• 가정과삶의질연구
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• 제19권1호
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• pp.143-158
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• 2001

The purpose of this study was to examine the influences of the material values, attitudes toward money, and the background variables to the money use behavior of female collegians. The samples were selected from 541 female collegians. Cronbach$\alpha$, One-way ANOVA, Duncan test, Multiple regression, Path analysis were used as statistical analysis. The results were summarized as follows : Resulting from multiple regression analysis, the money use behavior of female collegians had the positive linear relationships with the variables such as mothers level of education, material values, and 3 money attitude - the means of security, the symbol of anxiety, the means of pleasure - in five money attitude dimensions. The most influential variable was money attitude of the means of security.

• 한국의류학회지
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• 제28권9_10호
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• pp.1243-1252
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• 2004

The purpose of this study was to identify the impact of personal values on fashion orientation. As personal values, this study adopted materialism and consumer conformity. Data were gathered by surveying university students living in Seoul metropolitan area using convenient sampling, and 325 questionnaires were used in the statistical analysis. In analyzing data, confirmatory factor analysis and path analysis were conducted using structural equation modeling. Confirmatory factor analysis revealed that fashion orientation has three factors such as fashion leadership, fashion interest, and importance of being well dressed. Path analysis showed that centrality factor of materialism spurred all three factors of fashion orientation and that happiness factor of materialism gave rise to importance of being well dressed of fashion orientation. Informational conformity also significantly increased all three factors of fashion orientation.

• 한국의류학회지
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• 제26권11호
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• pp.1537-1546
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• 2002

The purpose of this study was to examine fashion counterfeit purchasing behavior among female college students.497 female college students living in Seoul were surveyed for this study. For data analysis, descriptive statistics, factor analysis, and t-test were used. As the results, approximately 54% of respondents had purchased fashion counterfeits before. Among fashion counterfeit products, handbag, apparels, shoes and accessories were frequently purchased by them. For materialism instrument, three factors of materialism were found and labeled as happiness, ownership, and economic factors. Three factors of shopping values were also identified as hedonic, utilitarian, and social shopping values. There were statistically significant differences between purchasing group and non-purchasing group in terms of materialism and shopping values; that is, those who had purchased fashion counterfeits showed higher scores on materialism and hedonic and social shopping value than those who had not.

• 한국의상디자인학회지
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• 제23권2호
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• pp.1-15
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• 2021

The purposes of this study was to investigate the effects of materialism value on the clothing shopping orientation and impulse buying behaviors of Chinese female consumers. The subjects were 417 female millennials in Gillim-province, China. The research method was a survey, and the questionnaire consisted of questions to ascertain materialism value, clothing shopping orientation, impulse buying behaviors, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows: First, materialism value was derived with 3 factors (happiness pursuit, possession-oriented, and success judgement). Second, the clothing shopping orientation was derived with 5 factors (trend pursuit, pleasure pursuit, brand pursuit, economic pursuit, and convenience pursuit). Third, the impulse buying behavior was derived with 4 factors (pure, planned, reminder, and implicit impulse buying). Forth, materialism value had significant effects on clothing shopping orientation. The higher the value of materialism, the more the brand pursuit, pleasure pursuit, and trend pursuit shopping orientation increased, while the economic pursuit and convenience pursuit shopping orientation decreased. Fifth, materialism value had significant effect on pure and planned impulse buying behaviors. As the value of materialism increased, pure and planned impulsive buying behaviors increased. This study suggested that materialism value is an effective variable to understand the clothing shopping orientation and clothing impulse buying behavior.

• 한국지역사회생활과학회지
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• 제11권2호
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• pp.43-59
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• 2000

The objectives of this study are to examine the propensity of materialism of adolescent consumers, to investigate the effects of demographic variables and socio-psychological variables on materialism of adolescent consumers. The survey of this study was conducted by means of self-administered questionnaire with 483 adolescent consumers attending middle school located in Inchon. Major findings are the following : (1) The propensity for materialism of adolescent consumers averages 31.18. This score is beyond the middle slightly. (2) According to the results for examining the relative influences of variables affecting materialism of adolescent consumers, the relative importance of related variables are in the order of ; affecting degree of their friends, the degree of taking in advertisement, affecting degree of school consumer education. Explanatory power of these variables totalled 25.7%.

