• 융합정보논문지
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• 제8권6호
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• pp.305-315
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• 2018

본 논문은 대학생들의 외모관리에 대한 관심도와 뷰티트렌드와 융합된 다양한 형태의 외모관리행동과의 연관성을 알아보기 위한 것이다. G지역의 대학생들을 대상으로 2018년 4월15일부터 30일까지 15일 동안 설문지를 배포하여 연구목적과 방법을 설명하고 동의한 학생 267명의 자료를 SPSS 18을 활용하여 분석하였다. 대학생들의 외모관리 관심도는 건강관리에 대한 관심도를 제외한 체형관리, 피부관리, 헤어관리, 화장품사용관리에는 남, 여 대학생에 따른 관심도 차이를 보였다. 그리고 화장품사용관리 관심도가 높은 학생들은 트렌드와 융합된 패션스타일 화장스타일 피부관리 체형관리 행동요인들의 경우 정(+)의 영향을 끼치는 것으로 나타났고, 트렌드와 융합된 운동건강기구 사용 요인에는 부(-)의 영향을 끼치는 것으로 나타났다. 이에 대학생들의 트렌드와 융합된 외모관리행동에 대한 연구를 토대로 뷰티산업체의 신상품개발연구 등에 참고자료 활용을 기대하고, 추후 새로운 융합형태의 외모관리행동연구를 지속할 예정이다.

• 한국패션뷰티학회:학술대회논문집
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• 한국패션뷰티학회 2006년도 추계학술대회
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• pp.25-26
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• 2006

• 한국패션뷰티학회:학술대회논문집
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• 한국패션뷰티학회 2005년도 임시총회 및 추계학술대회
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• pp.41-42
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• 2005

• 한국패션뷰티학회:학술대회논문집
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• 한국패션뷰티학회 2007년도 정기총회 및 춘계학술대회
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• pp.21-22
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• 2007

• 한국의류산업학회지
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• 제25권3호
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• pp.358-365
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• 2023

This study aims to investigate the moderating effect of appearance confidence in the relationship between the expected value of appearance management and beauty management behavior of college students. For data collection, 300 questionnaires were distributed among the students of a 4-year university in Gwangju, Republic of Korea from April 12 to 22, 2022; 273 copies were collected, and 259 copies were used as the final sample. SPSS 21.0 was used to analyze the collected data, and the results were as follows. First, the expected value of appearance management had a positive (+) effect on beauty management behavior. Second, the expected value of appearance management had a statistically significant positive (+) effect on beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play and sympathy values, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. Taken together, the results of the study show that the higher the level of social internalization, play conformity value, and appearance confidence of the expected value of appearance management, the higher the college students' beauty management behavior. This was confirmed to act as a reinforcing mechanism.

• 융합정보논문지
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• 제11권11호
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• pp.266-276
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• 2021

본 연구의 목적은 건강한 두피관리행동의 증진을 위해 건강신념모델에 기초한 여대생의 라이프스타일을 유형으로 나누어 두피관리행동에 대하여 알아보는 것이다. 연구를 위하여 서울, 경기지역의 여대생 총 534명을 대상으로 2020년 3월 18일에서 2020년 4월 7일까지 실시하였다. 연구의 결과 라이프스타일에 따른 두피건강관리 건강신념수준의 차이는 인지된 유익성과 인지된 장애성, 자기효능감에서 모두 유의미한 차이가 나타났다. 또한 라이프스타일에 따른 두피관리행동 차이에 대한 결과로는 사회지향성향, 유행추구성향, 경제지향성향 순으로 높게 나타났다. 따라서 본 연구를 통해 두피건강신념수준을 높일 수 있는 정보와 교육 프로그램의 개설 및 라이프스타일의 유형별 두피관리제품의 개발이 필요하다고 사료된다.

• 한국의류산업학회지
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• 제24권5호
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• pp.628-635
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• 2022

This study sought to investigate the relationship between perception, body awareness, and beauty management behavior in the untact era in their MZ generation's, and as a result of the study, it was confirmed that there is a causal relationship between variables. For the empirical analysis of the study, a survey was conducted online(Google questionnaire) in Seoul/Gyeonggi area from June 7 to 26, 2021. Of the 548 questionnaires, 512, excluding 36, were analyzed using SPSS V.21.0. Among the sub-factors of perception in the untact era, it was confirmed that the social environment perception and human relationship perception are key factors that negatively affect body consciousness and beauty management behavior, and so does self-awareness(p<.05). Next, it was confirmed that, among the sub-factors of body consciousness, appearance management awareness and appearance/body care effort were key factors that positively affected beauty management behavior, and that appearance confidence was also an important factor that positively affected beauty management behavior(p<.05). Therefore, through this study, we intend to provide basic data for product development, programs, and marketing strategies that can cope with changes in the beauty consumption market in preparation for the post-COVID era.

