• Journal of the Korean Society of Marine Environment & Safety
• /
• v.16 no.1
• /
• pp.115-123
• /
• 2010

The purpose of this study was to examine the effect of Busan Ocean Industry Expo on ocean related industries and Busan regional economy. The study analyzed the effects of the various projects related to Busan Ocean Industry Expo and answered the question of how to link the effects to development of ocean related industries as well as the economic activation of Busan area. To attain this goal, first of all, this study attempted to analyze status of ocean related industries, characteristics of existing exposition and opinion of enterprises. To maximize the above positive effects of Busan Ocean Industry Expo, several strategic alternatives were suggested.

• Journal of Korea Port Economic Association
• /
• v.24 no.3
• /
• pp.37-55
• /
• 2008

This paper attempts to examine the effect of EXPO 2012 Yeosu on the economy of Gwangyang bay area. Based on previous successful EXPOs, We identified four major positive effects (direct economic impact, regional infrastructure developments, redevelopment of slum areas and industrial complex, and internationalization of Gwangyang bay area). Especially, EXPO 2012 Yeosu will contribute to make the job creation of 97,842 employees and promote tourism industry. To maximize the above positive effects of EXPO 2012 Yeosu, we suggest several strategic alternatives in this paper. First of all, we need to make several plans for realizing the specialized theme of EXPO 2012 Yeosu. Second, local governments should create a more favorable business environment for foreign investors. Third, we have to make the strategic tourism programs to attract foreign tourists. Finally, local governments need to make the several communication strategies of utilizing mass media and non-mass media.

• The Journal of the Korea Contents Association
• /
• v.12 no.10
• /
• pp.489-498
• /
• 2012

The purpose of this study is to investigate the influence of the travel show visitors' cognitive and affective attitude on the psychological and visitor satisfaction and to use as an important data to make marketing strategy and improve a company's outcome. For this study, 240 visitors from Hanatour International Travel Show are selected. And 203 valid questionnaires are analyzed. The first result was that travel show visitors' cognitive attitude have a positive influence on the psychological and visitor satisfaction. The second result was that, travel show visitors' affective attitude have a positive influence on the psychological and visitor satisfaction. As a result, it is needed to recognize that participation attitude is a main cause which has an important influence on visitors' satisfaction. In addition, it is needed to establish strategy about active maketing activity to make visitor satisfaction move to positive activity purpose and to plan travel show which has differentiated items and contents.

• Archives of design research
• /
• v.14 no.4
• /
• pp.179-188
• /
• 2001

Exhibit space is result that various kinds works of architecture design, interior design, plan and control of exhibit program, embodiment to display space, operation and administration etc. are formed accomplishing creation. Because exhibit space must consider interaction of value that is in dwelled along with the external form about human and exhibits. Therefore, display space of exhibition must achieve functional role that can accomplish communication with spectator as well as function as place that possess products of accumulative value. Therefore, we must establish effective communication plan by position and form of display space as well as properly of exhibits, display contents, exhibit program to achieve purpose of trade fair display. Display space of trade fair can be classed by wall style, corner style, head style, island style, two entrance style 5 according to the position. And we must plan communication plan by these position dividing the function to passive communication area, active communication area, intensive communication area, function achievement area. We will can grope contents and method for successful exhibit through communication plan that is connected form and position of exhibit between exhibit space of such trade fair and we may achieve purpose of trade fair display.

• KOREAN POULTRY JOURNAL
• /
• v.43 no.12
• /
• pp.108-111
• /
• 2011

• KOREAN POULTRY JOURNAL
• /
• v.41 no.3
• /
• pp.119-121
• /
• 2009

• KOREAN POULTRY JOURNAL
• /
• v.42 no.3
• /
• pp.145-147
• /
• 2010

닭이 새벽을 알리는 가축인 것처럼 2010년 축산관련 전시회 중에서 매년 가장 처음 열리는 2010 아틀란타 양계박람회가 1월 27일부터 29일까지 Georgia World Congress Center에서 개최되었다.

• The Science & Technology
• /
• s.509
• /
• pp.42-45
• /
• 2011

• KOREAN POULTRY JOURNAL
• /
• v.43 no.7
• /
• pp.119-121
• /
• 2011

• KOREAN POULTRY JOURNAL
• /
• v.44 no.11
• /
• pp.138-139
• /
• 2012