• Journal of Convergence for Information Technology
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• v.10 no.10
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• pp.298-307
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• 2020

This study conducted MBTI test of freshmen majoring in skin care who studied skin care curriculum to reveal the characteristics of the students, and analyzed their adaptation to university life a year later. It conducted a 4-year follow-up survey of 261 freshmen majoring in skin care from 2016 to 2019, followed by data coding and data cleaning, and analyzed them using the SPSS V. 21.0 statistical package program. As a result, freshmen majoring in skin beauty prefer a wide range of interpersonal relationships and like to understand and learn from experience, and they can see that they have many tendencies to prepare and carry out everything in advance, and to be productive and purposeful.

• Journal of the Korea Convergence Society
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• v.9 no.10
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• pp.415-421
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• 2018

The purpose of this study is to analyze the difference of scalp and hair care behaviors according to DiSC behaviors of beauty consumer. For the study, 251 questionnaires were analyzed using the SPSS v.18.0 statistical package program. First, there was statistically significant difference in psychological stability, favorable image, and maintaining state of scalp and hair management according to DiSC behavior type. In case of Shin Jung - hyung (C), psychological stability, Positive images, and maintaining good condition. Second, DiSC and hair management behaviors according to DiSC behaviors showed statistically significant difference in state cognition management and product use management. In the case of cognition type (C) and social type (I) Product use management. The results of this study suggest that hair management awareness and behavior, which is dependent on DiSC behaviors of consumers, are provided as basic data for corporate marketing strategy.

• Journal of the Korea Convergence Society
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• v.10 no.8
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• pp.291-298
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• 2019

The purpose of this study is to analyze the effect of beauty interest on the satisfaction of mask pack use and repurchase. This study analyzed data from 305 copies of the questionnaire on SPSS. The analysis was done using the v21 statistical package program. The results of the analysis showed that the sub-factors of beauty interest had a statistically significant positive (+) effect on the mask-pack satisfaction level, and the sub-factors of mask-pack satisfaction level had a positive effect on repurchase intention. As a result of this study, the higher the consumers' beauty interest, the more important the satisfaction of using the mask pack, and accordingly, the intention to repurchase was increased. Through this study, we can expect successful marketing effects if the mask pack sales company understands the needs of consumers and uses them as marketing elements.

• Journal of Convergence for Information Technology
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• v.11 no.1
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• pp.236-243
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• 2021

In this study, the functional cosmetic activity of hot-water (AW) and methanol(AM) extracts from Apocynum lancifolium Russanov are examined. In the DPPH antioxidant activity test, the AW extract showed the highest inhibition rate of 90.5% (IC50 37.717 ± 8.209 ㎍/mL) and the antioxidative activity of ABTS showed a high activity in the AW extract with an IC50 of 185.244 ± 12.602 ㎍/mL and 96.2%, respectively. In RAW264.7 macrophages, the two extracts significantly suppressed the LPS-induced nitric oxide (NO), TNF-α, IL-6 production and iNOS expression level. The MTT assay measured by the cell survival rate showed that AW and AM extracts have no toxicity. The astringent activity of the AW extract exhibited the highest astringent activity with 74.336±2.487 mg/mL. Therefore, these results suggest that A. lancifolium extracts have a health promotion potential which can be further developed as food additive, natural products for cosmetic purpose.

• Journal of Convergence for Information Technology
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• v.12 no.2
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• pp.206-212
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• 2022

This study suggests art makeup design by utilizing the characteristics of psychedelic works. The study analyzed the concept of being psychedelic and art makeup based on precedent studies and publications, and classified the psychedelic characteristics as being those of mysterious, optical illusions, and playfulness. After selecting the work featuring the characteristics of being psychedelic, six works were created with this motif, by integrating the airbrush, the pictorial, and the object techniques of the art makeup expression techniques. As a result, it was demonstrated that the design that has utilized the characteristics of psychedelic works could be applicable to art makeup. Next, the confluence of art works and art makeup can serve as an approach to drawing creative designs. Thus, this study suggests a direction for extending the creativity and variety of art makeup design, and a continued development for art makeup design by further confluences with various areas is expected

• Journal of the Korea Computer Industry Society
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• v.5 no.2
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• pp.185-192
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• 2004

Intranet is that intra-information system builds using web-technology of company In this study, Intranet building plan of Cosmetic-company proposed. Because of Intranet will construct low-cost, Small-Medium company Information have profit. Intranet Building Methods suggests that Work-flow investigate and apply-field search later on. Decision supporting and Marketing have effectiveness.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.197-211
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• 2021

