• Proceedings of the Korea Information Processing Society Conference
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• 2000.04a
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• pp.10-15
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• 2000

개별화 웹 마케팅은 본질적으로 고객지향의 패러다임이다. 즉, 개별 고객의 특수한 니즈를 개별적으로 파악해서 각각의 고객에게 차별화된 서비스를 제공하는 것이 그 핵심이다. 웹 서버의 로그파일에 데이터마이닝의 연관규칙 기술을 이용하게 되면 고객행동 패턴의 파악 및 예측을 위한 기법으로 활용할 수 있다. 본 연구에서는 웹 사용자의 교차 판매를 위한 원투원 마케팅에 필요한 접근패턴을 분석하고자 하며, 이는 웹서버 로그파일 분석을 통하여 이루어진다. 분석하고자 하는 웹서버 로그파일은 기존의 데이터웨어하우스의 원천 데이터들과는 다르게 비정형적인 데이터 구조를 가지고있다. 이들 비정형 데이터 처리와 교차판매 지원을 위한 데이터마이닝 모델링, 이를 통한 원투원 마케팅 모델 제시, 그리고 이의 활용이 고객관계관리(CRM)에 미치는 효과를 제시한다.

• Journal of Digital Convergence
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• v.21 no.2
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• pp.9-16
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• 2023

The purpose of this study is to analyze research trends on ESG (Environmental, Social, and Governance), and to present a direction for companies and investors to use ESG information. To this end, text mining, one of the atypical data mining techniques, was used for analysis. Thesis abstracts from January 2014 to February 2023 were collected from the SCOPUS database, and Economics, Econometrics and Finance were the most common. The United States and China published the most ESG papers, and Korea published the 6th most papers in the world. This study is meaningful in that it analyzed the main research trends of ESG using text mining techniques such as LDA and topic modeling. It was confirmed that ESG is being conducted in various fields, not in a specific field, and it is differentiated from previous studies in that it analyzed various influencing factors and ripple effects of ESG.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.269-276
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• 2015

Recently, with the activation of the industry related to the big data, the global security companies have expanded their scopes from structured to unstructured data for the intelligent security threat monitoring and prevention, and they show the trend to utilize the technique of user's tendency analysis for security prevention. This is because the information scope that can be deducted from the existing structured data(Quantify existing available data) analysis is limited. This study is to utilize the analysis of security tendency(Items classified purpose distinction, positive, negative judgment, key analysis of keyword relevance) applying the machine learning algorithm($Na{\ddot{i}}ve$ Bayes, Decision Tree, K-nearest neighbor, Apriori) in the big data environment. Upon the capability analysis, it was confirmed that the security items and specific indexes for the decision of security tendency could be extracted from structured and unstructured data.

• The Journal of Society for e-Business Studies
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• v.21 no.2
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• pp.151-161
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• 2016

In the era of the Web 2.0, characterized by the openness, sharing and participation, it is easy for internet users to produce and share the data. The amount of the unstructured data which occupies most of the digital world's data has increased exponentially. One of the kinds of the unstructured data called personal online product reviews is necessary for both the company that produces those products and the potential customers who are interested in those products. In order to extract useful information from lots of scattered review data, the process of collecting data, storing, preprocessing, analyzing, and drawing a conclusion is needed. Therefore we introduce the text-mining methodology for applying the natural language process technology to the text format data like product review in order to carry out extracting structured data by using R programming. Also, we introduce the data-mining to derive the purpose-specific customized information from the structured review information drawn by the text-mining.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.815-821
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• 2021

The advantage of big data is to collect a large amount of data on the Internet and refine and use valuable data. That is, the unstructured data is processed so that the user can analyze and utilize it from a necessary point of view. This paper is a relatively small project and is based on unstructured data that can be closely applied to real life and used for marketing. The subjects of the experiment were modeled on lodging companies in the Seoul metropolitan area an hour away from Seoul, and analyzed for the increase in lodging rates before and after marketing using big data. As an experiment that shows the effects of increasing sales, reducing costs, and increasing returns by users, we propose a system to determine and filter whether data input in the process of analyzing big data such as social networks can be used as accommodation-related information.

