• Title/Summary/Keyword: 미용환경

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The Reasons for Store Loyalty of Beauty Service : Transaction Cost Perspective (미용서비스 산업에 있어서 점포충성도의 원인에 관한 연구: 거래비용적 관점)

  • Park, Sun-Ju;Yi, Seong-Keun
    • Journal of Distribution Research
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    • v.12 no.1
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    • pp.105-123
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    • 2007
  • Recently, the beauty service industry in Korea is growing rapidly as women have increased role in society and consumers have more diversified desire for beauty. In that sense, studies on the environment of transaction is necessary to maintain the customers who use beauty service which Is one of the most prominent services in Korea. However, there is a lack of systematic investigation on that. Under those circumstances, this study tries to propose strategies by shedding light on the reasons of store loyalty based on empirical study. Furthermore, securing regular customers is deemed to be the most important thing as the competition among stores are getting fiercer in the wake of increase in the number of beauty salons. In that light, this study tries to shed light on the transaction cost clearly which affects the store loyalty, and focuses on the development of integrated research model for the transaction cost related to the environmental characteristics of beauty service industry and for the store loyalty.

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An Affection of Service Quality on Perceived Value, Customer Satisfaction and Reuse Intent in Brand Hair Shop -Focusing on Moderating Effect of Relational Customer- (브랜드미용실의 서비스품질이 지각된 가치, 고객만족 및 재이용의도에 미치는 영향: 브랜드미용실의 단골고객 조절효과)

  • Choe, Byeong-Suk;Jo, Cheol-Ho
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2009.10a
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    • pp.123-130
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    • 2009
  • 미용업의 사회적 인식이 높아짐에 따라 국내 미용서비스산업은 경영적 측면에서 체계화되고 규모면에서도 날로 확대되는 등 양적, 질적인 성장하고 있으며, 국내 업계끼리는 물론이고 글로벌화로 인하여 외국의 선진 프랜차이즈와도 경쟁하는 단계에 이르렀다. 이러한 환경적 변화 속에서 국내의 미용업계는 한 차원 높은 성장을 위한 자구적 노력이 필요한 상황이다. 그러나 국내 미용업계는 서비스 제공자 관점에서 일방적인 서비스를 제공하여 왔고 고객관점에서 가치 있는 서비스의 내용과 품질을 제대로 파악하지 못하고 있는 실정이다. 미용서비스품질을 정의하기 위한 연구들은 계속되고 있으나 미용서비스품질에 대한 명확한 개념정의는 물론이고 앞으로 국내 미용업계 성장의 축이 될 브랜드 미용실의 고유 서비스품질은 여전히 확정적이지 못한 실정이다. 따라서 본 연구에서 브랜드 미용실 고유의 서비스품질 요인들을 발견하고, 지각된 가치, 고객만족, 재이용의도 간의 인과관계를 알아보고자하며, 특히 지각된 가치의 매개적 역할과 계량적 중요성을 알아보고자 하였다. 또한 브랜드 미용서비스를 이용하는 고객들의 단골고객 신념수준에 조절효과가 있는지 알아보기 위하여 가치-고객만족, 가치-재이용의도, 고객만족-재이용의도 간의 이에 대한 조절효과를 검정하였고, 효과적인 서비스품질전략을 제시하고자 하였다.

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Aanalysis on the working environment and health·safety awareness of beauty workers (미용업 종사자의 작업환경과 보건·안전 의식 분석)

  • Joo, Myung-Won;Kim, Sung-Nam
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.1725-1731
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    • 2015
  • The study surveyed the health risk factors and risk assessments status preventing accidents and incidents in beauty workplaces. In addition, the health safety awareness technicality was categorized. The research results were as follows. Beauty workers (about 60%) were exposed to health hazards regarding the skin, respiratory, muscle system during more than half of their working hours. On the other hand, they recognized the need for risk assessments in the workplace. The health safety awareness in the workplace differed according to the status of the risk assessment and the category of business. This provides the basic data that can be activated to manage health safety standards for workers and an unspecified number of people.

