• Title/Summary/Keyword: 문화 간 커뮤니케이션

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The Influence of Presentation Mode on Preference of the Meaningful Entities: The Interaction between Inward Bias and Canonical View Point (의미 있는 개체 제시 방식이 선호도에 미치는 영향: 중심 편향 원리와 규범적 관점의 상호작용을 중심으로)

  • Hye-Nyeong Chung;Shin-Ae Yoon;Hyun-Suk Lee;U-Pyong Hong
    • Science of Emotion and Sensibility
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    • v.26 no.2
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    • pp.103-116
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    • 2023
  • This study aims to investigate the interaction between inward bias and canonical viewpoint, which are factors known to affect preference for meaningful objects. It also considered the familiarity of each entity in terms of their influence on the existence of a canonical viewpoint and demonstrated whether the relative strength of two preferences varies depending on familiarity. To confirm this, we conducted a behavior experiment using a two-alternative forced-choice task. The experimental stimuli were eight single objects for familiarity level (high/low), whereas the entity's inward bias and canonical viewpoint were observed or violated. Results showed that when inward bias was obeyed, the frequency of being chosen as a preferred option was higher, and the reaction time for preference judgment was shorter. However, the observation of a canonical viewpoint did not affect frequency and reaction time. Moreover, familiarity played an interference role in aesthetic judgment. These results indicate that inward bias is stronger than canonical viewpoint, ultimately implying that a single object's interaction with the visual context is superior to the entity's attribute as regards to preference judgment.

A Study on the Influence of Education and Training, Human Resources Development, and Communication on Job Satisfaction for Employees in Korea's Financial Industry: Focus on the Mediating Impact of Organizational Commitment (금융업 종업원들의 교육훈련, 인재개발, 커뮤니케이션이 직무만족에 미치는 영향에 관한 연구 -조직몰입의 매개효과를 중심으로-)

  • Kim, Hae Na;Yoon, Kyung-Hee;Eom, Jae Gun
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.58-73
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    • 2020
  • The purpose of this study is to empirically analyze the relationship between organizational commitment, job satisfaction, education and training, human resource development, and communication in Korea's financial industry. In particular, the mediating relationships between organizational commitment and job satisfaction, education and training, human resource development, and communication were examined in order to provide a better understanding of organizational commitment. A structural equation model was used for the empirical analysis of this study. As a result of the study, it was confirmed that education and training, human resource development, communication, organizational commitment, and job satisfaction are correlated within the Korean financial industry. Furthermore, organizational commitment was found to have mediating effects on education and training, human resource development, communication, and job satisfaction. Based on these results, this study emphasizes the importance of education and training for organizational commitment in the Korean financial industry. In particular, this study establishes the importance of a culture of trust within organizations through human resource development programs, communication for job satisfaction, and organizational performance to face changes in the post-COVID era. In the future, more in-depth qualitative studies are required to derive factors related to the employees of financial companies and to conduct comparison analyses with companies in other industries.

A Study on Relationship between Contemporary Art and Super Graphic (현대미술과 슈퍼그래픽의 상관성에 관한 연구)

  • 배은미
    • Archives of design research
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    • v.15 no.2
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    • pp.47-58
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    • 2002
  • Public environment including urban circumstances has taken on importance in that it could be nation's cultural powers latent these days. Also, today's study on the field of environment design so far has mainly focused on the fields of architecture and urban panning, while its consideration as the complex of various cultural factors is not enough yet. In addition, because study on the urban super graphic which greatly servos as communication between people and environment is not enough, super graphic has not arose enough public response in reality. The purpose of this thesis is to make super graphic revitalize as the meads of communication from the viewpoint of art, information arid aesthetics by looking into relationship between super graphic and contemporary art motivated in developing process. And This thesis is made studied relationship between super graphic and contemporary art divided into modernism art and post-modernism art.

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A Study on the 'Pictomation' Contents Effective Visual Communication Method in Augmented Reality Environment (증강현실환경에서 '픽토메이션' 콘텐츠의 효율적 시각 커뮤니케이션 방법에 관한 연구)

