• Journal of Digital Convergence
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• v.12 no.6
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• pp.55-68
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• 2014

In this study, we performed an empirical research on how cultural power affects soft power as one of the elements of National Power. To fully exert the force of cultural power, appropriate level of "resources for power" need to be disseminated into cultural elements. Utilization of these resources need to appropriately developed and produced in quality and quantity when needed. This activity should be ensured with "composite support competence"; which is the combination of support organizations and their potentials. Indicators of cultural power includes society favorability rating, cultural favorability rating, E&D industry competitiveness index, and T&T competitiveness index. According to analysis of cultural power by each country, cultural industry (E&D) competitiveness index and travel and tourism (T&T) competitiveness index shows relatively high correlation. This research aims to analyze the "cultural power as soft power" of South Korea, China and US, and how they are different and how their resources of power are represented in their E&D and T&T competitiveness.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.103-110
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• 2022

This paper attempted to systematize the settlement problem of Moroccan immigrants and the plan for Moroccan cooperation for various purposes by understanding Morocco's religious background and historical and cultural characteristics. Morocco is open to trade and typical in the social and cultural distance. It has been exchanging Western European culture, including Spain and France, but maintains a typical Muslim. In particular, Morocco was once a center of triangular trade, a diaspora and logistics hub, and advanced to North America. It will continue to serve as a bridgehead for the cultural spread of global square-traded. Now, Moroccan trade is formed around France and other European regions. This is encountered in Korea and other countries around the world due to the progress of opening and industrialization in the African region. Since COVID-19, soft power has been increasing women's accessibility. As a global triangular strategic location for business or service financing and regional access to Morocco, we demonstrate the local acceptance of cultural industries and services, the soft power of Korea.

• Advanced Industrial SCIence
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• v.3 no.2
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• pp.1-7
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• 2024

This paper deals with the topic of quantification of soft power through emotional analysis. Sentiment analysis refers to the process of detecting and analyzing emotions or emotions in various data such as text, voice, and images. Therefore, in this paper, we explored the methodology and significance of how soft power can be quantified through emotional analysis. Soft power refers to the ability of a country or organization to influence the behavior of another country or organization in a desired direction. It is built by soft factors such as culture, values, and political system rather than military or economic means. Additionally, sentiment analysis is being used as a useful tool to measure and understand these soft areas.

• 프린팅코리아
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• v.12 no.10
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• pp.112-115
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• 2013

• 중국학논총
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• no.63
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• pp.225-249
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• 2019

中国在对外开放的基础上, 正在构建新的文化强国梦, 从而在此基础上推进国家政策. 特别是中国政府推进的"一带一路"政策, 继承和发展古代丝绸之路的传统所形成的共商, 共建, 共享原则, 以和平合作, 开放包容, 互学互鉴, 互利共赢的宗旨为基础, 通过对古代丝绸之路的再造和重组, 形成新的模式, 在中国与相关国家之间搭建有效的合作平台. 为此, 以习近平为核心的领导层为实现中华民族复兴的梦想, 打造文化强国之路, 不断强化致力于拓展中国文化对外传播与交流的软实力. 保留和传承了数千年的中国茶文化, 堪称中国文化对外传播与交流的代表性标志, 因而成为促进中国的文化强国梦以及拓展文化战略的重要文化资源. 在此, 本文考察中国领导层的文化强国梦以及"一带一路"战略中的文化策略, 通过分析中国茶文化对外交流的历史, 探讨其文化内涵, 审视在"一带一路"战略的文化链上, 茶文化所能够发挥的重要媒介作用和文化传播力量.

• Korea and Global Affairs
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• v.3 no.2
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• pp.183-220
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• 2019

Nowadays, soft power is playing a more important role in international communication and cooperation, and as cultural exchange in regional cooperation is deeply influenced by national soft powers, the development is usually unbalanced. Bangladesh, China, India and Myanmar are adjacent to each other with a long history of intercourse. In the year 2013, initiation of constructing Bangladesh-China-India-Myanmar Economic Corridor advocated by China and India was responded positively by Bangladesh and Myanmar. Since then, the world has witnessed an increasing connection of these four countries. Being the critical bond connecting the southwestern areas of China and Bangladesh, India as well as Myanmar, Bangladesh-China-India-Myanmar Economic Corridor is characterized by multiple regional cultures along with frequent connections in cultural products and activities. However, cultural exchange now is dominated by imbalanced development due to potent soft power of China and India that these two countries export more cultural products to the rest, which has an impact in many fields of Bangladesh and Myanmar. Priority should be given to coordinated development in cultural exchange regarding the construction of Bangladesh-China-India-Myanmar Economic Corridor. Only by developing a sustainable development mechanism for cultural exchange, to coordinate the influences of soft powers of these four countries, then a fine complexion of "all flowers are in bloom" can be created, returning to five original intention of the construction of this economic corridor: "Policy Communication" and "Strength People-to-people Ties", etc.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.31-45
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• 2020

