• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.283-288
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• 2019

This study investigated how consumer's uncertainty avoidance affect purchase deferral intention when purchasing high-involved products (i.e. laptops) in online shopping, and we looked at whether utilitarian/hedonic consumption value has a moderating effect in this relationship. Results showed the higher the uncertainty avoidance, the higher the deferral intention. Also, only the utilitarian consumption value had moderating effect in this relationship. This means that in an information overload situation like online shopping, consumers are more likely to delay their purchase intention when they have more uncertainty avoidance. Thus, to prevent this purchase delay, marketers should selectively present relative product information, strategically emphasize the importance of certain product attribution to reduce consumers' uncertainty of the product or highlight the utilitarian values of product attributes that are expected to have a significant impact on decision making.

• Journal of Korea Port Economic Association
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• v.32 no.1
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• pp.165-178
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• 2016

Container port nowadays becomes one of the most vital link of the transportation chain, plays an important role in trading with other countries. Therefore, evaluating the operational efficiency of container ports to reflect their status and to reveal their position in this competitive environment is very important for port development. Although there have been lots of methods used to measure efficiency in the past, the DEA (Data Envelopment Analysis) model is still the most commonly applied approach. However, the data used in the model sometimes is complex and uncertain to handle using the basic DEA model. In this paper, we applied an uncertainty theory to create an uncertainty DEA model (UDEA), which can solve the limitation of the traditional one. This study mainly focuses on measuring efficiency of 41 container ports by applying proposed an UDEA model. The results show that among 41 container ports, only six container ports are regarded to have efficient operation through the clustering, meanwhile others have technical and scale inefficiencies. We found out that an UDEA model is better to analysis efficiency than existing DEA model.

• International Area Studies Review
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• v.16 no.3
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• pp.181-207
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• 2012

This study explores and examines the impacts of the cultural characters on the brand attitude of Chinese regional consumers. This study used the 1,500 sample sized data collected from three major cities: Beijing, Shanghai and Guangzhou. We investigate that power distance, individualism/collectivism, uncertainty avoidance and long-orientation are statistically different across cities. The empirical studies show that individualism/collectivism and uncertainty avoidance have significant impacts on the brand attitude of Chinese regional consumers. We tested that the relationship between the brand power and the brand attitude is moderated by individualism/collectivism, the results indicate that the effect of the brand power on the brand attitude is moderated by uncertainty avoidance. These results imply that Chinese consumers' culture character of individualism/collectivism and uncertainty avoidance moderate their brand attitude. Based on this results, We suggested some implications for further market segmentation strategy, brand marketing strategy, and Chinese regional consumer culture research.

• Proceedings of the Korea Water Resources Association Conference
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• 2016.05a
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• pp.110-110
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• 2016

도시 유역의 강우-유출 모의에는 지표 투수율 및 하수관거 영향 등 인위적 배수계통의 영향을 고려할 수 있는 도시유출모형이 널리 이용되고 있으며, 모형 검증을 통해 모의 성능을 평가한다. 도시유출모형의 검증은 일반적인 강우-유출 모형과 같이 강우사상별 유량의 관측시계열과 모의시계열의 목적함수가 최소가 되는 최적 매개변수를 탐색하는 과정이다. 도시유출모형의 검증에서 발생하는 문제점은 크게 다음과 같다. 첫째, 대규모 도시 유역의 복잡하고 다양한 하수관거에 대한 최적매개변수를 관거별로 구하는 것은 물리적으로 불가능하다. 따라서 동일 배수분구내 하수관거의 매개변수 값은 동일하다고 가정하거나, 모형 단순화 과정을 통해 매개변수의 물리적 범위 내에서 최적해를 탐색해야 하는 단순화에서 기인한 불확실성이 있다. 둘째, 다양한 매개변수들의 물리적 범위를 고려하기 위해서는 전역최적화기법이 유효하다. 그러나 전역최적화 종류, 목적함수, 모의횟수, 목표성능별 최적 매개변수 결과가 각각 다르므로 추정된 최적 매개변수의 범위에 대한 불확실성이 있다. 이에 본 연구에서는 Bayesian 모형과 EPA SWMM(Storm Water Management Model)을 연계하여 도시유출모형의 매개변수 불확실성을 정량적으로 분석할 수 있는 모형을 제안하고자 한다. 이를 위해 서울 우이천 유역을 대상으로 SWMM 모형을 구축하고, 절단 정규분포(truncated Gaussian distribution)를 사전분포(prior)로 가정하여 매개변수의 물리적 범위를 고려하였다. 최종적으로 결합확률분포로 계산된 각 매개변수간 사후분포를 통해 모의된 유출량의 불확실성을 정량적으로 분석하였다. 본 연구에서 제안된 모형은 대규모 도시 유역의 도시유출모형 구축 시 다양한 매개변수의 물리적 범위를 고려한 최적화와 동시에 내재된 불확실성을 정량적으로 분석할 수 있으므로, 침수예측 및 홍수예경보 등의 문제에서 상당한 신뢰성을 확보할 수 있을 것으로 판단된다.

