• Title/Summary/Keyword: 비즈니스 거래

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A Study on Design Medical Tourism Strategy and Business Service Model (의료관광 전략 수립 및 비즈니스 서비스 모델 설계에 관한 연구)

  • Chang, Sae Kyung;Baek, Jong Sun
    • The Journal of Society for e-Business Studies
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    • v.22 no.3
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    • pp.43-55
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    • 2017
  • The market for medical tourism services in the world is steadily increasing and the medical tourism market in the South Korea is also showing high growth. However, they have also problem such as informal various information and services, irregularity price competition etc. In order to solve this problem, We have designed a medical tourism service model based on ICT specific on domestic medical ecosystem. First, analysis trends of domestic and overseas medical ecosystem and identify current problem of medical tourism. In order to solve existed problem we also have designed a medical tourism strategy. Based on the strategy, we have designed business service model based on ICT platform for as fit as Korea medical tourism status. The proposed medical tourism business service model can provide usability to customer and also can solve current medical tourism problem. We expect industrial effect and contribution to the activation.

A Methodology for exchanging Business Process Model using XMI (XMI를 활용한 비즈니스 프로세스 모델 호환 방법론)

  • Lim, Tae-Soo
    • The Journal of Society for e-Business Studies
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    • v.11 no.3
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    • pp.73-88
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    • 2006
  • As a computerized application for controlling enterprise processes, BPM(Business Process Management) has been received such concerns that many solution vendors developed their own process definition and storage methods. The fact causes the needs of process modeling standards for process model exchange and at the same time, requires the appropriate methodology for adopting the global standards. In this paper, we propose a transformation methodology of BPMN-based file into XMI(XML Metadata Interchange)-based neutral file format. We devised translation templates for 21 workflow patterns, and compared the results with BPEL4WS(Business Process Execution Language for Web Services) translation. As a result, our XMI transformation model enables more complete translation of process model in comparison with existing model, and thus can be practically utilized to the BPM vendors adopting BPMN standards.

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An Enterprise Alignment Model based on Enterprise Architecture (전사적 아키텍처 기반 전사적 정렬 모델)

  • Lee, Tae-Gong;Lee, Kil-Sub
    • The Journal of Society for e-Business Studies
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    • v.9 no.3
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    • pp.113-128
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    • 2004
  • Up to the present, most of the previous works, related to the alignment of organizations, have been focused on the alignment between business and information technology. Also these works have been done with single element, e.g., view rather than with overall elements such as view, scope, and perspective for enterprise-wide integrated alignment. Meanwhile, an enterprise architecture is a blueprint that represents the structure of components of organizations and their interrelationships. Nowadays, many organizations attempt to make enterprise-wide alignment of business and information technology based on enterprise architecture. Unfortunately, the enterprise-wide alignment is still in a stage of not only conceptual level but also abstract level. Hence, this paper proposes a structured enterprise-wide alignment model to overcome the limitations of existing alignment models. We survey the existing works and propose the conceptual, the logical, and the physical models for enterprise-wide alignment which includes 3-dimensional elements such view, scope, and perspective based on enterprise architecture. Finally, we have shown that the proposed model is better than existing ones through comparing the characteristics of models.

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Developing Price Response Functions for Internet Content Services (인터넷 콘텐츠 서비스에 있어서 가격반응함수의 추정에 관한 연구)

  • Lee, Jung-Woo;Lee, Se-Yoon
    • The Journal of Society for e-Business Studies
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    • v.14 no.1
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    • pp.93-120
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    • 2009
  • Content services on the Internet is getting attention as a new business model, selling digital content in real-time on the web. However, most of these content-based business is based on advertisement model rather than direct-payment-based business model. One of the difficulty in setting up charge-based content service is that the pricing paradigm of digital content is different from traditional pricing of products or services. The objective of this study is to empirically derive the feasible price response functions for these content services. Based on conjoint analysis of popular attributes of digital content, several price response function models were fitted against the conjoint data, using online movie viewers' preferences for different attributes of the service. Fitted function models were linear, multiplicative, exponential, attraction, and Gutenberg models. attraction model was found to be well-fit with the data for several specific combinations of attributes. Implications for pricing strategy is discussed at the end.

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The Influence of Mobile Marketing Features upon Customers' Intention to Permit : Focused on KaKaoTalk Plus Friends Service (모바일 마케팅 특성이 고객의 승낙의도에 미치는 영향 : 카카오톡 플러스 친구를 중심으로)

  • Choi, Jaewon;Kim, Chae-Ri;Kim, Beomsoo;Kim, Seok
    • The Journal of Society for e-Business Studies
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    • v.19 no.2
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    • pp.1-29
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    • 2014
  • Advancement of mobile technology opened new business field in existing marketing area and in spirit of depression of advertisement market due to worldwide shrunken business, investment mobile advertisement market only jas a tendency to increase. In this paper I tried to know some factors to influence on the acceptance of customer to receive the referring advertisement continually through the study of 'KaKaotalk Plus Friends', a kind of marketing platform of KaKaotalk, the model killer application of Smart Phone. For this purpose I developed the research model based on Customer Value Theory and Social Exchange Theory etc. Futhermore based on these theories I studied the facts to influence on the acceptance of customer using KaKaotalk Plus Friends Service.

