• Management & Information Systems Review
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• v.38 no.1
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• pp.63-81
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• 2019

In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

• Korean Journal of Cognitive Science
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• v.22 no.4
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• pp.405-427
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• 2011

We explored whether unconscious thought affects the processing of scientific technology information concerning nuclear power. Instead of conscious deliberation of cost-benefit analysis of nuclear energy, we would like to show the effects of unconscious thought on decision making. Participants were presented with all information about nuclear power and then judged the most positive as well as the most negative items. Participants in the unconscious thought condition performed a 2-back digit memory task as distractor before they made any decision regarding the nuclear power. Those in conscious thought condition were asked to carefully evaluate all presented information while participants in the immediate decision condition made a quick decision. Based on the analysis of previous studies on this topic, we attempted to obtain the potential effects of unconscious thought by modifying materials and experimental procedures including the use of noise. Even with these new manipulations, the effect of unconscious thought on decision making was not observed in Experiment 1. In contrast, we observed a significant effect of unconscious thought on decision making when task purpose was clearly presented after participants have finished reading all information regarding nuclear power. The results of the present study indicate that if the task purpose were clearly presented, the effects of unconscious thoughts on decision making could be observed.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.211-220
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• 2011

The study conducted a survey on the perception level for radiological technologists with 321 nurses and auxiliary nurses working at university hospitals in Busan in order to supply preliminary data to enhance the status as well as professional images of radiological technologists. The result shows the perception level of $3.02{\pm}0.42$ with the highest score for the professional image and the lowest score for the business image. By question, 'they are professional' gets the highest score while 'they understand problems of patients well' gets the lowest. Among respondents, those who are well aware of education courses as well as leading organization of examination and who answer as a health care provider or a medical technician under the medical law show a high level of perception while those who answer as technician show a low perception level. Those who agree with radiologists as a career and consider their status as high in medical institutions have a high level of perception. In order to improve the perception level, individuals as well as associations' promotion and strategies are required to fix the title and enhance the negative images through active interests and kind attitudes toward patients. Also, efforts to escape from previous images limited to technical colleges, to vitalize academic conference and remedial education, and to frame the law of professional radiological technologists system are asked to heighten the qualification and status of radiological technologists. More than that, advertising and monitoring via mass media are needed to develop the image as professional career men as well.

• Korean journal of communication and information
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• v.46
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• pp.280-322
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• 2009

The purpose of this study is put on the evaluation of public support for media with the case of Special Act on Supporting Local Press whose main purpose can be said to help local press in crisis intending the improvement of news quality. However, it was controversial whether public support on specific media under the governmental leadership, which is related to the disputes on its abrogation with the change of the regime. Therefore, this study tries to evaluate its achievement focused on its effect on the diversity of public opinion especially with the eyes of audience. In-depth interviews were executed to find out whether it had helped local press to improve public interest for the last three years of public support. The interviewees, the readers as well as monitors of local press, answered that there had been some improvement in news quality and diversity of local press in general. However, they thought that fund support for news gathering cost was problematic and would be negative in the long-term perspective. In conclusion, the interviewees regarded Special Act on Supporting Local Press as necessary one to help local press in crisis but pointed out also that the act might not enough to change local press because the situation they were facing is so complex. Hence, this study argues that the evaluation of Special Act on supporting Local Press should be approached Abstracts 683 not on the basis of political logics but of the public interest and democracy.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.85-92
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• 2022

In order to identify the factors and problems in which military sexual violence is a continuous and repeated blind spot, this study conducted a content analysis focusing on articles of military sexual violence incidents covered in Internet news from January 2010 to June 15, 2021. carried out. As a result of the study, structurally unequal power relations, authoritarian and closed military organizational culture, internal military response system that is distrustful of passive responses to sexual violence, and enveloping family-friendly investigations and tolerant punishment of perpetrators are blind spots despite the Ministry of National Defense's efforts to improve. factors that exist. Underlying this, the compensatory spirit caused by the conscription system and the negative effects of the patriarchal system are embodied in the national sentiment, suggesting that the sense of crisis of division and an overly permissive attitude toward the military act as a factor that slows change. As an improvement plan according to the results, it is necessary to entail the establishment of a civilian-centered judicial institution, strong punishment of perpetrators, and limited pension payment, as well as honorable punishment such as 'class demotion' in the military culture with a clear hierarchical relationship. Taken together, we can see that most military sexual violence is caused by a hierarchy, and it strongly suggests that the main cause of sexual violence is unequal power relations.

• Journal of Internet Computing and Services
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• v.22 no.6
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• pp.51-57
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• 2021

If a company's actions to save or avoid taxes are judged to be tax evasion rather than legal tax action by the tax authorities, the company will not only pay tax but also non-tax costs such as damage to corporate image and stock price decline due to a series of tax evasion-related news articles. Therefore, this study measures the frequency of occurrence of tax evasion controversial keywords in internet news portal as a factor to measure the severity of the case, and analyzes the effect of the frequency of occurrence on corporate value. In the Korean stock market, we crawl related articles from internet news portal by using keywords that are controversial for tax evasion targeting top companies based on market capitalization, and generate a time series of the frequency of occurrence of keywords about tax evasion by company and analyze the effect of frequency of appearance on book value versus market capitalization. Through panel regression and impulse response analysis, it is analyzed that the frequency of appearance has a negative effect on the market capitalization and the effect gradually decreases until 12 months. This study examines whether the tax evasion issue affects the corporate value of Korean companies and suggests that it is necessary to take these influences into account when entrepreneurs set up tax-planning schemes.

