• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.55-72
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• 2021

This study aims to research the influences of the discrimination of internet media and one-person media environment, especially, the one-person media creators leading the mobile media that could be accessed and viewed anywhere, on the user attitude and continuous subscription intention. Especially, this study aimed to understand the current situation of one-person media market represented as YouTube, to explore the relationship and ecology between each subject and elements composing the media market, and also to understand the mediating effects of the characteristics of YouTube creators on the relation between contents involvement and user attitude, and the relation between user attitude and subscription intention, and the mediating effects of contents involvement on the relation between characteristics of creators and user attitude. As research methods, first, for the theoretical establishment, this study collected, conducted, and organized the published domestic/foreign theses/journal papers. For the objective validity and verification of the established research model, a survey was conducted targeting adult men and women currently watching YouTube, and then the empirical analysis was performed through the final effective samples. And the results of this study are as follows. First, the playfulness and reliability on the relation between characteristics of creators and contents involvement were not significant while the professionalism was significant. Second, the professionalism on the relation between characteristics of creators and user attitude was not significant while the playfulness and reliability were significant. Third, the relation between contents involvement and user attitude was significant. Fourth, the relation between user attitude and subscription intention was also significant. Also, in the results of verifying the mediating effects of contents involvement, the contents involvement completely mediated the relation between characteristics(playfulness, reliability, and professionalism) of creators and user attitude. And in the conclusion, this study presented the implications and suggestions for further researches in the future.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.33-51
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• 2003

The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.

• Management & Information Systems Review
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• v.34 no.3
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• pp.79-100
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• 2015

This study is to examine the factors that influence purchasing behavior and decision-making when consumers buy goods through mobile shopping, define purchasing decision-making with the steps of problem recognition, information search, alternative assessment, and purchasing behavior to understand mobile consumer behavior, and investigate how the factors of each step play roles and influence consumers' purchasing decision-making through positive analysis to figure out consumer purchasing behavior in mobile shopping. The study results, First, the user characteristics of information search influence flow. Second, in the relations between the user characteristics in the step of information search and perceived risk in alternative assessment, if recognition on gains is higher, perceived risk for time loss gets lower, and when the level of skills is higher, perceived risk gets higher, and it has been partly adopted that innovativeness does not influence risk perception. Third, in the relations between flow experience and purchasing intention, it has been found to be partially significant that remote presence and challenge do not influence purchasing intention but do influence excitement, attention concentration, and control and also do influence perceived risk and purchasing intention. Fourth, according to the results of analyzing the difference of consumer purchasing behavior by the types of involvement, practical involvement and sensual involvement, user characteristics and flow, and perceived risk differ by the types of products in terms of the search process, thereby changing purchasing intention. Lastly, the significance and limitations of this study was discussed.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.424-434
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• 2006

최근 다양한 디지털 컨텐츠를 온라인의 서버와 오프라인의 개인 컴퓨터 혹은 소형 정보기기에서 공유하여 사용이 가능하도록 도와주는 시스템과 서비스들이 출현하고 있다. 이와 같은 시스템은 사용자가 언제, 어느 곳에 있더라도 원하는 디지털 컨텐츠에 접근할 수 있도록 도와준다는 장점을 갖고 있으며, 또한 해당 디지털 컨텐츠의 저작권을 보호할 수 있다는 부가적인 이점을 제공한다. 그러나 이들 시스템은 도입 초기에 대부분의 개발자들이 저지르기 쉬운 기능 중심적 사고에 치우친 시스템인 경우가 많다. 이들 기능 중심적인 시스템은 사용자가 해당 시스템을 어떻게 인지할 것인지에 대한 이해가 부족한 한계를 갖고 있으며, 이는 결국 시스템의 사용 편의성에 영향을 미칠 수 있다. 본 연구에서는 디지털 컨텐츠를 온라인과 오프라인에서 공유하여 사용할 수 있는 시스템의 구조적 메타포로 공간을 선택하였다. 사용자의 시스템 환경으로서 온라인과 오프라인, 그리고 사용자가 디지털 컨텐츠를 이용하여 수행하는 과업으로서 관리/저장과 사용으로 시스템의 구조를 구분하였으며, 이상의 구분에 따라 공간의 메타포를 이용하여 시스템을 디자인하였다. 이와 같이 구분한 시스템의 공간에 따라 사용자가 시스템에 대하여 갖는 관여도와 동기를 측정하였으며, 관여도의 수준과 동기의 차원에 따라 사용 편의성을 높일 수 있는 디자인 요소로서 시스템을 구현하고 있는 색상들 사이의 대비 수준과 색상의 색조 차원을 규명하고자 한다.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.229-253
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• 2009

