• Title/Summary/Keyword: 미학적 가치

Search Result 155, Processing Time 0.025 seconds

A Study on Commercial Film Narrative based on the theory of Gerard Genette -Focused on Temporal Order- (TV 광고에 있어서 Gerard Genette 이론적 서사의 시간성 -시간의 순서(Temporal Order)를 중심으로-)

  • Ahn, Sang-Hyuk
    • Archives of design research
    • /
    • v.18 no.1 s.59
    • /
    • pp.245-252
    • /
    • 2005
  • In this paper, I am going to analyze a commercial film narrative focused on a temporal order through the theory of narrative discourse by Gerard Genette. Advertisements has a special quality or feature to be convertible into mythological hyper reality to advertise an product effectively. In this process, narrative in a commercial film has visual variations using a temporal order to show an glamorously advertisements in television. The reason that narrative in a commercial film is subject to variation with a temporal order, duration, frequency is to get some aesthetic effect for making sure people see them. Under the influence of postmodernism, image making like a pop-art became the first consideration in a commercial film with the consequence that representation as a signifier came to be more important than object as a signified. As a commercial film have more sensational image as a result of visual variation, images in a commercial film became vague so that it does not explain or express an advertising concept dearly. However, those aspects have assets that it gives the TV audience a room for interpretation in advertisements by themselves.

  • PDF

90년대 문학출판의 지형도를 풀어본다

  • Kim, Yeon-Su
    • The Korean Publising Journal, Monthly
    • /
    • s.253
    • /
    • pp.4-7
    • /
    • 1999
  • 90년대 문학출판은 사회적 역할과 책임을 강조하는 거대 담론의 시대에서 벗어나 미학적.문학적으로 다채로운 가치를 추구했다고 볼 수 있다. 하지만 90년대를 마감하는 이 시점에 영상문화 등 다른 매체의 팽창과 상업주의, 독서시장의 축소는 새로운 과제로 남는다. 문학출판에 주력해 온 출판사의 편집인 4인이 한자리에 모여 90년대 문학출판의 의미와 변화, 2천년대를 위한 과제를 알아본다.

  • PDF

A Study for Design based on Measure and Information as BIRKHOFF's Aesthetic Category (디자인을 위한 비르크호프-G. D. Birkhoff의 미학적 카테고리로서의 척도와 인포메이션에 대한 고찰)

  • Choi, Sung-Woon;Kim, Kyung-Bae
    • Archives of design research
    • /
    • v.17 no.4
    • /
    • pp.107-118
    • /
    • 2004
  • Nowadays Industrial Design appears to us as provided products in the market through only User Interface and Technical Improvement. Consumer purchasing products intend to grant the meaning for the product by mobilizing his specific feeling and experience the moment he contact products the first time. As metaphorical character shown in the product is named to the Product Language, Industrial designer shall constantly proceed the study on the exact understanding or processing method. As Objects or products using by us imply aesthetical value, it appears to be different according to the diverse condition of products be different according to the diverse condition of products to be used. In case objectivity is unsatisfactory, aesthetic character shown in the product requires new instrumental system. Product analysis applied aesthetical measure of BIRKHOFF can be applied as tool for inherent metaphorical character of product and product development. With this, Design operation shall be much easier. So Application of aesthetical measure is not only a system but a tool giving help to carry out more smooth design process.

  • PDF

The Concept of Beauty and Aesthetic Characteristics in Daesoon Thought (대순사상의 미(美) 개념과 미학적 특징)

  • Lee, Jee-young;Lee, Gyung-won
    • Journal of the Daesoon Academy of Sciences
    • /
    • v.37
    • /
    • pp.191-227
    • /
    • 2021
  • In this study, values of truth and good are expressed in the form of beauty, and truth and good are analyzed from an aesthetic point of view. This enables an assessment of how truth is expressed and presented as an "aesthetic" in Daesoon Thought. Therefore, an approach to faith in Daesoon Jinrihoe (大巡眞理會) can be presented via traditional aesthetics or theological aesthetics that reflect on sense experience, feelings, and beauty. The concept of beauty in Daesoon Thought which focuses on The Canonical Scripture appears in keywords used in Daesoon Thought such as divine nature (神性), the pattern of Dao (道理), the singularly-focused mind (一心), and relationships (關係). Therein, one can find sublimation, symmetry, moderation, and harmony. The aesthetic features of Daesoon Thought, when considered as an aesthetic system can formulate thinking regarding the aesthetics of 'Reordering Works of Heaven and Earth' (天地公事), the aesthetics of Mutual Beneficence (相生), and the aesthetics of healing. The Reordering Works of Heaven and Earth contain a record of the Supreme God visiting the world as a human being. The realization that the human figure, Kang Jeungsan (1871-1909), is the Supreme God, Sangje (上帝), is the shocking aesthetic motif and theological starting point of the Reordering Works of Heaven and Earth. Mutual Beneficence can be seen aesthetically as indicating the sociality of mutual relations, and there is an aesthetic structure of Mutual Beneficence in the harmony and unification of those relations. Healing can be said to contain the sacred sublimation of Sangje, and moderation is a form of beauty that makes humans move toward Quieting the mind and Quieting the body (安心·安身), the Dharma of Presiding over Cures (醫統), and the ultimate value of healing, which is the end point of the Cultivation (修道) wherein one realizes that the ideals of humankind and the aesthetics of healing bestow the spiritual pleasures of a beautiful and valuable life. The aesthetic characteristics of Daesoon Thought demonstrate an aesthetic attitude that leads to healing through Sangje's Holy Works and the practice of Mutual Beneficence (相生) which were performed when He stayed with us to vastly save all beings throughout the Three Realms that teetered on the brink of extinction. It is not uncommon to see a beautiful woman and remark she is like a goddess (女神) or female immortal (仙女). Likewise, beautiful music is often praised as "the sound of heaven." That which fills us with joy is spoken of as "divine beings (神明)" of God. God is a symbol of beauty, and the world of God can be said to be the archetype of beauty. Experience of beauty guides our souls to God. The aesthetic experience of Daesoon Thought is a religious experience that culminates in emotional, intellectual, and spiritual joy, and it is an aesthetic experience that recognizes transcendent beauty.

