• Korea Science and Art Forum
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• v.20
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• pp.147-158
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• 2015

This study made an approach to the industrial exhibition space, which is a medium of marketing communication, from the position of an enterprise and consumers through the output of Space Design, and conducted it with focus on B2B transactions among specialized exhibitions. In addition, this study inquired into what factors should be considered along with space design by interpreting the purpose of participating in the exhibition and space design of the enterprise which supply capital goods, elements, related technologies and materials, etc. This study aimed at drawing the direct/indirect effect, produced by space design, on the marketing by analyzing correlation between space design and participating enterprises' marketing. Despite the marketing effect of the exhibition, which was proved by preceding research results, the reality is that exhibition-participating expenses work as considerable burden on enterprises. Particularly, booth design, which is forming the most proportion among the participating expenses, was found to have insufficient influence on visitors due to the decline in its importance among diverse factors influencing visitor's decision to visit a booth. Regardless of the business category of participating enterprises in the exhibition, the standard of exhibits was ranked as the most important consideration factor in visiting a booth. Even by business category, the standard of booth design rarely had an influence on booth visit. Booth design had an affirmative influence on participating enterprise's preference, but its influence on product purchase or business talk & contact with a participating enterprise or price was found to be extremely low. It's difficult to judge marketing success or failure of an exhibition by the form and standard of booth design. Preferably, this study infers that it's necessary to put much weight on qualitative excellence of an exhibition, which consists of participation of an enterprise in possession of excellent technologies, exhibits with higher standards and high-quality visitors with purchasing power. This study suggests that it's more effective to set up the plan for expansion of participation in exhibition by optimally regulating the proportion of space design in participating expense to increase marketing effectiveness of an exhibition. The limitations of this study, analysis of which based on the visitors to an exhibition only, requires supplementation through the follow-up research work on participating enterprises in the exhibition.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.351-360
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• 2008

The purpose of this study is to segment visitors for beer franchise restaurants. Total of 308 questionnaires were distributed to the beer franchise restaurant customers of Kangnam area, Seoul. To accomplish the aim of this study, author took the following three steps. Firstly, literature review was done to find out selective attributes for restaurant and bar and market segmentation. secondly, Selective attributes of beer franchise were analyzed and five factors, -'additional service', 'side dish quality', 'service class', 'accessibility' and 'outlet image'- were extracted. Lastly, customers of beer franchise shop were divided into two groups by the selective attributes, -'simple visiting group' and 'active lover group'. Those variables-loyalty, intent to recommend and overall satisfaction- have significant influence on 'active lover group'. Other than that, other variables -demographic characteristics and customer's behavior characteristics- didn't play important role to distinct two groups. As a result, only basic information for setting up marketing strategy of each market was provided.

• Culinary science and hospitality research
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• v.20 no.1
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• pp.38-54
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• 2014

The purpose of this study is to investigate the effects of customers' perception of corporate associations on trust, loyalty, revisit intention, and switching intention in the foodservice company and verify if there are significant moderating effects between family restaurants and fast-food restaurants. A total of 552 restaurant patrons in Korea participated in the survey. The results showed that corporate ability association and corporate social responsibility association among corporate associations had a significant effect on customers' trust, which had a positive significant influence on loyalty. Moreover, customers' loyalty had a significant effect on customers' revisit and switching intention. In addition, the moderating effects of company types are observed in the relationships among customers' perception of corporate associations and trust. Limitations of the study and future research directions are also discussed.

• Journal of Korea Society of Industrial Information Systems
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• v.6 no.3
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• pp.87-94
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• 2001

Nowadays, both large and small business organizations have been using the Internet in general or the World Wide Web in particular to cope with the global competition. One of the major purposes that these business organizations utilizations utilize the World Wide Web is to support their marketing activities. In this study, we compared the uses of the World Wide Web, for supporting seven different categories of marketing activities, among three different groups of companies: the Top US corporation, the Top Non-US corporation, and the Top Web site groups. Results of the study showed that companies in the ToP US corporation and the ToP Non-US corporation groups primarily focused on Public Relation, while companies in the Top Web site group emphasized Encouragement. The Top US corporations also focused on the Interactive Brochure and the Top Web site companies were significantly different from the Top Non-US corporations with regard to Direct Sales and Customization. We discussed the potential reasons for these similarities and differences. The study also provided the extension for future research and discussed its limitations.

