한국 재래닭 품질 인증 받는다
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- KOREAN POULTRY JOURNAL
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- v.37 no.3 s.425
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- pp.103-105
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- 2005
옛부터 국내 재래닭은 우리나라 국민들의 식성에 알맞는 독특한 맛과 육질로 인하여 가든이나 토속 음식점 등에서 고가로 판매되면서 입지를 굳혀오고 있다. 일부 지역에서는 지역 특성에 맞는 브랜드를 상품등록하여 소비자들로부터 신뢰를 받는 농가들도 늘어가고 있다. 이런 가운데 축산연구소(소장 윤상기)에서는 빠르면 금년말 국내 순수 혈통을 자랑하는 재래닭이 상품등록을 마치고 공식 탄생할 예정이다. 축산연구소 가금과(과장 이덕수)는 이미 10년에 걸친 재래닭 복원작업을 마치고 3월중 특허청에 재래닭 3개 계통(흑색, 황갈색, 적갈색)에 대해 등록출원 준비를 마친 상태이다. 상표등록이 이루어질 경우 철저한 가계선발과 사양관리를 통해 고정된 국내 유일의 재래닭을 국제적으로 알리고 국내 소비자들에게 재래닭의 참맛을 전달하게 될 것으로 기대를 모으고 있다.
본 연구에서는 지방 중소형 백화점이 왜 서울의 대형백화점과의 경쟁에서 뒤질 수밖에 없는지를 규명하고자 노력하였다. 특히, 유통시장개방 이후, 곧바로 닥친 환란 등의 여파로 지방의 중소형 백화점들이 우후죽순 거의 몰락의 수순을 거쳤다. 따라서, 늦은 감은 있지 만, 현재 지방의 중소형 백화점이 왜 몰락의 길을 걷게 되었는지 규명하는 노력이 필요하 기 때문에 이를 위한 분석을 하였다. 본고는 이중에서 피상적으로 나타나지 않은 매우 중요한 문제, 즉, 중간관리의 존재에 대하여 논하고자 하였다. 먼저, 중간관리의 문제점을 도출하면, 거래처의 수도권 집중현상, 마진률저하의 문제, 이 노베이션 동기유발 저해환경, 채산성악화로 인한 경영악화 심화 등의 문제를 들 수 있겠다. 이를 통하여 대응방안을 모색하면 다음과 같다. 첫째, 매입형태를 특정매입에서 상품특성 에 맞는 직매입등으로의 전환이 필요하다 둘째, 지방의 중소형 백화점은 대형백화점과 영 업시스템이나 상품가격, 품목이 비슷하다. 그렇다면 상품의 구색이나, 특성을 강는 자사(PB) 상품 개발 촉진이 필요하다. 셋째, 중소형 백화점에 대한 인식을 새롭게 하고 자금 및 정책 지원의 확대가 필요하다 넷째, 조직화 협업화 협동화가 필요하다. 다섯째, 지방의 유망 브랜드를 개발하고, 육성하는 노력, 즉, 지방 산업 육성책이 필요하다.
본 논문에서는 이미지 데이터와 각종 텍스트 기반의 데이터를 적절히 결합하여 유용한 데이터를 만들어 내는 방법을 제안한다. 그 사례로 편의점 상품 이미지와 편의점 프로모션 데이터, 사용자 위치정보 데이터를 적절히 결합하여 사용자가 편의점 상품 전면 이미지를 제공했을 때, 해당 상품이 어떤 편의점 브랜드에서 어떤 프로모션을 진행하고 있는지, 그리고 현재 위치에서 가까운 점포가 어디인지를 사용자에게 제공하는 시스템을 구현한다. 이미지를 어떤 데이터와 결합하는지에 따라 다양한 요구사항에 대응할 수 있다.
This study analyzed Woori Investment and Securities' industry-leading marketing from both a brand management and a marketing decision-making perspective. By executing a different marketing strategy from its competitors, Woori Investment and Securities recognized recent changes in the asset management and investment markets as an open opportunity, and quickly responded to the market changes. First, the company launched the octo brand as a multi-account product, two years before its competitors offered their own products. In particular, it created a differentiated brand image, using the blue octopus character, which became familiar to the general financial community, and was consistently employed as part of an integrated marketing communications strategy. Second, it executed a brand expansion strategy by sub-branding octo in a variety of new financial products, responding to rapid changes in the domestic financial and asset management markets. Through this strategic evolution, the octo brand became a successful wealth management brand and representative of Woori Investment & Securities. Third, it has converged market research, demand and trend analysis, and customer needs acquired through various customer contact channels into a marketing perspective. Thus, marketing has participated in the product development stage, a rarity in the finance industry. Woori Investment and Securities has a leading marketing system. The heart of the successful product creation lies in a collaboration of their customer bases among the finance companies in the Woori Financial Group. The present study suggested a corresponding strategy for octo brand, which is expected to enter into the maturity stage of its product life cycle. In addition, this study found a need to modify the current positioning strategy in order to position and preserve sustainability in the increasingly competitive asset management market. It also suggested the need for an offensive strategy to counter the number one M/S company, and address the issue of cannibalism in the Woori Financial Group.
Overview of Research: Product availability is one of important competences of store to fulfill consumer needs. If stock-outs which means a product what consumer wants to buy is not available occurs, consumer will face decision-making uncertainty that leads to consumer's negative responses such as consumer dissatisfaction on store. Stockouts was much studied in the field of academia as well as practice in other countries. However, stock-outs has not been researched at all in Marketing and/or Distribution area in Korea. The main objectives of this study are to find out determinants of consumer responses such as Substitute, Delay, and Leave(SDL) when consumer encounters out-of-stock situation and then to examine the effects of these factors on consumer responses. Specifically, this study focuses on situational characteristics(e.g., purchase urgency and surprise), store characteristics (e.g., product assortment and store convenience), and consumer characteristics (e.g., brand loyalty and store loyalty). Then, this study empirically investigates relationships these factors with consumers behaviors such as product substitution, purchase delay, and store switching.
