• 패션비즈니스
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• 제21권2호
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• pp.61-77
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• 2017

Although three-dimensional measurement systems for the human body have been studied, there is still an error between the measurements by the two-dimensional measurement method and the three-dimensional scanning method. Especially, in the case of the breast, the outline is not clear. The breast is made up of subcutaneous fat and mammary gland tissue, and it is easy to deform, making it difficult to grasp the exact shape. It is also more difficult to measure photogrammetry or three-dimensional measurement because it is difficult to obtain subjects because of the shame they are reluctant to expose. In this study, the angle and length of the line connecting the measurement points of the breast detail measurement items were compared with the unchanged measurement items such as breast width and center front length using the frontal and lateral photographs taken before and after breast enlargement surgery. The results of the study are as follows. The types of breast before and after surgery were classified into two groups and showed high accuracy rate. Therefore, it was possible to classify the breast type using the frontal and lateral views of the breast, and it was found that The PRM method can distinguish the characteristics of the breast type. Therefore, it can be useful for classifying and discriminating breast types.

• 패션비즈니스
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• 제20권5호
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• pp.30-44
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• 2016

In this study, we used the Q methodology, which is considered an effective way to identify and assess the characterization of the human subjective consciousness, and we intended to carry out a scientific approach to classify cosmetics consumers in a department store. The purpose of this study is to identify the dimension of recognition and the characterization of Korean women who use a department store, as well as to classify cosmetics consumers in a department store. The analyzed data was divided into the top 10 questions and 10 sub-items, and it was then classified into six consumer types, depending on typicality of three factors. The three factors were 'effectiveness', 'goal' and 'congestion of shopping'. We named and analyzed the features of each type through in-depth Q workshops in which 22 professionals participated. This study is meaningful as it used the Q-methodology instead of statistics which had been used before to classify the consumers, so that the 'subjective' estimation was analyzed into 'objective' types. The results of this study are expected to be useful for creating a marketing strategy for the cosmetics industry.

• 패션비즈니스
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• 제16권2호
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• pp.62-73
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• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

• 패션비즈니스
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• 제25권4호
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• pp.141-150
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• 2021

Recently, interest of consumers in home furnishing products has increased steadily because of the increased time spent at home due to COVID-19. Among them, carpets made of various materials and technologies are becoming popular interior item. Academic and industrial sectors agreed on the need to produce premium design carpets. Prior research on carpet design was mostly focused on patterns, history, with insufficient investigations on the type. Therefore, the purpose of this study was to provide basic data to develop premium design carpets by analyzing their expression types. To analyze expression types, this study covered about 400 design carpets surveyed on the websites of eight major carpet companies from January 2021 to March 2021. Based on the analysis results, the five expression types of are as follows. Firstly, the expression type was expressed in various atypical forms that was deviated from the formal form. Secondly, it was a type that improves visual and tactile effects through a variety of 3-D textures. Thirdly, it was a type of diversification of motifs, which was based on the works of artists and designers in various fields. Fourthly, it was a type that combines two or more different materials and techniques. Finally, it was a modular type that can be applied in various ways to various spaces. Based on the analysis results of this study, it is hoped that the data will be helpful to produce premium design carpets in Korea.

• 패션비즈니스
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• 제25권4호
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• pp.79-91
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• 2021

Currently, chatbot, a conversational platform based on artificial intelligence, is drawing attention as a new marketing channel. This study attempted to verify the effect of the anthropomorphism, message type, and media self-efficacy level on purchase intention. The experimental design of this study was a 2 (anthropomorphism level of shopping chatbot: low vs. high) × 2 (message type: factual vs. evaluative) × 2 (media self-efficacy: low vs. high) three-way mixed analysis of variance (ANOVA). This study conducted a survey by the convenience sampling method of 402 women in their 20s and 30s living in Seoul and the Gyeonggi area who were aware of chatbot services. For the final analysis, 388 questionnaires were used. Data were analyzed with the SPSS 23 program and three-way ANOVA. Simple main effects analysis was conducted. The results of this study were as follows. First, there were statistically significant differences in purchase intention according to anthropomorphism level, message type, and media self-efficacy. Second, message type and media self-efficacy showed statistically significant interaction effects on purchase intention. Lastly, anthropomorphism and the media self-efficacy level and the message type of the shopping chatbots showed significant three-way interaction effects on purchase intention.

• 패션비즈니스
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• 제22권5호
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• pp.41-51
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• 2018

Cable knitting, one of the most representative structures of knitwear has been applied to a number of knit items in a variety of expressions every season. The purpose of this study is to analyze the various types of expressions applied with cable knitting techniques to make the necessary data for planning cable knit designs. The types of cable knitting were devide into two categories which are based on the cable knitting pattern and structure. Based on the pattern, firstly, formal type is a reproduction of traditional Aran knit style and is usually applied to a practical and comfortable timeless knit product. Secondly, informal type is irregular applied to patterns and directions to highlight the dynamics of cable patterns. Thirdly, contrasting type emphasizes the cable pattern by contrasting the color of the part of the cable pattern. Fourthly, figurative type is the expression of the conceptual motifs and using the cable knit pattern itself as motif. Based on the structure, firstly, open type is to emphasize patterns and spaces by utilizing open spaces created by the intersection of cabling stitches. Secondly, decorative type is to enhance the ornamental effect of cable knitting by various methods and other subsidiary materials. Thirdly, avant-garde type is applied in various ways with exaggerated volumes or textures using the three-dimensional effects of cable knitting. Through this study, we look forward to the possibility of expressing the unique aesthetic characteristics of each of the various knitting techniques.

