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Analysis of Barrage Culture and User Analysis in New Media Content in the Chinese Market

  • Pan, Yang;Kim, KiHong;Li, SuoWen
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.115-130
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    • 2022
  • Barrage is an interactive method based on video, and the video itself is visualized from the viewer's point of view to play people's emotions, and it already has an advantage in communication by attracting people's attention using stories and plays. Advances in digital and mobile technology have enabled video viewing anytime, anywhere. Due to the nature of the barrage site that relies on the same video content or playback to participate in video sharing through computers or mobile clients, a barrage that can express users' feelings and thoughts will be added, breaking down the limit of content acceptance by a single user. Barrage satisfy users' entertainment needs, and their influence is growing. Gradually, they are heading to offline movie theaters and TV from barrage videos on the Internet. Attempts to function as offline ammunition facilitated technological innovation for media convergence by converging mobile media with PCs and screens. At the same time, the trend of media convergence shown by coal screens is also a trend of overall technological development. A barrage is an extension of human communication skills. The properties of the barrage fit well with the need for experiential marketing (via video). It can provide a visual experience and create an atmosphere of "surrounding and watching" and eliminate loneliness. Barrage itself provides a function to comment on videos, which is a trigger point for the reason, and donation adds to the amount of information in the video, adding to the fun of the video. Through the barrage, sarcastic, teasing, and expressing emotions can bring entertainment experiences, and users can produce and communicate their shooting text while consuming the satisfaction brought by the shooting. At the same time, Barrage attaches great importance to the needs of the masses, is more individual and diversified, and has commercial significance in line with the current development trend of the Internet. As a new interactive method, barrage contains huge potential value. However, the impact of the interactive way of barrage should also be viewed from a dialectical point of view, how to solve the difficulties in the development of barrage. The way to solve the difficulties in the development of barrage is worth studying. This research will analyze the reasons for the development of barrage and the analysis of Chinese barrage websites, the case analysis of barrage videos, the exploration of the characteristics and values of barrage, and the problems in the process of barrage communication. Provide reference for the development of industrial culture.

Prioritizing Themes Using a Delphi Survey on Patient Safety Theme Reports (환자안전 주제별 보고서의 주제 우선순위 설정: 델파이 조사를 통한 분석)

  • Park, Jeong Yun;Shin, Eun-Jung;Kim, Rhieun;Kim, Sukyeong;Park, Choon-Seon;Park, Taezoon;Choi, Yun-Kyoung;Heo, Young-Hee
    • Quality Improvement in Health Care
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    • v.28 no.1
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    • pp.45-54
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    • 2022
  • Purpose: The study aims to identify the theme list and priority criteria of patient safety theme reports in South Korea. Methods: The survey was conducted twice, and the importance of each criterion and theme was measured on a nine-point scale using the Delphi technique by a panel of 19 patient safety experts. The criteria included severity, universality, preventability, and organizational-social impact. Descriptive statistics such as frequency, percentage, mean, standard deviation, median, and interval quartile range were used to analyze the data. Results: The parameters were assigned a weighted average of 35% for severity, 20% for universality, 30% for preventability, and 15% for organizational-social impact, respectively. The final top three rankings were surgery safety, blood transfusion safety, and medication safety. In addition to expert opinion, for the theme that is selected based on the priority ranking, one to five sub-topics can be derived from the theme based on the priority ranking, societal demands, or the yearly priority list of patient safety incidents. Conclusion: It is recommended that the official patient safety center distribute the report in the form of a summary that can be utilized nationwide at medical institutions, government institutions, and other places. Updates, as well as accumulated theme reports, will serve as the baseline data for the proposal of the system and for the policy designed to implement and improve institutions' safety practices as a standard of domestic patient safety practice guidelines.

