• Journal of Industrial Convergence
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• v.20 no.2
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• pp.79-85
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• 2022

In order to promote active sales growth in the rapidly changing modern society's makeup market, it is now time to analyze makeup colors closely in line with current trends. Therefore, in this study, professional women from Gwangju Metropolitan City and Jeollanam-do were treated and analyzed with the statistical SPSS 21.0 package program for colors such as makeup base, eyebrow, lip, and cheek, and the reasons for their preference. As a result of the study, yellow makeup base, black eyebrow, red lip, and red cheek color were preferred. This study will be provided as basic data for the development of various makeup patterns and novel makeup color items, and it is believed that it will contribute directly or indirectly to increased sales while gaining an edge in the modern makeup market.

• The monthly packaging world
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• s.285
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• pp.82-94
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• 2017

2016년 우수디자인(GD)상품선정 시상식이 지난해 12월 14일코리아디자인센터 컨벤션홀에서 열렸다. '우수디자인(GD)상품선정제도'는 1985년부터 산업디자인진흥법 제6조에 의거하여 상품의 경제성, 사용성, 환경친화성, 심미성 등을 종합적으로 심사하여 디자인이 우수한 상품과 서비스에 GD마크를 부여하는 제도로, 산업통상자원부가 주최하고 한국디자인진흥원이 주관하고 있다. GD마크는 우수한 디자인 상품 개발을 장려하여 국가경쟁력을 확보하고 국민 삶의 질을 향상시키는 것을 목표로 선정하고 있다. 또한 창의 디자인강국 구현을 위해 세계적 인증가치를 구축하고, 유니버설디자인, 서비스디자인, 전통시장 산업단지 디자인을 고도화(우수디자인 선정 장려 등)함으로써 사회적 문제해결과 지속가능한 창조경제 실현에 그 의의가 있다. 올해 선정대상품목은 제품, 커뮤니케이션, 포장, 공간환경, 서비스 등의 부문에서 39개 항목으로 출품됐다. 포장 부문은 소비자제품, 식음료, 뷰티/헬스, 의료, 산업/B2B, 기타 포장 등 6개 항목으로 구성됐다. 올해 포장 부문에서는 플러긴스의 STONE JEJU CANDLE이 국무총리상을, 엘지전자(주)의 LG Sound 360 패키지가 산업통상자원부장관상을, 유씨엘(주)의 아꼬제, (주)퍼스트마켓의 코코스타 핸드모이스쳐 팩, (주)웰코스의 후르디아 크림이 조달청장상을, 일동홀딩스(주)의 그녀는 프로다, 삼성전자(주)의 삼성 모바일 액세서리 패키지 시리즈, 피치앤드의 피치앤드는 KIDP원장상을, (주)유니베라의 남양알로에 맥스피는 중소기업청장상 등을 수상했다. 다음에 우수디자인으로 선정된 포장부문 제품들을 살펴보도록 한다.

• The monthly packaging world
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• s.297
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• pp.85-101
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• 2018

2017년 우수디자인(GD)상품선정 시상식이 지난해 12월 19일 코리아디자인센터 컨벤션홀에서 열렸다. '우수디자인(GD)상품선정제도'는 1985년부터 산업디자인진흥법 제6조에 의거하여 상품의 경제성, 사용성, 환경친화성, 심미성 등을 종합적으로 심사하여 디자인이 우수한 상품과 서비스에 GD마크를 부여하는 제도로, 산업통상자원부가 주최하고 한국디자인진흥원이 주관하고있다. GD마크는 우수한 디자인 상품 개발을 장려하여 국가경쟁력을 확보하고 국민 삶의 질을 향상시키는 것을 목표로 선정하고 있다. 또한 창의 디자인강국 구현을 위해 세계적 인증가치를 구축하고, 유니버설디자인, 서비스디자인, 전통시장 산업단지 디자인을 고도화(우수디자인 선정 장려 등)함으로써 사회적 문제해결과 지속가능한 창조경제 실현에 그 의의가 있다. 올해 선정대상품목은 제품, 커뮤니케이션, 포장, 공간환경, 서비스 등의 부문에서 39개 항목으로 출품됐고, 포장부문은 소비자제품, 식음료, 뷰티/헬스, 의약품, 산업/B2B, 기타포장 등 6개 항목으로구성됐다. 올해 포장 부문에서는 엘지전자(주)의 'LG TONE+ 포장디자인'과 팅크웨어(주)의 '블랙박스 패키지디자인'이 산업통상자원부장관상을, 해브앤비(주)의 '닥터자르트 쉐이킹 러버'가 조달청장상을, 삼성전자(주)의 '갤럭시 S8 패키지'와 '웨어러블, 모바일 프리미엄 액세서리 패키지 아이덴티티', 엘지전자(주)의 '코드제로 핸디 청소기 포장디자인'이 KIDP원장상을, 애터미(주)의 '애터미 앱솔루트 셀랙티브 스킨케어 세트'가 중소벤처기업부장관상을 수상했다. 다음에 우수디자인으로 선정된 포장부문 제품들을 살펴보도록 한다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.501-506
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• 2022

