• 복식
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• 제56권2호
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• pp.134-146
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• 2006

Modern society is a multi-cultural consumer society, and there are multiple trends to cater to the tastes of diverse consumers with different sociocultural background. To grasp fashion trends in fast-changing society, how consumer life is changing and what sort of trend is prevailing should be understood above all. A major fashion trend keeps on changing in every season, and that is an extensive and compound measure of what affects the lives and values of cultural receivers who take the lead in it. The purpose of this study was to delve into what sorts of trends were presented in the 21st century's different cultures, how those cultures were reflected in fashion trends, and how design elements predicted by fashion trends could serve as the sources of design that could create a new fashion. The findings of the study were as follows: First of all, the theories of popular culture and trends were reviewed to describe how general receivers found meaning and delight in the products of cultural industry in their own way and how the products were converted into diverse cultural media. Secondly, consumer styles were discussed by classifying consumers into six groups, twixter, duppie, Ubi-Nomad, NONOS, LOHAS and chav, who were generated by changing cultural codes. Thirdly, sociocultural trends and consumer changes brought a lot of diverse changes to fashion trends. The visual materials about the 2005 S/S, F/W Collection were examined to track how changing trends affected fashion style.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2005년도 International Costume Conference PROCEEDING
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• pp.104-105
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• 2005

• 한국복식학회:학술대회논문집
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• 한국복식학회 2005년도 International Costume Conference PROCEEDING
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• pp.220-221
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• 2005

• 한국복식학회:학술대회논문집
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• 한국복식학회 2005년도 International Costume Conference PROCEEDING
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• pp.158-159
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• 2005

• 한국복식학회:학술대회논문집
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• 한국복식학회 2004년도 International Costume Conference in Association with ICOM 2004 SEOUL
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• pp.56-57
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• 2004

• 복식
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• 제62권2호
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• pp.1-12
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• 2012

Cloths wrapped around the body have been the basis of the dress of people all over the world for centuries. This study is to research detailed modifiable fashion styling methods in history and to give ideas to people such as fashion professionals who are interested in fashion styling so that they can create modifiable fashion styling easily in fashion fields. The characteristics of modifiable fashion styling methods from ancient to middle ages are as follows. The first modifiable styling method is to expose the knots on the surface of the garments, and the knots were mainly located on the upper part of the body. The second method is a wrapping type of the modifiable styling method, which shows a lot of variant simple shapes of cloths. This method helped develop many wrapping methods over time. The third way is the fixed type of the modifiable styling method, and it uses accessories such as fibulae, belts to fix cloths, to create many different styles. The accessories are located on around either the neck or waist. The fourth method is the composite type of the modifiable styling methods mentioned above. This styling method is adapted in robe type clothes which makes the clothes look full of beautiful drapery. This study suggests that simple shapes of cloths can create enormous amount of styling which can be easily adapted and created nowadays.

• 한국의류학회지
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• 제20권1호
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• pp.76-86
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• 1996

복식사 연구의 한 방법으로서, 문헌을 통하여 다량의 정보 수집이 가능할 경우, 사회과학의 분야에서 사용되어 온 내용분석법을 도입하여 정보의 수량화를 꾀할 수 있다. 본 연구에서는 내용분석법을 이용하여 1856년부터 1870년에 이르기까지 미국 여성의 평상복(daydress)중 재킷과 치마의 유행 경향을 당시의 대포적인 패션 잡지인 Godey's Ladies Book과 Perterson's Magazine의 패션 삽화를 토대로 분석하였다. 1856∼1870년은 미국의 남북전쟁 발발 5년 전부터 남북전쟁 직후 5년까지 의 15년간의 기간을 이르며, 해당 15년은 전쟁 전, 전쟁 중, 그리고 전쟁 후의 5년간씩의 3 시기로 나뉘어졌다. 연구의 목적은 여성 평상복의 디자인이 위의 기간 동안 남북전쟁의 한 영향으로서 군복 '라일의 경향을 띄게 되는지의 여부를 조사하는 것이다. 군복 스타일의 경향은 몸에 꼭 맞는 실루엣(fitted silhouette), 에플렛(epaulet), 스텐딩 칼라(standing collar), 더블 여밈 (double-breastedness) 다수의 단추의 사용 및 장식(buttons)으로 정의되었다. 여성스러운 스타일의 경향은 풍성한 실루엣 (full silhouette), 플라운스가 된 치마(flounced skirt), 그리고 러플/fp이 스/리본 (ruffles/lace/ribbons)의 사용 여부로 정의되었다. 연구의 초점은 객관적이고 체계적인 문헌 정보의 수집 방법을 수립하는 데 있었으며, 수집된 자로는 각 변수의 빈도 분포포에 의해 조사되었다. Fitted silhouette, epaulet, 그리고 standing collar는 제 3시기에 가장 많이 나타났고 제 1시기에 가장 적게 나타났다. 여성스러운 스타일에 있어서 full sihouette과 trounced skirt는 제 1시기에 가 장 많이 보였고 전쟁 당시와 전후에 점차적으로 적게 나타났다. Buttons나 double breastedness 등은 제 2시기에 가장 많이 보이고 제 3시기에는 오히려 가장 낮은 빈도수를 보였다. 반면에 ruffles/lace/ribbons는 fitted silhouette 등의 군복 스타일의 변수와 더불어 제 3시기에 가장 많이 보인 것으로 분석되었다. 전반적인 유행의 경향에 있어서, 군복 스타일의 변수와 여성스러운 경향의 변수를 각각 종합하여 분석해 보면, 제 2시기를 중심으로 전자의 유행은 점차적으로 증가하고 후자의 유행은 감소되고 있는 것을 볼 수 있다. 그러나 당시 미국 패션은 유럽 왕실의 유행에 의해 크게 영향을 받은 것을 감안할 때 본 연구의 결괴는 서양 복식의 역사의 선상에서 조심스럽게 해석되어야 할 것 이다.

