• Title/Summary/Keyword: 불만족 요인

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A Study on Customer Dissatisfaction, Complaining Behavior, and Long-Term Orientation of Internet Fashion Shopping Mall (인터넷 패션 쇼핑몰 고객 불만족, 불평행동 및 관계지향성에 관한 연구)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1866-1877
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    • 2008
  • The purposes of this study were to identify the dimensions of perceived dissatisfaction, complaining behavior, and long-term orientation of customers about the Internet fashion shopping mall, and to empirically examine the effects of each dimension of perceived dissatisfaction and complaining behavior on long-term orientation. For this study, questionnaires were administered to 275 Internet shopping mall customer. To analyze collected data, descriptive analysis, factor analysis, Cronbach's $\alpha$, correlation analysis, and regression analysis were used. Major findings were as follows. First, college students were found to mainly complain of dissatisfaction at product quality, refunding/changing/maintenance repair, price, contract, delivery, and payment after transaction with the Internet shopping mall. Second, customer dissatisfaction was found to have high correlation with complaining behavior and partly with customer neglect or exit. Third, higher customer dissatisfaction was found to increase customer complaining behavior in general. Finally, higher complaining behavior was found to have connection with lower customer loyalty and higher customer neglect and exit.

A Comparative Study on Korea and China consumer of counterfeit attitudes and satisfaction and dissatisfaction factors (한국과 중국 소비자의 위조품 태도와 만족과 불만족 요인 비교연구)

  • Kim, Koosung
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.169-178
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    • 2013
  • How do Korean and Chinese consumers to use counterfeit behavior? Began to research the question. Among consumers in Korea and China, Counterfeiting Usage and counterfeit attitude, counterfeit satisfaction and dissatisfaction factors were investigated. Differences in perception and for each what was confirmed. The results of this study are as follows. First, it showed significant difference for the Korean and Chinese consumers prefer to counterfeit brand, high preference, Louis Vuitton for consumers, while consumers in China also showed high preference for Chanel. Second, Korean and Chinese consumers prefer to counterfeit brand clothing and shoes there was a significant difference. In particular, The North Face brand of high preference, while Korean consumers, Chinese consumers a higher preference for the Converse brand. Third, the Korean consumer counterfeit compared to the Chinese consumer attitudes to higher moral awareness is interpreted. Fourth, South Korea and China all counterfeit consumer satisfaction factors showed the highest response rate of the price will be cheaper. Finally, South Korea and China all counterfeit consumer dissatisfaction factors showed the highest response rate of quality is not good enough. Future through an in-depth understanding of Korea and China of counterfeit consumer behavior, these findings will be useful to formulate a campaign strategy, to reduce the use of counterfeit.

Factors Affecting the Weight Control Intention of the Female Adolescent by Body Size - In Daegu Area - (청년기 여성의 체형에 따른 체중조절 행동의도에 영향을 미치는 요인 분석 - 대구지역을 중심으로 -)

  • Ryu, Ho-Kyung
    • The Korean Journal of Community Living Science
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    • v.16 no.4
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    • pp.83-93
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    • 2005
  • This study was conducted to provide information about the behavioral intentions to diet in adolescent females. To explain the behavior intention to diet, a conceptual framework based on the ' Social Support, Control and the Stress Process Model ' and the ' Theory of Reasoned Actio ' was used. The survey was carried out by self-questionnaires with 463 female high school and college students in Daegu. Analysis of data was done by using mean, correlation and multiple regression analysis with the SAS computer program. Subjects were divided into 3 groups-underweight, normal weight, and overweight-according to their current body size. The most powerful influencing factor related to perceived stress -that is dissatisfaction with body image- was the current figure, regardless of current body size. The fatter the current body size, the higher the score for the behavioral intention to diet. In attitude toward the behavior of dieting, the fatter the current figure, the higher the attitude score, and the belief of behavioral outcome was the main decision variable. For the score of the subjective norm, the overweight group was significantly higher than other groups. The influencing factors for the behavioral intention to diet were perceived stress and attitude toward dieting behavior, especially beliefs of behavioral outcome.

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A Study on Confirmation Bias in Early User Experience Stage (초기 사용자 경험 단계의 확증편향에 관한 연구)

  • Lee, Young-Ju
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.355-360
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    • 2021
  • In this study, the factors of confirmation bias that may occur in the initial user experience stage were analyzed using a honeycomb model by deriving user experience factors for each factor. In the initial user experience stage, confirmation bias occurs in the impression stage. At the processing stage of memory, sensory memory, working memory, and long-term memory, which stores and retrieves selective memory, were closely related. Confirmation bias was classified into visibility, correlation, memory, clarity, and universality in the usability part, and satisfaction, joy, and dissatisfaction were derived as emotional factors. As a result of the analysis with the honeycomb model, visuality, clarity, universality in the usability factor, and joy in the emotional factor had little effect on the confirmation bias, and satisfaction and dissatisfaction were analyzed as the main factors of the confirmation bias in the correlation, memory and emotional factors. This study is meaningful in that it can be usefully used as a reference material for companies that customize design patterns for the factor of confirmation bias.