The prolonged of the Post Corona, many Cosmetic company launched various online services. In this paper, consider about the quality of product recommendation using personal color detecting technology. Using the detecting tool which is most widely used by cosmetic company. we will do a lot of testing with this tool and also testing with color detecting equipment. For precise experimental results, it was conducted in a consistent experimental environment. This experiment can be a foundation that can be well used for the expansion of personalized product recommendation services according to the current image-based skin color measurement.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.81-93
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• 2023

Under the digital economy, companies are facing a new business environment. Previous studies with a traditional perspectives on start-ups explained they are at a disadvantaged compared to large companies in mobilizing resources and building new relationships. However, recent researches on the digital economy and platform ecosystems have suggested that digital platforms can be an efficient means of overcoming the liabilities of smallness and newness for start-up companies. Through platforms start-ups can secure routes to mobilize resources, collect and analyze market information. Especially as various platorms are established within categorized industry or market, unique characteristics and market awareness regarding an individual startup company have been formed. Accordingly there is also an advantage that startup companies have umbrella effect by participating in the platform. From this point of view, this study describes the process by which a start-up company effectively utilizes a platform to overcome the liabilities of newness and smallness through the case the study of 'Genie the Bottle'. The results suggest that platforms play a crucial role for start-ups to secure awareness and legitimacy and grow the market in the beauty industry in which high consumer involvement is dominant.

• Journal of the Korean Applied Science and Technology
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• v.36 no.1
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• pp.90-101
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• 2019

The study wanted to compare the use status of general beauty salons and men's hair salons for male customers managed by male practitioners and to check the impact of service quality awareness on satisfaction and loyalty. A total of 405 people were used as analysis materials. Principle Component Analysis was used to verify the reliability and validity of the measurement tool. Sub-factors of service quality recognition have derived expertise, affinity, reliability and persistence. The validity and reliability of satisfaction and loyalty were verified. Based on the results of this study, the differences in hair involvement in general beauty salons and men's specialty salons, service quality awareness, satisfaction and loyalty were identified. The relationship between professionalism, affinity, reliability, persistence by sub-factor of service quality awareness has been identified with satisfaction, loyalty and statistically significant positive (+). In addition, male professional beauty salons had positive effects on service quality awareness of satisfaction and loyalty. Service quality satisfaction has been confirmed to have a positive impact on loyalty. In this study, the beauty of the men through the significant marketing potential use as basic data on the market feed that the portraits.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3815-3823
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• 2009

As a critical element for success of community based tourism, festivals and special events play a significant role in enticing visitors from outside of the host community. More importantly, festivals and events contribute to improve the life quality for both hosts and guests. The purpose of this study is to develop a market segmentation strategy based on the perceived festival impacts among visitors to Poonggi Ginseng Festival so that each segment can be treated and communicated with separatedly for utmost visiting satisfaction. In this study, two market segments based on visitors' socio-cultural and environmental evaluation of the festival were identified, namely high appraisal group and low appraisal group. Two groups contrast sharply in terms of their behavioral patterns and perceived value and overall satisfaction. Practical marketing strategies are suggested accordingly.

• Journal of Intelligence and Information Systems
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• v.25 no.1
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• pp.179-196
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• 2019

