• 복식문화연구
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• 제15권4호
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• pp.713-725
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• 2007

This treatise is designed to discover the principle of timeless continuity of Korean design from the perspective of modem accomodation of formative beauty of tractional dress style with the focus on measurement analysis of dress from visual perspective. For this purpose in this research the following subjects are studied with concentration: the 1st phase debate on the dress style appearing in the Kokuryo murals and genre painting during the later period of Chosun Dynasty regarding the formative beauty of dress style. 2nd phase debate on the points of changes and transformations during given age and given principle of Korean designs being maintained across the span of time in the context of madern accomodation of such traditional dress. From historical perspective characteristics of each given age and principles of visual formative principles appear in various ways variety attributable to mutually interactive principles according to historical background and culture. For this reason it can be said that they are determined by different paradigm or forms from characteristics of Korean style design in the present and future and those for traditional forms of dress in the past.

• 복식
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• 제5권
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• pp.103-112
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• 1981

In Koryo Dynasty, during the reign of uijong, Choe Yun-ui and others countries collected the royal orders of the Koryo kings and adopted the Tang institutions, and compiled 50 volumes of a book, called "Detailed Ceremonies of Old and New." Recording about clothing, with a special focus on dress and its ornaments of armed vassals, when they attend the king while he is conducting his business. 1) As for the headgear's were the Pokdu, Moja, Kwan, Tumo (official hat to be worn with armors) and Malye (for protection against the cold). There were II kinds of headgear's name in all. 2) As for the clothes, (1) Kongbok (formal costume) (2) Dress, there were 34 kinds of clothes name differented by (i) flowerage on clothes (ii) size of sleeves (iii) color of clothes (iv) fabrics (v) the belt used with the dress. Others were; (3) Baeja (4) Hansam, (5) Poto, and (6) Armor. 3) As for colors of clothes, there were (i) Purple, (ii) Red(Scarlet), (iii) Green, (iv) Blue, (v) Yellow, (vi) Black and (vii) White. 4) As for materials, there were (i) Kum, Ra, Sa (all kinds of silk), (ii) Iron and (iii) Leather. 5) For belts, there were (i) Sockdae, (ii) Hongjung, (iii) Kayeundae, (iv) Dongdokum-dae, (v) Jojung and (vi) Dongshimsokdae.

• 복식
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• 제57권7호
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• pp.15-29
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• 2007

H. $W\"{o}lfflin's$ methodology created viewpoint of art history which is an essential factor of art, and proposed formal analysis as an academic methodology specific to art history. H. $W\"{o}lfflin's$ expressed the see-form a as the five pair concepts which are summarized by 'linear-painterly' 'the plane-the deep'. 'closed form-open form', 'multiplicity-unity', 'absolute clarity-relative clarity'. His methodology is not only in the field of art and architecture but also clothing because during the same period have a relative tendency of thought, culture, politics and economics each other. As the result of this study were as follows. Renaissance of 16 century, the style of dress was enormous and dignified by body support outfit, hard puffs, slashes, padding and expansive jewels. It make appearance of man and woman absolute clarity because Classicism styles of aesthetic consciousness is geometrically perfect form and symmetry and restrained harmony, magnificent. Baroque of 17 century, the style of dress was vigorous mobility and subtle balance by abundant and free silhouette, soft collar, magnificent ribbon loop and tassel without body support outfit. It make appearance of man and woman comfortable and natural because Baroque styles of aesthetic consciousness is extraordinary degree of originality and creativity that was evident in the devising of new styled.

• 복식문화연구
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• 제12권2호
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• pp.300-311
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• 2004

The purpose of this study is to investigate design process and production in the Korean knitwear industry and to examine the possibility for our knitwear industry to develop into the developed countries' model. This purpose was empirically pursued through questionnaires, of which respondents were 110 designers, merchandiser(MD), and top managers of knitwear companies and jobbers in Seoul. The questionnaires were analyzed on the basis of such statistical tools as χ²-test, t-test, and one-way ANOVA. Findings of this study were as follows. Designers of knitwear companies evaluated that their design is more creative than that of designers of jobbers. But designers of knitwear companies and jobbers all responded that they obtained their design ideas from samples produced by leading foreign knitwear companies. The dominant form by which knitwear companies use jobbers was that knitwear companies do a major part of designing and order jobbers to elaborate it and produce knitwear samples. The most important reason of hiring jobbers was to obtain specialized technical skills and knowledge.

