• Proceedings of KHEA Conference
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• 2001.04a
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• pp.144-144
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• 2001

• Korean journal of communication and information
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• v.44
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• pp.7-43
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• 2008

This study aims to identify a new direction in the consumer-brand relationship by quantitatively approaching from the psychological aspect consumers' brand love, which is the most powerful strategic element in forming an emotional consumer-brand relationship. What significance does brand love have in a consumer-brand relationship? Brand love is the most fundamental in the emotional consumer-brand relationship. Through brand ownership, consumers add meaning to their lives, and love brands by expressing themselves. Love is a scale that understands consumer-brand relationship from the most interpersonal aspect and can be considered as the most essential element in an empathetic relationship. Consumers' brand love not only determines brand image and reliability but through brand loyalty, it also influences market competitiveness. In addition, as a medium that can overcome brand crisis, it serves as a turning point of the relationship and can enhance the strength of consumers' brand love. Under such generational and theoretical background, this study took a psychological approach on love in emotional consumer-brand relationship. Focusing on the most representative theory and classification of love, Sternberg's Triangular Theory of Love, types of brand love were examined. 552 questionnaires were distributed through a survey with mobile phone service and product brands, and a factor analysis was conducted. Types of brand love revealed through the results of this study were very similar to Sternberg's types of love, and it was found that the types of brand love varied based on product category. It can be suggested that the concept of brand love is an important strategic idea in brand communication.

• The Journal of Korean Academic Society of Nursing Education
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• v.19 no.4
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• pp.648-655
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• 2013

Purpose: This study was conducted to investigate the level of interpersonal attachment styles and love styles and to identify the differences of love styles according to interpersonal attachment styles among nursing students. Methods: Data were collected from 510 nursing students using a self-report questionnaire and analyzed by frequencies, Fisher's exact test, t-test, and ANOVA using the SPSS program. Results: In terms of interpersonal attachment styles, secure style was the most prevalent, and fearful style was the second highest in nursing students. There were significant differences in interpersonal attachment styles between upper and lower level nursing students, indicating the highest rate of secure style in the lower grade and the highest rate of fearful style in the upper grade. In love styles, the mean scores for eros and pragma style in nursing students were significantly higher in the upper grade than the lower grade. Love styles according to interpersonal attachment styles showed a significant difference for eros style. Conclusion: Our results might help nursing educators increase their understanding of interpersonal attachment styles and love styles in nursing students and counsel nursing students in interpersonal and romantic relationships. In addition, educational programs addressing interpersonal attachment styles should be developed and applied to nursing students.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.31-42
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• 2006

The purpose of this study was to investigate the correlation among parental bonding, attachment styles, love styles and satisfaction in dating and their effects on other variables. The main findings of the study were as follows 1)The stronger the relationship with one's parents in infancy, the higher the possibility to forge secure attachment. 2)There was a significant correlation between attachment styles and love styles. 3)There was a significant correlation between attachment styles and dating satisfaction. 4)There were meaningful differences on dating satisfaction and duration among different love types. This study showed the importance of forging secure attachment between parents and children, and found related variables that can affect dating satisfaction and duration. However, the study results were based on a limited group of people, which limits the generalizability of the results to the general public. Follow-up studies that cover a wide range of age groups and related variables are necessary.

• Korean Journal of Culture and Social Issue
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• v.27 no.4
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• pp.561-584
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• 2021

This study was conducted to classify 601 Korean adults into latent classes according to their love types and identify the differences in depression and find variables that affect the latent classes classification. As a result of the latent class analysis, the latent group for love types of Korean adults were classified into the L-H (7.7%) group, which showed the highest level of all three factors of intimacy, passion, and commitment, and the L-MH (33.6%) group, which all three factors were higher than the average, the L-M (39.8%) group with the mean of all three factors, the L-ML (14.6%) group with all three factors lower than the mean, and the L-L (4.3%) group with the lowest all three factors. Also, as a result of ANOVA, the L-MH group was psychologically healthier and more adaptive than the L-ML group. As a result of multinomial logistic analysis, females were more likely to belong to L-M, L-ML and L-L groups than males. In addition, singles were more likely to belong to the L-M and L-ML groups than those who were married. Also, the higher the anxiety attachment level, the higher the likelihood of belonging to the L-M, L-ML, and L-L groups than the L-H and L-MH groups, the L-ML and L-L groups than the L-M groups, and the L-L group rather than the L-ML groups. However, age, neuroticism, and emotional regulation did not affect the classification of latent classes. This study is meaningful in that it identified the various latent classes for the love types of Korean adults more three-dimensionally and suggested the possibility of differential interventions according to the characteristics of each group.

