.5 no.4
• /
• pp.132-152
• /
• 2003

기업의 사회적 책임 인식이 미약한 편인 우리나라의 경우 사회공헌활동도 대부분 구호차원에서 전개되어 왔다고 하여도 과언이 아니며, 대부분의 활동도 일부 대기업을 중심으로 이루어져 왔다. 한편 최근 몇몇 기업들이 공익과 기업의 성공이라는 두 목적을 성취하려는 공익연계마케팅(cause-related marketing)에 대하여 증진된 관심을 보이고 있는 가운데 우리가 참고할 만한 사례로는 어떠한 것이 있을까 ? 우리나라 공익연계마케팅의 시작이라고 볼 수 있는 사례는 유한킴벌리가 1984년부터 시작하여 지금까지 진행하여 온 '우리강산 푸르게 푸르게' 캠페인이다. 물론 많은 어려움과 위험을 내포하고 있겠지만, 우리나라의 공익연계마케팅활동이 더욱 확산·활성화되기를 희망하는 것이 본 사례연구의 거시적 취지이다. 구체적으로 본 사례는 유한킴벌리의 공익연계마케팅활동의 내용을 상세히 살펴본 후 관리적 차원에서 그 내용을 분석하였다. 또한 공익연계마케팅활동의 바람직한 방향과 시사점, 그리고 더 생각해 보아야 할 과제들에 관하여 논의하였다.

• The Journal of the Korea Contents Association
• /
• v.16 no.8
• /
• pp.357-365
• /
• 2016

By examining Corporate Social Responsibility (CSR) activities and investigating its current conditions of Japanese companies, which have relatively high reliability in global market and similar oriental ways of thinking in aspect of corporate culture, the study tries to suggest the direction of Korean companies' CSR. As result, the study found that Japanese companies actively participate in the array of actions of giving information about their CSR activities and collecting others opinions to promote their company and brand images. Therefore, this research suggests the following CSR implications: First, companies need to establish a responsible department and responsible system for CSR. Second, they need to reorganize business ethics. Third, companies must provide information about their CSR activities and improve the CSR awareness. Lastly, they need to make strong efforts to communicate with consumers and take actions to consumer correspondence actively.

• Journal of the Korean Society for information Management
• /
• v.26 no.4
• /
• pp.249-276
• /
• 2009

The purpose of this study is to investigate the information-seeking procedure of surveillants against public sector organizations in Korea. The surveillants used accountability mechanisms such as National Assembly Inspection and information disclosure to find out information they wanted. Examples of such group include social activists, professional supervisors, aides of the National Assembly congressman and the press members. Using data collected by in-depth interviews and participative observations, we studied their information seeking behaviors and factors that affect the procedure. Based on the Grounded Theory approach, we first generated 56 concepts, 17 categories and 6 super-categories about the participants' feeling, experiences and perception related to their information seeking. Then we developed a factor model among those generated concepts. The main contributions of this study are a) the results provide a useful guidance for the public information seekers b) we draw the requirements for enhancing public sector organizations' information management systems.

• The Journal of the Korea Contents Association
• /
• v.15 no.10
• /
• pp.160-172
• /
• 2015

The purposes of this study was to examine the relationship between social capital of social welfare workers and organizational citizenship behavior, and investigate mediated effects of job satisfaction. For the research, social capital was consisted of trust, norms and networks. Survey were collected for 278 social workers in social welfare organization located in Kangwon-do. Regression analysis were conducted with SPSS program. Sobel Test was added in 3-stage multiple regression analysis of Baron and Kenny. Social capital made a positive effect on organizational citizenship behavior. In factors of social capital, trust and network made a significant effect on organizational citizenship behavior, but norms didn't show a significant effect on organizational citizenship behavior. As the results of verifying mediator effects of job satisfaction in the relationship between social capital and organizational citizenship behavior, social capital made a direct effect on organizational citizenship behavior of workers and indirect effect on it through the job satisfaction.

• Journal of Venture Innovation
• /
• v.6 no.3
• /
• pp.165-184
• /
• 2023

Since municipal welfare institutions operate for different purposes from general companies or public enterprises, ESG practice items and model construction should be conducted through various and comprehensive social welfare studies. Since there are not many studies available in domestic welfare institutions yet and there are no suitable ESG management utilization indicators, the Cheonan Welfare Foundation's strategy and management strategy system were established to spread the model to other welfare institutions and become a leading foundation through education and training. The foundation and front-line welfare institutions selected issues identification and key issues through the foundation's empirical analysis and criticality analysis, focusing on understanding ESG management and ways to establish a practice model that positively affects institutional image and business performance. Based on this, the promotion system was examined by establishing a performance management plan after deriving appropriate strategies and establishing a strategic system for social welfare institutions. Environmental and social responsibility, transparent management, safety management system establishment, emergency and prevention, user (customer) satisfaction system establishment, anti-corruption prevention and integrity ethics monitoring and evaluation, responsible supply chains, and community contribution programs. This study attempted to specifically present efforts to settle ESG management through the consideration of the Cheonan Welfare Foundation. Therefore, it is considered to be useful data for developing ESG management by referring to the systematic development process of the Cheonan City Restoration Foundation to develop ESG measurement indicators.

• Information Systems Review
• /
• v.18 no.3
• /
• pp.1-29
• /
• 2016

The radical changes in the business environment have motivated firms to exert serious efforts in managing sustainable development. This study identified the effects of sustainable development on the perceived performance of firms from the viewpoint of the balanced scorecard. Independent variables include economic efforts (of efficiency and ethic of accounting and fairness), environmental efforts (management and energy control), and social efforts (consumer protection and contribution for local community). The result from the analysis of data collected in this research suggests that sustainable development efforts are the critical sources of the incorporated performance of firms. The consumer protection efforts of the local community determine the competitiveness of a firm in managing social responsibility and creating value and social activities. Efforts to reconsider efficiency determine the competitiveness of a firm, becoming the critical factors that determine sustainable performance. Energy control facilitates value creation for the environment through cooperation and harmonization with nature, resulting in sustainable business performances through the vitalization of practical establishments and operations. Sustainable management needs to meet international standards, cooperation, and harmony. These standards are based on the economic, environmental, and social efforts that enable firms to adopt sustainable management efforts that are suitable for their own systems.