• Journal of the Korean Institute of Landscape Architecture
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• v.48 no.2
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• pp.1-9
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• 2020

This study intends to analyze the relationships between images of arboreta or botanical gardens and the policy supports related to carrying capacity. For this purpose, a questionnaire survey was distributed to 723 public sites nationwide. The results consisting of an exploratory factor analysis, a confirmatory factor analysis, a correlation analysis, and a structural equation method showed that the images of the arboretum or botanical gardens contained 3 factors: cognitive, affective and shape factors. The cognitive factors greatly affected the policy support related to carrying capacity. The policymakers of the arboretum or botanical gardens can consider cognitive elements of images as important aspects in the planning and management factors to improve the support of visitors related to the policies of carrying capacity for sustainable use.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.227-230
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• 2015

For analyzing and prediction of economic trends, it is necessary to collect particular economic news and stock data. Typical Web crawler to analyze the page content, collects document and extracts URL automatically. On the other hand there are forms of crawler that can collect only document of a particular topic. In order to collect economic news on a particular Web site, we need to design a crawler which could directly analyze its structure and gather data from it. The wrapper-based web crawler design is required. In this paper, we design a crawler wrapper for Economic news analysis system based on big data and implemented to collect data. we collect the data which stock data, sales data from USA auto market since 2000 with wrapper-based crawler. USA and South Korea's economic news data are also collected by wrapper-based crawler. To determining the data update frequency on the site. And periodically updated. We remove duplicate data and build a structured data set for next analysis. Primary to remove the noise data, such as advertising and public relations, etc.

• Research in Community and Public Health Nursing
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• v.29 no.3
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• pp.267-278
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• 2018

Purpose: This study is to investigate working conditions including job stress among visiting nurses in public health centers in Korea. Methods: An social network based mobile survey was conducted in May 2017 (N=936, response rate: 47.0%). Results: The visiting nurses in this study had their average total career as a nurse is 13.7 years. The 68.3% of them were employed in an indefinite term, 17.0% were hired in a fixed term, and 11.0% came from outsourcing. They responded as high job-stress level including inadequate compensation (71.22/100) and job demands (71.91/100). They experienced down-talk (63.4%), swearwords (32.9%), being made a dirty face (39.9%), sexual jokes (30.8%), or being likened or evaluated with their appearance sexually (14.3%). Among the causes of job related conflicts and discrimination, deprived salary level was the most frequent reason (83.4%). The conflicts and discrimination were incurred by government officers (52.4%). There were no significant differences in overall job stress, emotional labor, organizational commitment, violence, and discrimination experience based on their employment types. Conclusion: The differences in working conditions among the non-regular nurses were trivial, and their overall working conditions were poor. It is necessary to improve non-regular nurses' working conditions in order to make up the limitations of the Korean healthcare system which is centered on hospitals.

• Journal of IKEEE
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• v.17 no.4
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• pp.499-504
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• 2013

Automation is being progressed rapidly in various fields with the advancement of IT technology. Home automation is a typical application and is being used in a variety of ways now. Most of digital door lock systems simply support to open and close a door using the methods of password and a particular magnetic key. In this paper, we propose a intelligent digital door lock system using face recognition technology. Our proposed system can control the locking device opening and closing from a remote location after confirming the identification of the visitor via a smart device, and support the reliable and secure control of door systems.

• The Journal of Korean Academy of Prosthodontics
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• v.53 no.2
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• pp.157-166
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• 2015

This article describes how to use CBCT and an intraoral scanner in a fully edentulous case that enables the clinician to place implants with flapless guided surgery and to engage prefabricated, customized implant abutments at the time of implant surgery, with only 1 clinical consultation before implant surgery. The patient's existing denture is used to simulate the teeth, the soft tissue and the vertical dimension of occlusion, and jaw relationship in the fully edentulous jaw. It provides clinicians with a fast workflow and improves clinical efficiency.

• Korean Journal of Social Welfare
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• v.54
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• pp.273-294
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• 2003

The outcome of study has shown that team approach in case management in the community welfare center has shown a fair amount of effectiveness in increasing the quality of life for the elderly. 30 elderly people who had complex difficulties in life were selected and given case management for a 6 month period. The student volunteers supervised by a case manager visited the clients once a week and arranged a series of community resources following assessment of the clients' needs. A group of professionals active in the community was invited for supervision. Compared to the clients in the comparison group, those clients who case management showed the increase in the quality of life and life satisfaction scale. The results of the study suggest that face-to-face service for the elderly is one important factor for successful case management intervention. Also, a team approach in case management utilizing professionals and volunteers can be useful for the case manager in the community welfare center who is overwhelmed with too many case loads.