Prediction Model of Real Estate ROI with the LSTM Model based on AI and Bigdata

  • Lee, Jeong-hyun;Kim, Hoo-bin;Shim, Gyo-eon
    • International journal of advanced smart convergence
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    • v.11 no.1
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    • pp.19-27
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    • 2022
  • Across the world, 'housing' comprises a significant portion of wealth and assets. For this reason, fluctuations in real estate prices are highly sensitive issues to individual households. In Korea, housing prices have steadily increased over the years, and thus many Koreans view the real estate market as an effective channel for their investments. However, if one purchases a real estate property for the purpose of investing, then there are several risks involved when prices begin to fluctuate. The purpose of this study is to design a real estate price 'return rate' prediction model to help mitigate the risks involved with real estate investments and promote reasonable real estate purchases. Various approaches are explored to develop a model capable of predicting real estate prices based on an understanding of the immovability of the real estate market. This study employs the LSTM method, which is based on artificial intelligence and deep learning, to predict real estate prices and validate the model. LSTM networks are based on recurrent neural networks (RNN) but add cell states (which act as a type of conveyer belt) to the hidden states. LSTM networks are able to obtain cell states and hidden states in a recursive manner. Data on the actual trading prices of apartments in autonomous districts between January 2006 and December 2019 are collected from the Actual Trading Price Disclosure System of the Ministry of Land, Infrastructure and Transport (MOLIT). Additionally, basic data on apartments and commercial buildings are collected from the Public Data Portal and Seoul Metropolitan Government's data portal. The collected actual trading price data are scaled to monthly average trading amounts, and each data entry is pre-processed according to address to produce 168 data entries. An LSTM model for return rate prediction is prepared based on a time series dataset where the training period is set as April 2015~August 2017 (29 months), the validation period is set as September 2017~September 2018 (13 months), and the test period is set as December 2018~December 2019 (13 months). The results of the return rate prediction study are as follows. First, the model achieved a prediction similarity level of almost 76%. After collecting time series data and preparing the final prediction model, it was confirmed that 76% of models could be achieved. All in all, the results demonstrate the reliability of the LSTM-based model for return rate prediction.

An Exploratory Case Study of a Successful Online Start-up Fashion Shopping Store: Focusing on the Entrepreneurial Process of a Soho Shopping Mall (온라인 패션쇼핑몰의 성공적 창업에 대한 탐색적 사례연구: 소호쇼핑몰의 기업가적 과정을 중심으로)

  • Son, Mi Young
    • Science of Emotion and Sensibility
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    • v.25 no.3
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    • pp.91-106
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    • 2022
  • This study targets four Soho fashion shopping malls that are operating successfully in the online fashion market. This study analyzed the entrepreneurship process by dividing it into three stages. The results of the case study are as follows. In the case of Company S, the founder, who had little work experience, started an e-commerce business with a sense of fashion and entrepreneurship. It is a contemporary, casual brand with competitive prices, design power, and diverse product assortment, and the business performance was achieved through data management and analysis and the diversification of distribution channels. In the case of Company B, the founder, who had little work experience, started a manufacturing and e-commerce business by leveraging their SNS network capabilities and entrepreneurial spirit. It is a contemporary fashion brand with product competitiveness of specific items and start-up characteristics, and performance was achieved through the establishment of brand identity and market expansion. Third, Company M and Company C are examples of Soho fashion shopping malls where the founders with more extensive work experience at the time of founding their respective start-ups focused on brand recognition as their core competitiveness. In the case of Company M, the apparel brand was launched with a wealth of experience and design spirit. It is a fashion designer brand that stands out for its sensibility, and the owner has achieved performance through various entrepreneurial activities that broaden the corporate horizon. Company C is a manufacturing and e-commerce brand that was started with design capabilities and an entrepreneurial spirit. It is a luxury fashion brand that focuses on emotional expression, and the outcomes, such as brand recognition and sales, were achieved through active customer management. The results of this study can be used as basic data in education for and research of Soho shopping malls and the prospective founders.

A Study on the Visualization and Utilization of Mapbox Online Map based on Citizen Science Using Park Tree Database - Focused on Data by Tree species in Seoul Forest Park - (공원 수목 데이터베이스를 활용한 시민 과학 기반 Mapbox 온라인 지도 시각화 및 활용 연구 - 서울숲 공원의 수종별 수목 데이터를 활용하여 -)