• 한국의상디자인학회지
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• 제15권2호
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• pp.123-133
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• 2013

The purpose of this study is to find out how female immigrants are interested in beauty and how fashion affects their fashion management behavior. First, the correlation between interest in beauty and fashion behaviors showed that every factor has a positive relationship with each other. Self-interest, which is one of the two sub-factors of interest in beauty, showed a particularly strong correlation with interest in orientation towards fashion. Interest in appearance education, which is one of the two sub-factors of interest in fashion, showed a strong relationship with interest in orientation towards fashion, proving that the more one is interested in appearance-related education, the more she follows fashion trends. This suggests that caring for appearance and fashion trends have a strong relationship. Second, looking into the effect of interest in beauty and fashion on fashion behaviors, it turned out that only personal interest, out of the two sub-factors of interest in beauty, affected pursuit of fashion sense, out of the two sub-factors of fashion behaviors; interest in appearance education rather than interest in orientation towards fashion affected pursuit of fashion sense; interest in orientation towards fashion affected caring for one's appearance.

• 한국의류산업학회지
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• 제25권4호
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• pp.472-480
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• 2023

This study investigated correlations among interpersonal problems, body dissatisfaction, and makeup behavior among college students. The results provide basic data which are helpful for students to build healthy interpersonal relationships and suggest a direction for beauty care behavior. This study derived the following results: A close correlation was identified between international problems and body dissatisfaction and body dissatisfaction and makeup behavior. In other words, college students suffering from interpersonal problems also experienced body dissatisfaction. In addition, those with body dissatisfaction have made efforts to overcome such problem through makeup behavior. This could be viewed as meaning that the greater the body dissatisfaction, the more active college students are in makeup management behavior, and the intention to resolve their physical dissatisfaction through makeup management behavior was included. Therefore, society or colleges need to recognize the necessity of counseling or treatment programs for college students suffering from interpersonal problems or body dissatisfaction and help them enter into society through diverse programs. Additionally, appearance management programs, such as the aforementioned makeup behavior, that can make them satisfied with their body should be developed. Ultimately, diverse suggestions that can help students improve their self-esteem and interpersonal relationships and enhance sociality through such social efforts should be formulated.

• 한국의상디자인학회지
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• 제16권1호
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• pp.153-167
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• 2014

The purpose of this study is to compare and analyze about the Telecasters's appearance management, external image & awareness on Self-Efficacy. The method of this study is carried out form 2 January 2013 until 20 January. with the 164 telecasters who announcers, voice actors, gag men, singers. The results of the research is summarized below: First, Among the telecasters, singer is the highest awareness of the beauty services importance about the fashion, makeup, hair, skin care, cosmetic surgery. Especially, about the awareness of the beauty services importance about the fashion, makeup, hair, singers> announcers> voice actors> gagmen appear one after another. Second, about the importance awareness of the beauty services importance & the relation of self-efficacy, for announcers, the more higher awareness the fashion, makeup, hair, the higher self-efficacy of the confidence, effective expression, etc.. For voice actors, the more higher awareness the hair, skin care, the fashion, make up, cosmetic surgery, the higher self-efficacy of the new image making, the confidence, task efficiency improvement, etc... For gagmen, the more higher awareness the fashion, hair, skin care, makeup, cosmetic surgery, the higher self-efficacy of the self-expression, the confidence, the new image making, task efficiency improvement, etc.. For singer, the more higher awareness the makeup, hair, cosmetic surgery, skin care, fashion, the higher self-efficacy of the task efficiency improvement, the self-expression, the confidence, the new image making, etc.. Third, about the importance awareness of the appearance management behavior, external image, about the importance awareness of the appearance management behavior, singer is the most higher awareness, announcers> voice actors> gagmen appear one after another. about the importance awareness of the external image, singer is the most higher awareness, voice actor> announcers> gagmen appear after another. The meanings of this study provide the telecasters's image's fields with the effective basic data.