• Journal of Ginseng Culture
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• v.5
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• pp.97-114
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• 2023

Despite numerous studies, research on ginseng in aspect of an economic and business perspective are insufficient. Recently, research to reveal the economic cause of ginseng products purchase is drawing attention. The purpose of this study is to analyze empirically the factors of ginseng products purchase by international consumers from a microeconomic perspective. Using the survey data, we empirically investigate the determinants of ginseng products purchase by international consumers visiting Korea. We use a multinomial logistic model to find the determinants that influence the purchase of ginseng products. This study finds the followings. First, the economic factor is an important determinant of ginseng products purchase. The average daily expenditure has a greater impact on ginseng products purchase than household income does. Even though the average daily expenditure is high, they tend to buy less ginseng products when they prefer other products. Second, demographically, gender and age are also important determinants of ginseng products purchase. It has been found that elderly male consumers are more likely to buy ginseng products. Third, international consumers for leisure purposes have a higher probability of buying ginseng products than tourism consumers for other purposes do. Finally, destination attributes such as security (safety), ease of use of mobile/Internet, and ease of finding directions are also important factors affecting ginseng products purchase. In addition, it is found that the convenience of using the mobile/Internet, the ease of finding directions, and the convenience of shopping increase the probability of buying ginseng products by international consumers. This study is meaningful in that it explored the determinants of ginseng products purchase by analyzing individual consumers' ginseng products choices.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.35 no.4
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• pp.144-164
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• 2017

The purpose of this study is to analyze the tourism motivation of Chinese tourists visiting Daming Palace and Terra Cotta Warriors and to study market segmentation according to the motivation. As well as to research the difference of satisfaction toward cultural heritage utilization between Daming Palace and Terra Cotta Warriors. According to the results of the analysis, it was found that cultural heritage tourists preferred cultural experience of tourist sites. Therefore, it is necessary to put effort into cultural experience of cultural heritage sightseeing spots. What's more, it was showed that the preservation and recovery state of cultural heritage, the reality, the value of tangible cultural heritage, the experience programs related to cultural heritage, interpretation service, travel guides, rest facilities, symbolism of souvenirs, admission tickets, nearby restaurants and accommodation facilities could be influence factors of satisfaction toward cultural heritage utilization. The Managers of cultural heritage sightseeing spots are expected to preserve the cultural heritage well and to enhance the facilities and staff professionalism, to make visitors more easily understand cultural heritage, to put more emphasis on interpretation service, to make visitors feel that they got educational effect from visit experience, which will increase the satisfaction of cultural heritages.

• The Journal of the Convergence on Culture Technology
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• v.2 no.3
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• pp.29-34
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• 2016

This study is about developing an app that offers tourist information and it was made to search festivals, camping, and glamping regions near the area. Also, by providing cooking recipe, it was made to provide convenience at the tour site. While searching recommended regions, it offers help in searching accommodations and checking in and checking out process. If the service is expanded nation-wide from the Gyeonggido area that this study was applied to, it will be more convenient for users and if the service is expanded and coupled with local coupons, quality services will be provided.

• Journal of the Korean Society of Food Culture
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• v.22 no.2
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• pp.218-224
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• 2007

The purpose of this study was to measure the effects of value and satisfaction moderating the relationship between foodservice quality and behavioral intention. A total of 273 questionnaires were completed. Moderated regression analysis was used to measure the relationships between variables. Results of the study demonstrated that the analysis result for the data also indicated excellent model fit. The main effects of foodservice quality, value, and satisfaction on behavioral intention were statistically significant. The interaction effect of quality and satisfaction on behavioral intention was not statistically significant. The interaction effect of value and satisfaction on behavioral intention was not statistically significant. As expected, the interaction effect of quality and value on behavioral intention was statistically significant. Moreover, foodservice quality on behavioral intention was statistically significant at all levels of value and satisfaction, except for when value level was low, and satisfaction level was high. The results of this study indicated that restaurant marketers should attach importance to the interaction effect of service quality and customer value to understand the elements of market demand and customer loyalty.

• Journal of the Korean Society of Food Culture
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• v.22 no.6
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• pp.794-800
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• 2007

The purpose of this study was to measure the tourists' preference for alternative restaurants with different combinations of 4 attribute levels: origin description, food type, price and service guarantee. A total of 210 questionnaires were completed from tourists who visited Kwangyang, Suncheon and Yeosu during Jan. 2 - Jan. 15, 2007. Conjoint experiment method was used to develop hypothetical restaurants. Ordinal probit model was used to measure the effects of attribute levels on the tourists' preference. Results of the study demonstrated that the ordinal probit model analysis result for the data indicated excellent model fit. The effects of attribute levels (origin description, traditional food, fusion food, price, service guarantee) on the tourists' preference were statistically significant. As expected, estimates of marginal willingness to pay for origin description(3.063), food type(2.349), and service guarantee(2.356) were statistically significant. Moreover, tourists were more willing to pay for origin description than other attribute levels. Tourists also considered the origin description as the very important attribute. In conclusion, based on conjoint analysis, a model was proposed of marginal willingness to pay of attribute levels. It should be noted that the original model was modified and should, preferably, be validated in future research.

