• Journal of Korea Entertainment Industry Association
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• v.13 no.1
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• pp.35-46
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• 2019

In this study, we conducted an empirical analysis to examine the effects of corporate cultural marketing activities on customer satisfaction and customer citizenship behavior through positive emotion variables. For this study, we conducted a survey on customers who have experienced cultural marketing activities of companies. The results are as follows. First, among the four factors of culture marketing activities, 'sponsorship','synthesis','style', and other factors excluding 'sales' factors influenced positive emotion. Second, positive emotion have a positive effect on customer satisfaction with products and services. Third, positive emotion affect voluntary customer citizenship behavior. As a result, it can be seen that the marketing activities of companies practicing cultural activities, differentiation of products and services based on culture, and formation of corporate culture emphasizing culture lead to positive emotion of customer. In addition, positive emotion are likely to lead to customer satisfaction with products and services, and furthermore, in order to create common value, it is sometimes possible to lead to customer citizenship behavior that voluntarily perform the same role as the company's spokesperson have. Based on the results of this study, it is necessary for domestic stakeholder to engage in innovative perspectives and ongoing activities based on the essential concepts of cultural marketing to secure customer and build competitive advantage.

• International Area Studies Review
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• v.12 no.3
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• pp.567-588
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• 2008

This study was proceeded with interest on residents' perception of local festival(Boryeong City, Korea) and tried to examine the relation with their participation level and satisfaction. This study used 'festival visiting experience' as moderating variable with the expectation of difference in residents' perception according to visit. This study result indicated that residents can recognize local festival negatively if they feel they have no benefit from the festival even though the festival has many visitors with growing reputation. Also, festival visiting experience has no moderating effect on residents' participation intention in this study. The facts also find that the residents-oriented festival planning and promotion is more important in the partnership with local government and private sector-local residents. Further, it is very important to notice internal customer as well as external customer to ensure residents' satisfaction and participation.

• Review of Culture and Economy
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• v.21 no.3
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• pp.3-30
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• 2018

The purpose of this study is to investigate the effects of participation in cultural activities on happiness. The empirical results show that participation in cultural activities has a positive impact on individual happiness, because cultural activities cause entertainment and social contacts with people. Furthermore, the levels of income and education are analyzed by dividing them into high and low groups. Noteworthy is that the low-income and less-educated groups show lower participation in cultural activities than those in the high-income and well-educated groups, But the utility magnitude gained through cultural activities is higher. This implies that opportunity costs arising from financial and time constraints are greater in the low-income and less-educated groups than in the high-income and well-educated groups. Finally, for the low-income group, the marginal utility is reduced when spending on cultural activities exceeds certain levels, which means there exist a budget constraint for the low-income group.

• Proceedings of the Korea Institute of Fire Science and Engineering Conference
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• 2011.04a
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• pp.131-135
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• 2011

소방공무원은 한국에서 가장 위험한 직업군중 하나로 분류될 수 있으며, 이들 소방공무원이 현장에서 동료들의 부상이나 사망을 목격하게 되거나, 개인이 견딜 수 없는 조직문화나 불합리한 제도 등 문화적 요인이나 제도적 요인등도 스트레스를 매우 위험한 수준까지 발전시킬 수 있으며, 또한 위험을 유발하는 직간접적인 요인들이 결국 소방공무원의 스트레스를 높이고 조직몰입을 떨어뜨려 조직의 효과성을 저해함으로서 소방공무원의 스트레스는 조직몰입도에 상당한 영향을 미칠 수 있으므로, 보다 효과적으로 소방조직문화를 향상시킬 수 있는 방안에 대해 집중적으로 검토하고 연구하고자 하였다.

• KSCI Review
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• v.2 no.2
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• pp.83-100
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• 1996

As the globalization of business increases, roles of managers from other culteres assume greater importance, This is the survey of expatriate selection and training of korean firms. We assummed that selecting criteria should be different for each part ho has different purposal. We cartegolized three parts with comparative two sides. Our results shows that there are differences in selecting vs. selected parts, selected part who should work foreign market assummed spouse & family's conditions more important. As top anagers emphasize the managemant & skill factors, middle and low level managers are more intrested in personal factors. The part who expatriate developing country choose cross culture factor more important than expatriate advenced country. In korean firms, there's a little program about expatiate training, spouse & family education and no repatriation adjustment program.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.165-174
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• 2007