Analysis of Individual Capability Factors to Improve Business Performance in the Environment of Technological Convergence (융합기술 환경에서 기업성과 향상을 위한 개인역량요인 분석)

  • Kang, Su-Hyun;Lee, Hong-Joo;Leem, Choon-Seong
    • The Journal of Society for e-Business Studies
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    • v.15 no.3
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    • pp.183-193
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    • 2010
  • Corporate business environment is rapidly evolving with the dramatic development of Information Technology. On that regard, companies are exploring various ways to create values in a bidto deliver outstanding business performance as well as coping with a changing business environment. Companies, in addition, have exerted extra efforts in developing and retaining talents as a way to enhance business performance. Against the backdrop, this paper presents a research-analysis model to analyze capability factors of corporate members which are essential for a company to create more values in the rapidly changing business environment. To this end, this paper carried out the following researches : First, through a literature review, capability types, which are required to improve business performance, as well as individual capability factors, were analyzed. Second, based on analysis result, Attitude, Skill and Knowledge were presented as individual capability factors essential to the technological convergence environment. Third, to analyze the validity of the research analysis model, expert interviews with corporate human resource as well as a large scale survey were performed.

Review of Domestic Research on Smart Manufacturing Technologies (스마트제조 기술 국내연구 고찰)

  • Park, Jong-Kyung;Chang, Tai-Woo
    • The Journal of Society for e-Business Studies
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    • v.23 no.2
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    • pp.123-133
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    • 2018
  • Recently, countries are pursuing vigorous research, development and commercialization in cooperation with industry, academia and researcher to take the lead in building a smart manufacturing system that is at the center of the fourth industrial revolution. According to a research report [4], the competitiveness of Korea in the area of basic technology, hardware, and software of the smart factory is reported to be less than 70% of the developed countries. In this study, we reviewed the existing research literature and analyzed the current status of smart manufacturing technology and major issues in the manufacturing industry. We tried to provide ideas for collaboration with core technology researchers and companies with business processes. Internet of Things, CPS and robot technologies have been the most active in smart manufacturing area. It can be seen that cooperation between researchers and industries in the early stage is being done through the case of industry application of each core technology.

A Study on the role of buyers and sellers in e-Marketplace (e-Marketplace에서의 구매자와 판매자의 역할분석)

  • 조원길
    • The Journal of Information Technology
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    • v.5 no.1
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    • pp.157-171
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    • 2002
  • The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maxmize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study explored independent and industry-backed current and future business models that are emerging in the B2B electronic market industry, as well as value -added service models for the Net market maker industry. E-Marketplaces will evolve into digital work environments in which real industry collaboration can occur.

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A Study on the evaluation system of IT service from the viewpoint of Customer Satisfaction (IT 서비스 고객만족도 평가 시스템에 대한 연구)

  • 임춘성;황현정;이창수;김동억
    • Proceedings of the CALSEC Conference
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    • 2002.01a
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    • pp.135-154
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    • 2002
  • As the use of Information Technology is increasing, various kinds of IT service vendor proliferate. And most executives are trying to expand their field to online world. As the emphasis on Information Technology is inevitable, executives want to evaluate the service level they receive from IT service vendor. But. there's not yet the proper evaluation system for IT service. The evaluation systems like CMM, SPICE are process-focused. They don't give a look on the final product delivered to customer. On the other hand, the one that evaluate the customer satisfaction like ACSI, NCSI are too over-focused that they can't express the specific characteristics on the subjects that are deemed to evaluate. The focus is blurred. To overcome these limitations of existing framework, and to increase the value of evaluation, this study presents the evaluation system of IT service (afterwards, named as 'The new evaluation system') that derives process factors from IT service CMM, and evaluate customer satisfaction of IT service. Finally, the model was applied to the actual case to examine the practicality of the framework.

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The study of application mobile communication technology to horse racing industry and operation achievements on this technology (모바일 통신기술의 경마베팅 적용판단 및 운영에 관한 사례 연구)

  • Park, Chan-Uk;Choi, Heung-Sik
    • The Journal of Society for e-Business Studies
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    • v.10 no.3
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    • pp.159-177
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    • 2005
  • The development of mobile communication technology has brought big changes in all the industry. By applying this technology to horse racing betting system, the technological possibility and the operational achievements could be finally measured. To judge the possibility that this technology can be applicable to horse racing industry, We decide to divide the horse racing course into two side(the inside and outside). And then for the inside of the racecourse, the wireless data technology is chosen and also for the outside of the racecourse, the wireless internet technology is opted. The application of mobile communication technology to horse racing betting is proceeded by the strategic cooperation among betting enterprise , communication enterprise and information supply enterprise. Betting by using mobile instruments in horse racing makes the records of the turnover and the new customer bigger and bigger. Therefore the gambling section can be also new model in the mobile business.

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