  • Myung, Ho-Sung;Choi, Nam-Seok;Shin, Ho-Hwan;Jung, Eun-Kyung;Lee, Byung-Gook;Kim, Hyung-Woo
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.846-850
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    • 2009
  • 본 논문은 픽토그램(Pictogram)의 시각전달 요소를 재해석하고 증강현실 환경에서의 효율적 전달 방법에 대하여 제안한다. 픽토그램은 국경을 넘어 남녀노소 모두가 인지할 수 있어야 함이 규칙이며 불특정 다수라는 사용자들을 위해 정확한 정보를 담고 있는 시각전달 매체로서 공정성, 객관성을 가지고 디자인 되어야 한다. 사용자에게 정보전달 인식을 높이기 위해 표준 픽토그램 과 문화 속에서 발견할 수 있는 행위들을 접목하여 애니메이션으로 제작하고, 이를 다양한 연구분야에서 응용되고 있는 증강현실 (Augmented Reality 또는 AR) 기술에 적용하여 표현하였다. 증강현실은 사용자-콘텐츠 정보전달 매체로서 현실 환경을 기반으로 하는 3 차원공간의 시각정보에 대한 사용자의 인식을 향상시킬 수 있는 방법으로 인간-컴퓨터 상호작용(Human-Computer Interaction)을 제공한다. 본 논문에서 제시된 픽토메이션은 기존 공공장소 어디서나 만날 수 있는 다양한 픽토그램을 패턴화하여 마커로 활용하고 사용자는 현재 널리 보급되고 있는 UMPC 혹은 PDA를 통하여 증강현실 환경에서 제작된 픽토메이션 콘텐츠를 경험해 볼 수 있다. 픽토메이션은 시각커뮤니케이션의 효과를 증가 시킬 수 있고, 정보습득의 주체인 사용자에게 콘텐츠의 종류를 예측할 수 있는 선택의 자유를 준다. 본 논문에서는 멀티미디어디자인 요소를 포함한 콘텐츠와의 실시간 상호작용을 통하여 유희적 요소의 접목을 시도하고 증강현실환경에서 Pictomation을 통하여 사용자들과의 효과적 커뮤니케이션을 위한 방법을 모색하고자 한다.

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A Study on the signification of TV advertisement narrative for enhancing brand image - Based on long-run brand 'Bacchus' - (브랜드 이미지 제고를 위한 TV광고 내러티브의 의미작용 연구 - 장수브랜드 '박카스'를 중심으로 -)

  • Kim, Eun Ju;Kim, Chong Hyuck;Kim, Geon
    • Design Convergence Study
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    • v.15 no.2
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    • pp.53-69
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    • 2016
  • This paper analyzes the long-run brand Bacchus's TV advertisement narrative, which copes actively with changes in social and cultural circumstances. The paper focuses on the types of narrative and the consequent semantic effects used in the television advertisement of Bacchus. Through this, we aim to investigate the processes of brand strategies and transitions taken by the brand that made it a solid one. In conclusion, the summaries of distinctive meaning and value of long-run brand by examining the narrative of Bacchus in TV ads are as follows. Firstly, the narrative should be reflected in consumer's demands closely associated with changes in social and cultural circumstances. Secondly, a strong brand identity can be built by consistent management of brand image and through the cultivated effects. Lastly, it forms a bond of relationship between socio-cultural context and consumers, and functions as a communication message.

2014년 인쇄산업 경기 전망 - 변화에 적응할 것인가, 도태될 것인가

  • Kim, Jong-Dae
    • 프린팅코리아
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    • v.13 no.1
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    • pp.54-55
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    • 2014
  • 한국후지제록스가 국내에 디지털 인쇄를 처음으로 소개하기 시작한 1990년대만 해도 '디지털 인쇄'라는 개념 자체가 시장에 성립돼 있지 않았다. 하지만 이제는 그 누구도 디지털 인쇄의 필요성에 대해 의문을 갖지 않는다. 지난 수년간 웹, 모바일, SNS 등 미디어의 급속한 변화와 함께 소비자들의 행동 양식과 커뮤니케이션 수단이 바뀌었고, 그에 따라 인쇄 시장에 대한 요구 또한 달라졌다. 이러한 변화의 급물살과 함께 2014년에도 큰 성장이 예상되는 디지털 인쇄 시장에는 어떠한 변화들이 있을까?

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도서관 운영에 있어서의 시스팀 접근법의 응용

  • Kim, Du-Hong
    • KLA journal
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    • v.13 no.9
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    • pp.17-19
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    • 1972
  • 도서관업무의 복잡성이 가중됨에 따라, 사서들은 실업계에서 다년간의 사용되어 온 각종 경영공학적 도구와 기법을 응용하는 기술을 발전시키지 않으면 안 되게 되었다. 이들 도구 중의 하나인 시스팀 분석법을 사용함으로써 도서관 - 규모의 대소와 기계화 여부를 막론하고 - 은 많은 이득을 가져올 수 있다. 분석단계(혹은 질문단계)에 선행하는 플로우차아트 기법은 시스팀의 개선을 결과케 하며, 새로운 시스팀 설계의 기반을 만들어 준다. 그런데, 무엇보다도 플로우 차아트 기법의 소산인 시스팀의 시각적 표현은 천 마디의 말보다도 가치가 있으며, 도서관에 대한 가일층의 이해를 요하는 모든 인사에 대하여 전반적인 양상을 제시하는 데 가장 중요한 커뮤니케이션 모체가 된다. 시스팀 분석은 일상의 선량한 도서관관리의 일부가 되어야 한다.