• Industry Promotion Research
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• v.8 no.2
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• pp.11-19
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• 2023

The purpose of this study is to analyze the effect of economic uncertainty on business innovation. To this end, Ahir et al. (2018) World Uncertainty Index (WUI) is selected as a proxy for economic uncertainty, while total R&D investment (RD), capitalized R&D investment (RD_A), expensed R&D investment (RD_E), and the proportion of capitalized R&D investment to total R&D investment (RD_R) are selected as variables representing business innovation. The research findings showed that economic uncertainty (WUI) had a statistically significant positive (+) relationship with total research and development investment (RD), asset-based research and development investment (RD_A), and the proportion of asset-based research and development investment (RD_R). This relationship remained the same even after controlling for managerial opportunistic accounting behavior (DACC; discretionary accruals). These findings suggest that companies focus on research and development investment as an opportunity for management innovation even in the face of economic uncertainty. The results of this study are significant in demonstrating the validity and effectiveness of government support for industrial promotion under economic uncertainty.

• Journal of Industrial Convergence
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• v.20 no.2
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• pp.11-19
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• 2022

This study examines the role of economic uncertainty in stock price determination in the domestic stock market. To this end, we analyzed the relationship between economic uncertainty indices at home and abroad (USA, China) and stock returns for non-financial companies in Korea from January 2000 to 2017. For the analysis model, the 3-factor model of Fama and French (1992) and the 5-factor model including momentum and liquidity were used. As a result of the analysis, a portfolio with a high beta of economic uncertainty showed higher stock returns than a portfolio with a low beta. This was the same as the US analysis result. Also, the analysis results using the US uncertainty index were more significant than the regression analysis results using the Korean economic uncertainty index.

• Journal of Advanced Navigation Technology
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• v.27 no.6
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• pp.871-876
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• 2023

In this paper, we deal with the stable conditions when two uncertainties exist simultaneously in a linear discrete time-varying interval system with time-varying delay time. The interval system is a system in which system matrices are given in the form of an interval matrix, and this paper targets the system in which the delay time of these interval system matrices and state variables is time-varying. We propose the system stability condition when there is simultaneous unstructured uncertainty that includes nonlinearity and only its magnitude and uncertainty in the system matrix of delayed state variables. The stable bounds for two types of uncertainty are derived as an analytical equation. The proposed stability condition and bounds can include previous stability condition for various linear discrete systems, and the values such as time-varying delay time variation size, uncertainty size, and range of interval matrix are all included in the conditional equation. The new bounds of stability are compared with previous results through numerical example, and its effectiveness and excellence are verified.

• 대한근관절건강학회:학술대회논문집
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• 2000.04a
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• pp.195-197
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• 2000

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.6
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• pp.26-32
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• 2016

Usually, there are many uncertainties regarding the error of an assumed load, material properties, member size, and structure analysis in a structure, and it may have a direct influence on the qualities of optimal design of structures. Probabilistic analysis has developed rapidly into a desirable process and structural reliability analysis is an increasingly important tool that assists engineers to consider uncertainties during the design, construction and life of a structure to calculate its probability of failure. This study deals with the applications of two optimization techniques to solve the reliability-based optimization problem of structures. The reliability-based optimization problem was formulated as a minimization of the structural volume subject to the constraints on the values of componential reliability index determined by the AFOSM approach. This presented method may be a useful tool for the reliability-based design optimization of structures.

• Journal of Korea Water Resources Association
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• v.50 no.10
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• pp.661-671
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• 2017

The objective of this study was to analyze the flood stage considering the uncertainty caused by the river roughness coefficients and discharge. The methodology of this study involved the GLUE (Generalized Likelihood Uncertainty Estimation) to quantify the uncertainty bounds applying three different storm events. The uncertainty range of the roughness was 0.025~0.040. In case of discharge, the uncertainty stemmed from parameters in stage-discharge rating curve, if h represents stage for discharge Q, which can be written as $Q=A(h-B)^C$. Parameters in rating curve (A, B and C) were estimated by non-linear regression model and assumed by t distribution. The range of parameters in rating curve was 5.138~18.442 for A, -0.524~0.104 for B and 2.427~2.924 for C. By sampling 10,000 parameter sets, Monte Carlo simulations were performed. The simulated stage value was represented by 95% confidence interval. In storm event 1~3, the average bound was 0.39 m, 0.83 m and 0.96 m, respectively. The peak bound was 0.52 m, 1.36 m and 1.75 m, respectively. The recurrence year of each storm event applying the frequency analysis was 1-year, 10-year and 25-year, respectively.