• Korean Journal of Human Ecology
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• 제13권6호
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• pp.997-1005
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• 2004

The purpose of this research is to measure the sensibility and preference of American consumers for domestically-manufactured cotton fabrics through 7-points scale questionnaires and the 4-dimensions and 8-axes system. The key words included such images as masculine-feminine, new-old, casual-classic, and ambiguous-orderly. The images of cotton fabrics were classified through a cluster analysis. This research also included an investigation of relationship between sensibilities for cotton fabrics and their physical characteristics. The sensibilities of cotton fabrics were classified into 4 groups: 'feminine sensibility,' 'masculine sensibility,' 'new sensibility,' and 'casual sensibility.' This result represents that American consumers' sensibility is simpler than Koreans'. The order of preference was 'feminine sensibility', 'masculine sensibility', 'new sensibility', and 'casual sensibility.' The sensibilities of cotton fabrics were explained significantly by stiffness, weight, weft density, value, and chroma. Specifically, those were more influenced by color characteristics such as value, chroma, and hue than by physical characteristics. We should be able to tell a difference in the reaction of a trading country's consumers and domestic consumers to domestically-manufactured cotton fabrics through comparing this research with the previous work(Shin & Lee, 2002). Additionally, we will be able to establish a basic strategy for successfully advancing Korean fabrics into the American domestic textile industry. In this way we can expect to increase the competitive power of our domestic clothes brands.

• Journal of Korean Library and Information Science Society
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• 제37권1호
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• pp.169-192
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• 2006

This study is aimed to suggest the core elements of instruction and development program through understanding the generation Y's characteristics and examining the standards and education models for information literacy. Concretely, this paper is comparatively analyze and customize the successful online information literacy tutorial models adopted by university libraries in U.S.A, Japan, and Korea. As a result of research, the outline of the needed procedure and required contents for the improvement of the online tutorial in the university of our country are suggested.

• Journal of the Korean Institute of Landscape Architecture
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• 제20권2호
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• pp.127-140
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• 1992

본 연구에서는 Schwartz의 Norm Activation 이론을 도입하여, 실 외휴양지에서 환경훼손행위 관리를 위한 Communicatin 정책의 이론적 배 경으로 도입되어 있는 Prosocial Behavior 이론의 적용성을 실험하였다. 본 연구는 실험실에서 자체개발한 설문지를 통하여 수행되었으며, 미국 Texas A&M 대학교의 남녀 대학생 340명이 참가하였다. 본 실험의 결과 실외휴 양 환경에 대한 훼손행위(Depreciative Behavior)의 인과응보적인 결과를 알려 주는 Information이 실외휴양지 관리에 바람직한 행동의사를 활성화 시키는데 효과적인 반면, 훼손행위에 대한 법적인 제재조치를 설명하는 위 협적 Information은 바람직한 행동의지를 활성화시키지는 못했다. 이용자의 개인적인 성향인자인 사회적 책임감(Social Responsibility)의 고저는 사회 에 바람직한 행동의지의 활성화와 직접적인 관계가 있었다. 그러나, 사회적 책임감의 고저가 환경훼손행위에 대한 인과응보적인 Information이나 제재 조치에 대한 위협적인 Information과의 교호작용은 없었다. 통계학적으로 유의성은 적으나 사회적 책임감이 높은 시험구의 경우 제재조치에 대한 위 협적인 Information에 대한 반작용이 컸으나, 사회적인 책임감이 높은 실험 구의 경우 제재조치에 대한 위협적인 Information이 효과적인 결과를 볼 때, 이용자의 바람직한 행동의지에 역으로 작용하는 Communication정책에 대한 체계적인 연구가 요구된다.

• Journal of the Korean Home Economics Association
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• 제42권8호
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• pp.219-233
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• 2004

The purpose of this study was to examine the financial education needs of college students and how financial education affected their perceived financial management problems. The results indicated that the need for personal financial management of the students was relatively high and that students were interested in various topics withinpersonal financial management. Formal financial education was found to have a positive impact on students' financial management behavior by reducing the probability of having problems with managing financial affairs. In addition, students' use of credit cards played a significant role in predicting problems with managing financial affairs. Several implications based on the findings were suggested.

• The Research Journal of the Costume Culture
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• 제15권1호
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• pp.169-178
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• 2007

The purpose of this study was to compare consumers' post acquisition behavior by analyzing the influence of familiarity of jeans, and pursued image. The data was collected by using survey, three stages of pre-tests, and main survey conducted in the U.S and Korea. A total of 520 participants from each country(260 males and 260 females) was used. The results of this study is as follows. Familiarity of jeans and pursued image of jeans wear were compared between Korean and American students. As a result, there was difference between the countries on familiarity that the U.S showed higher familiarity, frequence of wearing and owned quantity. Pursued image was consisted of unique factor and activity factor and Korean students showed higher score on pursuing individualistic image. The results of this study would provide marketing strategy for fashion marketers of global jean brands.

