• Journal of Digital Convergence
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• v.12 no.4
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• pp.157-170
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• 2014

Professional coffee shops are trying to increase customers' satisfaction and to invite more customers by providing the differentiated services. The existing researches show that the effects which the physical environment in shops has on customers' satisfaction and word of mouth intention are appealing to people's attention. In comprehensively examining the studies related to the physical environment, they can be summarized into two main perspectives, that is, the direct effect that the physical environment has on customers' satisfaction, quality perception, and other customers' responses (purchase desire, revisit intention, etc.) and the indirect effect that the physical environment has on customers' responses by means of customers' emotion or value perception. This research established 4 hypotheses by sampling 321 customers of those who have visited professional coffee shops, and empirically analyzed them. The empirical analysis carried out the structure analysis of covariance by using SPSS 17.0 statistics package and AMOS 17.0. As a result of the hypothesis qualification, the other hypotheses excluding one little hypothesis were adopted. The one refused hypothesis is that the only symbolism of the environmental elements in shops doesn't influence the customers' emotion positively (+). This is considered as a very unexpected result, and yet many customers who visit coffee shops express the symbols of professional coffee shops using the expressions such as 'bean coffee shop' or 'star coffee shop', but these expressions seem not to influence customers' mind positively in practice.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2004.11a
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• pp.159-166
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• 2004

The beach, a margin between the sea and the land, is an extremely dynamic zone, for it is here that the motion of the sea interacts with the sediment, rock of the land or the artificial barriers. In order to prohibit or retard erosions due to the extreme Typhoon or storm induced waves, man has constructed these of temporary or more permanent nature, but they caused problems of other erosions from the secondary effect of them and a bad influence on the seascape. In considering the energy available to accelerate sediment transport and erosion in the surf zone, where the waves are broken, and offshore beyond the breaker line, the wave height and the wave period should be taken account. Hence, we tried to present an applicability of the submerged artificial Bio-reefs analyzing waves by a numerical model such that they could reduce the wave power without the secondary effect and restoration of marine ecologies. A new technique of beach preservation is by artificial reefs with artificial and/or natural kelps or sea plants. By engineering the geometry of the nearshore reef, the wave attenuation ability of the feature can be optimized Higher, wider and longer reefs provide the greatest barrier against wave energy but material volumes, navigation hazards, placement methods and other factors require engineering considerations for the overall design of the nearshore reefs.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.141-149
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• 2020

In this paper, I studied the relation between narrative construction (especially focusing on motif) and humor mechanism based on binge watching environment. Several motif theories such as B. Tomachevski, Horst and Ingrid Dämmrich and S. Chatman are used as a basic study method in chapter II. In popular sitcom , sometimes kernels(according to S. Chatman's term) in certain season's story are changed into satellites(according to S. Chatman's term) in other season's stories. The motif of Ross and Rachel's conflict is a representative example for this switching process. Especially on binge watching environment, as the interval length is much more shortened, viewers tend to reflect their own emotional memory into characters less strongly than segment watching environment. As a result, the possibility 'heavy' stories such as seperation are quickly changed into 'light' humorous matters is increased. This kind of hierarchy variation of repeated motif make the viewers laugh, because they can feel sudden liberating energy by eliminating psychological pressure. It means the characteristics of sitcom's humor on binge watching environment can also be explained by the theory of 'laugh as a eliminating tension', which I. Kant representatively said.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.28 no.1
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• pp.102-112
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• 2010

By understanding physiological characters of plants and the environment, plant design should decide the relationship with other plants from the designer's curiosity of the plant's color, texture, form and other aspects. There are a traditional tendency that many designers put the plant's color ahead of other aspects. This study explores 4 gardens of Gertrude Jekyll's Munstead Wood, Vita Sackvill-West's Sissinghurst, Christopher Lloyd's Grest Dixter and Lawrence Johnston's Hidcote Manner. The flower border of Munstead is started with light grey and blue at the edge and it gets stronger colors like red and orange as the line comes to the middle. It is noticeable that white an blue colors were used unlike before. Sissinghurst made use of purple color which was very seldom used before and Dixter added orange to magenta color that was already there, giving a strong visual effect and through juxtaposition it could realize the wanted effect. A strong red border line was created in Hidcote Manner. Above mentioned designers arranged various colors so that visitors can experience different spacial senses according to observer's direction. In the cognitive space the main color and the secondary color arranged leading to the fact that the observer recognizes it as a whole. In plant design time means seasonal performance which influences the main color arrangement like gradation or contrast. Moreover, space determines the color's zone when it comes to plant design.

• Korean Journal of Agricultural and Forest Meteorology
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• v.9 no.2
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• pp.132-139
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• 2007

The Moderate Resolution Imaging Spectroradiometer (MODIS) regularly provides the eight-day gross primary productivity (GPP) at 1 km resolution. In this study, we evaluated the uncertainties of MODIS GPP caused by errors associated with the Data Assimilation Office (DAO) meteorology and a biophysical variable (fraction of absorbed photosynthetically active radiation, FPAR). In order to recalculate the improved GPP estimate, we employed ground weather station data and reconstructed cloud-free FPAR. The official MODIS GPP was evaluated as +17% higher than the improved GPP. The error associated with DAO meteorology was identified as the primary and the error from the cloud-contaminated FPAR as the secondary constituent in the integrative uncertainty. Among various biome types, the highest relative error of the official MODIS GPP to the improved GPP was found in the mixed forest biome with RE of 20% and the smallest errors were shown in crop land cover at 11%. Our results indicated that the uncertainty embedded in the official MODIS GPP product was considerable, indicating that the MODIS GPP needs to be reconstructed with the improved input data of daily surface meteorology and cloud-free FPAR in order to accurately monitor vegetation productivity in Korea.