The remediation strategy of e-sports (e-sports 의 재매개 전략)

  • Lee, Jong-Young
    • 한국HCI학회:학술대회논문집
    • /
    • 2007.02b
    • /
    • pp.713-719
    • /
    • 2007
  • 한 미디어를 다른 미디어에서 표상하는 것을 재매개 remediation (이재현, 2006)라고 한다. 보통 재매개는 원 소스 멀티 유즈 혹은 재목적화 repurposing로 알려져 있다. 한 미디어가 다른 미디어를 통해 표상된다는 사실은 한가지 컨텐츠를 다양한 창구 혹은 채널을 통해 내보냄으로써 해당 컨텐츠의 가치를 극대화한다는 경영학적 의미뿐만 아니라, 미학적 사회학적 의미를 가진다. 특정한 미디어를 통해 보여지는 컨텐츠가 이질적인 다른 미디어를 통해 표상되면, 컨텐츠 뿐만 아니라 표상되는 미디어도 쉽게 인식하게 되면서 미학적 의미를 갖는다. 가령 액자 속에 들어있는 풍경화를 보는 순간, 액자라는 창을 넘어서 그림이 표상하는 풍경을 보려고 하지만, 액자 속의 퐁경화를 텔레비전을 통해 보게 되면, 시청자는 그림을 둘러싼 액자 혹은 그 그림이 위치한 미술관을 인식하기 마련이다. 또한 새롭게 등장하는 미디어와 그 종사자는 기존 미디어 혹은 종사자들의 사회적 지위를 표상하면서 기존 미디어의 지위를 이어받으려고 하면서 사회적 의미를 갖는다. 컴퓨터 게임이라는 미디어가 텔레비전을 통해 방송되는 e-sports는 디지털 컨텐츠의 전형적 재매개의 예가 될 수 있다. e-sports중계는 컴퓨터 게임 화면만을 보여주지 않는다. 게이머의 표정, 게임의 제반 정보를 나타내는 게임 화면의 세부 창들, 관중들의 반응, 해설자의 해설, 리플레이 화면 등을 동시 혹은 선형적으로 보여줌으로써, 시청자로 하여금 끊임없이 컴퓨터 게임이라는 미디어를 인식하게 한다. 또한 e-sports는 이름에서도 드러나듯이, sports의 사회적 지위를 표상한다. e-sports 플레이어들이 선수로 불리고, 이들이 프로 게임단을 조직해 활동한다. e-sports(스타크래프트의 경우)는 상설 경기장에서, 종종 체육관에서 대규모 관중들 앞에서 보여짐으로써 기존 sports 경기를 표상한다. 재매개는 새로운 미디어가 등장하면서 자연스럽게 취하는 전략이다. 새로운 미디어가 쏟아지는 디지털 미디어 시대, e-sports의 재매개 전략을 살펴봄으로써 새로운 미디어가 미학적, 사회적으로 자리잡을 수 있는 함의를 얻을 수 있다.

  • PDF

An Analysis on Signification and Mythical Meaning of Documentary (다큐멘터리 <이시부미>의 의미작용과 신화적 의미 분석)

  • Kim, Do-Hyeong;Oh, Dong-Il
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.12
    • /
    • pp.757-764
    • /
    • 2021
  • This study analyzes the signification structure and mythical meaning of Hirokazu Koreeda's documentary . In other words, by approaching the signification structure of the semiotic elements that constitute storytelling, the mythical meaning implied by is widely examined. It is to discuss the essential characteristics of the aesthetic form he is aiming for, and at the same time, to look at the aesthetic type that expands the meaning value of documentary storytelling. In particular, Hirokazu Koreeda uses typical and symbolic elements in harmoniously in the storytelling process. By applying such a dual aesthetic form, it effectively conveys the mythical meaning required in the times to the audience. Therefore, is a signification system that emits mythical meaning, and it reflects the aesthetic intention of Hirokazu Koreeda who has confidence in the imagination of the audience.

