• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.149-155
• /
• 2022

This study checks how the managerial competency of a single beauty company affects management performance, and the managerial competency of a single beauty company has a moderating effect of a beauty education institution between management performance and presents related implications. As for the survey for the study, direct surveys and online surveys were conducted from May 1 to May 31, 2021, and a total of 218 copies were used for empirical analysis. As a result of the analysis, the managerial competence of a single beauty company was divided into three factors: psychological characteristics, technical characteristics, and management ability, and all factors influenced management performance. In addition, it was analyzed that the managerial competency of a single beauty company in beauty education institutions has a moderating effect in the relationship between management performance. Therefore, managers of single-person beauty companies should make various efforts to improve managerial capabilities that affect management performance, and above all, it is important to select educational institutions necessary for each reverse direction.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.1
• /
• pp.41-60
• /
• 2005

The purposes of this study were 1)to examine the conceptual structure of purchasing motives and information seeking of beauty service, 2)to find out the effects of purchasing motives on information seeking, and 3)to investigate the differences of purchasing motives and information seeking according to the demographic variables. The questionnaire was developed based on pretest and previous studies, and completed by 331 female consumers living in Seoul and Busan. Data were analyzed by factor analysis, Cronbach's a, regression analysis, Pearson's correlation, ANOVA, and Duncan test. The results are as follows; First, factor analysis showed that the purchasing motives of beauty services consisted of five factors, such as Fashionableness, Impulse purchase, Special event, Mood & Recreation, and Practical purchasing needs. And the information seeking for beauty services consisted of four factors, such as Mass media, Opinions of neighbors, Experience & Observation, and Sales hook. Second, mass media was effected by fashionableness, impulse purchase, special event, and mood & recreation. Experience & Observation was effected by fashionableness, special event, and mood & recreation. Sales hook was effected by fashionableness, and impulse purchase. Third, the dimensions of purchasing motives and information seeking of beauty service were significantly different according to age, marriage or unmarried, and duties.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.13 no.8
• /
• pp.3452-3459
• /
• 2012

The purpose of this study was to analyze the relationships on participation on health education program toward skin care and the improvement of healthy life habit. The subject of the study was selected by multi-stage stratified cluster random sampling among the skin care education center to learn health education program toward skin care among women in the Seoul and Kyunggi area. The data were collected through a questionnaire adapted from Payne and Hahn's(1986) 'Understanding Your Health-A personal profile; Evaluating Your Health'. The pilot test was executed after the questionnaire was translated into Korean. The statistics employed the study were validity and reliability test, $x^2$ verification, frequency, ANOVA, multiple classification analysis, ANCOVA and Multiple Regression Analysis. The results that were derived from these processes were as follows: First, before and after on health education program toward skin care, the student's healthy life habit is partially changed. Second, the relationship the period of education program and the characteristic healthy life habit, long-term skin care education is positively affected sleeping habit, anti-stress treatment, exercise and nutrition. Third, the relationship on the frequency of education program and the characteristic healthy life habit, more frequently participation on skin care education is positively affected on healthy life habit and exercise.

• Journal of the Korea Convergence Society
• /
• v.12 no.8
• /
• pp.295-300
• /
• 2021

Due to the modern appearance management craze to deliver a positive image to others, beauty has been subdivided and diversified based on science and technology, and has established itself as a professional technical profession. As the national technical qualification for makeup cosmetologists is separated from cosmetologists (integrated), it is necessary to analyze the correlation with the job attitude of make-up cosmetologists at industrial sites along with verification of the effectiveness of the practical test task. Therefore, in this study, the first task, wedding (romantic), wedding (classic), hanbok, natural makeup, etc., to investigate the job efficacy and job satisfaction perceived by makeup beauticians due to beauty makeup procedures, such as wedding (romantic), wedding (classic), and after establishing a hypothesis. As a result of the study, it was found that wedding classic makeup and wedding romantic makeup treatment induce job efficacy and job satisfaction, respectively, in makeup artists. This suggests that high saturation and intense color expression have a positive effect on job attitude due to the nature of makeup work. Therefore, based on the results of this study, it is judged that future efforts are needed to update the practical makeup tasks that have doubled the effectiveness and to improve the job attitude of makeup beauticians.