In the service industry the types are diversifying and the scale of service companies is greatly improving. Such a phenomenon is caused by economic growth and technological development diversifying consumer needs creating demand for new services maturing the service industry and intensifying competition among companies in the form of global competition. It can be said that this is because it is necessary to improve competitiveness by utilizing the economy of scale. Research is needed on the impact of entrepreneurship on various outcome variables in order for service organization managers to respond quickly to diverse and rapidly changing environments and achieve organizational outcomes and corporate goals of management outcomes. The purpose of this study was to empirically analyze the relationship in which the entrepreneurial spirit of a manager influences the relationship between customer orientation, which is an organizational result, customer satisfaction, and financial result, which is a management result. In order to verify such research, the questionnaire was composed of one business owner questionnaire, two employee questionnaires, and two customer questionnaires. The questionnaire was distributed to a total of 400 companies, and the questionnaires of 340 companies were collected. Of these, 303 companies, excluding the questionnaires of 37 companies with many dishonest or missing values, were used for hypothesis testing. The results of this study can be summarized as follows. First, entrepreneurship had a positive (+) effect on customer orientation, supporting the hypothesis. Second, customer orientation showed a positive (+) effect on customer satisfaction, supporting the hypothesis. Third, customer satisfaction showed a positive (+) effect on financial outcomes, supporting the hypothesis. Fourth, it was found that entrepreneurship influences customer satisfaction through customer orientation, and customer satisfaction affects financial outcomes. It turns out that customer orientation between entrepreneurship and customer satisfaction is completely mediated, and customer satisfaction is completely mediated by customer orientation and financial outcomes. The relationship between entrepreneurship and management improved employee behavior and attitudes, which is an individual outcome, and this change was found to improve customer satisfaction, which is an organizational outcome. It makes frequent contact with customers in the process of servicing them. Employee roles are important at service contacts and influence service purchases. Employees facing customers through service contacts act as a decisive factor in maintaining a continuous relationship with customers. Within a beauty service company, it is necessary to create a customer-oriented environment among workers. It suggests that customer-oriented companies and employees can anticipate their desires and provide products or services of superior value to achieve greater customer satisfaction and a competitive advantage. In addition, it was clarified that customer satisfaction has an aspect relationship with financial management, which is a management result. Therefore, it is suggested that the entrepreneurial spirit is an important factor for the management of a beauty service company to secure competitiveness and improve results.

• Proceedings of the Korean DIstribution Association Conference
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• 2005.11a
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• pp.103-128
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• 2005

본 연구는 기업의 성과를 향상시키는 중요한 요소로 알려진 종업원의 조직시민행동을 고객관점에서 측정하고, 관련 변수들인 서비스품질, 고객만족, 호의적 구전과의 인과관계를 실증적으로 규명해보고자 하였다. 그동안 마케팅에서 OCB에 관한 많은 연구가 있었지만, 선행 연구들은 조직의 관점에서 종업원의 OCB를 측정하는 연구가 대부분이었다. 자료 수집 단계에 있어 OCB의 효과를 좀 더 폭넓은 산업에 걸쳐 파악하고자 미용실과, 주점, 패스트푸드 점 등 다양한 서비스산업 이용자를 대상으로 설문지를 수집하였다. 분석결과, 접점종업원의 조직시민행동과 관련한 몇 가지 중요한 사항을 발견할 수 있었다. 첫째, 종업원의 OCB는 고객이 지각하는 서비스품질에 유의한 관계가 있었다. 즉, 고객들이 관찰하기에 종업원들이 규정된 역할을 초월하여 조직 내 동료들을 도와주고 고객의 편의성을 지향하며 그들이 속해 있는 조직에 대해 긍정적인 자세를 가지고 있는 것으로 판단되면, 고객들은 종업원을 신뢰하고, 또 그들에게서 제공받는 서비스품질을 높게 지각한다는 사실을 알 수 있었다. 둘째, 조직시민행동은 서비스품질을 매개로 하여 고객만족에 간접적인 영향을 미친다는 사실을 발견하였다. 마지막으로 만족한 고객은 호의적인 구전행동을 하는 것으로 나타났다. 구전은 기업의 공식적인 마케팅 전략 이상의 효과를 가지는 촉진 도구이다. 따라서 서비스조직은 고객의 성과를 향상시키기 위해 종업원의 OCB를 관리해야 함을 이해할 수 있었다.

• Proceedings of the KAIS Fall Conference
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• 2010.05a
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• pp.49-52
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• 2010

최근 국내시장에 판매되고 있는 막걸리의 종류는 매우 다양하며, 주류시장에서도 큰 수입원으로 부각되고 있다. 또한 국내뿐 만아니라 해외수출 비중도 높아지고 있으며, 주류관련 기업에서는 고급화 전략으로 마케팅을 하고 있다. 막걸리와 더불어 상품화 비중이 높아지고 있는 기능성 주류는 미용, 건강, 갈증해소 등 다양한 효능을 가지고 있으나, 일반적인 주류의 홍보에 비해 상대적으로 미비한 상태이다. 본 연구의 일부분으로 제작되는 막걸리는 피부미용, 면역력 강화, 뇌기능 개선 등의 효과를 갖는 감태를 주성분으로 하여 제조한 기능성 주류이다. 따라서, 본 연구에서는 감태를 이용한 기능성 막걸리의 제조과정과 막걸리의 특성을 파악한 효과적인 홍보 방안을 위한 콘텐츠 설계 및 개발에 대한 제안한다.

• Journal of Convergence for Information Technology
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• v.11 no.9
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• pp.208-213
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• 2021

This study is a proposal for art mask design through the use of Art Nouveau. Based on precedent studies, its characteristics have been divided into a curvy expression, feminine expression, naturalism expression, and a repetitive expression. The four pieces by Gustav Klimt, a signature artist of Art Nouveau, have been selected. With the motif from them, the art masks were redesigned and the following results have been obtained. First, the study sought out a possibility and the methodologies to apply Art Nouveau to the art mask design. Second, the study has improved the accessibility to materials by increasing the scopes and methods of the art masks. Third, an integration of the art masks with the art history has provided a suitable condition for them. Based on such study results, it is expected that art mask materials could be developed and their status, as a field of makeup, could be raised.