• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.2
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• pp.306-312
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• 2022

During the unprecedented COVID-19 outbreak, the public's information needs created an environment where they overwhelmingly consume information on the chronic disease. Given that news media affect the public's emotional well-being, the pandemic situation highlights the importance of paying particular attention to how news stories frame their coverage. In this study, COVID-19 news speech emotion from mainstream broadcasters in South Korea and the United States (US) were analyzed using convolutional neural networks. Results showed that neutrality was detected across broadcasters. However, emotions such as sadness and anger were also detected. This was evident in Korean broadcasters, whereas those emotions were not detected in the US broadcasters. This is the first quantitative vocal emotion analysis of COVID-19 news speech. Overall, our findings provide new insight into news emotion analysis and have broad implications for better understanding of the COVID-19 pandemic.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.36-46
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• 2021

The purpose of this study is to have insights comparing Korea with US media companies on investigating their CSR goals, targets, methods, and strategies. Specifically, this study finds out the characteristics of CSR cases on broadcasting companies, telecom enterprises, and internet businesses on both countries. The results indicate that the US media companies focus more on inner stakeholders like employees as stimulating employees' welfare, ESG recognition, education, and culture via socially responsible business practices whereas the Korean media companies prefer to supporting have-nots, solving social issues, and market expansion through cause promotions and community volunteering. On CSR activity strategies, there is no difference between countries but some gaps between ones. Of companies, telecom enterprises, regardless of nations, are the best on strategical approaches of CSR activity.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.20-29
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• 2021

With the creation of a multi-platform media environment, contents production flows through convergence are being detected in the broadcasting contents sector, breaking the boundary between each other and breaking away from the rigid atmosphere of the past, when broadcasters were strictly divided or careful to comment on other programs. It is also quite encouraging that the method of collaboration has been done horizontally as a win-win strategy of co-existence and co-existence, not vertically based on one side's recognition or program popularity. Thus, this study noted the establishment of a world view to capture transmedia phenomena that transcend boundaries between each other to adapt and survive the rapidly reshaping media ecosystem at the base of this trend and to maintain the type of convergence and unrivaled value that emerges in various forms in the process. The research targets were selected for 'Usanseul' and 'Pengsoo', which are prominent in these movements and produce significant results at this point, and analyzed and compared to the results.

• Design Convergence Study
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• v.14 no.4
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• pp.277-292
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• 2015

Recently, as TV home shopping has entered into the stage of stability, competition between the same lines of business has become more intense. Thus, this research goals have been determined in order to analyze the purchase intent of customers related with the genre and tempo of background music of TV home shopping by different types of products. In order to achieve the research goals, thorough research on related literatures have been conducted and found out about the background music. Furthermore, the characteristics of background music of actual TV home shopping broadcasting have been analyzed, focusing on the genre and tempo of the music. In addition, a survey has been conducted in order to verify what kind of music genre and tempo of the background music has an influence on the highest purchase intent of the chosen three products(sportswear, household appliances, fresh and processed foods). This study investigated the influence of background music of TV home shopping in relation to the purchase intent of customers. Also, this study has significance in the sense that it analyzed the causal relationship between the background music of home shopping and reactions of customers by categorizing products in details and using the music genre and tempo as the independent variables that affect the purchase intent of customers.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.495-508
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• 2023

To compare whether broadcast fact-checking news, which aims to overcome the limitations of objective reporting, ensures fairness, we analyzed 227 fact-checked news stories aired on the main news of KBS, MBC SBS, TV Chosun, JTBC MBN, and YTN from January 1, 2022 to May 31, 2022, when the 20th presidential and local election campaigns were held. The analysis showed clear differences in fact-checking targets and narratives by broadcasters. In general, MBC, JTBC,and YTN were more likely to favor liberal parties such as the Democratic Party, while TV Chosun had a lot of narratives favoring the conservative camp. SBS and MBN were relatively neutral. KBS seemed to be trying to remain outwardly neutral. SBS and TV Chosun were the most active in fact-checking, but they covered a wide range of issues and were characterized by a bias toward contextualizing issues that viewers were curious about, rather than clarifying the facts. The projection of ideological bias by broadcasters in fact-checking narratives is a challenge that needs to be overcome.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.115-125
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• 2022

