• The Korean Society of Law and Medicine
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• v.18 no.1
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• pp.103-141
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• 2017

The (Korean) Medical Services Act revised in 2009 introduces the accreditation of specialty hospital. When a hospital meets prescribed standards, passes a board review, and is accredited as a specialty hospital by the Minister of Health and Welfare, then it may use 'specialty hospital' in its name and certification mark of specialty hospital. The problem is that the (Korean) Fair Trade Commission and the (Korean) Ministry of Health and Welfare, both of which have authorities to regulate advertising in general and in health care service in turn, announced the guidelines to prohibit internet (portal) service providers to provide keyword search ads service using key-words such as 'specialty' or 'specialized in' for those who are not accredited by the Minister of Health and Welfare. In this article, whether these guidelines can be justified by the current regime and whether the current specialty hospital policy is agreeable would be examined. To do this, the legal nature of accreditation of specialty hospital, the limit of advertisement regulation, the law of keyword search ads, and the liability of internet service providers also would be analyzed.

• International Commerce and Information Review
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• v.15 no.4
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• pp.437-454
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• 2013

The information exchange becomes active in the online due to the rapid development of the Internet over the various fields. It is the tendency that it acquires not only information related to the on-line related to the off line depended on the traditional oral tradition but also information in the on-line. It is the competitive environment of the hospital more competitive over the time. The felt feeling for the hospital to the consumer plays the important role as to the assessment of hospital and choice. It is very the critical matter whether it approaches the consumer to any kind of way through the on-line information transfer, and the inappropriate feeling can be caused. That is, it can install whether any kind of point about one will be embossed through the e-business marketing, and the evaluation or useful feeling for choice can be caused in the hospital to the medical consumer in being the critical matter. This research compared and analyze the results expected with the Samsung Seoul Hospital, which was most active and uses the e-business marketing among the major hospital put through in the utilization by marketing view as the domestic Big 5 Severance hospital, and feature of SNS channels of Sungmo Hospital through the case analysis. How it tried to present each channels the individual, or, the strategic frame about the unificational it utilized and can maximize the marketing result and implication according to the marketing activity purpose and direction.

• KOREAN POULTRY JOURNAL
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• v.33 no.8 s.382
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• pp.121-125
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• 2001

건강한 닭은 병원성 미생물에 대하여 자연적인 저항성을 가지고 있다. 이것은 숙주상태와 장관사이에 서로 밀접한 협력장치가 있기 때문이며 건강한 병아리는 부화된 후 지속적으로 장관내에서 정상적인 세균총을 형성한다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2006.05a
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• pp.335-342
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• 2006

국내 병원들은 의료서비스 시장 개방을 눈앞에 두고 있다. 의료서비스의 시장 개방은 의료 공공성을 유지하면서 의료서비스의 질 향상을 기대할 수 있는 반면, 의료비의 상승과 의료의 양극화 우려를 동시에 내포하고 있다. 의료산업에서 가장 중요한 것은 물론 의료서비스의 품질이다. 그러나 이제 글로벌 경쟁에 대비해야 하는 국내 상황에서 다양한 경영전략이 필요한 때이다. 여기서는 급변하는 병원산업에서 향후 허용될 것으로 예상되는 의료기관의 다양한 광고전략 중에서 정보기술을 기반으로 하는 브랜드 커뮤니티에 관련하여 병원이 대비해야 할 활용전략을 제시한다. 여타 산업에서의 브랜드 커뮤니티 성공요인과 사례를 바탕으로 병원종사자 뿐만 아니라 의료서비스 이용자들을 위한 의료산업에서의 온라인 커뮤니티 구축에 초점을 두었으며, 본 연구에서 제시하는 병원의 브랜드 커뮤니티를 활성화하는 6가지 요소는 운영자의 역량, 프리미엄 가치의 제공, 독특한 컨셉, 보안과 확장성이 보장된 장, 오프라인 모임, 그리고 다양한 홍보루트이다.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.247-249
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• 2010

This study focused on hospital quality of service to the customer service center into contact with the contents of the results were comprehensive evaluation. In this study, a variable that is committed, the hospital service quality and customer satisfaction, and relationships about reuse of the hospital, the hospital's strategic management could be because of the foundation. The study quality of hospital services and patient satisfaction, and reuse of the impact of the relationship between the quality of service in the hospital, the customet satisfaction, very significant according to the reuse of. A customer-centric future, these results provide guidelines for hospital management can be applied to further strengthen competitiveness are expected.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.699-709
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• 2009