  • Kim, Do-Eun;Kim, Sung-hwan;Choi, Seong-woo;Son, Yong-Hoon;Zoh, Kyung-jin
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.25 no.4
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    • pp.49-65
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    • 2022
  • Since trees in the city are green assets that create a healthy environment for the city, systematic management of trees improves urban ecosystem services. The sporadic urban tree information centered on the site is vast, and it is difficult to manage the data, so efforts to increase efficiency are needed. This paper summarizes tree data inventory based on data constructed by Seoul Green Trust activists and constructs and discloses online database maps using Tableau Software. In order to verify the utilization of the map, we divided into consumer and supplier aspects to collect various opinions and reflect feedback to implement tree database maps for each area and species of Seoul Forest. As a result, the utilization value of tree database in urban parks was presented. The technical significance of this study is to systematically record the process of constructing and implementing a dashboard directly using the Mapbox platform and Tableau Software in the field of landscaping for the first time in Korea. In addition, the implications and supplements of landscape information were derived by collecting user opinions on the results. This can be used as an exploratory basis in the process of developing online-based services such as web and apps by utilizing landscaping tree information in the future. Although the visualization database currently constructed has limitations that ordinary users cannot interact in both directions because it utilizes business intelligence tools in terms of service provision it has affirmed both the database construction and its usability in web public format. In the future it is essential to investigate the assets of the trees in the city park and to build a database as a public asset of the city. The survey participants positively recognized that information is intuitively presented based on the map and responded that it is necessary to provide information on the overall urban assets such as small parks and roadside trees by using open source maps in the future.

Floristic Study of Namhansanseong (Gwangju-si, Gyeonggi-do) in Korea (남한산성(경기도 광주시)의 관속식물상)

  • Kwon, Seog Woo;Kim, Jung-Hyun;Kim, Tae-Sung;Park, Sung-Ae;Yoon, Chang-Young
    • Korean Journal of Plant Resources
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    • v.35 no.4
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    • pp.541-563
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    • 2022
  • This study aimed to elucidate the distribution of vascular plants in Namhansanseong (Gwangju-si, Gyeonggi-do), Korea. The results of 30 field surveys from June 2019 to June 2020 identified 568 total taxa, representing 513 species, 10 subspecies, 40 varieties, 3 forms, and 2 hybrids in 335 genera and 107 families. Among them, 17 taxa were endemic plants to Korea, and one taxon were endangered plant and three taxa were red list plants. The floristic target plants amounted to 63 taxa, specifically one taxon of grade V, seven taxa of grade IV, 12 taxa of grade III, 14 taxa of grade II, and 29 taxa of grade I. And 66 taxa were northern lineage plants. Alien plants were recorded a total of 61 taxa with a Naturalized Index of 10.7%, the Urbanization Index was calculated to be 9.8%. As the result of comparison with previous studies, in this study a total of 213 taxa were newly identified representing 187 species, three subspecies, 19 varieties, one form, and two hybrids in 161 genera and 66 families.

Segregation Mode of Plant Height in Crosses of Rice Cultivars Ⅸ. Crosses between Semi-dwarf Japonicas and Semi-dwarf(d-t) gene Testers (수도 품종간 교잡에 있어서 간장의 유전분리 Ⅸ. 단간 Japonica 품종과 Semi-dwarf (d-t) gene 검정친과의 조합)

  • Kim, Yong-Kwon;Kim, Hong-Yeol;Nam, Yeong-Woo;Park, Sun-Zik;Heu, Mun-Hue
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.30 no.4
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    • pp.449-454
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    • 1985
  • In order to search for the semi-dwarf japonica varieties allelic to the semi-dwarf rice cultivar which is controlled by d-t gene, seven dwarf japonica varieties. Reimei, Hoyoku. Shiranui, Kokumasari, M 7. S.224 and S.295 were crossed to the semi-dwarf cultivar, wx 817. wx 817 is known to have semi-dwarf gene d-t. Their F$_1$, F$_2$ and F$_3$ were grown in 1984 and 1985 and culm lengths were measured at harvest. The results are summarized as follows. 1. The F$_2$s of all 7 cross combinations showed normal distribution and no segregation. 2. The range of culm length variation in the F$_3$ was variable depending on the cross combination, but the general pattern was similar in the all 7 crosses. 3. The mean of F$_3$ and parental F$_2$ mean which were selected into short, medium and tall groups were similar and showed no segregation, implying the selection efficiency in F$_2$. 4. From the results of F$_2$ and F$_3$ segregations, it is concluded that the culm length of the 7 semi-dwarf japonicas tested here are controlled by the same major gene d-t although they are modified by different minor genes.

