• The Journal of the Convergence on Culture Technology
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• v.4 no.1
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• pp.225-230
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• 2018

Local brand and local branding is becoming one of fast-growing areas in management. Many local governments participate in local branding project like local festival, local product brand, place marketing. The study identified the characteristics and concepts of local brand and local branding and also suggests some categories of local brand. Empirical study showed low awareness and low trustworthiness for Chungnam local product brand. But brand showed high influence on the consumer's buying intention for the agricultural product. This results suggests the implication that brand is the important for consumer's buying behavior in agriculture industry and local brand has some task for marketing communication for its awareness and trustworthiness.

• 지역과문화
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• v.8 no.1
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• pp.25-53
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• 2021

Based on the assumption that understandings and practices have been shifted in accordance with the historical context, this study aims to propose future policies to localize cultural diversity. First, in this study, it is necessary for the concept of cultural diversity, which came from political struggles, to understand and practice cultural diversity in the historical context by analyzing the multilayer aspects of policy practices. Second, through the case study of Jeonlabuk-do, by reviewing the discrimination experienced by social minorities and the perception of professionals related to culture policies in the region, this study represents to understand and practice of cultural diversity in the multi-layed way, even in the local. Lastly, it suggests some specific future policies to be considered when implicating the policies of culture diversity in respond to the limits of current government policies, including: decentralization of policies, enhancing local policies, transition from 'politics of distribution' to 'politics of recognition', an interculturalist approach that promotes contact rather than separation

• The Journal of the Korea Contents Association
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• v.7 no.8
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• pp.174-181
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• 2007

As part of city marketing, many local governments are recently developing or have already developed a slogan for their own city brand. This study aims to provide basic source materials for an efficient and more systematic way in current development of the slogan for a city brand. Therefore, this study compared and analyzed the cases for developing the slogan for a city brand in Korea and in other nations, presenting some feasible solutions. As for the characteristics of the slogans for city brands in Korea, they were all campaign-type slogans with a single-component structure that includes the city's name. They mostly used values as their subject material. The basic requirements for producing a successful city-brand slogan include the emphasis on the quality of being unique and differentiated. A city-brand slogan must incorporate the kind of natural environment, the culture, the history, etc that are unique to the region in order to become a creative and unique slogan. Rather than being swayed by short-term trends, a city-brand slogan must have a long term vision and strategy as well as a clear and accurate setup. Also, a city-brand slogan will proliferate and create values as a brand when shared communications with all local residents continue to occur after developing the slogan.

• International Area Studies Review
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• v.16 no.3
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• pp.345-366
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• 2012

This paper examined the multicultural policy orientation and multicultural acceptance of multicultural people. The adifferential exclusion, assimilation, and multiculturism were as proxy for the multicultural policy orientation. The awarness, openness, and empathy were as proxy for the multicultural scceptance. Based on the analysis of two hundred fifty cases, the following results were found. First, the assimilation of multicultural policy orientation have a positively significant influence on multicultural acceptance such as awarness, openness, and empathy. Second, the multiculturalism of multicultural policy orientation have a positively significant influence on multicultural acceptance such as openness and empathy. Third, the differential exclusion of multicultural policy orientation have a positively significant influence on openness of multicultural acceptance.

• Journal of Intelligence and Information Systems
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• v.29 no.3
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• pp.401-418
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• 2023

Recently, the socio-economic interest in Large Language Models (LLMs) has been growing due to the emergence of ChatGPT. As a type of generative AI, LLMs have reached the level of script creation. In this regard, it is important to address the issue of discrimination (sexism, racism, religious discrimination, ageism, etc.) in the performing arts in general or in specific performing arts works or organizations in a large language model that will be widely used by the general public and professionals. However, there has not yet been a full-scale investigation and discussion on the issue of discrimination in the performing arts in large-scale language models. Therefore, the purpose of this study is to textually analyze the perceptions of discrimination issues in the performing arts from LMMs and to derive implications for the performing arts field and the development of LMMs. First, BBQ (Bias Benchmark for QA) questions and measures for nine discrimination issues were used to measure the sensitivity to discrimination of the giant language models, and the answers derived from the representative giant language models were verified by performing arts experts to see if there were any parts of the giant language models' misperceptions, and then the giant language models' perceptions of the ethics of discriminatory views in the performing arts field were analyzed through the content analysis method. As a result of the analysis, implications for the performing arts field and points to be noted in the development of large-scale linguistic models were derived and discussed.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.97-103
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• 2013

The research is centered towards analyzing the differentiation of the characteristics and organization of programming strategy and channel positioning by selecting Korean International Public Relations Broadcasting Stations Arirang TV and KBS World. According to the results, Arirang TV positions Korean culture content-implied educational programs as their strategy while KBS World places the main programs of KBS1, 2TV with many entertainment programs such as dramas and entertainment shows. Arirang TV's programming strategy is well-fulfilling the purpose of promoting Korea's culture contents by organizing their programming with documentaries, tourist information, and daily living information. On the other hand, KBS World works as the agent of the spread of the Korean Wave by filling their program with dramas and K-pop programs such as . Due to the difference in programming strategy of these two broadcasting stations, Arirang TV has positioned itself as a diplomatic channel to spread Korean culture and KBS World a channel representing the Korean Wave. However, there are problems of inefficiency due to recurrent investments because of the fact that both broadcasting stations' programming strategy is to promote Korean culture and spread the Korean Wave by aiming similar targets such as foreigners or overseas Koreans.

