• Cartoon and Animation Studies
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• s.40
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• pp.261-285
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• 2015

Transmedia has become a significant theme in the media studies sector and an academic discourse itself since its wide diffusion through Henry Jenkins' seminar book Convergence Culture. The aim of this essay is to examine the authentic intention of the proposer to understand its profound meaning and value in the research discourse. Firstly, Transmedia has originated as a part of the convergence culture research context, which is an identical approach in the 'active audience' research tradition. Thus, a history of the research in terms of Birmingham Cultural Studies tradition and its implication is scrutinized. Secondly, in respect of Pierre Levy's 'collective intelligence' which made significant influence on the making of the Convergence Culture and Transmedia Storytelling, the meaing of the transmedia discourse is studied. Thirdly and finally, the implication of this concept as a critical theory or Critique in the Cultural Studies tradition, which has highlighted the importance of the revelation of the binary oppositions and structures of dominance/resistance, with the interpretation of the role of the collective intelligence idea in the transmedia discourse, is studied.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.515-525
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• 2021

The study examines how the discourse on infants' smart media use has been constructed under media-saturated situations. Infants' use of smart media has been regarded as a dangerous activity, rate of overdependence has been increasing. Newspapers during the recent three years (2018-20) were analyzed. The most prominent speakers in the news field were smart media content producers and platform operators. There were negative views and concerns about infants' smart media use by academics, civic groups, and parents. However, the industry went beyond these risk discourses and gave positive meaning: Smart media was redefined as safe media for infants and reliable childcare helpers for parents. Parents were portrayed as those responsible for their children's media use and in need of help for childcare, rather than being blamed for their children's overdependence on smart media. Digital parenting seems to be emerging as an acceptable and practicable way of childcare rather than harmful and incomplete parenting.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.434-446
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• 2012

The purpose of this paper was to analyze a social discourse on the enactment of School Sport Promotion Law produced in the media. For this purpose, 73 articles related to the law collected from portal sites such as 'Daum', 'Naver' and 'Yahoo' as well as 'KINDS' were utilized for data analysis. Therefore, it was concluded that a social discourse's feature related to the enactment of the law is a social 'support' discourse calling for the enactment of the law, a 'denunciation' discourse after the rejection at the regular session of the National Assembly, a 'opposition' discourse concerned about the regression of elite sport and a 'wish' discourse expecting the leap and vitalization of school sport. From the holistic point of view, a dominant discourse is the appropriateness and necessity of the enactment of the law. However, smaller but stronger voices of dissent concerning about the decline in the development of elite sport (especially elite sporting success) were raised.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.331-341
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• 2021

This paper analyzed the discourse on writing by experts such as writers, novelists, and writing instructors appearing in YouTube videos through narrative analysis methods. According to the analysis, the five key topics comprising writing discourse were: Active reading for writing, Nonstop writing and writing more, Rewriting 10 times more than talent, Writing in spoken language in the era of one-person media, Sharing feedback on social media. The writing discourse of professionals illustrated the change in writing in the age of social media. First, it was confirmed that the writing culture shifted from reading to writing and rewriting. Second, writing in the social media era naturally showed that the spoken language of writing became the dominant code. Third, it has been confirmed that writing in the social media era is social writing of cooperation and sharing that openly share feedback. These findings will have significant implications for future research on media and writing

• Industry Promotion Research
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• v.9 no.4
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• pp.321-331
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• 2024

This study attempted to pay attention to the role of the media as a major discourse theory that led to changes in the current status and character of commemorative rites for ancestors. Through the analysis of related articles focused on media discourse, it was found that the achievements of "Making commemorative rites for ancestors Rite" were not limited to commemorative rites for ancestors Rite, but changed the overall culture of our society while affecting the issue of memorial for ancestors. In particular, 135 articles published up to 1999 can be divided into a period of transmission of 'holiday table setting' until the 1970s, and a period of change through 'making holiday commemorative rites for ancestors' from the 1980s. In addition, through the analysis of the contents of the article, 'holiday table setting' focused on discussing traditional customs and holiday table setting, while media discourse focused on 'making holiday memorial for ancestors' through the preparation and a place setting of memorial for ancestors, the logic of family rituals and taboos, and attempted to standardize memorial for ancestors. However, the various discourses and uniform models of commemorative rites for ancestors presented in this process provided the basis for changing the overall culture of ritual.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.242-251
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• 2011