• Proceedings of the Korea Database Society Conference
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• 2001.06a
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• pp.295-302
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• 2001

최근 대량의 텍스트 문서로부터 의미 있는 패턴이나 연관 규칙을 발견하기 위한 텍스트마이닝 기법에 대한 연구가 활발히 전개되고 있다. 하지만 비정형 텍스트 문서로부터 추출된 용어의 수는 불규칙적이고 일반적인 용어가 많이 추출되는 관계로 기존의 연관 규칙 탐사 방법을 사용하게 되면 무의미한 연관 규칙이 대량으로 생성되어 지식 정보를 효과적으로 검색하기 어렵다. 본 논문에서는 연관 규칙 탐사 기법을 이용하여 비감독학습 기법에 의해 대량의 문서를 효율적으로 분류하기 위한 대표 색인어 추출 기법을 제안하였다. 컴퓨터 분야의 논문을 대상으로 각 분야별 대표 색인어를 추출하여 유사한 문서끼리 분류하는 실험을 통해 제안된 방법의 효율성을 보였다.

• Proceedings of the Korea Database Society Conference
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• 2000.11a
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• pp.210-215
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• 2000

최근 대량의 텍스트 문서로부터 의미 있는 패턴이나 연관 규칙을 발견하기 위한 텍스트마이닝 기법에 대한 연구가 활발히 전개되고 있다. 하지만 비정형 텍스트 문서로부터 추출된 용어의 수는 불규칙적이고 일반적인 용어가 많이 추출되는 관계로 일반적인 연관 규칙 탐사 방법을 사용하게 되면 무의미한 연관 규칙이 대량으로 생성되어 지식 정보를 효과적으로 검색하기 어렵다. 본 논문에서는 연관 규칙 탐사 기법을 이용하여 대량의 문서로부터 유용한 지식 정보를 찾기 위하여 의미적으로 연관된 전문 용어들끼리 클러스터링 하기 위한 방법을 제안하였다. 학술 논문을 대상으로 전문 용어를 추출하여 관련된 용어들끼리 클러스터를 구성하는 실험을 통하여 제안된 방법의 효율성을 보였다.

• Journal of Digital Contents Society
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• v.18 no.2
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• pp.339-346
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• 2017

There is increasing interest in text analysis based on unstructured data such as articles and comments, questions and answers. This is because they can be used to identify, evaluate, predict, and recommend features from unstructured text data, which is the opinion of people. The same holds true for TEL, where the MOOC service has evolved to automate debating, questioning and answering services based on the teaching-learning support system in order to generate question topics and to automatically classify the topics relevant to new questions based on question and answer data accumulated in the system. Therefore, in this study, we propose topic modeling using LDA to automatically classify new query topics. The proposed method enables the generation of a dictionary of question topics and the automatic classification of topics relevant to new questions. Experimentation showed high automatic classification of over 0.7 in some queries. The more new queries were included in the various topics, the better the automatic classification results.

• Journal of the Korean Data and Information Science Society
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• v.25 no.6
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• pp.1431-1438
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• 2014

We analyzed the articles from "Kukje Shinmun" and "Busan Ilbo", which are two local newpapers of Busan Metropolitan City. The articles cover from January 1, 2013 to December 31, 2013. Meaningful pattern inherent in 2889 articles of which the title includes "Busan" and "Traffic" and related data was analyzed. Textmining method, which is a part of datamining, was used for the social network analysis (SNA). HDFS and MapReduce (from Hadoop ecosystem), which is open-source framework based on JAVA, were used with Linux environment (Uubntu-12.04LTS) for the construction of unstructured data and the storage, process and the analysis of big data. We implemented new algorithm that shows better visualization compared with the default one from R package, by providing the color and thickness based on the weight from each node and line connecting the nodes.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.15 no.1
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• pp.133-140
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• 2011

For both customers and companies, it is very important to analyze online customer reviews, which consist of small documents that include opinions or experiences about products or services, because the customers can get good informations and the companies can establish good marketing strategies. In this paper, we propose the association model for the opinion mining which can analyze customer opinions posted on web. The association model is to modify the association rules mining model in data mining in order to apply efficiently and effectively the association mining techniques to the opinion mining. We designed and implemented the opinion mining systems based on the modified association model and the grouping idea which would enable it to generate significant rules more.