• Asia Marketing Journal
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• v.2 no.1
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• pp.27-41
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• 2000

본 연구는 서비스산업인 호텔기업을 대상으로 특 1 급, 특 2 급, 1 급 호텔의 시장지향성이 관리자와 종업원들간에 어떻게 지각되고, 호텔등급별로 시장지향성은 차이가 있으며, 호텔등급별로 시장지향성이 사업성과에 미치는 영향력은 차이가 있는가를 알아보고자 이에 관련된 연구과제를 설정하고 실증분석 하였다. 본 연구의 실증분석 결과는 다음과 같다. 첫째, 호텔등급별로 관리자와 종업원들은 특 1 급 호텔의 경우 경쟁자의 가격구조에 대한 반응(Moi3)(p<.01)과 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 특 2 급 호텔의 경우 고객여론 조사 정도(Mog2) (p<.05), 시장세분화를 근거로 한 신제품/서비스 개발(Mor1)(p<.05), 제품/서비스 개발 노력이 고객욕구와 일치하는 가의 정기적 점검 (Mor2)(p<.05)., 1 급 호텔의 경우 비공식적 수단에 의한 호텔산업 정보 수집 정도(Mog3) (p<.05), 사업계획이 시장조사보다는 기술발전에 따라 이루어지는 정도(Mor3)(p<.05) 등의 시장지향성 항목에 대해서 유의적인 지각 차이를 보이는 것으로 나타났다. 둘째, 특 1 급 호텔의 시장지향성이 특 2 급, 1 급 호텔의 시장지향성보다 높은 것으로 나타나 특 2 급, 1 급 호텔은 특 1 급 호텔을 전략적 벤치마킹의 대상으로 설정할 필요성이 있는 것으로 나타났다. 셋째, 호텔등급 별로 시장지향성이 성과에 미치는 영향력(R²)을 분석한 결과, 특 1 급과 특 2 급 호텔이 1 급 호텔에 비하여 유의적으로 높은 것으로 나타났다. 한편 특 1 급과 특 2 급 호텔은 통계적으로 유의적인 차이는 없었으나 특 1 급 호텔의 시장지향성이 더 높은 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.974-985
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• 2013

This research aimed to propose policy alternatives on acquisition and retention of SME's R&D personnel through the analysis of the status and problems of SME's R&D personnel. As research methods, literature review, survey analysis, domestic and foreign R&D personnel support system and practices benchmarking, human capital corporate panel (HCCP) and integrated survey DB material analysis, and case investigation by interview were used. The occupational status and problems of SME R&D personnel concerned on the corporate size, HRM practices on satisfaction and HRD problems, talent personnel management and training system status, the core talent management system and R&D personnel management system, and its complaints were organized. As conclusion, we have proposed alternatives on acquisition and retention of R&D personnel focused on the talent management. Suggestions were such as supports on R&D personnel management system and its dissemination, systematic career development programs, and excellency promotion on SME's and R&D talent personnel.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.119-131
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• 2017

The recent cultural properties utilization projects by the Cultural Heritage Administration have no rational standards to pay reasonable prices to stakeholders participating in budget compilation or projects. Therefore, there are frequent conflicts when calculating budgets between the Cultural Heritage Administration supervising projects and local governments or private organizations. Especially, as the items or detailed standard of budget compilation from planning to completion of projects are unclear, it is hard to stably operate projects, and eventually, they are no more than one-shot events without being developed into long-term projects. Thus, this study analyzes the overall operational status, systems, and problems of current cultural properties utilization projects. A national-level budget compilation standard system is then suggested, for the stable operation of cultural properties utilization projects. In addition, this study benchmarks the items and detailed standard of budget compilation used in similar areas, and also puts together actual cases.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.360-370
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• 2013

As the mobile telecommunications service market grows rapidly, interconnection opportunities from the fixed network to the mobile network increase and the land-to-mobile (LM) interconnection charge becomes critical factor in competition between fixed and mobile telecommunications service providers. This paper aims to evaluate the LM interconnection charge level in Korea in comparison with those of 36 foreign countries and suggest the regression model for the LM interconnection charge. Based on the regression analysis, we found that regulation, GDP per capita, wire telephone penetration, liberalization are identified as significantly affecting factors on the LM interconnection charge level, and the level of the LM interconnection charge is comparatively low.