Social media in the press is often described as a future oriented and pioneering image. These press reports have played an important role in the proliferation of social media. This paper investigates social implications of social media discourse through the analysis of the press's reports. As a result, social media in the press was described as wave of an irresistible social changes. Corporations, governments, politicians and even the general public were reported to have shown a positive attitude towards using social media. It means that people accept disciplinaire needed for the time for progress toward a new future.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.26 no.1
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• pp.171-198
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• 2015

This study used social discourse analysis and analyzed social discourse on library reflected in media, social media, interview and diary of persons concerned, particularly focusing on controversy over whether 'The Forest of Wisdom' should be called a 'library'. The study analyzed a three-dimensional framework, including media report that eventually developed a social 'discourse event', social media surrounding this issue, and interview with persons in the library community and publishing industry regarding discourse. This study draws a conclusion that 'The Forest of Wisdom' rather led social discourse over the role of library especially when traditional library is faced with new demands for discourse and changes. It is meaningful in that this issue provided an opportunity for library and the publishing industry to think over and develop ways for autonomous discourse that seeks their true value.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.378-393
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• 2012

The purpose of this paper was to analyze a social discourse on the construction of a domed stadium produced in the media. In particular, the article sought to explore and interpret the political, economical, social and cultural contexts of the building of a domed stadium by looking at how media sources with newspapers as the central source of information have produced and formed social discourses regarding the construction of a domed stadium. In a concluding perspective it was confirmed that the three aspects of social discourses have been produced and formed. First, a 'approval' discourse supporting the building of a domed stadium has been produced and formed. Second, a 'opposite' discourse criticizing it has been produced and formed. Third, in the confrontation between the approval and opposition of the building of a domed stadium, a 'governance' discourse, which the construction of a domed stadium should be solved rationally through the communication and involvement of the private and governmental sectors, has been produced.

• Korean journal of communication and information
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• v.77
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• pp.137-163
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• 2016

In the early 1900, photography, magic lantern and cinema were simultaneously introduced and experienced until the mid-1910s as mysterious and magical symbol of modern science and technology. The technology of vision, cinema in particular demonstrated its commercially expandable potentials through serial films in the mid-1910s, silent cinema in the 1920s and talkies in 1930s. I argue that a metaphor 'like a movie' which was would be spoken out by peoples as a cliche ever since the late 1910s whenever they encountered something uncanny, mysterious, and looking wholly new phenomena informs how cinematic technology worked in colonial society at the turning point to the early 20th century. Mass in colonial society accepted cinema and other visual technologies not only as an advanced science of the times but as texts of modernity that is the reason why cinema had so quickly taken cultural hegemony over the colony. Until the mid-1920s, discourse on cinema focused not on cinema itself, rather more on the theatre matters such as hygiene, facilities for public use, disturbance, quarrels and fights, theft, and etc. Since the mid-1920s and especially in wartime 1930s, discourses about negative influences and effects of cinema on behavior, mind and spirit of masses, bodily health, morality and crime were articulated and delivered by Japanese authorities and agencies like as police, newspapers and magazines, and collaborate Korean intellectuals. Theories and research reports stemming from disciplines of psychology, sociology, and mass-psychology that emphasized vulnerability and susceptibility of the crowd and mass consumers who would be exposed to visual images, spectacles and strong toxic stimulus in everyday lives. Those negative discourse on influences and effects of cinema was intimately associated with fear of the crowd and mass as well as new technology which does not allow clear understanding about how it works in future. The fact that cinema as a technology of vision could be used as an apparatus of ideology and propaganda stirred up doubts and pessimistic perspectives on cinema influence. Discourse on visual technology cinema constructed under colonial governance is doomed to be technology of mass control for empire's own sake.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.252-253
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• 2012

본 논문은 우리사회에서 끊임없이 부각되고 있는 몸에 대한 담론에 대한 현상을 살펴보는데 목적을 갖고 있다. 특히 미디어에서 표출되고 몸에 대한 신드롬은 지속적으로 부각되고 있다. 다이어트를 통한 몸짱 만들기 프로그램은 다양한 형식과 구성으로 제작되고 있는 실정이다. 그러므로 본 연구에서는 미디어를 통해서 형성되고 있는 몸에 대한 신드롬 형성 용인과 가치기준의 판단이 수용자에 미치는 영향과 사회문화적 현상에 대해 논의하고자 한다.