• Journal of dental hygiene science
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• v.12 no.1
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• pp.23-29
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• 2012

The purpose of this study was to investigate the image and the awareness of dental hygienists in dental hygiene and non-dental hygiene students. The subjects in this study were 414 students who were in the three-year-course department of dental hygiene and in another four-year-course non-dental hygiene department in G college in the city of Gwangju. After a survey was conducted, the collected data were analyzed. The findings of the study were as follows: 1. As a result of general awareness about dental hygienists, the dental hygiene students knew 97.5% and non-dental hygiene students knew 80.6% about dental hygientist as a job. There were significant differences(p<0.001). In regard of awareness about status in medical law, medical technician was the highest in the dental hygiene students(52.8%), and medical assistant was the highest in the non-dental hygiene students(48.8%) 2. As a result of awareness about the main tasks of dental hygienists X-ray and scaling were the highest in the dental hygiene students(42.3%), and treatment assistance was the highest in the non-dental hygiene students(32.9%). 3. In regard to awareness about image of dental hygienists, both groups were the highest in professionalism and were the lowest in negative image. All variable were differences statistically between dental hygiene and non-dental hygiene students(p<0.05).

• Journal of Digital Convergence
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• v.18 no.2
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• pp.277-284
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• 2020

Text mining is a representative method of big data analysis that extracts meaningful information from unstructured and large amounts of text data. Social media such as Twitter generates hundreds of thousands of data per second and acts as a one-person media that instantly and directly expresses public opinions and ideas. The traditional media are delivering informations, criticizing society, and forming public opinions. For this, we compare the responses of SNS with the responses of media on the issue of the termination of the Korea-Japan GSOMIA (General Security of Military Information Agreement), one of the domestic issues in the second half of 2019. Data collected from 201,728 tweets and 20,698 newspaper articles were analyzed by sentiment analysis, association keyword analysis, and cluster analysis. As a result, SNS tends to respond positively to this issue, and the media tends to react negatively. In association keyword analysis, SNS shows positive views on domestic issues such as "destruction, decision, we," while the media shows negative views on external issues such as "disappointment, regret, concern". SNS is faster and more powerful than media when studying or creating social trends and opinions, rather than the function of information delivery. This can complement the role of the media that reflects public perception.

• Korean Journal of Social Welfare Studies
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• v.48 no.3
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• pp.57-81
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• 2017

As of the end of the year 2016, the foreigners staying in Korea have surpassed 2 million people for the very first time ever since the statistical writings began. Because the inflow of the foreigners has been greatly increased within a short time period, the Korean society has been rapidly changing into a multi-racial and multi-ethnic society, and the children of the multicultural families, too, have been increasing gradually. Because of the social prejudices, discriminations, negative recognitions, etc., the children of the multicultural families get exposed to the diverse problems. It can be considered that such social prejudices and negative recognitions comprise the discourses that are possessed by the constituent members of the society regarding a certain subject or phenomenon. By analyzing the special characteristics and discourses of the reports on the multicultural children and youths by the Korean press through newspaper articles, this research confirmed what influences the media have in the process of forming the recognitions regarding the multicultural children and youths at present. As a result of the research, the discourses appearing in the newspapers could be typed into the support emphasizing frame of the Korean society, the adaptation emphasizing frame of the Korean society, the global people of talent frame, the change emphasizing frame of the Korean society, and the social problem emphasizing frame. Based on such research results, I made a proposal regarding the direction for the desirable reports by the media.

• The Journal of Bigdata
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• v.8 no.1
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• pp.11-22
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• 2023

This research aimed to examine the public's perception of the "rate of sentence reduction for reasons of mental and physical weakness" and investigate if it aligns with the actual practice. Various sources, such as the Supreme Court's Courtnet search system, the number of mental evaluation requests, and the number of articles and comments related to "mental weakness" on Naver News were utilized for the analysis. The findings indicate that the public has a negative opinion on reducing sentences due to mental and physical weakness, and they are dissatisfied with the vagueness of the standards. However, this study also confirms that the court strictly applies the reduction of responsibility for individuals with mental disabilities specified in Article 10 of the Criminal Act based on the analysis of actual judgments and the number of requests for psychiatric evaluation. In other words, even though the recognition of perpetrators' mental disorders is declining, the public does not seem to recognize this trend. This creates a negative impact on the public's trust in state institutions. Therefore, law enforcement agencies, such as the police and prosecutors, need to enforce the law according to clear standards to gain public trust. The judiciary also needs to make a firm decision on commuting sentences for mentally and physically infirm individuals and inform the public of the outcomes of its application.