• Journal of Families and Better Life
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• v.25 no.1 s.85
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• pp.169-182
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• 2007

The purpose of this study was to examine the relationship among romantic attachment, self-esteem, and love attitudes as perceived by college students(male:149, female:202) in the Seoul and Gyeonggi areas. All respondents submitted their answers on a self-report questionnaire. The measurement instruments were Brennan, Clark, & Shaver'(1998) 'Multi-item Measure of Adult Romantic Attachment', Rosenberg'(1979) Self-esteem Scale, and Hendrick, Hendrick, & Dicke'(1998) 'Love Attitudes Scale'. The data were analyzed with descriptive statistics, t-tests, Pearson's correlations, and multiple regressions. Major results of this study were as follows: (a) In romantic attachment and self-esteem, sex was not a significant factor. In the love attitudes, sex was significant, and men showed higher levels of Eros and Agape than women. Women showed higher levels of Plasma than men. (b) Romantic attachment(avoidance and anxiety dimensions) were negatively correlated to self-esteem. (c) The avoidance dimension of romantic attachment was negatively correlated to Eros, Mania, and Agape and positively Ludus. The anxiety dimension of romantic attachment was positively correlated to Ludus, Plasma, Mania, and Agape. (d) Self-esteem was negatively correlated to Mania and positively correlated to Eros and Pragma.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.295-301
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• 2016

This research is purposed to find the effects of casual sex for college students in order to understand the sexual culture of college students and to provide basic information to counsel the sexual education to college students. The participants of this research were 868 college students and the data were analyzed using the IBM/SPSS 20.0 program. As a result, the passion of college student affected the casual sex very positively. As the rate of responsibility increases, it affects negatively attitude and behavior of casual sex. To go further, the rates of passion influences positively the attitude and behavior of casual sex. For this kind of results, as the casual sex of college student in South Korea is behaved in the dating relationship different to America and the dating is very common in South Korea, it is also showing the criticalness and neediness of the sexual educations about the responsibility of sexual behaviors. Among the college students, the casual sex and casual relationships are already behaved through them. However, the researches of the casual sex is difficult to be found in South Korea. In now days, the casual sex is representing the sexuality of young adults in this united ages. Therefore, the following researches will be well applied to provide the basic informations for sexual counsels and sexual educations.

• Journal of the Korean Home Economics Association
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• v.40 no.3
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• pp.137-153
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• 2002

This research tried to examine how the love style is changed as the psychological tendency specifying individual personality types that other domestic and foreign researches have overlooked all this while. The subjects of this study were the college students and white and blue-collar employees. The instruments used in this study were the Love Attitude Scale and the MBTI (Myers-Briggs Type Indicator). When applying the MBTI and the Love Attitude Scale, 474 people were analyzed. To get the result, the data from the survey were processed by the statistical program, SPSS/PC$^+$. Specifically, the statistical methods employed in this study were frequency, percentile, mean, standard deviation, factor analysis and chi-square. The major findings are as follows: 1. The most frequent love style among single men and women in this study was the Eros (46.6%). The next frequent love style was the Storge (40.3%). The Ludus occupied the least portion (13.1%) among single men and women. 2. The personality types over 10% among 16 personality types of MBTI were ISTJ (Introverted Sensing Type) (19.4%), ESTJ (Extroverted Sensing Type) (13.1%), and ISTP (Introverted Thinking Type) (12.4%). 3. As a result of observing the relationship of the love stymie and the psychological tendency among single men and women, the love style was found to have relationship with TF preference (Judgement function) and JP preference (Life Style). However, there were no relationships with the love style and EI preference (focus of Energy), SN preference (Perception Function).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.12
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• pp.6135-6142
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• 2012

This study is conducted to understand the different characteristic of the inner and outer spacing of Sarangche Numaru according to their geographical location conditions during its construction in 15-16th century. The results showed; first, for hill-type, the side of the Numaru that is in contact with the Sarang Madang makes a short side of Sarangche Numaru regardless of the Orientation and for flatland-type, the side of the Numaru in contact with the Sarang Madang makes a long side of Sarangche Numaru. Secondly, for hill-type, Sarang Madang is not focused as the main view, instead it supports the view of the mountains that are around however, for flatland-type, Sarang Madang is focused as the main view therefore, an inner garden is formed inside Sarang Madang. Lastly, for hill-type, Cho Shan is used as an appropriative landscape while for flatland-type, Sarang Madang is used as the main view and an inner garden is formed because of the diversification of Sarang Madang's function.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.320-329
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• 2018

This study was conducted to explore and classify the types of the subjectivity on the perception of the spouse using Q methodology. In this study, 42 Q statements were selected as the Q sample through interview. 42 people who married person with their spouse as P samples were forced to distribute 42 Q samples on 9 point scale. The collected data was analyzed using PC QUANL program. The results of the analysis are defined as two distinctive types. First, Type I(n=36) was defined as 'Love-Ties Type' and Type II(n=6) as 'Skein of thread-Person in charge Type'. Type I perceived their spouse as fate and ties emphasizing love for their spouse. And Type II recognized their spouse as someone requires effort like unravelling a thread and a person to be responsible for. In the result of this study, structural differences between the two types were found. And it will be used as a basic resource to support a healthy and happy marriage.