Study on the Switching behavior of Customers of Local Monopolistic Department Store (지방 독점 백화점 고객들의 전환행동에 관한 연구)

  • Kang, Hee-Suk
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.29-57
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    • 2003
  • Customers of local monopolistic department store can switch their store more easily than ever due to the rapidly changing environment in distribution system represented by multi-store-strategy of large department stores, increase in discount store and growing non-store retailing system. Consequently, local department stores which enjoyed their business with little competition are forced to study and understand the customer switching behavior. This work is intended to understand the switching behavior characteristics of monopolistic local clepartrrent store users. For the end, previous researches are reviewed firstly, then characteristics of store-switching behavior of custorrers amid rapidly changing distribution environment are studied in view of the relations of dissatisfaction factor, switching barrier, switch intention and custorrer characteristics such as shopping orientation, variety-seeking behavior, degree of openess to competition and sociodemographics. Study shows that; 1) dissatisfaction factor is related to customer characteristics (shopping orientation and degree of openess to competition), 2) switching barrier recognition is related to customer characteristics (degree of openess to competition and sociodemographics) and dissatisfaction factor, 3) intention to switch to expected competitor is related to customer characteristics (shopping orientation, degree of openess to competition and sociodemographics) and switching barrier recognition. Accordingly, switch control strategy of the monopolistic local department store facing competitors' entry into market, must be made, specifically, in a way to understand customer characteristics and to make deliberate effort to reduce customer dissatisfaction.

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Convergence Study on the Factors Affecting Creativity and Personality of Students in Dental Hygiene department. (치위생학과 학생들의 창의와 인성에 영향을 미치는 요인에 관한 융합연구)

  • Lee, Jae-Ra;Kim, Seo-Yeon
    • Journal of Convergence for Information Technology
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    • v.8 no.6
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    • pp.257-263
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    • 2018
  • The purpose of this study is to identify the factors affecting creativity and personality of students in dental hygiene department. From 14 May 2018 to 1 June 2018, 114 dental hygienists were enrolled at S University in Gwangju. The overall average of meta-cognition was 3.26. There was a significant difference between satisfaction and satisfaction of the major 3.36. The overall average of the mastery approach goals was 3.26. There was a significant difference in the satisfaction of the major satisfaction by 3.38. The overall average of autonomous educational climate was 3.08. According to the study variables, there was a significant difference in the satisfaction of major majors 3.17. The overall average of creativity and personality was 3.37. There was a significant difference between satisfaction and satisfaction of the majors. The factors affecting creativity and personality of college students were meta cognition and mastery approach goal. Metacognition and mastery approach goal score showed higher creativity and personality.

A Study on Attributes to Recreation Experience and Satisfaction in the Korean Coastal National Parks -A Case Study in Taean Coast National park- (해안형국립공원에서의 휴양경험의 영향요소와 휴양만족에 관한 연구 -태안해안국립공원을 중심으로-)

  • Yoo, Ki-Joon
    • Korean Journal of Environment and Ecology
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    • v.20 no.1
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    • pp.20-28
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    • 2006
  • The purpose of this study was to provide basic visitor information through understanding visitors' attitudes to the attributes for recreational experiences. To accomplish the purpose of the study, a questionnaire survey was conducted on major entry points in Taean Coast National Park. As for the results, socioeconomic characteristics of the visitors' parks were similar to the findings of previous studies of national park visitors. The visitors' overall attitudes to significance levels of the 20 attributes which are related to the recreation experience were perceived as from normal to not serious, but a few dissatisfaction factors were indicated in park facility use. The satisfaction level was evaluated in the affirmative.

Consumers' Dissatisfaction Factors with Dress Shoes According to Consumers' Characteristics - Purchase and Consumption Stages - (소비자 특성에 따른 숙녀화 불만족 요인 연구 -구매시와 구매후 사용과정을 중심으로-)

  • Kim, Min;Kim, Mi-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.22 no.6
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    • pp.725-736
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    • 1998
  • The purposes of this study were to identify the dimensions of consumers' dissatisfaction with dress shoes when purchase and while using them, and to examine the differences in dissatisfaction factors among consumers grouped by age, occupation and purchasing characteristics. A questionnaire consisted of 86 consumer's dissatisfaction statements with purchasing and using women's dress shoes was developed after conducting 3 pilot tests, and administered to 5BO women in age between 20 and 60 years residing in Seoul and the metropolitan areas in June, 1997, 457 were used for data analysis. Ten factors of dissatisfaction with the women's dress shoes when buying them were identified: attitudes of salespersons, bargain sales, variety of styles, store environment, inconvenience in using girt certificates, fashion. advertisement, display, design, and size. During purchase stage, consumers grouped by demographic characteristics and purchase behaviors showed significant differences in design, attitudes of salespersons, store environment, and selected dissatisfaction factors. Nine dissatisfaction factors with using dress shoes were identified: physical discomfort, after-service, distort of shape, low quality, surface defects, suede/ wearing out, fit, inferiority of color and texture/walking discomforts. During consumption stage, consumers with different demographic characteristics and purchase behaviors were found significantly different in physical discomfort, fit, and selected dissatisfaction factors.

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