• Journal of Nutrition and Health
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• 제15권3호
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• pp.194-201
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• 1982

The objective of this research was to examine the relationship between food habits and personality. Two kinds of questionaries were distributed to 130 American college students. The data showed high relationship between personality and food habits. Poor diet group showed lower personality scores in personal adjustment, Affiliation, and nurturance while the scores in lability and succorance were higher than better diet group. A Considerable correalationship between eating preferences and personality was found. Vegetarian had higher scores in self - confidence, achievement, endurance, and autonomy while meat group were more dominant more aggressive and more changeable. Most of sweet food group were obese and had higher personality scores in abasement and deference.

• Journal of Wellness
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• 제6권3호
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• pp.13-21
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• 2011

The purpose of this study was to examine the potential predictors of leisure behavior intention using the theory of planned behavior(TPB). A convenience sample of 369 participants was obtained from university students in Korea and America. For the purposes of this study, potential predictors of leisure behavior intention were selected from the following categories: attitude, subject norm, perceived behavior control, group conformity and face saving. In order to better understand the dynamics of the TPB process that influenced leisure behavior intention, this study used structural equation modeling(SEM) to test the TPB model. According to the results, attitude, subject norm, and perceived behavior control influenced to leisure behavior intention of both Korean and American university students and face saving influenced to leisure behavior intention of Korean university students. However, group conformity did not influence to leisure behavior intention of either Korean and American university students. For future study, more specific and decomposed factors are recommended to understand leisure behavior intention in theoretical way.

• Korean journal of communication and information
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• 제47권
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• pp.96-119
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• 2009

Although there ate many studies on cross-cultural comparison of advertising appeals, very little is known about how receivers from different cultures process visual images in global advertising. The purpose of this study is to examine how cultural differences between East Asians and Westerners influence the cognitive process of visual images from standardized global advertising by employing the Nisbett's framework of holistic/analytic thought. Nisbett contends that East Asian tend to attend to the context and the relations between objects and contexts as holistic thinkers while Americans tend to see the worlds analytically. The results of a experimental study conducted using 80 subjects from Korea and the United States suggest that Korean participants are more likely to mention relatively peripheral, nonsalient, or background information than are American participants. Thus, this study support the Nisbett's notion that East Asians are more sensitive to contextual information than are Westerners and challenge the belief that standardized visual images are part of a "universal language".

• The Journal of the Korea Contents Association
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• 제22권2호
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• pp.326-336
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• 2022

This study aims to examine Korean learners' production of American English vowel focused on feature analysis. Specifically, the present study adopts feature analysis so that vowel production is analyzed in terms of vowel features as well as overall segmental accuracy. To this end, 22 Korean college students participated in a production test which contained 11 English vowels /i, ɪ, eɪ, ɛ, æ, ɑ, oʊ, ɔ, ʊ, u, ʌ/. The results revealed that the degree of difficulty varied depending on features; the Korean participants showed higher accuracy for front/back features than for tongue height features and tense/lax features. In particular, the participants had more difficulty producing back vowels and non-high vowels than front vowels and high vowels with respect to tongue height features and lip rounding features. Among the individual vowels, /eɪ/ showed the highest accuracy in feature analysis. On the other hand, /ɑ, ɔ, ʌ/ showed low accuracy with respect to height features and lip rounding features, and high vowels /i, ʊ, u/ showed low accuracy with respect to tense/lax features. As for the correlation between the vowel features, tongue height features and lip rounding features are significantly correlated. Also, tongue height features and tense/lax features showed a strong correlation. Finally, pedagogical implications for teaching English vowels were further discussed based on the findings of the current study.

• Korean Journal of Cognitive Science
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• 제34권3호
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• pp.227-241
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• 2023

This study aimed to examine the influence of emotional information on task switching performance from a cross-cultural perspective. Specifically we investigated whether the impact of affective information differs between Koreans and Caucasian when they perform a switching task using pictures that express positive and negative emotions. In this study, Korean and Caucasian college students were presented with either positive or negative faces and asked to perform either an emotion or a gender judgment task based on the color of the picture frame. The results showed that the switching cost from the gender judgment task to the emotion task was significantly larger than the switching cost from the gender task to the emotion task for both Koreans and Caucasians. This asymmetric switching cost was maintained when the previous and current pictures showed the same emotion but disappeared when two images presented different emotions. Regardless of the participant's cultural background, switching costs were greater for emotional tasks where the emotion was directly related to the task than for gender tasks. However, the effect of emotional switching on switching costs varied by the individual's background. Koreans were less sensitive to whether poser's emotion was changed than Americans. These results demonstrate that emotional information affects cognitive task performance and suggest that the effects of emotion may differ depending on the individual's cultural background.