• Journal of Naturopathy
• /
• v.10 no.2
• /
• pp.93-107
• /
• 2021

Background: The need for an investigation into the hygiene and awareness of hairdressers regarding Corona infection has emerged. Purpose: To investigate the level of interest in health and hygiene of hairdressers and their awareness of COVID-19. Methods: A questionnaire survey was conducted with hairdressers located in Daejeon Metropolitan City. The SPSS 26.0 program analyzed a total of 260 collected questionnaires. Results: The interest in the health and hygiene of hairdressers showed a statistically significant difference according to age, educational background, job title, type of hairdresser, and years of service. The hairdresser's risk and degree of awareness of COVID-19 were higher in those in their 30s or older, managers, medium-sized stores, and ten years of service. In terms of optimism about Corona, it was found to be high among those in their 20s, assistant staff, large stores, and less than five years of service. In addition, there was a positive (+) correlation between health care concerns, hand hygiene and mask hygiene, and awareness of corona risk and optimism. Conclusions: The level of health and hygiene interest and awareness of hairdressers significantly increased according to age, educational background, job title, type of hairdresser, and length of service. Therefore, it evaluated that this result would serve as primary data for research in this field.

• Journal of Distribution Research
• /
• v.12 no.1
• /
• pp.105-123
• /
• 2007

Recently, the beauty service industry in Korea is growing rapidly as women have increased role in society and consumers have more diversified desire for beauty. In that sense, studies on the environment of transaction is necessary to maintain the customers who use beauty service which Is one of the most prominent services in Korea. However, there is a lack of systematic investigation on that. Under those circumstances, this study tries to propose strategies by shedding light on the reasons of store loyalty based on empirical study. Furthermore, securing regular customers is deemed to be the most important thing as the competition among stores are getting fiercer in the wake of increase in the number of beauty salons. In that light, this study tries to shed light on the transaction cost clearly which affects the store loyalty, and focuses on the development of integrated research model for the transaction cost related to the environmental characteristics of beauty service industry and for the store loyalty.

• Journal of the Korea Convergence Society
• /
• v.10 no.9
• /
• pp.153-159
• /
• 2019

With the development of related industries, there is a growing demand for the training of beauty professionals. At a time when there is a growing social interest in Cosmetology, there is a need to review functional Beauty Education. Generation Z, born after 1995, has the characteristics of a 'Digital Native' and is expected to be the main driver of future consumption. This study is intended to propose the orientation of Beauty Education of University considering the characteristics of the digital generation, Generation Z, in an era of declining school-age population. The results from the preceding and literary studies are as follows: First, Generation Z regards cosmetology as fun tool for self-realization. Second, Beauty Education of University should be designed as a creative curriculum combined with psychology, philosophy, aesthetics, etc., as well as acquiring professional skills. Third, it is believed that the learner-centered Beauty Education method using mobile video contents will be effective. Since the discussion of Beauty Education considering the characteristics of Generation Z is still in its early stages, further research on the direction of Education needs to be made in the future.

• 한국벤처창업학회:학술대회논문집
• /
• 2008.11a
• /
• pp.117-132
• /
• 2008

본 연구는 본점 주소지 거주 주민에 의해 그 매출액을 현저히 영향을 받는다고 생각되는 소상공 서비스업체들 중 미용서비스업체의 점포 선택 결정요인을 관심 변수로 다루었다. 입지요인에 의해 영향을 받는 경영성과 측정 변수를 경영자의 만족도나 소비자의 충성도 측면에서만 진행하지 않고 미용서비스업체의 성과인 실제 매출액과 방문자수를 활용하여 연구하였다는 점에서 선행연구와 큰 차이가 있다. 본 연구 결과는 미용서비스업체의 점포입지요인중 가시성 접근성이 경영성과에 영향을 미치는 것으로 나타났다 또한 미용시술의자수가 매출액과는 (+)의 관계를 디자이너 1인당 매출액에는 (-)의 영향을 미치는 것으로 나타났다. 본 연구는 미용서비스업체에 대한 분석을 하여 다른 소상공서비스업체에 확산 적용하는데는 한계가 있다. 또한 입지특성에 있어서도 유의적 영향을 미치는 추가적인 입지 변수들을 발견할 필요가 있다.

• Journal of Digital Convergence
• /
• v.11 no.10
• /
• pp.701-710
• /
• 2013

The purpose of this study is to lead the post digital generation of professional beautician training purpose is to find an efficient educational method. Beauty Education Facaility survey conducted in the center of reminders and educational statistics (