• Cross-Cultural Studies
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• v.48
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• pp.253-287
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• 2017

The purpose of this study is to examine the ethnic phenomenon in the multi-layered context, based upon data collected from my fieldwork in Asella Town, Ethiopia. The town has experienced few ethnic conflicts at the collective level because of ecological conditions, the numerical balance between the two major ethnic groups-i.e., the Oromo and the Amhara-, frequent ethnic intermarriages as well as effects of a unique sociocultural practice of 'breast-feeding.' However, despite positive influences of such a practice, the local community has continuously witnessed discrimination and threats by the dominant ethnic group. Most of my informants feel that ethnic intermarriage contributes to: (i) enforcement of bonds among both ethic groups and community members, (ii) acquisition of different ethnic cultures, (iii) cultivation of the spirit of tolerance among people, and (iv) production of the superior second generation that has hybrid/multiple ethnic identities. However, some informants harbor negative attitudes towards ethnic intermarriage because they perceive it as a selfish choice of two parties and damages ethnic identity. Most informants consider ongoing Oromonization as natural, whereas others insist that it should be understood in the context of coercion, superficiality and survival strategy.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.210-218
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• 2006

본 논문은 광주과학기술원(GIST)에서 개발하고 있는 전남지역 '운주사'의 천불천탑 설화를 근간으로 한 반응형 가상 문화 체험 시스템(Responsive Multimedia System for virtual storytelling)의 햅틱 변형 상호작용에 관한 것이다. 기존의 디지털 문화재 체험 시스템은 사실적인 체험을 제공하기 위해 시각 및 청각 기술 개발에 많은 연구 및 노력이 이루어져왔다. 그러나 최근 인간의 인지 체계의 중요 요소인 촉감 상호작용의 중요성이 증대 됨에 따라, 본 논문에서는 가상 문화재 체험을 위한 햅틱 변형 알고리즘 및 상호작용 시스템을 개발하여 가상 불상을 만져보고 그 표면을 변형시키게 함으로써 몰입감을 증대하고 재미를 주는 시스템을 제공하였다. 아울러 체험의 몰입감 증대를 위해 본 시스템은 시/청각과 더불어 청각 효과를 가미하여 체험 시 발생되는 주변 환경의 소리(새, 물, 바람소리)를 제공하고, 기존의 문화체험 시스템과의 차별성을 위해 3 차원 입력장치를 이용하여 체험자가 직접 가상 불상을 변형시키면서 체험자 고유의 작품을 만들어낼 수 있는 상호작용을 제공한다. 따라서 제안된 햅틱 변형 상호작용 시스템은 체험자의 능동적 참여 및 흥미 유발을 통하여 문화 유산에 대한 교육적 효과 및 관심 증대에 기여할 수 있을 것이라 여겨진다.

• 한국노년학
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• v.30 no.4
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• pp.1263-1280
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• 2010

The present study describes the acculturation meaning of 12 Chinese-Chosun residential care attendants(RCAs) who are currently working in long-term care settings for Korean older adults. Using a qualitative research method, the findings show that the acculturation process of Chinese-Chosun RCAs consists of three stages: entrance, conflict, and adaptation. In the initial stage, the assets of the social and cultural networks among their friends and relatives, who already settled down or employed as RCAs, provided more opportunities for being employed as a RCA. However, most Chinese-Chosun RCAs experienced a number of conflicts while they adapted to mainstream society and perform caregiving tasks. They perceived discrimination, heavy workload, prejudice, and homesick. Nevertheless, they appeared to adapt effectively to Korean society and working environments because they were aware of the various benefits of working as a RCA such as higher wage and more job openings compared to other jobs, a rapport with the patients and patients' families, flexible work hours, and pride as a caregiver. This type of qualitative groundwork will be an important precursor to the design, implementation, and evaluation of acculturation research for minority immigrant workers in the Korean social welfare system.

• Korean journal of communication and information
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• v.18
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• pp.7-36
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• 2002

This study is concerned with analysing complexity, flexibility and dynamism of social discoursive space. The developmental process of social discourse is analogous to that of a spatial structure of social discourse. Post-capitalist society has seen New-Liberalism and New-Conservatism have become dominant, resulting in the deterioration of the cultural politics of citizenship. It is argued that the position of otherness, in which those binary structures (inside/outside or centre/margin) collide and collapse, is where subversive discourse can emerge to dominant discursive power. Furthermore, it is necessary to democratize social discursive space, through which the Other becomes able to. participate in the social production, distribution and consumption of social discourse.