Effect of Beauty Major's Recognition of VR-based Beauty Courses on Expertise and Practical Skills Recognition (미용전공자의 VR 기반 미용 교과목 인식이 전문지식과 실무능력 인식에 미치는 영향)

  • Lee, Jung-Hee;Moon, Ji-Sun
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1445-1454
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    • 2021
  • In this study, based on the expectation that beauty education based on VR experience of beauty majors will have on expertise and practical ability, it was attempted to develop VR-based beauty subjects and secure an educational environment. A total of 106 learners participated in the study, and the online questionnaire consisted of questions about the development of VR-based beauty subjects, recognition of expertisee and practical skills, and general characteristics. The collected data were verified at the significance level of .05 using the SPSS 21.0 statistical program. As a result of frequency analysis, factor analysis, correlation, and linear regression analysis, the higher the grade, the higher the perception of VR-based beauty subjects development (p<.01). The perception of VR-based beauty subject development was related to VR-based expertise and practical skills for each sub-factor of the recognition of expertise (r=.683, p<.001), practical skills (r=.676, p<.001), and industry-related awareness (r=.543, p<.001). It was found that there was a statistically significant positive (+) correlation with related perception. In addition, it was found that the higher the awareness of VR-based beauty subjects development, the higher the expectation that expertise, practical ability, and industry-related awareness would be improved. As a result, the necessity of developing VR-based beauty subjects and expectations for course operation of majors in the beauty subjects environment were confirmed. In follow-up studies, it is necessary to expand the scope of the sample.

A Study on the Change in Beauty Environment (미용환경변화에 대한 연구)

  • Jang, Young-Hye;Jo, Ki-Yeu
    • Journal of the Korean Society of Fashion and Beauty
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    • v.2 no.1 s.1
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    • pp.14-20
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    • 2004
  • The purpose of this Study is to provide basic data for the development of the beauty industry to meet its increased demand and liberated world markets more properly by analyzing the change of beauty environment by ages. For the Study, the literature and articles of costume and beauty, periodicals of beauty companies, and internet data were referred to review and analyze changing proceeds of beauty industries from the 1900 to the present by ages. The findings of the Study are as follows: We had the first barber shop and hairdressing salon in 1901 and 1920, respectively, after the Danbal Ryeong(A Crop Ordinance); modern education for women and active social movements resulted in change of hair styles; permanent wave tools and chemicals began to be used in the 1930s; and more people started to visit hairdressing salons after 1950s. In turn change of hair styles promoted the development of beauty technologies and the diversity of beauty tools and products. Now up-to-date instrument and products for the health of hair are developed, hairdresser provide kinder service for their customers and adjust their floor space accordingly, and, as shown in five-day workweek, are making their endeavors to improve wellbeing of their employees.

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Case Analyses of Cosmetology Education in Vocational High Schools (고등학교 미용과 교육 실태 사례 조사)

  • Kim Mi-Jeong;Yoon In-Kyung;Jang Myung-Hee;Kweon Li-Ra
    • Journal of Korean Home Economics Education Association
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    • v.18 no.1 s.39
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    • pp.127-139
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    • 2006
  • The purpose of this study was to find out the name of cosmetology department and to analyze the characteristics and curriculum of 4 selected cases. Interviews with 4 school the teachers have been done September through November, 2004. The number of cosmetology-teaching high schools, the characteristics of students, teachers and laboratories, and the curricula of the schools were analyzed. The results of this study were as follows; There were 16 vocational high schools had cosmetology department, called various names, mainly Dept. of Cosmetology or Dept. of Skin Cosmetology. All most of the students to major the Cosmetology were female and 16-74% continued education in colleges. Most of teachers had Cosmetology tearcher's certificate but 3 out of 22 teachers did not have. They thought 1-4 subjects for 17-18 hours for a week. Each school had 3-7 practical rooms. Students took 92-120 hours from major courses.

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The Impact of Stress and Woking Environment on Occupation Satisfaction of Skin Care Experts (피부미용사의 스트레스와 근무환경이 직업만족도에 미치는 영향)