Recently, the "Smart Consumer" has been emerging. He or she is increasingly inclined to search for and purchase products by taking into account personal judgment or expert reviews rather than by relying on information delivered through manufacturers' advertising. This is especially true when purchasing cosmetics. Because cosmetics act directly on the skin, consumers respond seriously to dangerous chemical elements they contain or to skin problems they may cause. Above all, cosmetics should fit well with the purchaser's skin type. In addition, changes in global cosmetics consumer trends make it necessary to study this field. The desire to find one's own individualized cosmetics is being revealed to consumers around the world and is known as "Finding the Holy Grail." Many consumers show a deep interest in customized cosmetics with the cultural boom known as "K-Beauty" (an aspect of "Han-Ryu"), the growth of personal grooming, and the emergence of "self-culture" that includes "self-beauty" and "self-interior." These trends have led to the explosive popularity of cosmetics made in Korea in the Chinese and Southeast Asian markets. In order to meet the customized cosmetics needs of consumers, cosmetics manufacturers and related companies are responding by concentrating on delivering premium services through the convergence of ICT(Information, Communication and Technology). Despite the evolution of companies' responses regarding market trends toward customized cosmetics, there is no "Intelligent Data Platform" that deals holistically with consumers' skin condition experience and thus attaches emotions to products and services. To find the Holy Grail of customized cosmetics, it is important to acquire and analyze consumer data on what they want in order to address their experiences and emotions. The emotions consumers are addressing when purchasing cosmetics varies by their age, sex, skin type, and specific skin issues and influences what price is considered reasonable. Therefore, it is necessary to classify emotions regarding cosmetics by individual consumer. Because of its importance, consumer emotion analysis has been used for both services and products. Given the trends identified above, we judge that consumer emotion analysis can be used in our study. Therefore, we collected and indexed data on consumers' emotions regarding their cosmetics experiences focusing on consumers' language. We crawled the cosmetics emotion data from SNS (blog and Twitter) according to sales ranking ($1^{st}$ to $99^{th}$), focusing on the ample/serum category. A total of 357 emotional adjectives were collected, and we combined and abstracted similar or duplicate emotional adjectives. We conducted a "Consumer Sentiment Journey" workshop to build a "Consumer Sentiment Dictionary," and this resulted in a total of 76 emotional adjectives regarding cosmetics consumer experience. Using these 76 emotional adjectives, we performed clustering with the Self-Organizing Map (SOM) method. As a result of the analysis, we derived eight final clusters of cosmetics consumer sentiments. Using the vector values of each node for each cluster, the characteristics of each cluster were derived based on the top ten most frequently appearing consumer sentiments. Different characteristics were found in consumer sentiments in each cluster. We also developed a cosmetics experience pattern map. The study results confirmed that recommendation and classification systems that consider consumer emotions and sentiments are needed because each consumer differs in what he or she pursues and prefers. Furthermore, this study reaffirms that the application of emotion and sentiment analysis can be extended to various fields other than cosmetics, and it implies that consumer insights can be derived using these methods. They can be used not only to build a specialized sentiment dictionary using scientific processes and "Design Thinking Methodology," but we also expect that these methods can help us to understand consumers' psychological reactions and cognitive behaviors. If this study is further developed, we believe that it will be able to provide solutions based on consumer experience, and therefore that it can be developed as an aspect of marketing intelligence.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.594-601
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• 2020

This study focuses on the changes in the national innovation system between Korea and China since the 1990s, and studies how to benchmark the limitations of the current national innovation system in Korea from successful national innovation systems in China and apply it to Korean cultural contents. As a result of the review, the current cultural content of Korea is a time when it is necessary to drive sustainable growth in a rapidly changing era, and as a result of applying it from the successful cases of China's national innovation system, it is necessary to change the production of Korean cultural content of the Push strategy into a Pull strategy. In other words, it is necessary to produce cultural contents that fit the paradigm of market change. In addition, the existing technology should lead to the creation of new added value from each element composed of Korean cultural contents, K-pop, K-beauty, Korean food, and above all, it is necessary to institutional innovation of the country in distribution abroad.

• Journal of Industrial Convergence
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• v.16 no.3
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• pp.17-22
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• 2018

As recent domestic cosmetics market has grown rapidly, many people have become interested in skin care. Therefore, this study aims at examining the job satisfaction of experts currently working in beauty industry by conducting a survey on the job esteem and satisfaction of estheticians who are the major professional group in skin care related occupations. The survey was carried out targeting at 289 current estheticians in Seoul and Gyeonggi Province, and as a result, most of the respondents showed a high level of job esteem (M=3.81). However, there was a significant difference in 'fair treatment' by male and female, and 'relative superiority' by educational background (p<.o1). The job satisfaction showed a high satisfaction as M=3.34 and there were significant differences in working hours, positions and salaries. As the level of self-esteem and job esteem became higher, job satisfaction on occupational consciousness increased. Therefore, it is judged that improving social awareness that evaluates job values and having positive values for one's job will help improve the job performance by enhancing the job satisfaction of estheticians.