• 복식문화연구
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• 제8권6호
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• pp.842-852
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• 2000

The purpose of this study was to classify consumer groups according to the life style dimensions and to analyze conspicuous consumption, clothing shopping motives among consumer groups, and also to clarify relationships between demographic variables and the life style, conspicuous consumption, clothing shopping motives. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, factor analysis, cluster analysis, t-test, ANOVA, Duncan test were conducted. The results were as follows ; First, consumer groups were classified into the following five subdivisions : passive group, appearance consideration/self-realization group, appearance indifference group, family oriented/economic group, achievement oriented/active group. Second, the significant differences among the classified life style groups were found in conspicuous consumption and clothing shopping motives. Third, there were significant differences in life style, conspicuous consumption, clothing shopping motives according to demographic variables like age, occupation.

• 복식
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• 제53권2호
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• pp.101-118
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• 2003

This paper describes pop stars' fashion style by the changes of pop music from the 1950's of the formative Period of a rock-n-roll to the 1990's. The author could examine the features of pop music as follows : the 1950's rock-n-roll, the 1960's rock and Psychedelic rock. the 1970's punk rock, the 1980's new wave and the 1990's reggae·hip-hop. Based on the examination, the author could do sampling of the fashion style, on which current pop music had influence, by rock style, new wave style, and reggae hip-hop style. The rock style makes appearance again as a new style when it is recently accepted to be a fashion. The 1960's hippie, which contains long-cherished desire of antiwar and peace after September 11, 2001 Attack on America and the Afghan War. reappeared as luxurious hippie, and the hybrid punk has been made because barriers between cultures have been collapsed to mix items and combine contradicting components at fashion field. The new wave style destroys sex difference of clothes. and men's clothes style has introduced women's dress style, so that androgynous style, which has handsome boy image with womanlike hair style and makeup, and the lingerie style without distinction of underwear and outer garment has made appearance through new cloth wearing ways and overexposure. The reggae and hip-hop style makes appearance to overcome social strata, groups, ages, regions and gender, etc and become one of the 21s1 century culture codes. In conclusion, pop music have played very important roles until expansion and popularity of new fashion style, and has been quickly expanded by mass media development. When the pop music fashion styles are introduced to high fashion, fashion styles have become more polished and high-qualify to expand them at main fashion world again.

• 복식문화연구
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• 제20권6호
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• pp.826-837
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• 2012

Recently, hats have been used more frequently as an accessory, contributing to the general image of clothes in men's collections. This study compared and analyzed the frequency and styles of hat usage in men's brand collections according to the collections' images. Types of hats and their frequency of usage in men's clothes were analyzed among 857 collections from 74 brands between S/S 2006 and F/W 2012. This study also examined the relationship between clothes image and type of hats used. Hats were used in 622 out of 857 collections, and 24 different types of hats were used. In 67 collections, hats were used in at least 71% of clothes. The most frequently used hat was the fedora, followed in frequency by the beanie, cap, bowler, and high hat. The styles of hats in collections varied depending on seasons. In S/S season collections, fedoras were often used, while beanies were more common during the F/W season. This study analyzed styles of hats used in formal, casual, uniformed, and deformed images. Beanies and fedoras were frequently used for the formal image; fedoras, beanies, and plat caps were often used for the casual image; more than 3 types of hats were used together for the uniformed image; and design hats and hats in various styles were used for the deformed image. The results show that hats of various styles were used in collections to express the image of clothes.