• 패션비즈니스
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• 제22권5호
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• pp.15-31
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• 2018

The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.

• 한국전자거래학회지
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• 제18권2호
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• pp.69-79
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• 2013

기업이 경영활동이 세계화되고 글로벌 경영기업으로 탈바꿈하면서 이를 둘러싼 경영적 요소 및 환경도 급변하게 되어 기업이 처한 위험의 유형이나 빈도가 더욱 증가하게 되었다. 특히, 근래에 들어 IT와 산업이 융합되면서 산업의 비즈니스 프로세스에 중추적인 역할을 하고 있다. 그러나, 인터넷 환경하의 정보시스템은 기업 경영의 효율성을 증가시키는 반면 이에 따른 위험의 발생 정도와 그 파급 효과를 더욱 증가시키고 있다. 위험을 인식하고 이를 분석하고 평가하여 관리하는 능력이 뛰어난 기업은 위험에 따른 피해의 확산을 조기에 차단하고 오히려 이를 기회로 이용할 수 있다. 따라서, 본 연구에서는 정보시스템을 기반으로 하는 자동차 제조 산업을 대상으로 비즈니스 연속성 확보를 위한 위험관리체계에 대한 연구를 하였다. 세부적으로 자동차 제조 산업의 비즈니스를 분석하여 정보자산을 식별하고 자산의 위험을 분석하여 평가하였다. 그리고 평가 요소에 따른 위험관리 대책을 수립하고 이에 따른 비즈니스 관점의 위험관리체계에 대한 프레임워크를 연구하였다.

• 한국항만경제학회지
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• 제39권1호
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• pp.17-34
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• 2023

통칭하여 "2D"라고 하는 디지털화 및 탈탄소화로 인해 해양 산업이 크게 변화하고 있다. 본 연구는 이러한 변화가 산업의 비즈니스모델에 어떤 영향을 미치고 있는지를 탐구하는 것이다. 이러한 변화는 여전히 진행 중이기 때문에 실제 사례연구에 의존하기보다는 비즈니스모델을 도출하기 위해 인지적 접근 방식을 사용했다. 본 연구에서는 문헌조사를 통해 4차산업혁명의 주요 비즈니스 모델 프레임워크를 도출하며, 이를 바탕으로 해양산업 유형별 비즈니스 모델과 각 모델별 최신 동향을 제시한다. 연구 결과는 해양 산업의 상업적, 기술적 분야를 포함하여 다양한 분야에서 새로운 비즈니즈모델이 등장하고 있음을 보여준다. 본 연구는 향후 학계의 사례기반 연구를 활성화하고, 해양산업 분야의 시장참여자나 정책입안자에게 전략적 지침을 제공할 수 있는 선구적인 연구로서 의의가 있다.

• 벤처혁신연구
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• 제1권1호
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• pp.1-14
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• 2018

4차 산업혁명이 쓰나미와 같이 우리 기업에 큰 변화를 주고 있다. 디지털시대로 대변되는 CPS시스템은 물리적인 영역에서 축적된 데이터를 기반으로 디지털 기술을 통해 과거에 상상하지 못했던 비즈니스를 현실로 만들어 내고 있다. 이로 인해 4차 산업혁명시대의 비즈니스 모델은 이전과는 다른 양상을 보이고 있다. 이에 본 연구에서는 비즈니스혁신 이론 연구의 흐름을 시대별 흐름과 쟁점을 분석하였다. 이후 디지털시대의 비즈니스 혁신 모델을 이전 시대와 비교 분석하였다. 이를 기반으로 4차 산업혁명 시대에 적합한 비즈니스 모델을 탐색하였으며, 기존 비즈니스 모델들로는 디지털 시대의 모형을 설명하기에는 많은 어려움이 있었고, 보다 많은 실증적인 연구가 뒷받침 되어야하겠지만 마이클 포터의 다이아몬드 모델이 가장적합함을 확인하였고, 이를 응용하여 4가지 유형의 비즈니스 모델을 도출하여 해당 사례를 살펴보았다. Type A : sharing outcome with customer로 고객 성과 창출 기반에 따라 차등적으로 비용을 지불하는 모델이며, Type B : Value Chain Digitalization로 제품, 서비스 및 SCM 디지털화로 보다 빠르고 저렴한 비용으로 제품, 서비스를 고객에 제공함으로 경쟁우위를 가지는 모델이며, Type C : Digital Platform는 가장 큰 파급효과를 가져다 주는 모델로 디지털 플랫폼 기반의 공유 경제 창출로 새로운 시장을 창출하여 더 확실한 수익성 확보가 가능한 모델이다. 마지막으로 Type D : Sharing Resources는 관련 산업 내 파트너와 협업으로 경쟁 우위 모델 구축하는 모델로 다른 파트너의 핵심 역량과 자신의 핵심 역량을 서로 보완하는 가장 효과적인 성공 방법이라 할 수 있겠다. 4차 산업혁명시대에 다수의 요소 기술과 수많은 유니콘, 데카콘 기업들이 자신들이 속해 있는 산업별 차별적 디지털 경쟁우위를 가지고 있음에도 불구하고 특정 대표기업의 디지털 비즈니스 모델을 상세 분석하여 학문적이고 실무적인 시사점을 도출하는 것 보다는 단편적으로 나열함에 한계가 있었다. 향후 연구에서는 더욱더 구체적인 실증적인 분석을 통해 디지털시대의 비즈니스모델을 더욱더 상세하게 규명할 필요가 있다. 아울러 산업별로 디지털 비즈니스 모델이 상이할 수 있으므로 산업간 비교분석을 해볼 필요 역시 있다.