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The Effects of Human Relations and Communication Education on Nursing Students (간호대학생의 인간관계와 커뮤니케이션 교육의 효과)

  • Choi, HeeJung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.253-260
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    • 2022
  • The purpose of this study was to identify the effects of human relations and communication education on nursing students. The participants were 82, 1 grad of students of U university in G city. The data were collected from September 3 to December 6, 2019, and analyzed using the SPSS/WIN 21.0 program with descriptive statistics, Shapiro-Wilk, Paired t-test. There were statistically significant differences in the subject's communication skill(t=-2.87, p=.005), communicative competence self-appraisal(t=-3.80, p=<.001) before and after human relations and communication education, but there was no statistically significant difference between interpersonal communication(t=-0.09, p=.931) and human relationship(t=-0.83, p=.409). Communication skills and skills are important nursing areas for nursing students as well as practical nurses, so continuous communication education is required. Therefore, it is necessary to develop a step-by-step program for improving communication skills of nursing students, apply continuous and repetitive education in connection from the lower grades to the upper grades, and follow-up research to verify the effect.

Service Design in Airport for Sharing the Cultural Difference Among Tourists (여행객들의 문화적 차이 공유를 위한 공항 내 서비스 디자인 제안)

  • Gu, Min Hui;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.415-421
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    • 2016
  • There has been an enormous increase not only in the international economic exchanges but also in the cultural exchanges. However, studies to settle the cultural differences have been studied a lot with in economic and business partial but research of eliminating cultural differences for travelers has not been studied. Therefore, in this study, we tried to develop the service design to eliminate the cultural differences. To set the spatial range, we choose airport which can be the hub and the door of the travelers at the same time. Moreover, we tried to understand the meaning of communication and sharing to resolve differences in culture through literature studies. Further, we analyzed the airport application and examples of Wi-Fi linked services, so can be applied to the proposal. Travelers share the cultural differences by themselves; through the Wi-Fi service in the airport, and the existing airport application. We expect to be able to resolve the cultural differences between nations and develop not only their prosperity but also the national image by this service.

The Impact of Perceived Positive Nursing Organizational Culture and Organizational Communication Satisfaction on Work Engagement among Nurses in Tertiary Hospitals (상급종합병원 간호사가 지각한 긍정 간호조직문화와 조직 커뮤니케이션 만족이 직무열의에 미치는 영향)

  • Choi, Jae Sook;Kim, Yeon Hee;Jeong, Jae Sim
    • Journal of Korean Clinical Nursing Research
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    • v.29 no.3
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    • pp.238-248
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    • 2023
  • Purpose: This study aimed to examine the relationships between positive nursing organizational culture, organizational communication satisfaction, and the level of work engagement among nurses working in tertiary hospitals, as well as to identify influencing factors on work engagement. Methods: This study used a descriptive research design. Data were collected from 184 general nurses working in four tertiary hospitals in Seoul using self-report questionnaires from March 13 to 30, 2023. The collected data were analyzed using descriptive statistics, t-test, ANOVA, Scheffé test, Pearson correlation, and hierarchical regression. Results: In the hierarchical regression analysis, the variables that significantly influenced work engagement in Model 1 were marital status (β=.26, p=.002), graduate or higher degree (β=.41, p<.001), more than 1 year and less than 3 years (β=.18, p=.030) and 3 years or more but less than 5 years of clinical experience in present hospital (β=.17, p=.023), and satisfaction (β=.27, p=.002) and moderate satisfaction with pay (β=.18, p=.033). In model 2, adding the subdomains of positive nursing organizational culture and organizational communication satisfaction to the Model 1, the variables that had a significant effect on work engagement were trust-based organizational relationships (β=.50, p<.001) and organizational communication satisfaction (β=.25, p=.005). Conclusion: The results suggest that education level, clinical experience, and satisfaction with pay should be considered to improve nurses' work engagement. In addition, it was identified that organizational relationship based on trust and organizational communication satisfaction are the main influencing factors for improving work engagement.