• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.137-144
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• 2011

This study explored the risk sharing mechanism in the US TV drama industry. The hollywood system of TV production and distribution can be understood to be the result of the efforts to reduce the uncertainty and the risk of investment. Since the 1990s, the vertical integration of major studios and networks has been one of the core strategies for risk sharing. In the strategy, the most important role of networks is to schedule new series that the affiliated studios produce. Networks also provide the new series their brand value. On the other hand, the most important role of studios in the vertical integrated environment is to provide the affiliated networks the infrastructures for production and distribution, financial management, and product management. In addition, networks keep the right on the series in the secondary markets, and attempt to increase the aggressive investment on new series on the base of the rights. However, such a risky investment can be the potential burden and risk for the networks in the future. This paper shows the importance of the reasonable risk sharing in the television drama industry to the Korean TV drama industry that has experienced the conflict between networks and independent production companies.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.81-96
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• 2015

This study investigated the attributes of the popular programs by various broadcasting related platforms(on-air, VOD, SNS) and the relationship between the outcomes of these platforms in order to get the implications of broadcasting contents distribution strategy in multi-platform era. First, the study found that drama programs of territorial broadcasting showed the most high performance in on-air platform while comedy entertainment programs got the outstanding achievement in VOD platform. Second, although it had the low ratings in on-air platform, the program could be highly probable to get a great deal of VOD hits if it had attracted the younger audience. Knowledge programs showed the similar outcome between on-air and VOD platforms. Third, the study found that the factor which had a significant influence on VOD performance was the amount of buzz in SNS. These results suggest that broadcasting content distribution strategy in multi-platform era needs the understanding of the segmented target audiences of content and the analysis of trait of each platform.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.121-122
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• 2019

이 연구는 실천적 차원에서 방송콘텐츠 제작산업을 활성화시키기 위한 세제혜택의 개선방안을 다루었다. 콘텐츠 제작규모가 커짐에 따라, 투자를 얼마나 유치할 수 있는지가 콘텐츠의 질을 결정하는 데 중요한 요인으로 작용하고 있다. 중소기업 대상 지원정책이나 벤처기업 지원정책 등이 방송콘텐츠 제작산업에도 적용될 수 있지만, 방송콘텐츠 산업의 특성상 실질적인 혜택이 거의 없는 것이 현실이다. 영상콘텐츠제작관련 세제혜택이 있지만 드라마, 애니메이션 등 일부 장르에 국한되어 있다. 이 연구는 관련정책의 개선이 필요함을 주장하고, 제도의 개선안을 제시한다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.4
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• pp.95-102
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• 2012

Interactive drama is a story which requires user's free choice and participation. In this study, we grasp user's preference by making training data that utilize characters of interactive drama. Furthermore, we describe process of implementing systems which recommend new users path of stories that correspond with their preference. We used PCA and NMF to extract characteristic of preference. The success rate of recommending was 75% with PCA, while 62.5% with NMF.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.366-375
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• 2019

Unlike the conventional dramas, most of characters of tvN drama speak dialectic from Chonnam province. I could predict that watching this drama would influence the feelings, cognitions and behaviors of youth from that province. By interviewing 7 participants, I found that they felt strong familiarity with little exceptions. They recognized the being of dialectic and discovered the attractiveness of dialectic, and the necessity of preservation also. After watching the drama participants made a resolution to speak dialectic more, and made active actions to meet contents and people about dialectic. In conclusion, dialectic could be developed as an important element for interesting contents. The drama has a power to influence youths to change the feelings, recognitions, and actions. So I assert that the use of dialectic in the drama should be considered discretely and positively.

• (The)Study of the Eastern Classic
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• no.43
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• pp.33-64
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• 2011

The historical drama played on TV in 2003, Daejanggeum is originally based on the short historical record of lady doctor of the palace from the [Jungjong record] of Josun. The drama mixed fiction and historic record well together draw enormous interest and became a novel, musical and animation for children. Also the location of shooting drama became a theme park to attract travelers and the name 'Daejanggeum' was used for products to create great additional value. Most of all, the drama then was exported to overseas and became the representing drama of Korea. Therefore, drama is the representing piece that proved the success of historic data with its application as various modern cultural contents. The analysis of success reason of showed the creation of new modern woman character, fresh selection of the item that suits well in the time of desiring wellbeing, the strong drama scenario with different story development compared to previous historic drama. Also, it used 'one source multi use' method prior to the broadcasting and prepared production of various cultural contents. This success of Daejanggeum means a lot from the point of 'modern acceptance of tradition' to tradition researchers.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1999.11b
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• pp.141-145
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• 1999

뉴스나 드라마, 영화 등의 비디오에 대한 검색 시 일반 사용자의 요구에 가장 잘 부합되는 결과를 얻기 위해 비디오 데이터의 의미적 분석과 색인을 만드는 것이 필요하다. 일반적으로 음성신호가 비디오 데이터의 내용을 잘 나타내고 비디오와 동기가 이루어져 있으므로, 내용기반 검색을 위한 비디오 데이터 분할에 효율적으로 이용될 수 있다 본 논문에서는 캡션 정보가 주어지는 방송뉴스 프로그램을 대상으로 효율적인 검색, 색인을 위한 비디오 데이터의 분할에 음성인식기술을 적용하는 방법을 제안하고 그에 따른 실험결과를 제시한다.

• The Journal of the Korea Contents Association
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• v.16 no.10
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• pp.421-434
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• 2016

This research paper aims to inform and suggest methods in which Korea Media content could successfully enter the African broadcasting market. It also seeks to suggest preparatory steps and propose various policies that Korean government could provide, to aid the export process. In order to maximize the Korean media content exposure in the Kenyan market, increased financial support for subtitles and dubbing as well as launching a Korean culture center is suggested. In addition, to encourage more diverse channels to show the Korean content, joint content production between Korea and Kenya should be considered. Moreover, in analyzing the social, cultural, ethnic and local characteristics of the Kenyan people, the paper seeks to identify the most efficient method in which Korean wave could be more widespread in Kenya. Since virtually no prior research papers exist on Kenyan's social and cultural characteristics and their thought process on the Korean media content, this paper seeks to provide valuable insight and policy implications for Korean media policy makers.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.98-108
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• 2008

The recent growth of the national film and broadcasting industry and the international success of korean films and dramas have resulted in enlarging the financial investment of overall film and drama producing system. Many of local governments contend in the inducement of the drama and movie production because building a drama or movie set help to grow the local business. However, the effort of local governments has rarely achieved the long-term effect. The purpose of this paper is to examine the successful examples of the local specialization as drama or movie set, to compare them with other countries, and to analyze the systematic cause of their success. Moreover, this paper tries to suggest few principles to preplan the successful inducement, to increase the positive outcome, and to invigorate the local area.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.66-73
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• 2008

Under the changing circumstances of broadcasting, this study aims at the corelation of television drama's rating and television image production techniques, analyzing TV image production techniques and TV rating of drama, the highest rating genre. For this research, 6 dramas were selected as samples except the dramas about history and violence on the basis of the TNS media korea's top 100 of the year 2007. This study analyzed camerawork, shot size, shot duration and scene duration with the contents of replay and manuscript viewing of broadcasting companys' homepages. As the result of the analysis of corelation, TV rating is inverse proportionate to multiple camerawork and shot average duration with a very close relationship, showing no relationship with other variables. The result of this study shows that multiple cameraworks and long durated shots should be avoided for higher TV rating.