Recently, in the process of distribution industry's growth, distribution environment is changing rapidly by appearance of new business condition and strategy of multiple store. According to the intensification of competition, recently large discount stores are developing private brand(PB) products for the purpose of product differentiation and profitability. But after the economic crisis in 1997, young housewives and salaried man's that have rational and practical buying pattern become the core consumer's in the large discount stores. Hence low price strategy is not new things for the consumer's anymore. In addition to, acquiring new consumer, many discount stores are establishing new stores at the rural area. But they undergo hardships of establishing new stores at the rural area because of disparity consumer's behavior, income level and consumption's pattern among regions. So, when they try to establish new stores, they need to know consumer's behavior at the region. Therefore the purpose of this study is to analyze preference property for the private brand(PB) of large discount stores in Gyeonggi-Do.
The purpose of This study was to find out the effects of the hotel advertising attitude and brand image on customers' purchase intention. For this study, a total of 306 questionnaires among collected data for customers who experience hotel service at five star hotels located in Seoul from April 1, 2015 to April 30, 2015 was to ensure a valid sample. As a result of the experiments which conducted by factor analysis and regression analysis, it shows positive significant effects in purchase intention of "feeling and persuade attitude factor" and "reputation and usefulness attitude factor", but it is not positively effected continual purchase intention in hotel customers. Also, it shows positive significant effects on hotel customers' purchase intention of "emotional brand image" and "physical brand image". From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image. In addition, it should be considered that positive images building up emotional and physical characteristics in hotels for establishing consumer-brand relationship. From the study, it is expected to find efficient ways to activate purchase intention on hotel products through differentiated advertising and brand image.
This thesis is on the character naming which plays much of a role in the cultural contents, but it is beyond the research of character naming itself and is based on the needs of research for character naming in game, fairy tale, comic and animation. In fact, there are some books and theses showing us the way to create names of products and this area is known as brand naming. But it is not easy for people to find books on character naming which is only focused on the characters in all fictions. While a brand name is made to secure a brand identity which is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors, a character name is the name of living thing in the fiction. So, people say that these two areas are similar to each other or not. This these is the consequence of the research on the character naming, especially how to figure it out and how to use it. I hope that my paper would be a little help for those who work for the creating of the characters involved in shape, personality, role and storytelling in the field of fictions through the interest and understanding of Character Naming.
This paper suggests our own new brand, Kirin. Not only we are able to design the symbolic animal of UOU, but also we are able to use the character to advertize UOU and merchandize it. These days many men between teens and 30s contact with the various characters through internet games, also they purchase goods related with the characters. For women between elementary students and workers, they purchase the various character goods such as stationery, clothes, and dolls. However, there are not many universities that produce their own characters to advertize their schools and to merchandize them. From this point of view, developing new brand would be the medium of transmitting joy to attract excellent students and to elevate the love of school. Originating the distinctive character in UOU can be used as various merchandising through licensing. Moreover, this friendly brand using character would be produced as skin image of fun and stories and spread through internet homepage. Finally, it would accord with the brand needs of consumer and contribute to advertize UOU.
Along with rapid development, progress of the network technology and digital information technology, human are stepping into the intelligent society of internet. Thereby the quality of living environment and working environment are keep improving. Under the big background of internet era, the timeliness and convenience of smart home system has been improved greatly. While lots of smart products have gradually penetrated into people's daily life. The household appliances are among most popular ones. This paper is intended to compare smart features of household living products among most representative brands in China, Japan and South Korea. The smart features include self-learning, self-adapting, self-coordinating, self-diagnosing, self-inferring, self-organizing, and self adjusting. As result, most smart features of these products showed great similarity. While some features were dominated according to countries such as remote control feature in Korea, energy saving feature in Japan, and one button operation feature in China.
shows the research model of this study. To accomplish above-mentioned research objectives, the following ten hypotheses were proposed and verified : is the estimation results of l\1NL model, and
shows the marginal effects for each determinant to consumer's responses(SDL). Significant statistical results were as follows. Purchase urgency, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty were turned out to be significant determinants to influence consumer alternative behaviors in case of out-of-stock situation. Specifically, first, product substitution behavior was triggered by purchase urgency, surprise, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty. Second, purchase delay behavior was led by purchase urgency, purchase quantities, and brand loyalty. Third, store switching behavior was influenced by purchase urgency, purchase quantities, pre-purchase plan, product assortment, store price image, brand loyalty, and store loyalty. Finally, when out-of-stock situation occurs, store convenience and salesperson service did not have significant effects on consumer alternative responses.
A Empirical Study on Preference Property for the Private Brand(PB) of Large Discount Stores in Gyeonggi-Do
(경기지역의 대형할인점 유통업체브랜드(PB) 선호특성에 대한 실증연구)
Effects of Hotel Advertising Attitude and Brand Image toward Customers' Purchase Intention
(호텔광고 태도와 브랜드이미지가 고객의 구매의도에 미치는 영향)
Research on How to Develop the Character Naming in Cultural Contents
(문화콘텐츠 캐릭터의 네이밍 개발을 위한 방법 연구)
Research on Character Merchandising for Advertising Universities - Focusing on Kirin, symbolic animal of UOU
(대학홍보를 위한 캐릭터 상품화 연구 - 울산대학교의 상징동물 기린을 중심으로)
Comparative Analysis on Smart Features of IoT Home Living Products among Korea, China and Japan
(한·중·일 IoT홈 가전생활재의 지능형 기능성 비교연구)
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