This study examines the effect of performers on the number of views and likes of entertainment show clips consumed on AVOD short form platform. Multiple regression analysis was performed, setting program viewing factors and performer's topicality index as independent variables, and setting the number of views and likes of clips as dependent variables. As a result of the analysis, performer's topicality index had a positive(+) effect on both dependent variables. According to standardized coefficient, on the number of views, the standardization coefficient of the performer's topicality index was the second highest, and on the number of likes it was the highest among variables. The results suggest that performers contribute a lot to the success of clips on AVOD short form platform.

• Korean Journal of Social Welfare Studies
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• v.42 no.1
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• pp.179-217
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• 2011

This paper discusses the type of discourse associated with mental illness and individuals with mental illness in the context of TV documentary. Discourse is an linguistic product which prescribes and interprets the reality and reconstructs the reality systematically. Therefore, TV documentary contents illuminate the dominant discourse associate with mental illness through the diverse types of representation. We picked four TV documentaries from each public channels and analyzed these documentaries using Fairclough's Critical Discourse Analysis. Faircough suggests the analysis frame consisting of three level. The analysis reveals that TV documentaries produce the discourse "the Completion of Distinction" associated with mental illness and individuals with mental illness. TV documentaries suggest the reason why we distinct them from us in textual level. In discourse practice level, they suggest the method and the principal agent of distinction. For social practice, TV documentaries reinforce the dual attitude of viewer. Alternative discourse associated with mental illness and individuals with mental illness will be constructed when individuals with mental illness recovers the status of principal agents and produces strong voices about themselves.

• Smart Media Journal
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• v.13 no.2
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• pp.62-67
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• 2024

Due to technological advancements in viewing devices and the COVID-19 pandemic, a lot of OTT-only content is being produced and distributed as people shift from traditional movie theater viewing and broadcasters' fixed TV viewing to free-form OTT viewing using wired and wireless internet. As a result, the ability to leverage data from OTT audiences has become critical to the competitiveness of the industry. However, third parties other than OTT content providers are facing difficulties in acquiring OTT viewer data. In this paper, as a way to overcome the shortcomings of existing viewer data acquisition, we propose a method to extract audio and video data by developing an OTT viewing data acquisition agent using Web APIs by adopting a web browser environment that does not affect the performance of OS and viewing devices, so that third-party companies that need viewing data can utilize it.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.193-203
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• 2024

In a situation where news usage through YouTube is rapidly increasing, this study investigated which attributes of issues news producers prominently report on based on the two-stage agenda setting theory to empirically investigate the influence of various news producers on YouTube. Through the research results, we confirmed that broadcasters have the influence to set the agenda and form public opinion on YouTube, and discovered the possibility of a two-stage agenda setting effect occurring in the YouTube environment. We criticized whether news producers abuse emotional words due to their partisanship when reporting political issues, and discussed that an emotional approach to political issues can have a negative impact on news users' perception of reality.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.713-722
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• 2024

This study highlights the impact of Artificial Intelligence (AI) technology on journalism, discussing its utility and addressing major ethical concerns. Broadcasting companies and media institutions, such as the Bloomberg, Guardian, WSJ, WP, NYT, globally are utilizing AI for innovation in news production, data analysis, and content generation. Accordingly, the ecosystem of AI journalism will be analyzed in terms of scale, economic feasibility, diversity, and value enhancement of major media AI service types. Through the previous literature review, this study identifies key ethical and social issues in AI journalism as well. It aims to bridge societal and technological concerns by exploring mutual development directions for AI technology and the media industry. Additionally, it advocates for the necessity of integrated guidelines and advanced AI literacy through social consensus in addressing these issues.