• 복식
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• 제53권2호
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• pp.57-70
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• 2003

Modern Haute Couture represents artistic views through its image. symbol, and originality. Haute Couture's original art has been kept as a design technics which is the fusion of timely, original Maison's concept, plastic beauty as designer's personality. Christian Dior's maison continued by Yves Saint Laurent, Marc Bohan, Gianfranco Ferr'e and John Galliano who emphasize elegant image which has avant-garde trends came from post modernism. Christian Dior Haute Couture's design which can be symbolized by the feature of timely variation and new feeling of continuing designers has the following originalities. 1. Christian Dior Haute Couture's design has been affected by the timely art-trends. 2. Christian Dior Haute Couture's design concept is represented as Nobly Chic Elegance. Feminine Elegance. Sophisticately Chic Elegance, Fantastically humourous Elegance therfore, the traditional concept of Elegance are maintained. 3. Christian Dior Haute Couture's design technic not only emphasizes the details of collars and up side of clothes or trimming but also persuits the total beauty of balanceness with the harmony of the evenness between other factors.

• 복식
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• 제50권5호
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• pp.5-24
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• 2000

The results from the consideration of this are as follows. 1. Silla Kingdom has been the name of chronolongical era, from king Bubhung 2nd years to Jinduck 4 years. 2. From Dang dynasty has been received to King of Silla, first class-third class of Dang's office and rank. 3. After unification of Silla Kingdom, Dang dynasty's envoy and missionary and many commercial men and artist come froze Dang to Silla, threfore, influenced their costume habbits and behabiers from royal families costumes and common peaples costume, without concern of that one's social position. 4. Ancient Silla Kingdom performed a religious service an emperor's ceremony, but after unification, performed King's level a religious service, therefor King's ceremonial costumes are Dang dynasty's king's level Myunryukwanbok.

• 복식
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• 제29권
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• pp.39-52
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• 1996

The purpose. of this study were to identify the types of consumer affective responses to investigate the attitude formation process on the apparel advertising and to identify the differences among related variables according to the sensation seeking and the brand famili-arity. The result of this study were as follows: 1. The consumer affective responses on ap-parel dvertising was composed of six dimensions; Upbeat feeling Negative feeling Warm feeling Sensual feeling Emotional feel-ing and Uninvolved feeling. 2. The related variables to consumer responses on apparel advertising were signifi-cant differences according to the sensation seeking and the brand familiarity. 3. The main causal course on the apparel ad-vertising was the consumer affective responselongrightarrowthe advertising attitudelongrightarrowthe brand evalu-ationlongrightarrowthe brand attitudelongrightarrowthe purchase in-tention. Also there were differences in atti-tude formation process according to the con-sumer affective respeonses.

• 복식
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• 제53권5호
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• pp.141-153
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• 2003

The object of this study is to understand the problems of combat uniform garments through a survey regarding current wearing conditions, and furthermore to propose a combat uniform design more well suited to movement and body type. For this study, a survey of soldiers on active service was conducted. Based on the analysis of the survey results, a design that addressed the weak points of the garments currently in use was proposed. Four sets of experimental garments were created and in addition to present combat uniforms used in sensory tests to evaluate appearance and movement. In terms of the results of the evaluation of the appearance and movement evaluation. the test garments were generally received more favorably than the uniforms in current use.

• 복식
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• 제50권6호
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• pp.177-188
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• 2000

In viewpoint of visual merchandising, display is recognized as important means of expressing fashion as well as essential factor of stimulating customers' interest in purchase. However, visual merchandising Is relatively new area and the number of specialized display personnels are limited Therefore, the purpose of this study was to investigate the practice of display in domestic fashion industry. For this study the display personnels working in 51 fashion brands were interviewed. The result was analyzed by using frequency count and percentage. It was found that few human resources were undertaking display work in various and abundant stores with relatively frequent display replacement. And main part of display work was performed outside office hours which brought out extension of working tome. Comparatively more budget assigned for ladies 'brand than mens' brand, youngsters 'than middle-ages' and obtaining display-related information was belong done mostly via domestic documentary sources and market researches. In general, optimistic attitudes were significantly shown by the interviewees that the importance of display is increasingly recognized, in the domestic fashion industry and therefore the prospect of display found to be expected as prosperous.

• 복식
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• 제42권
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• pp.5-24
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• 1999

The purpose of this study is to present new design for religious habits which represen traditional Korean characters as well as prope charisms of religious congregations. The preliminary research was carried out through questionnaires. The result of this survey suggests the way how to improve the design of habits as follows: 1. The habit has to be simple according to the spirit of vowed poverty. 2. It is necessary to take into consideration the reality of Korean culture and the climate with four seasons 3. The habit is to be of help to give witness to evangelical life and safeguard the dignity of the religious state. 4. It has to be appropriate to the environment and circumstance of apostolic mission. 5. It has be funtional and conducive to apostolic activities and labors. 6. The design has to be such as will not alienate ordinary people. 7. It should express the charism of each religiou congregation as well as Korean identity. Consquently four types of inculturated habit design were newly developed and actual dresses or suit have been manufactured as a apart of this study.