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Effects of Different Planting Methods on CMS Seed Production in Rice (벼 웅성불임계통 및 유지친의 재식방법이 교잡 종자생산량에 미치는 영향)

  • Heu, Mun-Hue;Park, Sun-Zik;Kim, Hong-Yul;Koh, Hee-Jong
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.33 no.2
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    • pp.138-145
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    • 1988
  • The effect of directions (north to south vs east to west) of planting row, planting intensities (10/15, 15/15, 20/15, 25/15 cm/cm) and the number of rows consecutively (1,2, 3,4) for both the CMS and pollen parent in alternation, on the seed yield of CMS of rice was tested with a breeding line V20A/Iri342$\^$*8/. When the planting row was made in vertical direction to the wind direction during anthesis, the seed yield was higher than the other direction regardless the planting densities and number of rows consecutive. Seed yield increased as high as 46.9%. The higher planting intensities up to 10/15 cm/cm yielded the higher hybrid seeds. The highest yield was 81.2 kg/ha. The yield variation among plants within a plot and among the plants within a replication was relatively large. Increased pollen parent row numbers caused increased grain fertility per plant, but the seed yield was increased by reduced pollen parent row number. Reduced CMS parental row numbers caused increased grain fertility per plant, but the seed yield was increased by increased CMS parental row numbers. Considering the hybrid seed yield, parental seed yield and operational convenience, 4 rows of CMS and 1 row of pollen parent in alternate with 20/15 or 25/15 (cm/cm) planting densities seemed to be the rational layout.

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Housework and Care in the Era of the 4th Industrial Revolution through Big Data: Changes in the Aspects of Household Service based on the Platform (빅데이터로 살펴본 4차 산업혁명 시대의 가사노동과 돌봄: 플랫폼을 통한 가사서비스 양상 변화)

  • Lee, hyunah;Kwon, Soonbum
    • Journal of Family Resource Management and Policy Review
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    • v.27 no.1
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    • pp.13-24
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    • 2023
  • The 4th industrial revolution came deep into family life and changed the way of housework and care. The change in the family caused by the technological change of the 4th industrial revolution is remarkable in terms of socialization of housework. In this study, the socialization of housework, which is accelerating in the era of the 4th industrial revolution, was examined focusing on the change in the aspect of "household service" through the "platform". Since 2015, when technological changes in the 4th industrial revolution began to decline, related newspaper articles were extracted for daily and economic newspapers nationwide and analyzed big data. The results of big data analysis show that the platform economy using the 4th industrial revolution technology is rapidly spreading the socialization of housework not only at the business level but also at the public policy level. It has been confirmed that support for household services through the platform is growing into a new business area of companies, and at the public policy level, it is being treated as an important policy task in supporting work-family balance or responding to infectious diseases. This study is meaningful in that it provided an opportunity to reflect on the roles and tasks of the family, market, and state for housework and care in the future through changes in housework and care caused by the 4th industrial revolution technology.

Trends in the Workday Leisure-Time of Dual-Income Parents with Preschool Children(2004-2019) (미취학자녀를 둔 맞벌이부모의 평일여가에서 나타난 변화(2004-2019))

  • Seo, Jiwon;Lee, Jung-eun
    • Journal of Family Resource Management and Policy Review
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    • v.26 no.4
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    • pp.39-52
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    • 2022
  • The purpose of this study was to examine the workday leisure time of dual-income fathers and mothers with preschool children. Data were gathered from the Statistics Korea Life Time Surveys from 2004(y1) and 2019(y2) (n=2,697). Life time was composed of three types(inevitable time, compulsory time, and leisure time) and leisure time was categorized into 11 activities(voluntarism, participation, social relationships, religion, rituals, culture and tourism, sports, game and play, media, rest, and others) to investigate gender differences and time effects. The major results were as follows: First, both working fathers and mothers with preschool children spent less inevitable time, more compulsory time, and less leisure time, than other adult group. Second, fathers spent more time on 10 leisure activities except religion in y1, and on all activities than mothers in y2. In y2, less time on three activities(social relationships, rituals, and media) for both fathers and mothers, less time on religion for mothers only, more time on two activities(participation, game and play) for both groups were spent than y1. Third, in the regression analysis of fathers' and mothers' leisure time on three leisure activities(sports, game and play, and media) with a distinct pattern from leisure time for adult group between y1 and y2, socioeconomic variables and lifetime variables showed different effects by gender and waves. Based on the results, family policy and programs to improve the work-life balances of working fathers and mothers discussed.