The objective of this study was to understand the characteristics of Chinese cultural industry shown in the analysis of a successful IP martial arts stage play 'Seongeomg ihyeopjeon' that applied martial arts as Chinese traditional culture. The cultural industry of Chin a has modified the relevant legislation since China's reform and opening up in 1979, and the term 'intellectual property rights(IP)' was used in the Chinese laws for the first time in 2008. Thus, transcending the instrumental scope for maintaining the regime in the past, the culture was regarded as an economic profit industry and a representative industry for strengthening the soft power of traditional culture. The results of analysis on the stage play are as follows. First, the Chinese cultural industry has been developed by support policies for strengthening the soft power of Chinese-characteristic traditional culture and overseas expansion through the state-led modification of relevant legislation. Second, the Chinese cultural industry is including its unique traditional cultural factors, and the succe ssful marke ting results could be obtained only when the high awareness and many fans are secured. Third, for the inflow of audiences through the work advertising, it would be preferentially needed to analyze various opinions of fans through active SNS communications with them instead of the existing advertising such as TV, radio, and newspaper, and also to reflect the national cultural industry policies and producers' opinions.

• 프린팅코리아
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• s.5
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• pp.86-91
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• 2002

디지털 인쇄 테크놀로지가 소비자와 인쇄업계의 관계를 바꾸어 놓았다. 1960년대 시작된 컴퓨터 조판, 1970년대 중반 컬러 스캐닝 혁명을 거쳐 오늘날 완벽한 컬러를 구현하는 DTP, 그래픽 기술들은 급격한 변화의 흐름 속에 있다. 이러한 변화는 강화될 것으로 보인다. 스캐너, 디지털카메라 등 이미지 획득 장비의 값이 급격히 하락하고 이미지 구현 소프트웨어의 구입과 작동 비용이 감소하면서 프린터 업자들이 갖고 있었던 파워가 출판업자, 에이전시, 디자이너, 기업의 디자인 부서 등 창조적 존재들에게로 이전되었다.

• Cross-Cultural Studies
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• v.43
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• pp.289-326
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• 2016

The strategy of "soft power" in the foreign and internal policies of modern Russia is one of the important factors in the implementation of public policies, and the influence of soft power is increasingly becoming stronger and gaining new forms and methods of implementation. The Russian government exerts efforts to form a positive image of Russia in the international arena, in order to strengthen the country's competitiveness, based on active use of "soft power." Currently, Russian cultural policy is developing in two main directions. In the internal policy sphere, the Russian government emphasizes national unity and civic solidarity, and fosters a sense of patriotism and national pride. In the sphere of foreign policy, the Russian government is attempting to regain its status as a great power and to create a new image of Russia that is different from that of the former Soviet Russia. In this article, we examine and analyze various aspects of the hidden political mechanisms involved in mega-sporting events, in particular the Sochi Olympics, from the viewpoint of Russian internal and foreign policy. We address the major functions of mega-sporting events and their influence in the political realm. The political impact of mega-sports projects can even compensate for economic losses incurred during the preparation and hosting of the Olympic games. In this respect, we can define mega-sporting events as one of the main components of soft power; such events reflect the basic directions of internal and foreign policy in post-Soviet Russia, which are to form and promote an image of Russia using national branding. In order to fairly and objectively analyze the recognition and perception held by Russians of the significance of mega-sporting events, in this work, we carefully studied the results of various surveys conducted by the Russian research organization VCIOM (Russian Public Opinion Research Center) before and after Russia hosted the Winter Olympic games in Sochi (2014) and the Summer Olympic games in Kazan (2013). Furthermore, on the basis of the ranking of national brands by Simon Anholt (Anholt Nation Brands Index - NBI), and on the basis of the ranking of 100 national brands conducted by the British consulting company "Brand Finance" (Brand Finance Nation Brands 100), we minutely trace the development and qualitative change in Russia's image and the role of the mega-sporting projects. This article also examines the Kremlin's internal and foreign policies that were successfully carried out in practical terms. This study contributes to the understanding of the value of mega-sporting events from the point of view of cultural policy of the current ruling party of Russia. This standpoint allows us to outline the main directions of Russian cultural policy and to suggest perspectives on the branding strategy of modern Russia, including strategies related to consolidating Russia's position in the international arena.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.181-182
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• 2018

문화콘텐츠산업의 수출경쟁력은 각국이 문화적 소프트 파워와 경제력의 결합으로 점점 더 중시하게 되고 국가 종합 실력의 중요한 구성 요소가 된다. 그러나 중국의 문화콘텐츠산업은 기반 빈약, 혁신 부족, 수출경로 좁기, 문화콘텐츠산업 전문인재 부족 등 어려움을 깎고 있다. 이러한 문제점을 해결하기 위해 본 연구는 관련 서적, 논문 등 문헌을 중심으로 SWOT분석방법을 분석하였다. 연구결과는 중국 문화콘텐츠산업의 수출경쟁력 강화를 위해서는 정부 차원에서 국제문화무역규범 제정 적극 참여, 관련 정책 지원체계 개선, 문화대오 건설 지원 및 지도, 기업 차원에서 제품내용과 표현형식 혁신 강화, 문화콘텐츠에 첨단기술 활용 추진, 판매경로 확장 등 방안을 구축해야 할 것이다.