• Journal of the Korean Geographical Society
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• v.35 no.2
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• pp.365-372
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• 2000

관광지리 연구는 다른 학문에 비하면 그 연구가 미약하여 아직도 학문적 개척 여지가 많다. 선진국에 비하면 미개척 분야에 속한다고 볼 수도 있겠으나, 80년대 이후 상당수의 논문이 발표된 바 있어 이를 기초로 관광지리학 연구가 활발히 진행되고 있다. 최근 국정지표의 하나인 문화관광진흥에 의하여 국가의 전략사업으로 관광사업이 비약적으로 발전함에 따라, 관광에서의 지리학 역할이 큰 비중을 차지하게 되었다. 이에 따라 응용 학문적 시각에서 관광지리 연구가 활발히 진행되고 있는 경향으로 변하고 있다. 종래의 관광지 및 관광형태의 관한 개별적 지역연구에서 관광현상의 모태가 되는, 관광입지론적 연구가 활발해 졌다. 급전하는 세계화 속에서 시대에 부응하는 학문적 가치를 창출해 내기 위해서라도, 신속하고 정확한 관광환경에 대한 연구를 수행해야 한다. 관광지리학은 실증적 지역연구의 일환으로 그 방법론적 접근이 체계적으로 모색되어야 한다. 본 연구에서는 관광분야에서의 지리학 역할의 중요성을 강조하고, 체계적 접근방법에 따른 관광연구 방법론을 제사하였으며, 장소 마케팅으로서의 지리학 연구방법도 제시하였다.

• Journal of the Speleological Society of Korea
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• v.40 no.41
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• pp.39-57
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• 1995

본 연구는 영월군에 속하고 있는 괴골굴과 주변지역을 대상으로 하여 동굴 내부의 가치성 판단과 개발 타당성의 평가를 하고, 주변지역의 자연, 인문, 문화자원 등을 종합적으로 관련시킨 개발 타당성을 조사함에 목적을 둔다. 이 동굴지역은 영월과 제천지역에 살고 있는 주민들의 휴식 관광지는 물론, 광역적 관광지원으로서 수도권을 비롯한 전국의 관광객을 대상으로 하며, 또한, 국민의 경제성장에 부흥하여 관광객의 증가 추세에 대처 할 수 있는 관광자원으로서의 타당성을 검토하고자 한다. 관광지리학의 연구 동향은 크게 네가지로 구분할 수 있는데, 관광자원에 관한 연구, 관광수요에 관한 연구, 관광객의 인지와 선호에 관한 연구, 관광 개발 및 계획에 관한 연구 등으로 분류할 수 있다. 이러한 분류에 의하면, 본 연구는 네번째의 관광개발에 관련된 논문이라고 볼 수 있다.(중략)

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.611-612
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• 2022

메타버스는 게임 기술을 활용하여 현실의 다양한 현상이나 경제 활동들을 가상의 세계로 구현하고 이를 실세계와 유사하게 동작하도록 다양한 서비스를 제공하는 플랫폼을 일컫는 말로서 최근의 코로나19 펜데믹 상황과 맞물려 주목 받고 있는 게임 확장 기술군의 하나라 할 수 있다. 본 논문에서는 지역 관광 활성화를 위해 지역 대표 관광지의 시그니처(signature) 구조물들과 공간을 메타버스 플랫폼 상에 구현하고 구현된 공간에서 사용자간의 커뮤니케이션을 통해 관광 수요를 촉진시키며, 오프라인 이벤트와의 유기적인 연동을 통해 궁극적인 관광 활성화에 기여하기 위한 온오프라인 연계 메타버스 콘텐츠를 구현한다. 구현된 메타버스 콘텐츠에서는 개인별로 설정된 캐릭터를 활용해 구현된 가상 공간에서 상호작용이 가능하도록 구성하여 가상 공간에서 체득된 정보를 온라인 상에서 자유롭게 교환할 수 있도록 하였다. 본 논문에서 구현된 관광 메타버스 콘텐츠는 샌드박스형 메타버스 플랫홈으로 개발된 디토랜드를 기반으로 한다.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2022.10a
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• pp.415-416
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• 2022

전주는 가장 한국적인 도시답게 모든 사적과 여 채가 있는 한옥마을의 건물이 모두 목재와 기와로 지어진 한옥으로 밀집되어 있어서 화재와 지진, 풍수해 시에 소방차나 구조차의 진입에 어려움이 있다. 이로 인해 초기 화재 진압 시간이 지연됨에 따라 인명피해와 함께 국보와 사적지가 전소될 수 있어 인명과 문화재 보전을 위해 소방시설의 확충과 안전관리가 절실하게 필요하다. 이에 재난 대비를 위한 방법으로 소방 드론을 활용하는 것이 최적의 방법이 될 수 있다. 본 논문에서는 메타버스 플랫폼인 로블록스를 활용하여 스마트시티-전주를 구현하였고, 소방드론을 활용할 수 있는 드론 소방서를 제안하였다.

• Korean Journal of Environment and Ecology
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• v.32 no.5
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• pp.532-540
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• 2018

Importance-performance analysis (IPA) is a simple and effective technique that can assist practitioners in prioritizing customer attributes to enhance service quality and visitor's satisfaction. The purpose of this study is to use the IPA-Kano model to examine the correlation of visitor's satisfaction and management matters and deduce the management priority. It classifies 14 visiting satisfaction attributes into basic factors (forest environments and staff/information center), performance factors (the natural landscape, trail facilities, forest status, easy access, and historical and cultural resources), and excitement factors (the value of natural monument, educational experiences, and entrance fee) to select the management priority according to the achievement (satisfaction). The management priority according to the performance is staff/information center > easy access > forest environment > trail facilities, historical and cultural resources, forest status, and natural landscape > entrance fee and educational experience > value of natural monument. By considering their performance, it further identifies development priorities for visitor's satisfaction improvement. These priorities allow local governments to deploy scarce resources to improve satisfaction.