  • Choi, Woi-Sook;Min, Kyung-Jin
    • Proceedings of the KAIS Fall Conference
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    • 2011.05b
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    • pp.663-666
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    • 2011
  • 본 연구는 피부미용사들을 대상으로 근무환경에 대한 만족도와 스트레스가 직업 만족도에 영향을 미치는 요인을 분석하고 근무환경 만족도, 스트레스, 직업 만족도 간의 인과관계를 규명하여 피부미용사들의 직업적 긍지를 높이고 그들의 삶의 질 증진에 기여하고자 시도 되었다. 전국의 여성 피부미용사 351명을 대상으로 설문 조사한 후 분석한 결과, 조사 대상자의 근무환경에 대한 만족도는 40세 이상, 유배우자, 부부와 자녀가 같이 사는 경우, 대졸이상의 학력자, 고소득자, 질병이 없고 건강할수록 높았고, 직업특성별 근무환경 만족도는 복합 상가, 1~2명의 직원수, 10년 이상 근무기간, 경영자가 가장 높게 나타났다. 스트레스는 30~39세, 무배우자, 혼자 사는 경우, 고졸이하 학력, 저소득자, 질병이 있고 건강하지 않는 경우가 가장 높았다. 또한 5명 이상의 직원수, 근무기간이 짧은 경우, 경영자직책이 가장 높았다. 직업만족도는 40세 이상 연령이 가장 높았고 배우자 유무와 동거형태에 따라서는 유배우자와 부부와 자녀가 같이 사는 경우, 학력에서는 대졸 이상, 월 소득은 소득이 많은 경우, 거주지역에서는 대도시, 건강상태와 질병 유무에 따라서는 질병이 없고 건강한 경우 직업만족도가 높았다. 직장위치는 복합상가가 가장 높고 근무기간과 직책에 따라서는 근무기간이 길고 경영자, 직원 수는 1~2명, 피부미용업 선택이유와 장래 근무계획에서는 적성에 맞아서와 계속근무가 직업만족도가 높았다. 근무환경, 스트레스, 직업만족도에 관하여 공분산 구조분석을 한 결과 근무환경이 좋을수록 스트레스가 적었고(p<0.001), 근무환경이 좋을수록, 스트레스가 적을수록 직업만족도가 높았다(p<0.001).

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The Effects of Job Environment and Job Esteem on Job Satisfaction in Skin Beauticians (피부미용사의 직무환경 및 직업존중감이 직무만족도에 미치는 영향)

  • Lee, Jung-Yoon;Lee, In-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.573-586
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    • 2016
  • This study attempted to look into the effects of the job environment and job esteem on job satisfaction in the field of skin beauticians. To achieve this, a survey of their characteristics, job environment, job esteem and job satisfaction was carried out on 470 women in their 20s~50s working at skin care shops in the Seoul and Gyeonggi areas. First, it was found that the effects of the working environment on their vocational satisfaction, sense of belonging, level of contribution, wages and welfare, which are sub-factors of job satisfaction, are relatively high. This result shows that it is important to ensure proper resting facilities and resting areas. Second, it was shown that the higher the social evaluation, self-(implicit) assessment, future value, and self-fulfillment orientation, the higher the sub-factors of job satisfaction. This means that it is important to treat skin beauticians as professionals in order to improve their social recognition. The sub-factors of job environment-working conditions, organizational environment and job stability, and sub-factors of job environment-social evaluation, self(intrinsic) evaluation, future value and self-achievement orientation, had a major effect on the sub-factors of job satisfaction, respectively. Together with the general improvement in the sub-factors of job environment, the future value, as well as social evaluation, self(intrinsic) evaluation and self-achievement orientation, which together constituted the current value of job esteem, were the major factors affecting job satisfaction. Consequently, this study hopes to contribute to the development of the skin beauty industry by providing basic data on personnel management for skin care managers to improve skin beauticians' job satisfaction.

A Study on the Recognition and Development of Skin Care Subjects Using VR (VR 활용 피부미용 교과목 인식과 개발에 관한 연구)

  • Lee, Jung-Hee
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1485-1492
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    • 2021
  • In this study, in order to secure an educational environment for the development of skin beauty subjects using VR based on the learners' awareness of VR, a total of 105 learners' perception of VR, VR experience elements, and the development of VR-using skin beauty subjects, questions about general characteristics were conducted using an online questionnaire. As a result of the survey through frequency analysis, factor analysis, and correlation analysis, the higher the awareness of VR, the higher the educational performance and immersion (p<.01). It was found that awareness and interest were high (p<.001). As for the correlation, the higher the VR-using skin care experience factor, the higher the perception of VR-using skin beauty course development. Therefore, it was confirmed that it is necessary to develop and educate skin beauty subjects using VR in line with learners' expectations and the 4th industrial revolution era. Therefore, in follow-up studies, it is considered that it is necessary to develop and operate VR-based skin beauty subjects.