• Journal of Navigation and Port Research
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• v.27 no.5
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• pp.563-568
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• 2003

Currently, the adoption of FTZ( Free Trade Zone) has been recognized as one of the most important strategies for becoming hub port in the world. For this reason, various policies for successful implementation and adoption of FTZ have been presented, and u special law related this FTZ was actually built in 1999. In the mean time, a port logistics industry is deeply related to the successful implementation of FTZ. However, although many research about FTZ have been conducted, there have been little previous studies about port logistics firms and FTZ. Thus, the aim of this study is to investigate a market structure of firms related to Port Logistics effectively and to analyze the perception of these firms about FTZ in Busan.

• Survey Research
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• v.10 no.3
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• pp.107-130
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• 2009

This study examines the factors affecting Korean firms' adoption of maternity protection practices. From a neo-institutional perspective, we argue that firms adopt institutionally legitimized practices mainly for their legitimacy concern rather than technical efficiency. Analysis of data from Establishment panel survey reveals that firms which belong to public sector, has received foreign investment, bench-mark leading firms, or have HR department are more actively adopting maternity protection practices and are showing lower level of decoupling between model and reality. These results imply that legitimacy concern matters among Korean firms in terms of adopting maternity protection practices. We propose that it is important for government agencies to take institutional factors into account when they try to promote maternity protection policy among firms in dealing with the problems of low fertility and gender equity.

• Journal of the Korean School Mathematics Society
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• v.16 no.4
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• pp.863-882
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• 2013

Shanghai has been reported as the highest performing countries(economies) in PISA 2009 and PISA 2012. In this reason, we reviewed literatures related to educational system of Shanghai focusing on the mathematics education. Additionally, we analysed the results of PISA 2009 of mathematics domain between Korea and Shanghai to compare some differences between two countries. As a result, we discovered the followings: 1) Comparing with Shanghai students, Korea students attained low performance in every sub-categories of mathematics abilities indicated in the PISA framework. 2) In PISA 2009 Framework, Korea students produced low achievement than Shanghai students in sub-categories of "reflection". 3) In PISA 2012 Framework. Korea students attained low performance than Shanghai students in sub-categories of "formulating". Consequently, it gave us insight into the idea that school mathematics in Korea should use authentic context to help students improve their competencies "reflection" and "formulating".

• Journal of Convergence Society for SMB
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• v.6 no.3
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• pp.7-12
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• 2016

This paper aims to examine the adoption of several management tools & techniques(MT&T) by the Strong Small Business Enterprises (SSBE) in Korea, In addition, the paper examines the impact of the adopted MT&T techniques on a company's overall performance. The paper used a questionnaires survey method to gather the required data. The paper used descriptive statistics, correlation and regression techniques to analyze the data. The paper found that benchmarking, BSC, IMS and TQM are among the MT&T techniques widely adopted by SSBE. In addition, the paper found that the adoption of MT&T techniques significantly influenced the companies' overall performance. More specifically, the paper found that the adoption of BSC significantly influenced that the companies' profitability, customer satisfaction, market position and sales growth for exisiting services and products. The findings this paper provide could be considered important and useful for advancement of companies adopting MT&T techniques to improve their performance.

• Journal of the Korean Society of Marine Environment & Safety
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• v.23 no.2
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• pp.161-167
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• 2017

This paper measured and evaluated the technical efficiency, pure technical efficiency and scale efficiency of port labor via three inputs and three outputs using Data Envelopment Analysis (DEA). First, the average overall technical efficiency measured about 94.18 %, with 100 % pure technical efficiency being larger than 94.18% scale efficiency. As a result, 7 ports were identified as efficient, and 4 ports were identified as inefficient. Among the 4 ineffiecient ports, Donghae had the highest Increasing Return to Scale (IRS). However, the inefficient ports were all found to be less efficient in terms of resource operation than production scale. On the other hand, the efficient ports established priorities using the super efficiency method. As a result, port efficiency was highest for Incheon, Mokpo, Pyeongtaek-Dangjin, Masan, Yeosu Gwangyang, Jeju, and Gunsan-Daesan Ports, in order. In particular, Busan Port, found to be inefficient, would benefit from using Mokpo Port and Incheon Port as benchmarks to increase trade volume and modernize equipment for full-scale commercialization to improve labor efficiency.

• Industry Promotion Research
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• v.6 no.4
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• pp.11-21
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• 2021

This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.