The effect of knowledge sharing and its importance have been reported in the information systems literature. However, little has been learned about the impact of knowledgeexchange web sites. This study explores relationships between individual characteristics such as personal innovativeness in the domain of information technology (PIIT), computer selfefficacy (CSE), and computer anxiety (CA), user involvement (UI), and knowledge sharing in a knowledge.exchange website. In order to examine our research model, we adopted a survey research design based on the Structural Equation Modeling method. By analyzing 241 samples collected, we conclude that UI and CA are valuable to discuss in terms of their theoretical and practical implications. This study not only extends the research on personal innovativeness and knowledge sharing, but also suggests a need for focused research efforts to investigate real practices on knowledge sharing. This study initiates this kind of efforts to make a relevant tie between design of knowledge sharing applications and the success case in the commercial field to encourage users to share their knowledge.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1351-1358
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• 2009

The Knowledge Creation in early stages of new service development plays a critical role in the success of the service. The user is a crucial resource in creating knowledge in early stages of development, and user involvement is necessary. There are three roles the user can take part as in service development: informative, consultative, or participative. Based on these different roles, the process of knowledge creation varies. With this background, we proposed to investigate which creative processes need to be passed through in order to positively affect service development based on the role of the user in early stages of Internet service development. This case study was undertaken based on two new projects. The results of this study reveal the relationship between the knowledge creation process and user in early stages of development and at the same time provide guidelines regarding user involvement in actual service development.

• Journal of the HCI Society of Korea
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• v.4 no.1
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• pp.1-10
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• 2009

The knowledge creation in early stages of new service development plays a critical role in the success of the service. The user is a crucial resource in creating knowledge in early stages of development, and user involvement is necessary. There are three roles the user can take part as in service development: informative, consultative, or participative. Based on these different roles, the process of knowledge creation varies. With this background, we proposed to investigate which creative processes need to be passed through in order to positively affect service development based on the role of the user in early stages of Internet service development. This case study was undertaken based on two new projects. The results of this study reveal the relationship between the knowledge creation process and user in early stages of development and at the same time provide guidelines regarding user involvement in actual service development.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.79-81
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• 2022

최근 정보기술의 발달과 COVID-19으로 인해, 많은 유통의 판도가 바뀌었다. 비대면의 급증으로 배달문화와 온라인 쇼핑과 온라인 회의 등이 성행하며 익숙해지고 이로 인해 디지털 전환이 더욱 빠르게 가속화 되었다. 중국에서 시작되었던 라이브 커머스도 이 시기를 틈타 한국으로 들어왔고 라이브 커머스의 발전이 시작되었다. 이에 따라 라이브 커머스에 관한 연구도 많이 나오고 있는데 연구들이 라이브커머스의 특성만을 다루는 것에 한계점을 느꼈다. 이에 본 연구는 라이브 커머스의 특성에서 나아가 이 특성으로 인하여 진정으로 혜택을 볼 수 있는 소상공인들에 초점을 맞추기로 하였다. 소상공인들이야말로 라이브커머스를 이용하는 80%를 넘는 비중을 차지하고 있는 사용자이자 판매자이다. 하지만 그럼에도 불구하고 아직까지도 많은 판매자들이 라이브커머스를 어렵게 생각하고 전문 방송인을 고용하거나 대행사를 고용하여야만 라이브커머스 방송이 가능하다고 생각하여 시작을 못하고 있다. 본 연구에서는 실험을 설계하여 판매자가 직접 라이브 커머스 방송을 진행하여도 충분히 소비자에게 긍정적인 영향을 줄 수 있고 매출액과 유입수에도 영향을 끼칠 것이란 가설을 설정하였다. 쇼호스트와 관여도라는 변수를 설정하여 2 by 2 실험을 설계하였다. 쇼호스트는 방송전문가인 일반적인 대행사를 섭외하여 방송을 능숙하게 하고 중간에 재미적인 요소를 집어 넣는 쇼호스트와 제품 전문가인 판매자를 직접 방송하게 하여 제품에 대한 전문성을 넣어 소비자의 반응을 살펴 보았다. 관여도는 고관여 제품과 저관여 제품을 식품군으로 비교하는 것으로 설계하는 것으로 연구를 진행하였다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.208-209
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• 2003

• Information and Communications Magazine
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• v.31 no.1
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• pp.89-93
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• 2013

본 고에서는 수많은 기기들이 산재하는 무선 통신환경에서 근접거리 내의 디바이스 및 서비스 발견 과정 시에 사용자 개입을 최소화하여 빠르고 편리하게 통신대상에 연결하기 위한 시선(視選)통신 기술에 대하여 알아본다. 시선통신(Look-and-Link) 은 사용자가 통신대상의 식별자(전화번호, MAC address 등)를 모르더라도 스마트폰의 화면에서 대상을 보고 선택하면 바로 연결시켜주는 기술이다. 사용자는 스마트폰의 화면을 통해 통신대상을 선택하는 최소한의 관여만으로도 사용자가 원하는 통신대상(프린터, TV, 상점, 사람)을 사용자의 기기가 자동으로 통신대상을 인식하고 해당 디바이스의 통신식별자를 획득해서 손쉽고 빠르게 통신대상과 접속 할 수 있다. 시선통신 기술은 무선 트래픽이 폭증하는 최근 통신환경에서 별도의 네트워크 도움 없이 주변 단말과 직접통신을 통해 사용자에게 근접인식 기반의 다양한 모바일 서비스를 제공한다.