It is expected that demand for cultural industry will be increased rapidly with economic growth. But it is doubtful how much desire of demander to be fulfilled. Because cultural products have public goods characteristics and they are supplied by government. Therefore this paper analysed deterministic factors of cultural demands in Chung-buk province, and suggested criteria of cultural products, which is supplied by regional government. For these purposes, we analysed three topics, first, deterministic factors of demander's satisfaction, second deterministic factors of cultural demand type, which are classified by type of participants and spectators, third deterministic factors of leisure type, which are classified by goods intensive leisure and time intensive leisure, and we analysed these through econometric methods. And we tried to suggest optimal criteria for cultural products supply by regional government, which needs of demanders are fully fulfilled.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.461-474
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• 2020

This study aimed to investigate the effects of cultural and artistic experiences on elderly life satisfaction and verify the mediating effects of individual creative traits. The outcome of the study on 144 elderly people using factor analysis, descriptive statistics, and regression analysis is as follows. First, there was a positive correlation among cultural and artistic experiences, life satisfaction among the elderly, and individual creative traits. Second, experiences in creation and appreciation, subfactors of the cultural and artistic experience, had significant effects on the elderly life satisfaction. Third, creation and appreciation had significant effects on creative traits of individuals. Fourth, individual creative traits showed a partial mediating effect on the relationship between cultural and artistic experiences and elderly life satisfaction. Therefore, it could be concluded that cultural and artistic experiences and individual creative traits have positive effects on elderly life satisfaction, and individual creative traits can be enhanced through cultural and artistic experiences. In addition, it was verified that the enhancement of creative traits through cultural and artistic experiences has a positive effect on elderly life satisfaction.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.685-695
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• 2016

This study suggests different improvement practices of adolescents' multicultural acceptability to compare the factors influencing multicultural acceptability with elementary and middle school students. The data used in this study come from the Korean Child and Youth Panel Study(KCYPS) of the National Youth Policy Institute(NYPI) comprising 4,092 responses from 5th grade elementary school students and 4th grade(middle school 2nd grade) of elementary school students. The study data were subjected to hierarchical regression analysis to give the following findings. First, Levels of Multicultural Acceptability were significantly different. Second, factors influencing multicultural acceptability for elementary school students and middle school students were different. Common factors were mother's education level, life's satisfaction, peer relationship, teacher relationship, and spirit of community. Factors for elementary school students's multicultural acceptability were subjective academic achievement, community awareness, experiences of cultural activity, and overseas visiting experiences. The factor for middle school students's multicultural acceptability was family/group travel experiences. Our findings highlight the importance of programs and education that are suitable for children's developmental level. Such peer group programs need to be offered for middle school students to achieve spirit of community and educational group program and various extracurricular activities to achieve community awareness and develop a spirit of community for elementary school students.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.469-482
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• 2018

This research has developed the criteria and index for systematically and objectively assessing the quality of river water by fixing the various factors that affect Gyeongin ARA waterway's water quality through analysis with the Delphi Technique and analytic hierarchy program (AHP) Method. Based on the results, the highest criteria are, in order of importance, physical and environmental factors 28%, administrative factors 26%, natural fixed factors 26% and finally, cultural and social factors 20%. The three dimensions of the criteria show that for the internal physical and environmental factors, the most important are the loss of self-purification capacity, and the external factors are Gulpocheon and the sludge deposit due to Gyulhweon-weir the bridge. The facility factor in management was affected by the coagulation and waste water disposal facilities. The problem for the policy and institutional factors was seen in the regulatory area. The aquatic ecology/ point pollution source for the natural fixed factors show that it is due to the polluted water of Gulpo-cheon and the living environment/ non-point pollution source is shown through the inflow water from other rivers. Cultural and social factors show that the economical causes were due to the cargo and passenger flight operations and the external factors of having a lack of sewage treatment equipment have an importance effect. In order to estimate the order of priority through logical evidence and objectivity, future research must be continued on the evaluation indexes to measure the specific methodology and technique needed to improve the Gyeongin ARA Waterway.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.345-355
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• 2016

As Korea has been rapidly transformed to be a multi cultural society, it becomes essential for nursing provider to develop cultural competency. The purpose of this study was to identify impact of self-reflection, critical thinking disposition and multi cultural experience on nursing student's cultural competence. A convenience sample of 148 nursing students was obtained from a university in Gyeonggi Province. Data was analyzed using Pearson correlation and multiple regression. Significant relationships were found between self-reflection, critical thinking disposition, multi cultural experience and cultural competence in nursing student. The result of multiple regression indicates that critical thinking disposition (${\beta}=0.27$, p=.005), self-reflection (${\beta}=0.21$, p=.040) were the most consistent predictors of cultural competence and explained 26.0%. Thus, it is necessary to develop multi cultural education program including self-reflection and critical thinking disposition. The findings suggest the necessity to explore further various factors affecting the cultural competence and to conduct research for establishment a theoretical model.