The most important property for coming up to the global change and leading the knowledge-based future is human resources who has capacity to make a high value-added knowledge. For whom teaching knowledge and experiences related to the managing medical organization, it is very important and significant to make efforts to reflect educational goal, contents and teaching methods satisfying the new era's demands in the curriculum quickly. To develop a hospital management curriculum which is receptive to the change of medical industry and educational circumstances, analysing syllabuses of 19 departments of the year 2007 and surveying of professors, students and persons in charges of hospital administration are used. The syllabuses of 19 departments of 22 colleges were opened for this study. The medical record and other subjects take the most part of curriculums, while the number of subjects related to management or administrational practice are relatively small. The short of these subjects are obstacles to cultivate capacity and quality of students medical organizations look for. As the result of satisfaction measurement, hospital-management professors gave 3.41 points, students gave 3.29 points to the current curriculum and administrators who has been experienced to employ graduates majored in medical management gave 3.06 points.(5 points = full mark) Alternative ways are suggested to complement these problems as below: Strengthening and deepening study such subjects as strategy planning, management, marketing, managing medical disputes, quality improvement, PR, advertisement; changing informations and establishing cooperative programs between school and industry.

• Journal of the Korea Society of Computer and Information
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• v.18 no.1
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• pp.103-110
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• 2013

RFID is estimated to have great potential for hospitals to reduce various costs, reconsider patients' safety, and provide high quality medical service. As the ubiquitous technology allows the medical market to expand, medical centers all around the country are fiercely competing against one another. In order to increase the hospital's competitive edge by reducing IT expenses and concentrating on medical practice, the need to establish a u-Hospital using advanced IT technology is rapidly rising. This paper implements an RFID based u-Hospital system by using ubiquitous computing technology to design a location tracking device for all surgical patients, which can secure the patients' safety and increase the quality of medical service through interlocking hospital information systems.

• Journal of the Korea Construction Safety Engineering Association
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• s.45
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• pp.24-27
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• 2008

태림종합건설(주) 권기욱 회장은 1989년 회사를 설립한 이래 20년간 병원, 주거시설 등 근린시설을 비롯해 고급 건축물 위주로 경쟁력을 키워 왔으며, 이러한 건축물 이외에도 도로, 철도, 공항, 항만 등 국가 기반시설과 산업시설 등을 건설하며 국가기반산업 및 경제발전에 묵묵히 기여해온 기업인다. 지난 5월 14일 역삼동 태림종합건설(주) 회장실에서 권기욱 회장의 경영이념과 인생관 등을 인터뷰를 통해 알아보았다.

• Proceedings of the Korean Society of Fisheries Technology Conference
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• 2000.05a
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• pp.444-445
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• 2000

계절, 서식 환경의 구분없이 발병하는 병원성 미생물로 인하여 어류의 감염피해 및 경제적 손실이 막대하며 병원성 미생물을 저해하기 위해 투여한 항생제의 오남용으로 인하여 내성을 갖는 세균들의 출현 위험성이 상재하고 있다. 따라서 항생제 사용에 대한 효과 감소는 물론 과량 투여에 따른 양식업의 경쟁력 약화로 이루어질 가능성이 높기 때문에 보다 환경 친화적이며 어병의 효율적인 생물학적 제어를 시도하기 위해 어류의 gastrointestinal(GI) track으로부터 수산용 probiotic 유산균을 분리 동정하고 그 특성을 조사하여 앞으로 수산용 probiotic으로서 이용가능성을 알아보고자 하였다. (중략)

• Journal of Digital Convergence
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• v.20 no.5
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• pp.661-669
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• 2022

The purpose of this study is to analyze the effects of selection factors, customer satisfaction, and revisiting intention of general hospital, long-term care hospital, and oriental medicine hospital. From November 1, 2019 to April 30, 2020, a survey was conducted targeting 4 general hospitals, 6 long-term care hospitals, and 3 oriental medicine hospitals. In general hospitals, long-term care hospitals, and oriental medicine hospitals, human factors and efficiency factors had a positive(+) influence on customer satisfaction. In long-term care hospitals, the higher the income, the higher the customer satisfaction, and effectiveness factor had significant positive(+) effect on revisiting intention. For oriental medicine hospitals, the external image was an important factor in customer satisfaction and revisiting intention. Based on the research results, it is expected that hospitals entering an era of competition can become useful basic data for efficient management.