An Analytic Framework for the Political and Aesthetic Possibility of Interactive Documentary and Its Practice (인터랙티브 다큐멘터리의 정치적·미학적 가능성과 그 실천에 관한 분석틀 제안)

  • Kwon, Hochang
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.10
    • /
    • pp.184-193
    • /
    • 2021
  • Interactive documentary refers to a new style of documentary that is created and accepted through active interaction. It is attracting attention as a platform that forms a public sphere and mediates audiences to participate in social change. However, the possibilities was not systematically explored, and there was insufficient consideration on how to realize them. In this paper, discussions on the political aesthetics of Walter Benjamin are examined, and the media characteristics of interactive documentary are analyzed through text mining. Then, by connecting the two to each other, we draw a map of the political and aesthetic possibilities, and based on the map, we analyze the actual works. This study has the value of establishing a theoretical framework for the possibilities of interactive documentaries. In the follow-up study, we will consider the practical strategy of interactive documentary as a transmedia activism and develop a practical analysis and planning methodology.

Taste and Aesthetic Judgement of Consumers (소비자의 취미와 미적판단)

  • 송복희;윤한경
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 1997.11a
    • /
    • pp.28-32
    • /
    • 1997
  • 가전제품들의 제조기술과 기능 및 성능 등의 개선을 주도하뎐 국내 기술수준은 포화되어 발전 속도의 둔화가 가속화되므로, 경쟁력이 강화된 제품으 개발과 다양한 소비자들의 요구를 만족시키는 제품의 개발을 위하여 사용자 중심의 제품을 개발하기 위한 노력은 인간의 감성요소를 이해하고 응용하기 위한 활발한 연구로 나타나고 있는 추세이다.$^{1)}$ 사용자의 감성 연구에서 심리학적, 미학적 접근방법의 적용은 사용자의 감성을 더욱 본질적으로 이해하기 위한 하나의 방법이다. 인구통계학적, 사회경제적, 심리적 측면에 의한 개인차와 환경적 요소들의 영향에 따른 사용자의 요구들에 대한 충족여부가 취미와 가치판단의 변인으로써 작용하고, 그 취미와 가치판단은 구매행위 등의 행동특성으로 나타난다. 따라서 취미와 가치판단의 기준이되는 요소와 변인들은 행동특성을 야기시키는 요인들이 되므로 본 연구에서는 사용자의 요구를 만족시켜 경쟁력이 강화도니 제품의 개발을 위하여 소비자들의 감성과 미적 판단이 상품의 구매를 위한 의사 결정에 미치는 영향과 제품에 대한 가치판단에 미치는 영향을 분석하였다. 결과의 분석에 의하면 소비자의 취미돠 미적판단 기준은 내면적요소와 외부환경적요소로 구분되며 재면적 요소는 감성분류와 성격분류에 의해 분석할 수 있으며, 내면적 요소가 제품의 선호도에 영향을 미치므로 제품의 제품선택의 변인이되며, 제품에 대한 형용사적 표현은 소비자와 디자이너의 양질의통신수단임을 입증하였다.

  • PDF

Reconsideration of Film Music with Repetitive Rhythm Characteristics - Focusing on the Aesthetic and Functional Meaning of Philip Glass's Film Music - (반복적인 리듬 특성을 지닌 영화음악의 고찰 - 필립 글래스(Philip Glass)의 영화음악에 관한 미학적, 기능적 의미를 중심으로 -)

  • Lee, Sang-Yoon
    • Journal of Korea Entertainment Industry Association
    • /
    • v.13 no.7
    • /
    • pp.183-192
    • /
    • 2019
  • This study studied five major films from the 1980s to the 2000s when Philip Glass's minimal music was used, and studied the aesthetic and functional meaning of the minimal music. Minimal music has a repetitive rhythm and is understood to be aesthetically monotonous, to avoid a particular purpose, or as an expression of moveless. On the one hand, it can mean infinite persistence by repetitive rhythms, or sometimes repetition with subtle changes. The functions of film music were applied as the function of film music common to many theorists. As a result of the analysis of the music in five films, the aesthetic meaning of Philip Glass's minimal music was most relevant to the characteristics of the film story, and the functional meaning of the film music was determined by the structure, form, and genre of the film. Therefore, the theme of the film and the contents of the story played an important role in the aesthetic interpretation of film music with repetitive rhythm characteristics. And the elements of the plot such as the structure, form, and genre of the film are thought to have had a significant effect on the functional interpretation of the film music. The aesthetic value of the film music is closely related to the story of the film, and the functional meaning of the film music is interpreted as determined by the formal elements of the film.