• 한국콘텐츠학회논문지
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• 제21권3호
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• pp.47-67
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• 2021

본 연구는 MZ세대가 추구하는 가치 소비가 패션 하우스의 코스메틱 소비 상황을 고려해 가치 소비에 대한 이해와 이들의 성향에서 관찰되는 양면적 소비 의도에 영향을 미치는 선행요인을 파악하기 위한 목적으로 하였다. 본 연구에서 제안하는 연구 모형과 연구 가설을 통계적 유의수준에서 검증하기 위해 MZ세대를 대상으로 설문조사를 실시하였고, 표본(총 286명)으로부터 수집된 자료는 구조방정식 모형 분석을 사용하였다. 그 결과, 감정적, 사회적 소비 가치는 MZ세대의 소비 의도에 큰 영향을 미치는 변수로 나타났다. 첫째, 자아존중감은 감정적 소비 가치에 영향을 미치는 것으로 통계적 유의수준에 나타났다. 둘째, 물질주의는 감정적, 사회적 소비 가치에 유의미한 영향을 주는 것으로 나타났다. 셋째, 공적 자기의식은 사회적 소비 가치에 영향을 미치는 것으로 나타났다. 즉, MZ세대들은 패션 하우스의 뷰티 브랜드에서 제시하는 뷰티 트렌드를 추구하고, 높은 소비 가치로 지각하며, 패션 하우스의 코스메틱을 사용함으로써 사회적으로 차별화될 수 있다는 과시적 소비성향을 가지고 있는 것으로 나타났다.

• 대한지리학회지
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• 제51권3호
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• pp.311-326
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• 2016

최근 관계적, 물질적 전환이라는 거대한 흐름 속에서 아상블라주라는 개념은 현대 사회공간이론의 가장 친숙한 어휘가 되어가고 있다. 본 논문은 아상블라주 본연의 개념을 탐색하기 위해 먼저 개념의 전체적인 틀과 사유의 방식을 제공한 들뢰즈와 가타리의 작업에 주목한다. 유사개념과의 비교를 통해서는 푸코의 장치 개념을 아상블라주의 한 유형으로 봄으로써 아상블라주가 탈영역화뿐만 아니라 (재)영역화라는 두 가지 모두의 성향에 의해 구성됨을 확인하였으며, 관계의 외재성은 아상블라주 이론이 행위자연결망 이론(Actor-Network Theory)과 같은 다른 형태의 관계적 사고와 차이점을 보이는 부분임을 강조했다. 마지막으로 아상블라주는 분석적 측면에서 형성과 과정에 주목함으로써 경험주의의 가치를 재조명할 수 있고, 정치적 측면에서 아상블라주의 다양체(multiplicity)와 중첩결정에 대한 용인이라는 특성으로 인해 다수의 정치적 프로젝트, 실천, 결과의 실질적 공존과 새로운 공간적 상상력에 개방적이라는 장점을 가진다.

• 대한가정학회지
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• 제36권3호
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• pp.131-144
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• 1998

This study attempts to analyze the propensity for conspicuous consumption of the adolescent consumers and related variables such as socio-economic variables, consumer experience, materialism and consumption-oriented attitudes to provide a basis for the development of consumer education program. The survey of this research was conducted by means of self admistered questionnaire with 788 adolescent consumers attending middle and high school located in Ulsan. The results of this research were as follows: 1) The average level of the propensity for conspicuous consumption was a little high median point. This implies that consumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) The adolescent consumers' propensity for conspicuous consumption varies significantly according to the socio-economic variables such as sex, grade, the allowance interval, the amount of allowance, the mother's education and the subjective level of household consumption. 3) The propensity for conspicuous consumption is positively correlated with materialism and the consumption-oriented attitudes. The consumer experience is positively correlated with materialism and not significantly correlated with the propensity for conspicuous consumption and the consumption-oriented attitudes. Materialism is positively correlated with the consumption-oriented attitudes. 4) According to the results of the regression analysis examining the influences of variables affecting the propensity for conspicuous consumption, the relative importance of the variables are in the order of; materialism, the consumption-oriented attitudes, sex and the amount of allowance. These independent variables explains 49.3% of the total variance about the propensity for conspicuous consumption.